Consumer preferences using the maximum difference method

ID: 40181

Authors: Pablo Farías, Bruno Fistrovic.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 138-151, March-April, 2016. 14 page(s).

Keyword: development of new products , importance of attributes , maximum difference method , preferences , Wine consumer

Document type: Article (Spanish) Show Abstract

This study aims to identify the most important attributes employed by consumers in Lima in the process of choosing wine. Furthermore, it seeks to identify differences between segments in these preferences. The methodology consists of a survey of wine consumers using the maximum difference method. The study is unique in Latin America, where there is a major gap in the wine market and where the maximum difference method is unexplored by managers and researchers. The results show that the most important attributes are related to the consumer’s prior experience with the wine, pairings, and recommendations. This article presents the implications for managers and marketing strategies in the context of Lima by age, socioeconomic, and gender group.

Visual art and regulatory fit messages on consumer evaluations

ID: 40182

Authors: Danielle Mantovani, Deborah Iuri Tazima.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 152-165, March-April, 2016. 14 page(s).

Keyword: advertising messages , persuasiveness , regulatory fit , Visual art , willingness to buy

Document type: Article (English) Show Abstract

In this study, we demonstrate that the art infusion effect, in which the presence of visual art causes a positive impact on consumers’ perceptions of products and advertising messages, might have a moderation effect on regulatory fit and non-fit messages. We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. Usually, consumers prefer products that fit with their personal motivational focus. In the present study, the results of three experiments indicate that using visual art with a promotion or prevention fit message is recommended, while non-art images increase message persuasiveness when non-fit messages are presented. Therefore, not all information compatible with the consumer’s motivational focus are best evaluated. When non-art images are presented, non-fit messages might be more persuasive.

Corporate structural conditions for the creation of new businesses: Specialists’ view

ID: 40183

Authors: José Carlos Pinho, Douglas Thompson.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 166-181, March-April, 2016. 16 page(s).

Keyword: global entrepreneurship , Global Entrepreneurship Monitor , institutional factors , National specialists , new business

Document type: Article (Portuguese) Show Abstract

This article aims at understanding the influence of entrepreneurial conditions (or factors) on start-up opportunities for new ventures and, in turn, the impact of such opportunities on the capacity to start an own-business. The methodology and data collected draw upon the Global Entrepreneurship Monitor (GEM) project. The results of our study are not significantly different between the examined countries (Portugal and Angola). Among several proposed structural relationships, the study concludes that favourable cultural and social norms for entrepreneurship show a positive impact on the education and training in entrepreneurship in the two sub-samples (Portugal and Angola). Although this statement is confirmed for both countries, the strength of the relationship is different for each. This study is original as it can assist public policy makers to design improved policies and better allocate resources to increase entrepreneurship.

Organizational Studies and Philosophy: Deleuze’s contribution

ID: 40184

Authors: Maria Fernanda Rios Cavalcanti.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 182-191, March-April, 2016. 10 page(s).

Keyword: critical studies , Deleuze , Ontology , Philosophy , poststructuralism

Document type: Article (Portuguese) Show Abstract

This paper aims to examine some of the contributions of Deleuzian Philosophy to Organization Studies. To do so, first I will do a general reading of his work, examining three landmarks of his philosophy: his concept of difference and its implications; the conception of the subject engendered by it and, finally; the role and relevance of his partnership with Guattari for the realization of his philosophical project. I conclude that Deleuze’s Philosophy can contribute especially for empirical studies in organizations by providing basic assumptions that could guide these studies. This article aims to contribute not only to a better understanding of the complex thought one of the most important philosophers of the twentieth century in the field of Organization Studies, but also wishes to fill a gap in this field concerning the poignant need for philosophical reflection do be made present in it.

The meanings of work to nursing professionals: A multi-method study

ID: 40185

Authors: Andrea Leite Rodrigues, Alcides Barrichello, Estelle M. Morin.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 192-208, March-April, 2016. 17 page(s).

