Editorial: Relevância e rigor na academia

ID: 2000

Authors: Flávio Carvalho de Vasconcelos.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 5-5, January-March, 2009. 1 page(s).

Document type: Editorial (Portuguese)

Forum - Apresentação

ID: 1999

Authors: Thomaz Wood Jr., Pedro F. Bendassolli, Charles Kirschbaum, Miguel Pina e Cunha.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 8-9, January-March, 2009. 2 page(s).

Document type: Article (Portuguese)

Creative Industries: definition, limits and possibilities

ID: 1628

Authors: Pedro F. Bendassolli, Thomaz Wood Jr., Charles Kirschbaum, Miguel Pina e Cunha.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 10-18, January-March, 2009. 9 page(s).

Keyword: Creative industries , cultural industries , culture economy

Document type: Article (Portuguese) Show Abstract

The term “creative industries” fi rst arose in the 1990s to indicate sectors in which creativity is an essential business dimension. Creative industries include, among others, activities related to the cinema, theater, music and the plastic arts. In this introductory article we show the rise of the term within the domain of public economic development policies, we analyze the scientific literature about creative industries and we try and organize the various defi nitions of the term, by differentiating it from similar concepts, especially the concept of cultural industries. We argue that the phenomenon may constitute a fertile fi eld for investigation for researchers in Organizational Studies and we indicate some investigation trails to be explored.

Balancing act: learning from organizing practices in cultural industries

ID: 1647

Authors: Joseph Lampel, Theresa Lant, Jamal Shamsie.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 19-26, January-March, 2009. 8 page(s).

Keyword: art , creativity , Cultural goods , entertainment industries

Document type: Article (Portuguese) Show Abstract

In this paper we outline fi ve polarities that are shaping organizational practices in cultural industries. First, managers must reconcile expression of artistic values with the economics of mass entertainment. Second, they must seek novelty that differentiates their products without making them fundamentally different in nature from others in the same category. Third, they must analyze and address existing demand while at the same time using their imagination to extend and transform the market. Fourth, they must balance the advantages of vertically integrating diverse activities under one roof against the need to maintain creative vitality through fl exible specialization. And fi nally, they must build creative systems to support and market cultural products but not allow the system to suppress individual inspiration, which is ultimately at the root of creating value in cultural industries.

Cidade de Deus and Janela da Alma: a study into the production chain in the Brazilian cinema industry

ID: 1653

Authors: João Paulo Rodrigues Matta, Elizabeth Regina Loiola da Cruz Souza.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 27-37, January-March, 2009. 11 page(s).

Keyword: Brazilian movie industry , City of God , commercialization , production , Window of the Soul

Document type: Article (Portuguese) Show Abstract

The aim is to discuss and analyze production, marketing and exhibition paths in the domestic cinema market of the movies Cidade de Deus and Janela da alma, by outlining their convergences and the differences. This is a multiple case study of an exploratory nature, based on source triangulation. The results show the following convergences: the strengthening of partnerships between producers and distributors; the use of funds from Brazilian legislation for encouraging the development of audio-visual activities; the importance and effectiveness of formatted marketing and launch strategies; the nature of the project team’s work and the need to perceive and overcome the negative signals initially coming from the market. The main divergences include in particular: the degree of commitment of the directors at all stages of the fi lms’ projects; the focus on marketing strategies in festivals as a way of developing the market and the focus on commercial results.

He soap opera creation process

ID: 1656

Authors: Lúcia Maria Bittencourt Oguri, Marie Agnes Chauvel, Maribel Carvalho Suarez.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 38-48, January-March, 2009. 11 page(s).

Keyword: consumer behavior , Creative industries , improvisation , television , TV soap operas

Document type: Article (Portuguese) Show Abstract

Managers in the creative industries have to deal with demand unpredictability and uncertainty. This characteristic does not prevent companies in this sector from trying to pursue knowledge about their consumers and, armed with this knowledge, from articulating the development of new products. This work investigates how the Globo Broadcasting network uses information that comes from viewers for preparing its soap operas. This is a case study that focuses on the types of information and the means by which the company gets feedback from its consumers and on the structure and organizational dynamic that allows for the use of this information in developing its soap operas. The results indicate an adherence to the improvisational model proposed by Kamoche and Cunha (2001), where a minimum structure allows for coherence and favors flexibility when it comes to including modifi cations based on audience reaction.

Strategic and economic issues regarding to bonus quantity policy

ID: 1663

Authors: Reinaldo Guerreiro, Maria Aparecida Gouvêa, Ariovaldo dos Santos.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 49-61, January-March, 2009. 13 page(s).

