Empreendedorismo e gerenciamento: processos distintos, porém complementares

ID: 11730

Authors: Louis Jacques Filion.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 2-7, July-September, 2000. 6 page(s).

Keyword: cursos , Empreendedorismo , formação profissional , gerenciamento , programas educacionais

Document type: Article (Portuguese)

Fads and fashions in management: the case of erp

ID: 11706

Authors: Miguel P. Caldas, Thomaz Wood Jr..

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 8-17, July-September, 2000. 10 page(s).

Keyword: Enterprise Resource Planning , management fads and fashions , managerial innovation

Document type: Article (Portuguese) Show Abstract

This article discusses the Enterprise Resource Planning (ERP) rage. ERP represents immense investments for companies around the globe and has been promoted as a management panacea. Not surprisingly, many implementations fail to match expectations. In this study, we propose a broader perspective to comprehend the substantive, institutional, and political factors involved in the ERP phenomenon, as an alternative to the "techno-reductionism" that has characterized the prevailing approach on the subject, and present an exploratory survey of 28 implementation experiences, concentrating on the process of adoption, chosen implementation approaches and outcome assessment.

Telecommuting: o paradigma de um novo estilo de trabalho

ID: 11705

Authors: José Carlos Ferreira Júnior.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 8-17, July-September, 2000. 10 page(s).

Keyword: ambiente de trabalho , funcionários , Local de trabalho , satisfação , telecommuting

Document type: Article (Portuguese)

Cartas para o editor

ID: 11731

Authors: Kenzo Otsuka, Maurício Bernis.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 18-23, July-September, 2000. 6 page(s).

Document type: Article (Portuguese)

Gerenciando a diversidade cultural: experiências de empresas brasileiras

ID: 11707

Authors: Maria Tereza Leme Fleury.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 18-25, July-September, 2000. 8 page(s).

Keyword: comparative studies , Cultural diversity , human resources management

Document type: Article (Portuguese) Show Abstract

Despite the extremely diversified cultural context in which Brazilian enterprises operate, the issue of cultural diversity is new in their agenda. The emergence of this theme is much more related to the need to create competitive advantages by developing diversified competencies, usually following policies which are established by the headquarters of local subsidiaries, instead of attending to legal procedures, as in the USA and Canada. Departing from a conceptual elaboration about cultural diversity and its management, this article presents the results achieved in a research among leading Brazilian firms. The points that emerge as a conclusion can be generalized for other countries.

Indicadores de clima ético nas empresas

ID: 11708

Authors: Maria Cecilia Coutinho de Arruda, Frank Navran.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 26-35, July-September, 2000. 10 page(s).

Keyword: business ethics in Brazil , business ethics indicators , Indicators of ethics , organizational ethical climate

Document type: Article (Portuguese) Show Abstract

Any businessperson is interested in knowing the position of his/her company in the market in what concerns ethics. For this purpose, it is imperative to identify the ethical level of Brazilian organizations. Based on the ethical climate of an organization, an indicator was created to evaluate a firm's degree of eticity, in a pioneer research project in Brazil. The objective of this study is to encourage the executive to pay attention to the ethical quality of his/her organization, providing information and offering a service that has been developed by the CENE (Center of Studies for Ethics in the Organizations)/ FGV-EAESP in partnership with the Ethics Resource Center, in Washington, DC, USA, since 1998. The methodology for creating the indicators, as well as its application to the manufacturing industry, is presented in the article.

Estratégias emergentes ou deliberadas: um estudo de caso com os vencedores do prêmio "top de marketing" da ADVB

ID: 11714

Authors: Adilson Adão Borges Jr., Fernando Bins Luce.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 36-44, July-September, 2000. 9 page(s).

Keyword: enterprise strategies , strategic administration , Strategic marketing

Document type: Article (Portuguese) Show Abstract

The article's objective is to present the main concepts of emergent and deliberated strategies in a wider concept of strategy marketing. The administration of these strategies is very important to the objectives of the firm. Thus, we applied the method of study of cases to provide the possibility for the understanding of the many dimensions of the problem. The main contribution of this work to strategic administration in the organization is the composition of the emergent and the deliberated strategies aiming at flexibility in the short term planning, but with consistence in the long term planning.

