Apresentação

ID: 11567

Authors: Moisés Ari Zilber.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 11-12, July-December, 2002. 2 page(s).

Document type: Article (Portuguese)

People management through organizational commitment development: a holistical and simultaneous approach of the determinants

ID: 11568

Authors: João Chang Junior, Lindolfo Galvão de Albuquerque.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 13-38, July-December, 2002. 26 page(s).

Keyword: Analysis and modelling of structural equations – SEM in HR , Creativity and innovation , Organizational commitment , Strategic Planning in HR

Document type: Article (Portuguese) Show Abstract

The importance of the collaborator´s commitment to the organization´s objectives is evidenced by the new paradigm of industrial production: the integrated flexible automation. The several conceptual approaches and the respective theoretical sources in the investigation of organizational commitment results in an opportune study for the proposition of a large conceptual model, for the best understanding of that phenomenon. The research was applied to two companies of different cultures: 525 professionals of the Subway of São Paulo and 180 collaborators of Nortel Networks of Brazil answered a questionnaire of 153 subjects on several precedent variables to the commitment. The second stage of the research was accomplished throught interviews with people of administrative level for unmasking of the respective organizational cultures. Thus, the existent relationship can be appreciated between different cultures and the main explanatory variables of the collaborators’ commitment.

Information Technology Strategic Planning aligned with business planning

ID: 11569

Authors: Denis Alcides Rezende, Aline França de Abreu.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 39-51, July-December, 2002. 13 page(s).

Keyword: Businesses alignment , Information technology , Strategic planning

Document type: Article (Portuguese) Show Abstract

The organizations are confronting a competitive and turbulent business market, likewise needing coherence and alignment between your Business Planning and your Information Technology Strategic Planning. This paper describes on a proposed model of alignment and integration between both plans. Also presents the preliminary analysis of a pilot project in ten firms. The model is based in the literature and in the researcher’s experiences, sustained by four factors groups: Information Technology; Information and Knowledge Systems; People (competencies and skill); and Firms Structure (management and processes). The conclusion reiterates the importance and the practice of alignment. In the same way, the model proposed and your constructs can be contribute with the competitive and intelligent organizations.

The social capital and the art to export in the Italian northeast experience: possibilities of unfoldings?

ID: 11570

Authors: Ana Sílvia Rocha Ipiranga.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 53-77, July-December, 2002. 25 page(s).

Keyword: Art of export , Local development , small and median enterprises , Social capital , the Organization micron

Document type: Article (Portuguese) Show Abstract

Considering the spatial logical and the territory as dimension of analysis, thispaper proposes reading matter of this Italian pattern of organization of micron, small and median enterprise – this “industrial districts” – privileging  special treatment to the discussions respecting to the “social capital” and the “art of export” which distinguishing this productive territory. So in this field is traced an evolution way to this inside from which it is possible to distinguish forms of organizations from a transformation process and a development of districts systems to part from the consideration of its more paradigmatic elements. The last sections puts on debate some characteristics of local development exposing a different ideas and hypothesis of experimentation for the working up of projects aiming a promotion the environment favorable to the development of the industrial districts.

Creation reasons and performance types of corporate universities – case studies

ID: 11571

Authors: Sylvia Constant Vergara, David Ricardo Moreira Ramos.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 79-98, July-December, 2002. 20 page(s).

Keyword: Classroom method , Continuous learning , Distance learning , Doctrinal character , Knowledge management

Document type: Article (Portuguese) Show Abstract

Corporate universities are a recent and important organizational strategy aiming to potencialyze employees’ development and, then, contribute to the creation or maintenance of competitive advantages. This paper presents and analyzes the results of a study in five Brazilian corporations, leaders in their markets, which have created a corporate university. This investigation intends to identify the reasons to their creation and their performance by interviews done with the executives in charge of these universities. Authors conclude that the studied corporate universities were created to overcome gaps of the traditional training and development programs which use, predominantly, the classroom method and have, in general, doctrinal character and try to aline their practices with competency management and knowledge management.

