Construindo a sinergia após a aquisição: um caso real brasileiro sobre integração de empresas

ID: 11767

Authors: Wilson Carnevalli Filho.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 2-7, April-June, 2000. 6 page(s).

Keyword: case study , Integration , mergers and aquisitions , organizational change

Document type: Article (Portuguese)

Contexto social e imaginário organizacional moderno

ID: 11732

Authors: Maria Ester de Freitas.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 6-15, April-June, 2000. 10 page(s).

Keyword: organizational culture , Organizational environment , organizational imaginary

Document type: Article (Portuguese) Show Abstract

This article analyzes some changes happened in the social-organizational environment and the answers given them by big business, mainly ones related to a specific imaginary created in order to legitimate them as a central social actor.

Consumerism and consumers in Brazil

ID: 11771

Authors: Gisela B. Taschner.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 8-11, April-June, 2000. 4 page(s).

Keyword: capitalist mass production , consumer culture , Consumerism , impacts , local market

Document type: Article (English)

Como sustentar o crescimento com base nos recursos e nas competências distintivas: a experiência da Illycaffé

ID: 11733

Authors: Andrea Lipparini, Fabrizio Cazzola, Paolo Pistarelli.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 16-25, April-June, 2000. 10 page(s).

Keyword: competitive advantages , core competencies , knowledge management , resources leveraging , Strategies

Document type: Article (Portuguese) Show Abstract

Deep changes in the competitive game are inducing companies to discuss and to create new competencies. An emerging element of this case study, focusing Illycaffé., quality world-wide leader in the espresso coffee market, is the company's skill to redefine and to renew its resources, in order to achieve its goals in terms of product's quality and processes' innovation. The network of relationships and the R&D investments are allowing quick growth and effective strategic deployment of the company.

Modelos de avaliação de marca

ID: 11734

Authors: Maria João Soares Louro.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 26-37, April-June, 2000. 12 page(s).

Keyword: Brand , brand equity , brand evaluation

Document type: Article (Portuguese) Show Abstract

Brands are emerging as a central dimension and a strategic asset in an organization's strategy. In this context, evaluating a brand's performance assumes a pivotal role for its effective management. Furthermore, the development and articulation of a common vocabulary become increasingly necessary. Considering the diversity in models and concepts, this paper develops a synthesis of dominant academic and practitioner approaches on brand evaluation.

Globalização e crise do estado nacional

ID: 11735

Authors: Maria Cecilia Spina Forjaz.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 38-50, April-June, 2000. 13 page(s).

Keyword: Cold War , globalization , global order , National State

Document type: Article (Portuguese) Show Abstract

The research studies the National State crisis in the context of the post-Cold War world. The research points out that this crisis is mainly related to the strength of new global institutions and the emergency of subnational organizations, both weakening the National State power and sovereignty. These changes are linked to the globalization process.

Understanding local governance: an international perspective

ID: 11736

Authors: Robert H. Wilson.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 51-63, April-June, 2000. 13 page(s).

Keyword: civil society , decentralization , Government performance , local governance , redemocratization

Document type: Article (English) Show Abstract

Enormous change and innovation in govermmental practices are occurring throughout the world. Local governance, in particular, has become a concern in marry countries. Processes such as redemocratization and imperatives of international lending agencies have focused attention on developing good governance practices. Improvement in local government remains a ligh priority in most countries, but uniess the relationship between citizens and government is more fully developed the actions of local government will not necessarily lead to improvement in the conditions of people's lives. This paper will explore the concept of governance and propose an analytical framework for the study of local governance in an international context. The article concludes with recommendations on strategies to improve governance systems and government performance.

Simulação de técnicas de engenharia de reservatórios: exemplo de utilização de opções reais

ID: 11737

Authors: Richard Saito, Denis J. Schiozer, Guilherme Nogueira de Castro.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 64-73, April-June, 2000. 10 page(s).