Keyword: Bonus pack , price discount , pricing policy , product profitability , sales promotion

Document type: Article (Portuguese) Show Abstract

This article seeks to identify the perception of industrial controller managers have in regard to strategic and economic aspects of granting bonuses on higher product quantity purchases. The premise is that the economic results generated by the decision to grant a discount or a bonus for higher product quantities is much the same, taking into account the same amount of product delivered to the client. Ninety-one surveys, from the FIPECAFI- FEA-USP database, answered by controllers working in a variety of sectors were analyzed. The results revealed the following: 1) a very signifi cant number of companies from the selected sample adopt a product quantity bonus policy; 2) commercial departments are generally responsible for this decision; and 3) the perception of controllers in regard to decision-making aspects in regard to granting bonuses in relation to product amounts purchased.

Ten years of accounting research in Brazil: analysis with papers of ENANPAD from 1996 to 2005

ID: 1670

Authors: Octavio Ribeiro de Mendonça Neto, Edson Luiz Riccio, Marici Cristine Gramacho Sakata.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 62-73, January-March, 2009. 12 page(s).

Keyword: Accounting research , ENANPAD , normative , paradigm , positive

Document type: Article (Portuguese) Show Abstract

This paper analyzes the temporal evolution of scientific accounting research in Brazil and the relationship between as normative and positive approaches. In order to do so, this study was based on documental descriptive research of papers submitted at the Annual Meeting of the National Association of the Post-Graduation Programs in Management (ENANPADs), from 1996 to 2005. Bibliometrics (Lotka’s Law) was used to assess the productivity of the authors of the papers. The results are consistent with the results obtained by Fülbier and Sellhorn (2006) in Europe and reveal that authors predominantly adopt a positive approach, few researchers use the two approaches and confi rm that Brazilian researchers have a lower productivity in comparison to those who publish in English-language periodicals.

Information technology and productivity in the Brazilian industry

ID: 1674

Authors: Marco Aurélio Alves de Mendonça, Fernando de Almeida Freitas, Jano Moreira de Souza.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 74-85, January-March, 2009. 12 page(s).

Keyword: econometrics , industry , Information technology , productivity , work

Document type: Article (Portuguese) Show Abstract

he article seeks to quantify the impact of information technology solutions on workers’ productivity in the Brazilian processing industry. This study was based on a sample of 26,776 companies. This data was obtained from the Annual Industrial Study (PIA) and Industrial Survey of Technological Innovation (PINTEC), both of which were conducted by the Brazilian Institute of Geography and Statistics (IBGE); the Annual Report on Social Information (RAIS) published by the Ministry of Labor (MTE); data from the Secretariat of Foreign Trade (SECEX) from the Ministry of Development, Industry and Foreign Trade (MDIC); and the Foreign Capital Census published by the Central Bank of Brazil. The database was compiled and organized by the Institute of Applied Economic Research (IPEA). The estimated econometric cross-sectional model is for the year of 2003. The results indicate that the adoption of IT solutions positively affect personnel productivity.

Limited rationality in information technology investment decisions

ID: 1676

Authors: Otavio Prospero Sanchez, Alberto Luiz Albertin.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 86-106, January-March, 2009. 21 page(s).

Keyword: IT investment decisions , IT investment effectiveness , IT value-added , limited rationality , MATIF

Document type: Article (Portuguese) Show Abstract

Literature upholds that Information Technology (IT), when adequately combined with other in-house resources, may result in characteristics that are hard for the competition to copy. However, this is not so easy to achieve. Some emblematic unsuccessful cases involving companies with extensive experience in applying the best techniques in implementing business IT solutions have encouraged us to take a deeper look regarding the mechanisms used to generate value for businesses. In this article, we reveal the results of a variety of case studies, where competent organizations adopted IT solutions, to understand the value said adoption represents and discuss some hypothesis why some organizations had better results than others. Our analysis indicates that effectiveness achieved through the use of IT is indeed related to managements’ ability to identify previous economic ineffi ciencies in the business model and mitigate such ineffi ciencies by implementing IT solutions, which is not achievable through investment analysis techniques currently employed.

As várias institucionalizações da Teoria Neo-Institucional

ID: 2016

Authors: Charles Kirschbaum, João Marcelo Crubellate.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 108-109, January-March, 2009. 2 page(s).

Document type: Book Review (Portuguese)

Negociação

ID: 2007

Authors: Jaci Corrêa Leite.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 110-110, January-March, 2009. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Simbolismo organizacional

ID: 9758

Authors: Pedro F. Bendassolli.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 111-111, January-March, 2009. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Índice / Autor

ID: 2010

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 112-121, January-March, 2009. 10 page(s).

Document type: Other (Portuguese)

Avaliadores “Ad Hoc”

ID: 2012

Authors: Revista de Administração de Empresas - RAE.

Source: Revista de Administração de Empresas, v. 49, n. 1, p. 123-125, January-March, 2009. 3 page(s).

Document type: Other (Portuguese)