Economic value added and the debate on the most relevant variable

ID: 11572

Authors: Leonardo Fernando Cruz Basso, Roseli da Silva.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 99-116, July-December, 2002. 18 page(s).

Keyword: Amount of created value , Economic value added , Labor productivity , Labor theory of value , Value creation rate

Document type: Article (Portuguese) Show Abstract

The objective of this study is to debate in favor of a value creation rate as the most relevant variable to evaluate an investment, considering that rate as a fundamental variable for the equalization of rates in the capitalist system. The value creation rate is the result of the difference between the return rate on capital invested and the weighted average cost of capital, i. e. the spread in the economic value added methodology, as we show in this paper.

Regional differences in the evaluation of logistics customer service: an investigation in the retail grocery industry in five Brazilian capitals

ID: 11573

Authors: Kleber Figueiredo, Rebecca Arkader, Cesar Lavalle, Maria Fernanda Hijjar.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 117-136, July-December, 2002. 20 page(s).

Keyword: Customer service , Logistics practices , Service evaluation

Document type: Article (Portuguese) Show Abstract

This paper draws on a survey investigation of the existence of regional differences in the expectations and perceptions of retailers in the grocery industry of five Brazilian capitals as to performance in the logistics service provided by their manufacturer suppliers. Five service attributes were considered in the present study, measuring four service dimensions considered to be the most relevant by retailers. In terms of expectations, results show uniformity regarding three attributes and remarkable differences in two others. Several significant differences could be found in terms of the perception of both average and best practice performance in the five areas. Results indicate that there is ground for supplier companies to take such regional differences into account when defining the level of logistics service they will provide to their customers located in differentparts of the country.

Strategies of growth: the alternative of mergers and acquisitions

ID: 11574

Authors: Moisés Ari Zilber, Adalberto Américo Fischmann, Eugen Erich Pikieny.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 137-154, July-December, 2002. 18 page(s).

Keyword: Growth , Mergers and acquisitions , Portfolio , Strategy

Document type: Article (Portuguese) Show Abstract

This work shows the priority reasons in the usage of Mergers and Acquisistions towards the company growth. Besides, the practical results obtanained from this strategy were evaluated. An exploratory study, through a qualitative research was developed based on autoparts industry located in San Paolo, Brazil. Highly qualified managers of this sector were interviewed. Theoretical basis for the results evaluation was a SWOT matrix of business strategy. Conclusions of this research show that the main reasons for the usage of Mergers and Acquisitions are portfolio products enlargement, essential competences increasing and innovation. Besides, a reliable positioning of the executives was detected, considering the effectiveness of growth through Mergers and Acquisistions.

Decision support to university management: an application of the Macbeth and UTA Methods to Universidade Federal Fluminense

ID: 11575

Authors: Luiz Flavio Autran Monteiro Gomes, Luís Alberto Duncan Rangel, João Carlos Correia Baptista Soares de Mello, Eliane Gonçalves Gomes, Saul Fuks.

Source: Revista de Administração Mackenzie, v. 3, n. 2, p. 155-174, July-December, 2002. 20 page(s).

Keyword: Evaluation criteria , Interiorization of a university , Multicriteria decisions , Multiple Objectives , Public university

Document type: Article (Portuguese) Show Abstract

This article presents the combined use of two analytical methods of Multicriteria Decision Aiding in evaluating the interiorization of Universidade Federal Fluminense, located in the State of Rio de Janeiro, with respect to the impacts on every municipality where the university is present. The Macbeth method is utilized in order to transform qualitative evaluations on each criterion into quantitative evaluations. In order to obtain the global value of all alternatives by the UTA method, a reference set is ordered; ranges for the variation of criteria weights from Macbeth are then employed as additional restrictions for using UTA, which allows reducing the set of optimal solutions.