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Analysis of digital marketing and social media: multicase study based on management perception

ID: 70118

Authors: Mateus Robaina Oliveira, Roger da Silva Wegner, Michel Barboza Malheiros, Vanessa Piovesan Rossato, Deoclécio Junior Cardoso da Silva.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 1-23, September-October, 2022. 23 page(s).

Keyword: AHP Modeling , Digital marketing , Social media

Document type: Article (Portuguese) Show Abstract

A study of the influence of organizational justice on the satisfaction and emotional exhaustion of the worker

ID: 70107

Authors: Harrison Bachion Ceribeli, Helen Miranda de Oliveira.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 1-24, September-October, 2022. 24 page(s).

Keyword: Distributive justice , emotional exhaustion at work , informational justice , procedural justice , well-being of the worker

Document type: Article (Portuguese) Show Abstract

The decision-making process and the reach of consensus in the film 12 Men And A Sentence and its relationship with the organizational context

ID: 70108

Authors: Danilo Moreira dos Santos, Valdner Daízio Ramos Clementino.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 25-50, September-October, 2022. 26 page(s).

Keyword: 12 Men and a Sentence Movie (12 angry men) , Collective Decision , Decision-making Process , Decisions in Organizational Context , Film Analysis

Document type: Article (Portuguese) Show Abstract

Identity formation and consumers' political consumption actions from the view of professionals in the vegetarian/vegan market

ID: 70109

Authors: Ana Cristina Ferreira, Daniel Carvalho de Rezende.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 51-76, September-October, 2022. 26 page(s).

Keyword: Identity , Political consumption , Vegetarian business , Vegetarian diets

Document type: Article (Portuguese) Show Abstract

Hands up: professional identity and stigma of women police chiefs

ID: 70110

Authors: Marilene de Castro Vasconcelos, Tereza Cristina Batista de Lima, Rafela de Almeida Araújo, Luis Eduardo Brandão Paiva.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 77-99, September-October, 2022. 23 page(s).

Keyword: Professional Identity , Stigma , Women Police Chiefs

Document type: Article (Portuguese) Show Abstract

Data Envelopment Analysis: a bibliometric survey in accounting from 2000 to 2020

ID: 70111

Authors: Henrique Segundo da Fonseca, Marilene Feitosa Soares, Jackeline Lucas Souza, Francisca Yasmin de Aguiar Guedes.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 100-117, September-October, 2022. 18 page(s).

Keyword: Accounting , Bibliometrics , Data Envelopment Analysis

Document type: Article (Portuguese) Show Abstract

Use of mobile payment by QR-code by brazilians

ID: 70112

Authors: Isabela Thomazelli Brubaker, Iuri Emmanuel de Paula Ferreira, Paulo Henrique Bertucci Ramos.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 118-140, September-October, 2022. 23 page(s).

Keyword: acceptance of technology , intention to use; logistic regression

Document type: Article (Portuguese) Show Abstract

The relationship with customers which own beettoes: implications of the ‘extended me’ for a restoration workshop

ID: 70113

Authors: Armando Maciel Nascimento, Janaína Maria Bueno.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 141-159, September-October, 2022. 19 page(s).

Keyword: Beetle Car , Consumer Behavior , Self Extended , Vintage

Document type: Article (Portuguese) Show Abstract

Responsible corporate communication in social media

ID: 70114

Authors: Delano Cordeiro Lima, Keysa Manuela Cunha de Mascena, Carlos Eduardo Bittencourt Paiva, José Wagner Borges Gondim.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 160-182, September-October, 2022. 23 page(s).

Keyword: Artificial Intelligence , Communication , Coronavirus , Instagram , Social media

Document type: Article (Portuguese) Show Abstract

Strategic elements and knowledge management techniques in family business succession

ID: 70115

Authors: Alan Costa Galvão, Fabrício Ziviani, Henrique Cordeiro Martins.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 183-209, September-October, 2022. 27 page(s).

Keyword: Family business , Knowledge Management , Succession Process

Document type: Article (Portuguese) Show Abstract

Telework in the Covid-19 Pandemic: what are the contributions of brazilian research in administration?

ID: 70116

Authors: Thales Fabricio da Costa e Silva, Débora Bruna Alves Almeida, Islania Andrade De Lira Delfino, Ivam Holanda de Souza, Eduardo de Camargo Oliva, Edson Keyso de Miranda Kubo.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 210-236, September-October, 2022. 27 page(s).

Keyword: Covid-19 Pandemic , Home office , Remote work , Telework

Document type: Article (Portuguese) Show Abstract

Looking for your own thinking? An appreciation of Design Thinking in management training

ID: 70117

Authors: Marina Figueiredo.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 237-257, September-October, 2022. 21 page(s).

Keyword: Business schools , Design , Design thinking , Management training , Professional education

Document type: Article (Portuguese) Show Abstract

Stakeholder engagement to improve customer relationship in an agricultural research public company

ID: 70119

Authors: Verena Ferreira, Renata Marè.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 281-300, September-October, 2022. 20 page(s).

Keyword: CRM , marketing , project management

Document type: Article (Portuguese) Show Abstract

Sensemaking, Sensegiving and commitment in the open strategy

ID: 70120

Authors: Jaqueline Weingarten Mattos, Marina Almeida Cruz, Samir Lótfi Vaz, Maria Elisa Brandão Bernardes, Rosalia Aldraci Barbosa Lavarda.

Source: Revista de Administração da Unimep, v. 19, n. 12, p. 301-327, September-October, 2022. 27 page(s).

Keyword: Commitment , Open Strategy , Sensegiving , Sensemaking

Document type: Article (Portuguese) Show Abstract

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