As armadilhas dos paradigmas da liderança

ID: 11362

Authors: Gérard Ouimet.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 8-16, April-June, 2002. 9 page(s).

Keyword: conceptions of leadership , empirism , Epistemological limitations , rationalism , sensationism

Document type: Article (Portuguese) Show Abstract

Leadership studies are an emerging discipline and the concept of leadership will continue to evolve. But, despite substantial progress in leadership research, the understanding of leadership phenomena is not free from pernicious heuristic skids. The purpose of this analysis is to throw light on these traps. By means of an original typology of leadership studies, we propose an epistemological reflection of the advance of knowledge in organizational leadership studies. The proposed typology contains fours paradigms, that is: rationalist paradigm, empirical paradigm, sensationalist paradigm, and dogmatic paradigm. The rationalist paradigm conceives the leadership like an aprioristic logical algorithm. The empirical paradigm conceives the leadership like a posteriori concrete performance. The sensationalist paradigm conceives the leadership like a personal philosophy of life. The dogmatic paradigm conceives the leadership like determinist psychic drives. Each paradigm can be respectively trapped by the following heuristics skids: intellectualism, reductionism, simplism, and mysticism.

A implementação de inovação radical em empresas maduras

ID: 11363

Authors: Richard Leifer, Gina Colarelli O’Connor, Mark Rice.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 17-30, April-June, 2002. 14 page(s).

Keyword: competences , organizational change , Radical innovation , strateg , technology

Document type: Article (Portuguese) Show Abstract

There is increasing evidence of the importance of radical or breakthrough innovation to long-term firm success in the competitive marketplace today. Although this recognition has permeated many established companies, there is uncertainty about how to accomplish such innovation. This article is based on a six-year longitudinal study of 12 radical-innovation projects in 10 large, mature companies. The life cycle of radical-innovation projects is unlike those of incremental projects, because of an abundance of uncertainties and discontinuities. These characteristics require that radical-innovation projects be managed quite differently from incremental ones. Seven key strategic imperatives are offered for successfully implementing radical innovation.

Comprometimento com o trabalho: padrões em diferentes contextos organizacionais

ID: 11364

Authors: Antonio Virgílio Bittencourt Bastos, Jairo Eduardo Borges-Andrade.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 31-41, April-June, 2002. 11 page(s).

Keyword: career commitment , organizational commitment , organizational innovation , union commitment , Work commitmen

Document type: Article (Portuguese) Show Abstract

The research on organizational, career and union commitment has been requiring the analysis of how the worker simultaneously structures his or her commitments towards these three foci. After identifying eight commitment patterns in a sample of 1,029 workers from twenty Brazilian organizations, this study analyses the distribution of those patterns in four organizational contexts. These contexts were differentiated according to the level and type of organizational innovation which had been implemented as a demand from economic and technological processes. The results demonstrate that the classic bureaucratic organization is significantly different from the other "innovative" organizations: it includes more low organizational commitment patterns.

Canais de marketing, valor e estruturas de governança

ID: 11365

Authors: Ricardo Fasti de Souza.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 42-53, April-June, 2002. 12 page(s).

Keyword: dependence , Distribution channels , power , transaction costs , value sources

Document type: Article (Portuguese) Show Abstract

This article discusses the marketing contribution in the appropriation of superior cash flow in transactions between marketing channel members. A model is presented suggesting that the cash flow appropriation capabilities of the channel member is result of how the transactional governance structure is built regarding the sources of value creation, power and the level of dependency among channel members.

Experiências em cenários temáticos de serviços

ID: 11366

Authors: José Luis Felicio dos Santos de Carvalho, Paulo Cesar Motta.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 54-65, April-June, 2002. 12 page(s).

Keyword: environmental psychology , lighting , postmodern consumerism , Services marketing , themed environments

Document type: Article (Portuguese) Show Abstract

This article aims to enhance the understanding of the psychology of consumer behavior during services experiences. It works with an environmental psychology framework because of its ability to explore interactions between customers and servicescapes. By using examples from the environmental lighting stimuli, it provides some insights into the management of service physical facilities by integrating service phenomenon and human existence. It elaborates further on the themed environments and presents a strong argument concerning the fulfillment of consumer perceptual experiences in the "moments of truth". Within this context, a coherent conceptual framework is ferreted and shows some long forgotten aspects that reveal new opportunities for using lighting resources and drama theory in service production.

Análise de métodos de replicação: o caso ibovespa

ID: 11367

Authors: Hsia Hua Sheng, Richard Saito.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 66-76, April-June, 2002. 11 page(s).

Keyword: index arbitrage , proxy portfolio , Replication models , square optimization , tracking error

Document type: Article (Portuguese) Show Abstract

This article presents and implements the main numerical methods used to replicate the Bovespa Index. The implemented models were full replication, minimum global variance portfolio, Black model and square minimization with short selling. The results were verified under the parameters of tracking error, beta, R2 and serial similarity of average and variance. It was concluded that there is not the only way to achieve the best result, because all methods present strengths and weakness on the different contexts tested. In addition, managers may have different necessities on the time.

Tecnologia de informação e mudança: uma abordagem crítica

ID: 11368

Authors: Claudio Pitassi, Sergio Proença Leitão.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 77-87, April-June, 2002. 11 page(s).

