Apresentação: Desenvolvimento sustentável: um desafio para o mundo acadêmico, a práxis profissional e as escolas de Administração

ID: 4257

Authors: Ana Sílvia Rocha Ipiranga, Arilda Schmidt Godoy, Janette Brunstein.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 12-12, May-June, 2011. 1 page(s).

Document type: Editorial (Portuguese)

Introdução

ID: 4256

Authors: Walter Bataglia.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 13-20, May-June, 2011. 8 page(s).

Document type: Article (Portuguese)

Education for sustainability in Management Courses: reflection on paradigms and practices

ID: 4260

Authors: Pedro Roberto Jacobi, Emmanuel Raufflet, Michelle Padovese de Arruda.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 21-50, May-June, 2011. 30 page(s).

Keyword: Business education , Education paradigms and praxis , Higher education , Risk society , Sustainability

Document type: Article (Portuguese) Show Abstract

There has been a multiplication of sustainability related modules, courses, programs over the last decade in Higher Education in general, as well as more specifically in Business Education. The purpose of this paper is to provide a critique/evaluation of these efforts and to map avenues for the design of modules, courses and programs through a reflection on education paradigms and practices. This paper’ goal is to contribute to the debate about the role of higher education, notably the role of administration and management courses, as it is observed a significant increase in the number of institutions of higher education that have an effective motivation to educate students with knowledge and skills needed to put sustainability at the core of its future management activities. It presents a reflection on the main strands of thought, about the main debates, it identifies ambiguities and contradictions in the debate and presents the possibilities of integrating the theme of sustainability in business administration courses. The authors bring up the issue of sustainability in its dialogue with companies and academia, the implications of the emergence of risk society to higher education and business schools. It also discusses the current schools of thought in economics and ecology proposals for education within paradigms that address complexity, the inclusion of sustainability in higher education and management education. The paper is divided into four sections: the first maps the risk society and the recent economic thought, outlines the reasons/assumptions of society and education paradigms. The second part presents a survey on promotion/dissemination of sustainability in higher education, highlighting the context, outcomes and challenges. The third focuses on sustainability in management education and its major challenges. The last section proposes three ways to integrate the theme of sustainability in management education, skills for sustainable development and finally, the implications, obstacles and opportunities for integrating sustainability in management education. The article dialogues with the latest international literature and seeks to draw readers’ attention on key conceptual challenges to educate individuals responsible and committed to sustainability.

Sustainable development and Environmental Education: a common Trend with many challenges

ID: 4263

Authors: José Carlos Barbieri, Dirceu da Silva.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 51-82, May-June, 2011. 32 page(s).

Keyword: Business administration education , Education for sustainability , Environmental , Environmental education , Sustainable development

Document type: Article (Portuguese) Show Abstract

The purpose of this paper is to present the emergence of a conception of environmental  education (EE) associated with the movement of sustainable development and a proposal for education for sustainable development (ESD) in view of its application in Business Administration, for as will be shown in its design gave particular attention to the professionals whose activities and decisions have significant repercussions on the environment, such as administrators, economists, engineers, architects, product developers, policy makers, among others. It will present the main intergovernmental events that gave rise to this conception of EE, the main guidelines and recommendations applied to these professionals and a proposal for EDS and its relationship with EE. Afterward, it will present a discussion about EE and ESD, because there are diametrically opposed understandings about these two conceptions of education. Distinct aspects of the concept of sustainable development and the controversial issues that generate doubts and objections about it will also be presented, in order to clarify myths and avoid naive conceptions. It will address issues related to economic growth, one of the main questions concerning the concept of sustainable development. This article discusses the concepts and recommendations contained in intergovernmental documents, especially those created by agencies of UN, that established milestones for the debate and introduced elements that initiated global EE actions. Finally, it presents some of the main voluntary initiatives for the integration of Higher Education Institutions, just as Talloires Declaration, in the movement of sustainable development, to implement the EE and ESD.

Transforming discourse in practice: an analysis of motives and concerns influencing pro-environmental behaviour

ID: 4258

Authors: Leonardo Victor de Sá Pinheiro, Danielli Leite Campos Monteiro, Diego Sousa Guerra, Verónica Lidia Peñaloza.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 83-113, May-June, 2011. 31 page(s).

Keyword: Action , Behavior , Concerns , Environmental education , Motives

Document type: Article (Portuguese) Show Abstract

Environmental education in the context of business schools, is still maturing, and its approach often subsumed into a single discipline and with little scientific production in the area. This study aims to analyze the environmental motives and concerns relate to the prospect of action by students of management in the face of practices environmental conservation. It was used as main concerns with the scale of the environmental consequences of Schultz (2001) and the scale of pro-environmental grounds by Thompson and Barton (1994). The research included the participation of 219 university students in a metropolitan area of northeastern Brazil, with data being worked with SPSS and Amos, version 18.0, modules descriptive statistics, nonparametric tests, confirmatory factor analysis, correlation and regression binary logistic. A negative correlation between the apathetic motives and biospheric concern, a positive correlation between ecocentric motives and biospheric concern and a positive correlation between the ecocentric motives and altruistic concerns. In turn, there was still a biosphere concern and ecocentric motives with a predisposition to action for environmental preservation. The results of this research can provide educators a direction that the memorandum ecocentric motives and biospheric concerns need to be encouraged, aimed at sensitizing students to transform the rhetoric in favor of the environment in practice. The relations found demonstrate important aspects of understanding human behavior in the face of environmental issues. For a better understanding of the relationships highlighted in this study, it is important to apply other instruments with different samples formed by students from other geographical regions, different courses and institutions of higher  education.

