Responsabilidade social: ideologia, poder e discurso na lógica empresarial

ID: 11005

Authors: Alexandre de Pádua Carrieri, Epaminondas Bittencourt.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 10-22, September-December, 2005. 13 page(s).

Keyword: corporate citizenship , Power , social responsibility , social responsiveness

Document type: Article (Portuguese) Show Abstract

This article show how a multinational company that produces paper and pulp in 47 municipalities in the Brazilian state of Minas Gerais develops social programs. Choice of company X was due to its importance in the industrial web of the state, as well as by the relevance of the company's well regarded social programs, generally centrally managed and emphasizing voluntary work. After a brief survey of the literature on corporate social responsibility a field research followed using as subjects social agents in the region covered by company X programs. Methodology was based on semi-structured interviews. Content analysis of interviews was punctuated to reach the conclusions. The results demonstrate that the social responsibility practice is situated at a deeper context than allowed by managerial discourse.

Atributos e papéis dos conselhos de administração das empresas brasileiras

ID: 11006

Authors: Henrique Cordeiro Martins, Suzana B. Rodrigues.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 23-35, September-December, 2005. 13 page(s).

Keyword: attributes , Boards of directors , roles and responsibilities

Document type: Article (Portuguese) Show Abstract

This paper analyses the changes in corporate governance, focusing on its attributed traits and their effects on the roles and responsibilities of the board of directors of Brazilian companies, considering the changes caused by globalization, privatization and the new global business structure. A quantitative research was carried out in the 300 largest Brazilian companies listed in Bovespa (São Paulo Stock Exchange), investigating the corporate officers perceptions of those changes. Findings point out that corporate officers are more concerned with the board controlling role, although some importance is also given to the strategic role.

Gestão de recursos humanos no setor de telecomunicações: novas empresas, novas práticas?

ID: 11007

Authors: Cláudia Santos de Castro.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 36-47, September-December, 2005. 12 page(s).

Keyword: change , competitiveness , human resources , management , Organization

Document type: Article (Portuguese) Show Abstract

O objetivo do artigo é discutir as mudanças introduzidas na área de gestão de recursos humanos (GRH) em uma empresa do setor de telecomunicações no período de 1998 a 2003. Foi analisada a GRH após a privatização, fazendo-se um paralelo com as mudanças e inovações incorporadas durante sua reestruturação, até a implantação de um novo modelo de gestão. O método utilizado foi o descritivo-qualitativo, sendo utilizados, como fonte de dados, depoimentos, análise documental da empresa e levantamento bibliográfico. O marco teórico procurou contextualizar as transformações que serviram de pano de fundo para as mudanças ocorridas na empresa. Na organização foi identificado um novo modelo de gestão que evoluiu a partir do modelo praticado em 1998, mas que ainda atua de forma passiva na implementação das mudanças do período.

Gestão dos múltiplos vínculos contratuais nas grandes empresas brasileiras

ID: 11008

Authors: Maria Elizabeth Rezende Fernandes, Antonio Moreira de Carvalho Neto.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 48-59, September-December, 2005. 12 page(s).

Keyword: flexible organization , flexible workforce , managing outsourcing people , Outsourcing , people management

Document type: Article (Portuguese) Show Abstract

The article analyzes how executives of the biggest Brazilian companies have been dealing with the flexible workforce, comparing the management of core personnel versus outsourced personnel. The quantitative research done with 513 presidents, directors and top executives of 179 companies shows an evolution in people management practices in general, although there has been a widening gap in the treatment outsourced workers receive. This gap can be observed in relevant aspects such as financial rewards for goals achieved, commitment to results, autonomy and sharing of learning experiences. While this research shows a growing tendency towards hiring outsourced personnel, the conclusion is that the large Brazilian companies are not yet prepared to manage personnel with multiple contracts.

Cooperação tecnológica em empresas mineiras de biotecnologia

ID: 11009

Authors: Cleverson Renan da Cunha, Marlene Catarina de Oliveira Lopes Melo.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 60-71, September-December, 2005. 12 page(s).

Keyword: biotechnology , Cooperation , interoganizational , relationship , research and development , technology

Document type: Article (Portuguese) Show Abstract

This article analyzes the process of formation and development of cooperative interorganizational relationships for research and development of products in biotechnological organizations. Cooperation activities of two firms from the Brazilian state of Minas Gerais are analyzed within a theoretical framework about strategic alliances and biotechnology. Findings point out to as the main reason for these organizations to cooperate their incapacity to perform certain activities. The principal control mechanism used in the relations is the formal contract and trust. Interaction problems have been solved by negotiation and dialogue instead of legal litigation. Considering the importance of the technological development for the organizations studied, cooperation became a strategic difference for them.

