Competências profissionais e modernidade organizacional: coerência ou contradição?

ID: 11124

Authors: Zélia Miranda Kilimnik, Anderson de Souza Sant'anna, Talita R. da Luz.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 10-21, April-December, 2004. 12 page(s).

Keyword: managerial competence , Organizational modernity , people management , professional competencies , telecommunications

Document type: Article (Portuguese) Show Abstract

This article investigates, by means of a field research involving the application of 220 questionnaires, the perception of telecommunication postgraduate students as well as of those who are posgraduating, about the demands for professional competencies and about the modernity level of the policies and practices of management of the organizations where they operate. As a theoretical reference, the approach to the organizational modernity (Eboli, 1996) as well as the review of competencies approaches done by Sant’anna (2002) were utilized. As for the results, a high level of demand was found for the professional competencies evaluated, that show a weak correlation with the degree of modernity organization, whose score are lower, showing that the demand for professionals, gifted with more and more comprehending competencies, has not been properly followed by modern policies and practices of management.

A remuneração flexível como componente da gestão de salários

ID: 11125

Authors: Sérgio Silveira Martins, Carlos Evangelista Veriano.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 22-33, April-December, 2004. 12 page(s).

Keyword: collective deals , Flexible remuneration , goals and salary , PSR

Document type: Article (Portuguese) Show Abstract

Pointed by various authors as one of the alternatives with respect to the problems of the traditional salary management, the profit sharing and results (PSR) can be seen as the main form of flexible remuneration in the country. From this perspective, this article analyzes the programs of PSR defined by the programs and collective deals filed in the syndical entities of the metallurgic workers in the metropolitan region of Belo Horizonte, more specifically in the Metallurgic Union`s jurisdiction in Betim. While analyzing these agreements, it was possible to identify some convergent points through the identification of the characteristics adopted in these deals, such as participation in results, one-year terms, payment in two parcels, payment criterion (fixed bonus and proportionality to the salary), and existence of strategical and disciplinary goals.

Interfaces das mudanças hospitalares na ótica da enfermeira-gerente

ID: 11126

Authors: Maria José Menezes Brito, Marlene Catarina de Oliveira Lopes Melo, Plínio Rafael Reis Monteiro, Janaina Oliveira Costa.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 34-47, April-December, 2004. 14 page(s).

Keyword: management , managerial styles , nurse , organisational changes , Private hospitals

Document type: Article (Portuguese) Show Abstract

The current change ascribed by social and economic instabilities implies in hospital restructuring. This research investigates - with a qualitative approach - the changes observed in the field, and the managerial roles taken by nurses. It aims to characterise the main changes of medium and large-sized private hospitals of Belo Horizonte, Brazil in order to identify the internal and external determinants that affect the managerial style, and understand the factors that interfere on the daily routine of managers. We studied 19 hospitals and interviewed 29 nurses that hold managerial jobs. These results suggest a structural, strategic, cultural, technologic, and human and regulatory changes. The managerial styles were affected by the organisational dynamic, the professional education of nurses, and by specific characteristics of the managerial role. The Sistema Único de Saúde (SUS) was pointed out as the most important external factor for the organisation. Finally, the study concludes that the daily activities of managers were influenced by organisational and professional factors.

A cidadania corporativa como uma orientação de marketing:um estudo no varejo

ID: 11127

Authors: Marcelo de Rezendo Pinto, Jose Edson Lara.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 48-60, April-December, 2004. 13 page(s).

Keyword: corporate citizenship , customer loyalty , employee commitment , Social responsibility , societal marketing

Document type: Article (Portuguese) Show Abstract

The term corporate citizenship has been the subject of considerable interest since the beginning of the last decade. Nevertheless, few pieces of research have investigated whether the adoption of practices considered to be socially responsible can be used by companies as a marketing tool. This being the case, a study involving 208 companies in the retail sector was carried out with a view to investigating to what extent the adoption of corporative citizenship practices has an impact on the behaviour of a company’s customers and its employees. The research was based on studies by Maignan e Ferrell (2001a) and the model developed by Archie Carroll (1991) was used to measure four dimensions of corporate social performance (economic, legal, ethical and philanthropic). In order to achieve the proposed objectives, Pearson coefficient analysis and such statistical techniques as multiple regression analysis have been used. The results indicate that the adoption of corporate citizenship practices have a weak impact on customer loyalty and a stronger effect on employee commitment. It was therefore possible to conclude that corporate citizenship can be used by companies as an internal and external marketing tool.

Relacionamentos colaborativos em redes de suprimentos

ID: 11128

Authors: Marcelo Bronzo.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 61-73, April-December, 2004. 13 page(s).