Keyword: affective commitment , Meanings of work , nursing , primary attention , work stress

Document type: Article (Portuguese) Show Abstract

The original purpose of this study was to conduct an exploratory analysis of the meaning of work to nursing professionals, comparing meanings by hierarchical level (non-degree and college-degreed levels) and by characteristics of the work environment. We applied a structured questionnaire containing scales for the meaning of work, affective commitment, and work stress. Results were treated with descriptive statistics, exploratory factor analysis, correlation analysis, and mean comparison, and confirmed that hierarchical level and work environment define differences in the perception of work meaning and related constructs. Since our field work demanded long hours of permanence in hospitals, the study was enriched with observations and conversations. This combination of methods allowed expanding the knowledge about the factors that elicit experiencing the meaning of work in nursing. Meaning can emerge from factors such as increase in employability, social distinction, work-family harmonization, and the nature of the relationship with managers and leaders. Loss of meaning can cause a drop in productivity and be associated with resistance behaviors or even retaliatory behaviors in the form of absenteeism and changing jobs.

Business model with a social impact

ID: 40186

Authors: Maira Petrini, Patrícia Scherer, Léa Back.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 209-225, March-April, 2016. 17 page(s).

Keyword: businesses with a social impact , Business model , business models with a social impact , inclusive businesses , social businesses

Document type: Article (Portuguese) Show Abstract

Among the alternatives in the pursuit of sustainable development are businesses with a social impact, i.e., those businesses created to meet some type of social demand via a profitable operation. The aim of this study was to propose a business model with a social impact that can help identifying the elements of such businesses. The business model proposed differs from existing ones in that it combines a number of said models and mainly in that it details the elements that form it. Our method was based on secondary data collected from documentary research, and primary data from interviews and questionnaires, totaling 49 organizations. The model consists of 5 dimensions formed by 13 elements. As additional contributions, we present a proposal for the definition of Businesses with a Social Impact (BSI) and a taxonomy, considering products/services, clients, and profit structure.

Personal innovativeness in IT and reciprocity in the domain of social networks

ID: 40187

Authors: Mirian Muñoz-Exposito, Manuel Jesus Sánchez-Franco.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 226-241, March-April, 2016. 16 page(s).

Keyword: personal innovativeness in Information Technologies , reciprocity , social integration , Social Network Sites , social perceived support

Document type: Article (Spanish) Show Abstract

The objective of this study is to investigate the influence of personal innovativeness in Information Technologies (IT) as a specific trait and the effects of reciprocity on community support (their perception) and social integration in the domain of social network site innovation. A review of the literature reveals that scarce studies analyze the effects of personal differences on social integration. Structural equation modelling is proposed to assess the relationships between the constructs, along with the predictive power of the research model. The results demonstrate that increasing reciprocity, community support, and assisting members’ personal innovativeness are relevant initiatives that promote users’ wellbeing, and their social integration. This research therefore improves the explanatory power of existing theoretical frameworks, and suggests to marketers several strategies that improve the social integration and enduring success of social network site.

Green Microfinance: A new frontier to inclusive financial services

ID: 40188

Authors: Rafael Magnus Barbosa Moser, Lauro Gonzalez.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 242-250, March-April, 2016. 9 page(s).

Document type: Article (English) Show Abstract

A reflection on the potential of green microfinance in the field of financial inclusion

Good Strategy/Bad Strategy: The difference and why it matters - (Richard Rumelt - 2011)

ID: 40189

Authors: Carlos A. Caldeira, David Kallás.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 252-253, March-April, 2016. 2 page(s).

Document type: Book Review (Portuguese)

Crowdfunding and the future of financing

ID: 40190

Authors: Wesley Mendes-da-Silva, Cristiane C. Gattaz.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 254-254, March-April, 2016. 1 page(s).

Document type: Bibliographical Note (Portuguese)

International economic integration

ID: 40191

Authors: Silvio Miyazaki.

Source: Revista de Administração de Empresas, v. 56, n. 2, p. 255-255, March-April, 2016. 1 page(s).

Document type: Bibliographical Note (Portuguese)