Inovando e competindo por meio da gestão de pessoas

ID: 11657

Authors: Guilherme Rhinow.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 2-7, January-March, 2001. 6 page(s).

Keyword: aprendizagem organizacional , autodesenvolvimento , competências , competitividade , Gestão de pessoas , universidades corporativas

Document type: Article (Portuguese)

Emigração brasileira: formação de mercados de consumo de produtos brasileiros no exterior

ID: 11690

Authors: Ana Cristina Braga Martes.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 8-12, January-March, 2001. 5 page(s).

Keyword: Brasil , emigração , exportação , Itamaraty , mobilidade social

Document type: Article (Portuguese)

Gestão de competências e gestão de desempenho: tecnologias distintas ou instrumentos de um mesmo construto?

ID: 11641

Authors: Hugo Pena Brandão, Tomás de Aquino Guimarães.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 8-15, January-March, 2001. 8 page(s).

Keyword: Competence , competence-based management , managerial technologies , performance-based management , strategic human resource management

Document type: Article (Portuguese) Show Abstract

This article discusses in what sense competence-based management and performance-based management are independent managerial technologies or parts of the same construct. The authors present a literature review upon the concepts of these management methodologies, their characteristics and applications in the organizational field, and analyze the main similarities and differences between them. It is possible to conclude that, more than independent technologies, competence-based and performance-based management methodologies appear to be complementary and part of a wider organization management model. A new conceptual approach, leading to emphasize the interdependence relationship between these management methodologies, is proposed.

Marcas de supermercado

ID: 11647

Authors: Inês Pereira.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 16-27, January-March, 2001. 12 page(s).

Keyword: own label , private brand , Private label , retailing , supermarket

Document type: Article (Portuguese) Show Abstract

This article analyzes brands owned or controlled by retail supermarkets. It investigates the marketing mix elements of these store brand products as well as the social, economic and behavioral characteristics of their potential consumers.

Efeitos fiscais da inflação na análise de projetos

ID: 11649

Authors: Antonio Carlos Teixeira Álvares.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 28-34, January-March, 2001. 7 page(s).

Keyword: depreciation , Economic Engineering , income tax , inflation , uncertainty

Document type: Article (Portuguese) Show Abstract

The industrial project analysis, reflecting a planning horizon which varies from five to twenty years, is naturally exposed to wide conditions of uncertainty. One important condition of uncertainty is the inflationary phenomenon, which is dribbled by Economic Engineering with the utilization of constant value cash flow and real interest rates. However, in cases of tax analysis made after the income tax, the depreciation expenses will be monetarily devaluated by inflation. To demonstrate the penalties incurred with capital expenditures due to this phenomenon, the classical example "buy versus lease" is used for a sensitivity analysis of different inflation rates. Thus, changes are suggested in the traditional methodology of investment analysis in inflationary environment.

Portfolio valuation in banks

ID: 11650

Authors: David F. Hastings.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 35-44, January-March, 2001. 10 page(s).

Keyword: bank management , financial risk , Portfolio valuation , spread rates , transference rates

Document type: Article (Portuguese) Show Abstract

Frequent references are made to the use of portfolio spread rates in managing financial risks in banks, but indications as to the procedures for determining such rates are very scant. The purpose of this article is to present some initial ideas on the subject: a Standard Funding system indicates what each portfolio should have earned, while an Actual Funding system points out what each portfolio did, in fact, earn; additionally, by comparing the outcomes of the two funding systems for each portfolio, it is possible to determine3 what each portfolio earned (or lost) in the way of arbitrage.

A pirataria do nome de domínio na internet

ID: 11651

Authors: Ligia Maura Costa.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 45-53, January-March, 2001. 9 page(s).

