A questão da saúde no Brasil

ID: 12688

Authors: Ana Maria Malik.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 1-1, July-August, 1995. 1 page(s).

Document type: Article (Portuguese)

Um Windows melhor que o windows - Mauro Muratório Not e o mercado brasileiro de informática de Us$ 20 Bilhões

ID: 12714

Authors: Fernando Almeida, Marilson Alves Gonçalves.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 8-13, July-August, 1995. 6 page(s).

Document type: Article (Portuguese)

Os círculos de qualidade são ainda um tema atual?

ID: 12686

Authors: Françojse Chevalier.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 8-14, July-August, 1995. 7 page(s).

Keyword: French companies , human resources , management by objectives , organizational change , participative management , productivity , Quality circles , strategy , total quality

Document type: Article (Portuguese) Show Abstract

Quality Circles development in France, through research in twelve firms.

Confiança e cooperação: o lucro gerado por um excelente lugar para se trabalhar

ID: 12698

Authors: Robert Levering.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 14-20, July-August, 1995. 7 page(s).

Document type: Article (Portuguese)

A dinâmica do mercado high-tech

ID: 12685

Authors: George Bedinelli Rossi.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 15-20, July-August, 1995. 6 page(s).

Keyword: business , competition , competitive advantage , consumer behavior , economy of scale , high-tech , informatics , information , innovation , market , marketing strategy , technological investments , Technology

Document type: Article (Portuguese) Show Abstract

In this age, when mind domain over matter is seen as the most important asset by the firm, managers must create an environment that encourage innovation.

Remuneração estratégica: a nova vantagem competitiva

ID: 12699

Authors: João Lins Pereira Filho, Thomaz Wood Jr..

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 21-25, July-August, 1995. 5 page(s).

Document type: Article (Portuguese)

Tecnologia da informação e marketing - como obter clientes e mercados

ID: 12695

Authors: Carlos Alberto Gonçalves, Cid Gonçalves Filho.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 21-32, July-August, 1995. 12 page(s).

Keyword: business , clients , competition , competitive advantage , database marketing , information technology , marketing information system , marketing strategy , Relationship marketing , social change

Document type: Article (Portuguese) Show Abstract

The Information Technologies can be seen as an important resource to get clients and competitive business. It makes possible Marketing actions to treat needs and desires in a personalized way again.

Empresas que associam suas marcas à moda

ID: 12706

Authors: Ana Maria Brescancini.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 26-33, July-August, 1995. 8 page(s).

Document type: Article (Portuguese)

As organizações como sistemas saudáveis

ID: 12689

Authors: Alexander Berndt, Raquel Coimbra.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 33-41, July-August, 1995. 9 page(s).

Keyword: Fritjof Capra , Healthy organizations , holism , holistic-environmental system , life quality , organizational change , organizational ecology , paradigms , systemic approach , total quality

Document type: Article (Portuguese) Show Abstract

A comparison between living beings and organizations as a base for a paradigm of healthy organizations.

Os novos modelos de gestão: análise e algumas práticas em empresas brasileiras

ID: 12709

Authors: Luciana Jacques Faria.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 35-40, July-August, 1995. 6 page(s).

Document type: Article (Portuguese)

O que eles pensam sobre reforma tributária

ID: 12708

Authors: Yoshiaki Nakano, Maria Helena Zochun, Ives Gandra da Silva Martins, Celso Daniel, Nelson Pessuto.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 41-53, July-August, 1995. 13 page(s).

Document type: Article (Portuguese)

Comportamento do consumidor versus estrategias de operações - a ponte cliente-empresa

ID: 12690

Authors: José Paulo Alves Fusco.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 41-51, July-August, 1995. 11 page(s).

Keyword: clients , competitiveness , Consumer behavior , manufacturing strategy , operations strategy

Document type: Article (Portuguese) Show Abstract

Analysis of relationship between consumer behavior and the development of operation strategies in a company.

Contratos de gestão no estado de São Paulo - o caso das empresas estatais não-financeiras

ID: 12691

Authors: Léo Tadeu Robles, Adalberto Américo Fischmann.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 52-64, July-August, 1995. 13 page(s).

Keyword: contract plan , government , privatization , public administration , public enterprises , relationship between state and SOEs , SOEs management , SOEs restructuring , state owned enterprises , statization

Document type: Article (Portuguese) Show Abstract

Analysis on effectiveness of the Contract Plan implementation in São Paulo State and of the relationship among state-owned enterprises and government control offices.

O caminho para o futuro no varejo

ID: 12705

Authors: José Padílha Gonçalves.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 54-56, July-August, 1995. 3 page(s).

Document type: Article (Portuguese)

Empregos agonizantes

ID: 12701

Authors: Paulo Ricardo Torres, Luis Tadeu Arraes Lopes.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 57-59, July-August, 1995. 3 page(s).

Document type: Article (Portuguese)

Philip Kotler: o marketing da era do valor

ID: 12694

Authors: Redação RAE.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 63-64, July-August, 1995. 2 page(s).

Document type: Article (Portuguese)

A pesquisa qualitativa e sua utilização em administração de empresas

ID: 12687

Authors: Arilda Schmidt Godoy.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 65-71, July-August, 1995. 7 page(s).

Keyword: case research , data analysis , data collecting , document analysis , document study , interview , participant observation , Qualitative research

Document type: Article (Portuguese) Show Abstract

Examples of document study, case study and ethnography as applied to the area of Business Administration.

Recursos humanos: uma releitura contextualista

ID: 12710

Authors: Luiz Homero Silva Gutierrez.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 72-82, July-August, 1995. 11 page(s).

Keyword: contextual approach , human resources , human resources , human resource¿s role , human resources strategic management , Human resources strategy , organizational analysis , organizational changes

Document type: Article (Portuguese) Show Abstract

Preliminary findings of a research based on the evolution of the role of the Human Resource function, through the contextualist approach.

Importações brasileiras

ID: 12703

Authors: Robert T. Green.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 74-75, July-August, 1995. 2 page(s).

Document type: Article (Portuguese)

Um paralelo entre os impactos das usinas hidrelétricas e termoelétricas

ID: 12711

Authors: Sinclair Mallet-Guy Guerra, Antomar Viegas de Carvalho.

Source: Revista de Administração de Empresas, v. 35, n. 4, p. 83-90, July-August, 1995. 8 page(s).

Keyword: energy , Environment, , environmental impact matrix model , hydroelectric generation , iife qualify , Leopold matríx , thermoelectric generation

Document type: Article (Portuguese) Show Abstract

Comparison between the environmental impacts from the hydroelectric and thermoelectric dams shows the importance of the energy conservation programs.