Keyword: associative economies , competitiveness , logistics integrated processes , segmentation strategies , Supply chain management

Document type: Article (Portuguese) Show Abstract

Some of the most recent tendencies observed in supply chain management practices - such as strategic outsourcing, differentiation, specialisation and collaborative arrangements - are being driven by firms interested in optimising logistic coordination in a scenario of increasing customisation and complexity in the business world. The supplier and client strategic segmentation processes in a SCM context represent an opportunity to enhance the creation of collaborative environments that may foster the quality of services and products offered to final customers along with a reduction in production and logistical costs. This article, therefore, highlights the fact that segmentation strategies in certain partnership relations and quasi-market relationships can perhaps bring about a better infrastructure relationship to sustain collaborative practices between economic agents and, consequently, favour sustained competitiveness in the production chain.

O impacto do acordo da basiléia Sobre instituições financeiras brasileiras

ID: 11129

Authors: Luis Alberto Bertucci, Hudson Fernandes Amaral, Flavio Henrique Ribeiro de Souza.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 74-82, April-December, 2004. 9 page(s).

Keyword: banking credit , Banking regulation , Basel accord , capital structure , public bonds

Document type: Article (Portuguese) Show Abstract

Among the problems usually attributed to the banking regulation, two are clearly more demanding, because of their intrinsic nature and by the frequency which they are cited: the contingency of credit due to the reduction in the loans and lending volumes, and the excessive growth of government bonds in banks assets composition. The current study is based on data of the five major Brazilian retail banks, and investigates the changes in their assets and capital structures in the last years, due to the regulation of capital requirements in the context of The 1998 Basel Accord. Data from 1990 to 2002 accounting reports have been collected, and the study was build using time series analysis and linear regressions. The results suggest new evidences about the effective influence of regulatory measures on the capital and assets structures of banks.

Análise do risco de insolvência pelo modelo de cox: uma aplicação prática

ID: 11130

Authors: Valéria Gama Fully Bressan, Marcelo José Braga, Aureliano Angel Bressan.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 83-96, April-December, 2004. 14 page(s).

Keyword: Cox’s proportional hazard model , credit cooperatives , Insolvency

Document type: Article (Portuguese) Show Abstract

Insolvency prediction is an important issue for the banking sector and, for this reason, has been studied by many researchers. Aiming to corroborate these studies, this paper evaluates the financial profile of the agricultural credit cooperatives in the State of Minas Gerais, Brazil, between 1998 and 2001, trying to verify if the changes that affected the banking sector in Brazil after the Real plan in 1994 had also affected the analyzed cooperatives. The proportional hazard model of Cox (Cox, 1972) was applied to evaluate the insolvency risk. The definition of insolvency adopted is associated to the failure of the cooperative, negative equity and/or 40% of negative final results. The estimates indicate that the most important indicators to evaluate the relative risk of insolvency were the "general liquidity", "short-term liquidity" and "personnel fees". Only 1 cooperative, between the 107 analyzed, was in the insolvency risk range determined by the model.

Os bens de informação e o roblema da primeira cópia

ID: 11131

Authors: Selma Carvalho.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 97-107, April-December, 2004. 11 page(s).

Keyword: cost , eletronic commerce , Information goods , internet , price

Document type: Article (Portuguese) Show Abstract

The article presents a theoretical exploratory essay of information goods, which is the category of intensive information products wherein digitalized can be dissociated from the physical package in which they are delivered, a fact that diminishes marginal costs, thanks to the dramatic change in the electronic production and distribution cost structure. Considering the comprehension of the specificity of the information goods's cost structure, the so-called first-copy problem arises. This announces the existence of negligible marginal costs of production, once the original copy has already been produced. At last, the paper presents one important implication to the firms resulted from the first-copy problem: the traditional cost-based pricing inadequacy, which requires new organizational practices.

Desafios da administração no século 21

ID: 11132

Authors: Suzana Braga Rodrigues.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 108-110, April-December, 2004. 3 page(s).

Document type: Article (Portuguese) Show Abstract

This essay reflects on the challenges of management as a practice and science digging into some paradoxes organizations are already facing or will eventually face in the future.

Resenha: - Estratégia em foco - (Administração Estratégica – Múltiplos Enfoques para o Sucesso Empresarial - Carlos Alberto Gonçalves, Mário Teixeira Reis Neto, Cid Gonçalves Filho (Orgs.) – 2001)

ID: 11133

Authors: Marco Aurélio Rodrigues.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 112-113, April-December, 2004. 2 page(s).

Document type: Book Review (Portuguese)

Resenha: - Privatização e mudanças organizacionais - (Tempos de Desconstrução: Evolução e Transformação nas Empresas - Suzana Braga Rodrigues, Alexandre de Pádua Carrieri, Talita Ribeiro da Luz (Orgs.) – 2003)

ID: 11134

Authors: Ivan Beck Ckagnazaroff.

Source: Revista de Administração de Empresas, v. 44, n. Especial, p. 114-115, April-December, 2004. 2 page(s).

Document type: Book Review (Portuguese)