Keyword: oil and gas reserves , Real options , reservoir engineering

Document type: Article (Portuguese) Show Abstract

This paper analyzes the managerial flexibility embedded in oil reserves (such as gas and water injection techniques). We have concluded that these techniques can increase the value of oil reserves by up to 25% according to the theory of real options. The main advantage of the real options approach over the discounted cash-flow approach is to include the operational issues in the oil and gas industry. We have used two classical models to assess the value of oil reserves. We have also performed sensitivity analysis to confirm that both concession time and convenience and/or dividend yields are the most important factors.

Teoria de opções aplicada a projetos de investimento

ID: 11738

Authors: Andrea Maria Accioly Fonseca Minardi.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 74-79, April-June, 2000. 6 page(s).

Keyword: integration between strategy and finance , management flexibility , option pricing theory , Real option , strategy

Document type: Article (Portuguese) Show Abstract

Option theory is the best approach to integrate finance and strategy. It quantifies growth options and management flexibility, that are the heart of business strategy. A project can be viewed as a set of real options, as defer the investment, expand or contract operational scale, abandon, temporarily or definitively, investments in subsequent projects, switching inputs and outputs. Real options can be precified in a way analogous to financial options.

Sistemas de gerenciamento ambiental, tecnologia limpa e consumidor verde: a delicada relação empresa-meio ambiente no ecocapitalismo

ID: 11749

Authors: Philippe Pomier Layrargues.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 80-88, April-June, 2000. 9 page(s).

Keyword: clean technology , Environmentalism , green consumer , ideology , market

Document type: Article (Portuguese) Show Abstract

The text supports the argument that ISO 14000 will not solve the complex problems of Brazilian environment. It is postulated that its incorporation in business does not yet represent a paradigmatic change in the direction of sustainability, rather representing a change in the business culture caused more by the changes in the world political economy than by a possible environmental consciousness. In spite of the clean technology appearing to be the greatest contemporary competitive advantage in the actual scenario of governmental deregulation, its reach is still limited to its intrinsic dependence on the demand of a significant green market.

Qualidade na indústria agroalimentar: situação atual e perspectivas

ID: 11754

Authors: José Carlos de Toledo, Mário Otávio Batalha, Daniel Capaldo Amaral.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 90-101, April-June, 2000. 12 page(s).

Keyword: Agrifood chains , quality management

Document type: Article (Portuguese) Show Abstract

This paper aims to discuss quality management in six Brazilian agrifood chains: beverages (beer and soft drinks), biscuit, meat, chocolate, processed tomato and dairy. This work is a multi-case exploratory study among 34 firms in those agrifood chains. In a general sense, the firms studied are very different in terms of quality management. The control of the products or raw material for inspection, with special attention to satisfy the governmental health rules, is the most common situation. However, there are strong evidences that this general situation is changing. Several firms are going to employ more advanced systems in quality management (total quality management and quality assurance system).

Applications of artificial intelligence to condition- based maintenance

ID: 11757

Authors: Dayr Reis, Niranjan Pati.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 102-107, April-June, 2000. 6 page(s).

Keyword: Artificial Intelligence , Condition-based maintenance , expert systems , intelligent systems , machine diagnosis

Document type: Article (English) Show Abstract

In this paper we discuss interesting developments of expert systems for machine diagnosis and condition-based maintenance. We review some elements of condition-based maintenance and its applications; expert systems for machine diagnosis, and an example of machine diagnosis. In the last section we note some problems to be resolved so that expert systems for machine diagnosis may gain wider acceptance in the future.

Resenha: - Comércio eletrônico: modelo, aspectos e contribuições de sua aplicação - (Alberto Luiz Albertin - 2000)

ID: 11773

Authors: Ruy Rêde.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 108-111, April-June, 2000. 4 page(s).

Keyword: ambiente empresarial , Comércio eletrônico , competitividade , modelos de negócio , tecnologia de informações

Document type: Book Review (Portuguese)

Resenha: - A emoção e a regra: os grupos criativos na Europa de 1850 a 1950 - (Domenico De Masi - 1999)

ID: 11772

Authors: Tânia Margarete Mezzomo Keinert.

Source: Revista de Administração de Empresas, v. 40, n. 2, p. 112-115, April-June, 2000. 4 page(s).

Keyword: inovação , lazer , mercado de trabalho , Sociedade pós-industrial , tempo livre

Document type: Book Review (Portuguese)