Modelo de satisfação ACSI no setor de telefonia móvel

ID: 11010

Authors: Andréia Cássia de Moura, Carlos Alberto Gonçalves.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 72-85, September-December, 2005. 14 page(s).

Keyword: mobile telecommunication , model validation , Modified satisfaction model ACSI , relationship among variables , structural equations modeling

Document type: Article (Portuguese) Show Abstract

This work aims to validate a model of satisfaction, the modified American Customer Satisfaction Index (ACSI) on the mobile telecommunication area in Brazil. In this research, the original ACSI model was modified by the inclusion of a construct, the Convenience and also due to the qualitative phase. The exploratory phase was conducted in order to adapt the model to the researched sector and the technique used was focus group. In the quantitative phase a sample of 606 users of cell phone was interviewed: clients of the three mobile telecommunication companies of Minas Gerais, in Brazil. Data statistical treatment was supported by Structural Equations Modeling to analyze plausibility of the new proposed model. The results indicated towards a proposed model validity. The positive relationship of the following variables was supported by data analysis: Quality Perceived Value, Quality Satisfaction, Value Satisfaction, and Satisfaction Loyalty.

Previsão da volatilidade no mercado interbancário de câmbio

ID: 11011

Authors: Clayton Peixoto Goulart, Hudson Fernandes Amaral, Luis Alberto Bertucci, Aureliano Angel Bressan.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 86-101, September-December, 2005. 16 page(s).

Keyword: econometrics models , exchange , risk , Volatility

Document type: Article (Portuguese) Show Abstract

This paper presents a comparative study of the predictive capacity of the models EWMA, GARCH (1,1) EGARCH (1,1) and TARCH (1,1) when applied to forecast the volatility of the exchange rates in the Brazilian inter-bank market. The sample consists of the daily closing quotations of the exchange rate real/US dollar obtained in the period from August 20, 2001 to September 30, 2003. The results showed that the TARCH (1,1) model, provided the most accurate forecast performance for this period, followed closely by the EGARCH (1,1) model, then the GARCH (1,1) model, and finally the EWMA model. There was also evidence that all the models revealed a tendency to overestimate the future volatility. It was confirmed as well that the Brazilian Exchange Clearinghouse operates in an extremely traditional and subjective way concerning the definition of the exchange rate variation indexes guaranteed under contract and, consequently, in collateral requirements.

A internacionalização das empresas portuguesas: a experiência brasileira

ID: 11012

Authors: joaquim Ramos Silva.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 102-115, September-December, 2005. 14 page(s).

Keyword: economics of common language , Foreign direct investment , Portuguese/Brazilian economic relations , the process of internationalization of firms

Document type: Article (Portuguese) Show Abstract

The goal of the article is to investigate the investments of Portuguese firms in Brazil from the middle of the 1990s to the early 2000s. By 2003, nearly 400 Portuguese subsidiary firms in Brazil were counted. After raising some previous empirical and theoretical topics, it is stressed the relevance of the case for the main reference models in the field of firms' internationalization, as the Nordic School (or Uppsala Model) and the OLI paradigm of John Dunning. Moreover, the paper underlines the contribution of cultural determinants, broadly speaking, from the outset of the Portuguese-Brazilian investment process. Under this framework, the role of the common language is particularly highlighted. At the same time, a few related topics are examined, including, in some situations, the paradoxical influence of the cultural proximity on foreign investments. On the other hand, these results contribute to fulfill the theoretical gap created by the long historical neglect of the research on international factors mobility.

Administração no Brasil: potencialidades, problemas e perspectivas

ID: 11013

Authors: Domingos Giroletti.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 116-117, September-December, 2005. 2 page(s).

Document type: Article (Portuguese) Show Abstract

The author explains his insights about the challenges for management in Brazil, as practice and as science as well.

Relações de trabalho e recursos humanos em busca de identidade

ID: 11014

Authors: Allan Claudius Queiroz Barbosa.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 121-126, September-December, 2005. 6 page(s).

Document type: Article (Portuguese) Show Abstract

The author hopes to have updated the debate on the limits and possibilities of labor relations and human resources management. An effort is carried on where differing approaches are compared and articulated.

Resenha: - Empresas e empresários, história e administração - (Amaro Lanari Júnior – Pensamento e Ação de um Siderurgista – Ligia Maria Leite Pereira ,Maria Auxiliadora de Faria – 2002) / (Nansen – 70 Anos de Precisão. Memória Histórica – Ligia Maria Leite Pereira ,Maria Auxiliadora de Faria – 2000)

ID: 11015

Authors: Allan Claudius Queiroz Barbosa.

Source: Revista de Administração de Empresas, v. 45, n. Especial, p. 127-128, September-December, 2005. 2 page(s).

Document type: Book Review (Portuguese)