Keyword: information, communication , Information technology , instrumental reason , language

Document type: Article (Portuguese) Show Abstract

This article critically analyzes the purely "tecnicist" and instrumental perspective that prevails in the information technology (IT) literature. The adaptive changes are differentiated from the paradigmatic changes, and the changes enabled by the IT are restricted to the efforts to improve the organization performance still within the dominant paradigm. Within the adaptive changes facilitated by IT, it is discussed how the distortions caused by the instrumental reasoning in the stakeholders' perception of the nature of information, language, communication and cognition seriously hurt the strategic management of information systems. Without neglecting the consequences of these distortions, it is defended that the IT myth brings consequences even worse, once this conception assumes that IT, by itself, can change the world. Presupposing that, to confront the myth, new epistemologies are necessary, aspects of the systemic view, critical theory and post-modernism are presented. To overcome the limits of the instrumental reasoning, the article suggests a paradigmatic and ideological change perspective, supported by a substantive reason that direct people's actions towards the search of ecology equilibrium and the practice of social justice, situating the debate of the change process on an ethical perspective.

Etnografia e cultura organizacional: uma contribuição da antropologia à administração de empresas

ID: 11369

Authors: André Ofenhejm Mascarenhas.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 88-94, April-June, 2002. 7 page(s).

Keyword: anthropology , ethnography , organizational analysis , Organizational culture , participant observation

Document type: Article (Portuguese) Show Abstract

The article discusses contributions of anthropology to management through the analysis of the knowledge produced through its classical method, the ethnography, in an interpretative approach. Beginning with the identification of the differences between the anthropological and management approaches of the culture concept, the article abandons the last one and shows how ethnography can be useful in a detailed interpretation of the cultural dynamics in an organization or in part of it, allowing a deeper comprehension of human behavior in this context and a more realistic picture of the challenges managers face everyday.

Clima organizacional: um estudo em uma empresa de telecomunicações

ID: 38005

Authors: Francisco Rodrigues Gomes.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 95-103, April-June, 2002. 9 page(s).

Keyword: Categories , factors , motive , organizational climate , perception

Document type: Article (Portuguese) Show Abstract

The objective of the study is to identify sales professionals', consultants' and market analysts' perceptions concerning the organizational climate of a telecommunications company, a public telephone concessionary. The employees directly linked to the Director of Marketing and Services took part in this study. The organizational climate analyzed is based on the employee perception about seven factors in the following categories: conformance, responsibility, performance standards, rewards, organizational clarity, human warmth/ support and leadership. Combining the theory of human motivation and the conceptual models about organizational climate, each category is analyzed according to the theory of the three motives/social needs: power, fulfillment and affiliation.

A inovação presente na administração pública brasileira

ID: 11370

Authors: Sabrina Addison Baracchini.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 104-109, April-June, 2002. 6 page(s).

Keyword: Accountability , citizenship , local public management , public management , public polices

Document type: Article (Portuguese) Show Abstract

It is possible to affirm that changes are occurring in the pattern of Brazilian public policies, above all, in the sphere of local government. Such changes can be understood as part of a process of constructing new forms of public administration, verified from the innovative practices and rendered services for state and local governments in the country. With the objective of discussing innovation through a public administrator's perspective, a practical case, awarded by the Public Administration and Citizenship Program, in 1996, will be presented which exemplifies the occurrence of these changes.

O legado de Celso Daniel para a gestão pública

ID: 11371

Authors: Marta Ferreira Santos Farah.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 110-114, April-June, 2002. 5 page(s).

Keyword: intermunicipal consortium , local development , Local government , public administration , public policy

Document type: Article (Portuguese) Show Abstract

Analysis of Celso Daniel's contribution to public administration in Brazil. The article emphasizes his main commitments: ethics, local development and social justice. The analysis of some programs implemented by Celso as mayor of Santo Andre shows the priority given by him to local and regional development as well as to the reduction of inequalities. The analysis emphasizes, finally, the importance of a cooperative perspective in public administration considering the challenges faced today by the State and Civil Society in Brazil.

Resenha: - Les nouvelles é lites de la mondialisation (Anne-Catherine Wagner - 1998) & The diffusion and consumption of business knowledge (José Luis Alvarez - 1998)

ID: 11359

Authors: José Carlos Durand.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 116-117, April-June, 2002. 2 page(s).

Keyword: business elite , business knowledge , Gobalization

Document type: Book Review (Portuguese)

Resenha: - Concorrência: panorama no Brasil e no mundo - (Gesner Oliveira - 2001)

ID: 11356

Authors: Paulo Furquim de Azevedo.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 118-119, April-June, 2002. 2 page(s).

Keyword: anti-trust , brazilian competition agency , Competition policy , institutional reform

Document type: Book Review (Portuguese) Show Abstract

The former director of the Brazilian competition agency, Gesner Oliveira, deals in his book primarily with the institutional design of competition policy in Brazil. Two reasons make this issue particularly relevant. First, during the 90's the Brazilian competition policy grew in productivity, in resources and came to the spotlight. Second, the book discusses the ongoing Brazilian competition policy reform, proposing an alternative institutional design. Capture risk, scale and scope economies and bureaucratic costs are the key elements to evaluate the appropriate institutional design of the competition agency. The analysis proposes the merger of the three main competition policy organizations (SDE, SEAE and CADE) because their administrative routines are similar. Also, a super-agency, including public utilities regulatory agencies, in not an appropriate design because the necessary specific knowledge overcome the benefits from the integration of several agencies.

Estratégia empresarial

ID: 11360

Authors: Flávio Carvalho de Vasconcelos.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 120-120, April-June, 2002. 1 page(s).

Keyword: Business strategy , competencies , decision making , learning , planning

Document type: Bibliographical Note (Portuguese)

Pós-estruturalismo e análise organizacional

ID: 11361

Authors: Christine McLean, Rafael Alcadipani.

Source: Revista de Administração de Empresas, v. 42, n. 2, p. 122-122, April-June, 2002. 1 page(s).

Keyword: organizationals studies , Organizational theory , post-modernism , post-structuralism

Document type: Bibliographical Note (Portuguese)