Keyword: Commercial Law , domain name, trademark , intellectual property , Internet

Document type: Article (Portuguese) Show Abstract

This article is part of a larger project: the study of the influence of the Internet on Brazilian law. The quick development of the Internet in including the exchange of goods and services can be compared to the Industrial Revolution. The total absence of frontiers in the Internet is both admirable and fearful. The Internet is "independent"; however, it cannot subsist without the influence of a legal system. The national laws of any country are suited for application to the Internet because there is no single regulation. Nevertheless, such laws may not be applied directly because they would have to be adapted to the new legal patterns used in the Internet. This article pays special attention to trademarks and domain names piracy in the Internet.

Projeto da cadeia de suprimento: uma visão dinâmica da decisão fazer versus comprar

ID: 11652

Authors: Luiz Carlos Di Serio, Mauro Sampaio.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 54-66, January-March, 2001. 13 page(s).

Keyword: core competence , make-buy models , strategic outsourcing , Supply chain design , supply chain management

Document type: Article (Portuguese) Show Abstract

In recent years, we have observed a cyclical pattern in the architecture of the supply chains of individual sectors of the economy. Sometimes we see a vertical integrated sector, composed of large dominating companies, other times we see the same sector horizontally disintegrated, constituted of a great number of companies competing in marketing niches. In this highly competitive environment, the command of core competencies with higher added value is essential to the survival of any organization. This article intends to throw some light on this subject by analyzing the evolution of the classical make-buy models and evaluating their adequacy to economic sectors of high-speed evolution.

Teaching and learning production and operations management: the Journey from identity crisis to a cross-disciplinary approach

ID: 11653

Authors: Thomaz Wood Jr..

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 67-75, January-March, 2001. 9 page(s).

Keyword: interdisciplinary approach , learning , management education , Production and Operations Management , teaching

Document type: Article (Portuguese) Show Abstract

This paper has its roots in a number of issues concerning the "form" and "content" of what we professors teach in the area of Production and Operations Management (POM). First, I will describe the historical evolution of this field. Following, I will discuss the identity crisis that the field is undergoing. In an attempt to provide an answer to this situation, I will present six proposals for the development and consolidation of POM. Finally, I will describe a practical initiative, involving one specific POM discipline, taught to graduate students. This initiative emphasizes the "content dimension" (technical-operational approach to strategic-managerial approach), as well as, the "form dimension" (focus on teaching to focus on learning). The success of this ongoing experience confirms that the proposed agenda is coherent and deserves further development.

Os desafios da indústria farmacêutica global e o redesenho do negócio pela Merck

ID: 11654

Authors: José Roberto Gomes da Silva, Sylvia Constant Vergara.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 76-87, January-March, 2001. 12 page(s).

Keyword: business redesign and competition , Merck , Pharmaceutical industry , strategy and innovation , vision of the future

Document type: Article (Portuguese) Show Abstract

The article tries to answer the following questions: based on the changes in the global pharmaceutical industry that are in process nowadays, which company is prepared to lead the competition into the future? What differentiates this company from other competitors? What is this leader doing in this sense? In our view, this leader company is Merck, and what differentiates it from the others is the vision of the future for the business and the strategic initiatives that Merck has implemented following its vision, which have impacted on the whole pharmaceutical industry as well. It is the capability of the company to create a rupture with the current business model.

Resenha: - Brasileiros nos Estados Unidos: um estudo sobre imigrantes em Massachusetts - (Ana Cristina Braga Martes - 2000)

ID: 11655

Authors: Maxine L. Margolis.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 88-91, January-March, 2001. 4 page(s).

Keyword: brasileiros , capital cultural e humano , emigração , investimento , Massachusetts

Document type: Book Review (Portuguese)

Resenha: - Cultura organizacional: identidade, sedução e carisma? - (Maria Ester de Freitas - 1999)

ID: 11656

Authors: Maria Irene Stocco Betiol.

Source: Revista de Administração de Empresas, v. 41, n. 1, p. 90-91, January-March, 2001. 2 page(s).

Keyword: emprego , Fenômeno organizacional , identidade , poder , relações sociais

Document type: Book Review (Portuguese)