Viagem de incentivo - uma poderosa ferramenta de marketing

ID: 14827

Authors: Jean-François L. M. Hue.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 6-15, November-December, 1992. 10 page(s).

Keyword: exclusiveness , Incentive , innovation , productivity , recognition

Document type: Article (Portuguese) Show Abstract

The Incentive Marketing, as a managed activity, motivates individual efforts in order to obtain a maximum performance in reaching a mutual result in an organization, even if motivation belongs to the man `s entire life. Attesting a fast increasing, the Incentive Marketing is becoming an useful marketing tool as well as advertising or direct mailing. Nevertheless, there are some precautions that must be taken to assure its success: the goal `s setting, the information network and the fulfillment of the Incentive travel. Now, it is possible to dream with productivity!

Difusão da tecnologia de base microeletrônica na indústria de processo contínuo

ID: 14828

Authors: Francisco Lima C. Teixeira.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 16-26, November-December, 1992. 11 page(s).

Keyword: continuous process industries , diffusion , Microelectronic

Document type: Article (Portuguese) Show Abstract

The objective of this paper is to present and discuss some data and information about the diffusion process of microelectronic technology in the continuous process industry in Brazil. The data presented show the high level of diffusion of this technology in relation to the discrete parts manufacturing industry. The base installed in Brazil is proportionally larger than those of industrialized countries. The decision to adopt the microelectronic technology in this industry is strongly influenced by variables of `sócio-institutional¿ nature, as the technical and economic information are not always promptly available. Among the `socio-institutional¿ variables analyzed, the impact of the market reserve policy on the diffusion process is given special attention.

Cultura gerencial e estratégias empresariais: um estudo em empresas aropecuárias

ID: 14830

Authors: German Torres Salazar.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 28-37, November-December, 1992. 10 page(s).

Keyword: business strategies , Management culture , strategic administration

Document type: Article (Portuguese) Show Abstract

This paper approaches the relationship between management culture and business strategies in farms. This study was brought about in 35 big farms from South and Zona da Mata of the State of Minas Gerais. The statistical analysis at 5% leveI of significance demonstrates that exists relationship between management culture and implementation of business strategies.

As empresas e a transmissão da ideologia

ID: 14831

Authors: Fernando C. Prestes Motta.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 38-47, November-December, 1992. 10 page(s).

Keyword: Enterprises , hegemony , ideology , organizations , show

Document type: Article (Portuguese) Show Abstract

Organizations are practical sets oriented to production and reproduction of some social relations which are necessaries to maintenance and expansion of the more general economic system. The social relations which are reproduced in organizations are economic, social and ideological. Ideological transmission is generally neglected in organizational analysis in business.

Inovação tecnológica: a privatização após o uso das "moedas podres"

ID: 14833

Authors: Jairo Laser Procianoy, Paulo Cesar Delayti Motta.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 48-60, November-December, 1992. 13 page(s).

Keyword: Brazil , capital market , Privatization

Document type: Article (Portuguese) Show Abstract

After an analysis of the privatization economic model and the innovative financial instruments, we present the key aspects of the Brazilian Redeemable Preferred Shares as a way of raising funds in the stock market and its most important characteristics. Taking as an exampie the very successful nationalization of the Massey Perkins subsidiary, in Brazil, we suggest the usage of the Redeemable Preferred Shares in the Brazilian privatization program as a way to raise long term funds for the new majority shareholders and to get a better price for the government `s assets without waiting the `right¿ bull market after the usage of the `moedas podres¿.

Administração de empresas no Japão: aspectos históricos religiosos

ID: 14836

Authors: Hirochika Nakamaki.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 62-66, November-December, 1992. 5 page(s).

Keyword: Business administration , companies , corporate identity , Japan , organization

Document type: Article (Portuguese) Show Abstract

Although companies are doubtlessly secular entities engaged in economic activities, in Japan major companies (kaishas) have religious dimensions. For example, kaisha constructs small Shinto shrines on the roof of the head office building and regularly conducts ceremonies to pray for continued prosperity and worker safety. This article describes analyses the religious aspects of Japanese Companies, and particularly focuses on kaisha, which maintains memorial monuments (kuyoto) on Mont Koya (Wakayama) and the importance of religion a means of Corporate Identity. Otherwise the religious aspects of the kaisha emphasizes the cultural and organizational continuity from feudal age to modern times

Tecnologia, instrumentalidade e poder nas organizações

ID: 14837

Authors: Stewart R. Clegg.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 68-95, November-December, 1992. 28 page(s).

Keyword: flexible specialization , modern theories of power , organizational power and new technologies in organizations , Power and technology

Document type: Bibliographical Note (Portuguese) Show Abstract

Either Hobbessian or Machiavellian in their provenance, modern theories of power assume that all power flows through technology. Thus, they predict that the adoption of new technologies will increase control of power by organizations and marginalization by labor. This article argues that their error is inherent to the limits of these theories, according to Foucault; exposes the recent debates on flexible specialization; at last, it is argued that changes in work techniques have distinct results. After al!, the contingencies of both power and organizations are complex, interdependent and, to a point, potentially capable of change.

Planejamento e gerência de informática: uma bibliografia comentada

ID: 14838

Authors: Antonio Carlos M. Mattos.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 96-107, November-December, 1992. 12 page(s).

Document type: Bibliographical Note (Portuguese)

Resenha: - The world we have lost

ID: 14855

Authors: Roberto Venosa.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 110-115, November-December, 1992. 6 page(s).

Document type: Book Review (Portuguese)

Resenha: - In the age of the smart machine - the future of word and power

ID: 14856

Authors: Edith Seligmann Silva.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 111-114, November-December, 1992. 4 page(s).

Document type: Book Review (Portuguese)

Resenha: - The spirit of japanese capitalism and selected essays

ID: 14857

Authors: Gilmar Masiero.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 114-115, November-December, 1992. 2 page(s).

Document type: Book Review (Portuguese)

Circuito executivo

ID: 14839

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 116-119, November-December, 1992. 4 page(s).

Document type: Bibliographical Note (Portuguese)

Novos livros e teses

ID: 14841

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 120-120, November-December, 1992. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Artigos em destaque

ID: 14842

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 122-125, November-December, 1992. 4 page(s).

Document type: Bibliographical Note (Portuguese)

Agenda do administrador

ID: 14845

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 32, n. 5, p. 126-129, November-December, 1992. 4 page(s).

Document type: Bibliographical Note (Portuguese)