Sustainable development, consumption and citizenship: a study on the (dis)articulation of the communication of civil society organizations, Government and companies

ID: 4261

Authors: Daniela Viegas da Costa, Armindo dos Santos de Souza Teodósio.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 114-145, May-June, 2011. 32 page(s).

Keyword: Citizenship , Mobilization , Social communication , Sustainable consumption , Sustainable development

Document type: Article (Portuguese) Show Abstract

The consumption in contemporary plays different functions and involves multiple references as a social construction, but, in the current patterns, is untenable, both from the environmental perspective as the construction of rights and citizenship. To understand the challenges of building actions and policies that renew consumer practices, this article discusses the answers to the dilemmas of consumption are built by civil society actors, state and market. Sustainable consumption becomes one of the possibilities of the impacts of consumption, because it involves changes in attitude coupled with the need for transformation of the attitudes and values of citizens. Although not yet observed the predominance of a new civilization model capable of overcoming the dilemmas of consumer society, there are alternatives to promote sustainability. This effort would suggest connections between different groups, whether government, civil society and market, to meet the demands of the population and adopt good practices of sustainable production and consumption, through political action and citizenship. In empirical research, qualitative approach with interviews and descriptive analysis, it was noted that communication for the construction of discourses and practices politically correct for the consumption by the actors researched to make it sustainable does not always explain the complex relationship that involves the environment in public sphere. Very present in the business reports, sustainable development is not perceived in everyday organizational practice. In this context, is different dramas unfold and intrigues of social and environmental citizenship, which may give new meaning to the struggles in the field of environmental consumption, as well as cover up the traps that a speech environmentally correct, but politically weak.

Environmental paradigms in sustainability reports of energy sector organizations

ID: 4259

Authors: Sabrina Soares da Silva, Ricardo Pereira Reis, Robson Amâncio.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 146-176, May-June, 2011. 31 page(s).

Keyword: Anthropocentrism , Ecocentrism , Environment paradigms , Sustainability , Sustainability reporting

Document type: Article (Portuguese) Show Abstract

This study aims to understand the meanings attributed to sustainability in organizations and how these meanings can be related to environmental paradigms. It was discussed the anthropocentrism, in their individual and collective perspectives, the ecocentrism also the individual and the collective, and the sustaincentrism. A qualitative descriptive analysis was carried out, based on content analysis of sustainability reports and material available in sites of a sample of three energy sector organizations. The meanings attributed to sustainability are related, in most organizations, with the individual anthropocentric paradigm without distancing from the purpose to serve only the interests of the organizations owners. In this view, sustainability concepts were related to organizational growth, profitability, leadership and good practices in corporate governance. Also in the individual perspective, but close to the  ecocentrism view, sustainability was linked to environmental legislation enforcement and eco-efficiency. There were also speeches related to anthropocentrism, but with some proximity to their collective perspective, when sustainability is seen as different forms of socialinvestments and programs and social responsibility. Similarly, the association with socio-environmental responsibility also sought a more collectivist vision, aiming to not restrict their concern to humanity, but also with other life forms. Although the meanings attributed to sustainability aim, somehow, to express collective concerns, they are not equivalent to say that the organization is sustainable. None of the meanings attributed to the sustainability refer to its original meaning, associated with overcoming the dichotomy between humanity and nature and the maintenance of the whole biota in the long term. Organizational discourses, even when referring to sustainability, had as central theme the organizational financial performance, strengthening the individualist anthropocentric paradigm. The social and environmental actions presented in these reports contribute in the search for solutions to socio-environmental problems, but they are still very punctual and isolated, indicating no change on the anthropocentric dominant worldview.

An understanding of sustainability through the levels of organizational complexity of decisions

ID: 4262

Authors: Andrei Giovani Maia, Paulo dos Santos Pires.

Source: Revista de Administração Mackenzie, v. 12, n. 3, p. 177-206, May-June, 2011. 30 page(s).

Keyword: Dimensions of sustainability , Dimensions of sustainability criteria , Levels of decisions , Organizations , Sustainability

Document type: Article (Portuguese) Show Abstract

In a capitalist society, organizational decisions, usually aimed at the economic dimension, triggered or exacerbated the socio-environmental problems in many countries. In the search for solutions to such problems arises in the 1980s the concept of sustainable development proposing to meet the needs of present generations without compromising the care of the needs of future generations (COMISSÃO MUNDIAL SOBRE MEIO AMBIENTE E DESENVOLVIMENTO, 1988). Considered a subjective concept and open to interpretation, sustainable development, includes support of three essential dimensions: the economic, the social and the environmental one. Thus, under the organizational perspective, to make decisions that contribute to sustainability, has become at least a big challenge, because beyond the economic dimension, decision makers must deal simultaneously with the social and environmental dimensions. This shows that there are levels of decisions defined as simple, average, and complex and that these levels tend to influence or compromise the achievement of sustainability differently, depending on the service satisfactory or not of the dimensions. Faced with this challenge this paper, while theoretical essay aims to present an understanding of sustainability through the level of complexity of organizational decisions. To achieve this goal, it is proposed the relevant criteria that compose each dimension of sustainability, identifying the relationships (systemic) that may occur between the criteria for organizational decision making. As a result of crossing between levels of complexity of decisions and the dimensions of sustainability, a structure of a complex matrix of decisions was obtained to address sustainability. The qualitative matrix shows how the decision-maker or researcher may classify the decisions considered relevant and how he can make complex decisions that integrate satisfactorily the three dimensions of sustainability.