Editorial

ID: 3127

Authors: Cid Gonçalves Filho, Luiz Claudio Vieira de Oliveira, José Marcos Carvalho de Mesquita.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 4-5, January-March, 2011. 2 page(s).

Document type: Editorial (Portuguese)

Compound to restaurants: serving consumers with visual impairment

ID: 3128

Authors: Marina Dias de Faria, Jorge Ferreira da Silva.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 11-32, January-March, 2011. 22 page(s).

Keyword: Focus group , Leisure , People with visual impairment , Restaurant , Social inclusion

Document type: Article (Portuguese) Show Abstract

People with disabilities face many difficulties to carry out almost all social roles, specifically with regard to the role of consumers, these people rarely have their needs met. In Brazil, this market is represented by 24 million people with disabilities, of which 48% have visual impairments. In the present study was defined as objective to identify the most important service attributes and their corresponding levels on the consumer experience for visually impaired people in restaurants in the city of Rio de Janeiro in leisure’s times. To seek to achieve this goal there were three focus groups involving 21 people with disabilities. The results showed eight attributes, each with three or two levels as more important to the consumer experience of visually impaired people in restaurants, “menu”, “treatment”, “ambience”, “table’s format”, “access to the waiter”; “occupation’s level”; “local “and “food”. From this result, it is noticed that restaurants are not equipped to receive people with visual impairments.

Trust: an universal constructive

ID: 3129

Authors: Breno Augusto Diniz, Diego Antonio Marco.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 35-55, January-March, 2011. 21 page(s).

Keyword: Agency , Resourced Based View , Transaction costs , Transitive , Trust

Document type: Article (Portuguese) Show Abstract

Trust fulfils an important role in interorganizacionais and interpersonal relationships. This article explores the role of trust in five different organizational and social theories through literature: the costs transaction theory, agency theory, resourced based view theory, the social capital theory and transitive theory (through the American Mary Parker Follet), seeking better understand its function in each of them, has being achieved some substantial correlations between such theories and trust.

Marketing strategy process - creativity as one of their results

ID: 3130

Authors: Ana Maria Machado Toaldo, Fernando Bins Luce.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 57-71, January-March, 2011. 15 page(s).

Keyword: Creativity , Marketing , Strategy

Document type: Article (Portuguese) Show Abstract

This research focus on marketing strategy, studying the repercussion of strategy process of individuals’ creativity in the organization. It intends to verify if the actions developed to determine and practice marketing strategies result in organization creativity. In order to reach this goal, a two-stage method has been elaborated: an exploratory and another descriptive. The exploratory research, comprehending in-depth interviews with executives, contemplates the relationship between creativity and marketing strategy making process and also the definition of the elements necessary to measure creativity from marketing strategy. The descriptive research consisted of a survey in 200 companies aiming at verifying the existing creativity with the marketing strategy formulation and implementation. The analysis of the research results has demonstrated that the marketing strategy process motivates creativity and inovative actions on individuals, resulting changings in the organization.

Information marketing to retail: the Zapros-Lm method

ID: 3131

Authors: Geraldo Luiz Veiga Rodrigues, Luiz Flavio Autran Monteiro Gomes.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 73-92, January-March, 2011. 20 page(s).

Keyword: Information systems , Marketing , Multicriteria decision aiding , Multicriteria decisions , Retailing

Document type: Article (Portuguese) Show Abstract

This article shows how the use of a formal method of decision aiding can make the management of retail marketing to be more effective. The organization that was considered in the study was a traditional one located in the City of Rio de Janeiro. This organization functions as a huge data bank utilized by the regional commerce. The ZAPROS-LM method of Verbal Decision Analysis was used in this study. Its global results point out to the fact that the use of a method of Verbal Decision Analysis such the ZAPROS-LM method can significantly enrich the management information marketing for retailing.

Change management: an alternative for assessing the impacto f organizational change

ID: 3132

Authors: Renata Simões Guimarães e Borges, Antônio Luiz Marques.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 95-113, January-March, 2011. 19 page(s).

Keyword: Organizational change , Organizational commitment , Work satisfaction

Document type: Article (Portuguese) Show Abstract

The necessity to evaluate how the restructuration procedures affect the organizational integrity and the nature of the relationships inside the organizations motivated this study. The objective of this research is to develop an evaluation methodology of the organizational change outcomes based on organizational commitment and work satisfaction constructs. This case study was developed in a large Brazilian organization that went through recent changes. The sample size is 234. We used the partial least squares (PLS) to analyze the impact of the organizational change in the employees’ level of commitment and work satisfaction. The result suggests that, in this case, the organizational change was well implemented resulting in high levels of approval. The impact of the changes is positive considering that most of the employees reported to be committed and satisfied with their work.

Interorganizational relationships and performance: a practical application in the network building in Açores Balneário

ID: 3133

Authors: Aline Botelho Schneider Venson, Marcelo Lopes Carneiro, Marcus Vinicius Andrade de Lima, Dioggo Venson, Alex Fabiano Wherle.

Source: Revista de Administração FACES Journal, v. 10, n. 1, p. 115-136, January-March, 2011. 22 page(s).

Keyword: Constructivist approach to decision support , Interorganizational relationships , MCDA-C , Performance , Social immersion

Document type: Article (Portuguese) Show Abstract

Interorganizational relationships have been subject of many studies and hypotheses which describe its importance to the success of organizations. One way to classify the form of relationships between organizations is the proposal by Uzzi (1997), which classifies the relationships in social embedded or market. These interorganizational relationships affect the lives of organizations and are of vital importance for the understanding of the market in which organizations are embedded. In this sense this research was to central questions: What is the performance of socially immersed organizations? Its performance is higher on account of that relationship? A relationship exists between performance and type of relationship? To achieve this goal we propose a model for measuring performance of organizations based on MCDAC, method of decision support constructivist, applied to a number of organizations, the construction of the Açores, located in Florianopolis, Santa Catarina. This group of organizations was chosen based on study of social immersion, prior to the survey, developed by Wehrle (2008). As a result it was possible to verify that the relationships affect the performance of organizations, and beneficial to the organizations where they can only manage them. So many relationships have immersed may impair the performance of organizations.