The rights approach to local public management: experiences from Brazil

ID: 11718

Authors: Peter Spink.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 45-65, July-September, 2000. 21 page(s).

Keyword: citizenship , decentralization , Innovation , public administration , subnational government

Document type: Article (Portuguese) Show Abstract

The Fundação Getulio Vargas, São Paulo, Public Management and Citizenship Program was set up in 1996 with Ford Foundation support to identify and disseminate Brazilian subnational government initiatives in service provision that have a direct effect on citizenship. Already, the program has 2,500 different experiences in its data bank, the results of four annual cycles. The article draws some initial conclusions about the possibilities of a rights-based approach to public management and about the engagement of other agencies and civil society organizations1.

O modelo de bandas cambiais tradicional por uma abordagem de opções

ID: 11724

Authors: Maurício Kehdi Molan.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 66-73, July-September, 2000. 8 page(s).

Keyword: derivatives , exchange rates , options , Target zones

Document type: Article (Portuguese) Show Abstract

Most of the recent research about the behavior of exchange rates in a target zone regime is based in 1991 Krugman's model. The presence of limits makes an asset to behave as a combined price of options, and the goal of this research is to use this approach and compare its results to those obtained by the classical model. These results are different in some aspects and similar in others, providing some insights to a better comprehension of the subject.

Rumo à sustentabilidade da produção de cana-de-açúcar em São Paulo: as contas ambientais

ID: 11726

Authors: Renato de Mello.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 74-82, July-September, 2000. 9 page(s).

Keyword: Agro-ecosystems , energy and agriculture , environment , sugar cane

Document type: Article (Portuguese) Show Abstract

This work evaluates sugar cane agro-ecosystems, taking into account both the environmental implications and the use of natural resources as production factors. The costs are estimated in financial and energetic measures, and three scenarios are established. The results indicated a increase from 4.02% to 4.12 % of higher costs due to the accounting of externalities and that it is possible to achieve a profitable production in a sustainable ecosystem. They also show that the differences of the energy amount, counting or not the externalities and the different costs of a sustainable production, remain small and that the sustainable perspective will only be attractive if it is based upon the social definition of higher values to the natural environment.

Mudanças estratégicas em organizações hospitalares: uma abordagem contextual e processual

ID: 11729

Authors: Maurício Fernandes Pereira.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 83-96, July-September, 2000. 14 page(s).

Keyword: cognitive arena , collaboration network , direct conditions , Strategic change

Document type: Article (Portuguese) Show Abstract

The main purpose of this article is to verify how the process of strategic change happened in a hospital organization. An empiric analysis of the strategic changes that occurred in CBS Hospital in the last 20 years is developed. The direct conditions (real environment, cognitive arena) of the sector are identified as perceived environment as well as the network of collaborators that support the hospital's activities is determined. The period of major transformation was from 1991 to 1995, and the main changes were in the hospital culture, the doctors' and staff's work philosophy, the training way of the staff, the organizational structure, the process and the technology. It was perceived that the hospital dominant coalition is affected just by external influence due to some technologic changes and that, internally, the clinic body has control over the decision making process.

Resenha: - Vantagem competitiva na internet: como criar uma nova cultura empresarial para atuar nas comunidades virtuais - (John Hagel III, Arthur G. Armstrong - 1999)

ID: 11704

Authors: Alberto Luiz Albertin.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 97-103, July-September, 2000. 7 page(s).

Keyword: ambiente digital , comércio , Comunidades virtuais , Internet , lucro

Document type: Book Review (Portuguese)

Resenha: - A corrosão do caráter: conseqüências pessoais do trabalho no novo capitalismo - (Richard Sennett - 1999)

ID: 11703

Authors: Ana Paula Paes de Paula.

Source: Revista de Administração de Empresas, v. 40, n. 3, p. 101-103, July-September, 2000. 3 page(s).

Keyword: flexible capitalism , information society , Work relations

Document type: Book Review (Portuguese) Show Abstract

The autor analyses Richard Sennet's book, "The corrosion of character: the personal consequences of work in the new capitalism".