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Editorial

ID: 15186

Authors: Ana Maria Bernardes Goffi Marquesini.

Source: Revista de Administração Pública, v. 15, n. 1, p. 3-3, January-March, 1981. 1 page(s).

Document type: Editorial (Portuguese)

O planejamento da informática na empresa

ID: 15187

Authors: Newton Meyer Fleury.

Source: Revista de Administração Pública, v. 15, n. 1, p. 4-42, January-March, 1981. 39 page(s).

Document type: Article (Portuguese) Show Abstract

The present work, based upon a survey of published material, emphasizes two basic questions: 1st: are there, in general terms, indications of a growing managerial discontent as concerns computer utilization in the enterprises, due to an effective absence of impact of the systems implanted over the management process and, consequently, to a poor return of the investment made; 2nd : are there signals of a generalized trend towards an overincreasing detachment between the area responsible for production of information systems, generally entailed to the function of electronic data processing, and the general management of the enterprises. The author contends that such problems would primarily derive from the improper form according to which the process of computer planning and utilization has been conducted in the organizations, essentially emphasizing the formal and technical aspects. Departing from a premise that the introduction of data processing in the enterprise is more than merely a technical activity, he suggests that two additional aspects should be considered: - first, the technology is to be inserted in a "culture" already established, this term being understood as "an ensemble of behavioral expetations, usually unwritten rules, that exist to support a permanent group work of a certain number of persons"; - second, the data processing technology will be implanted in a peculiar enterprise environment, the entity oriented by specific operational objectives, going through a certain envolutionary stage and, eventually, havind a previous good or bad experience in the field of computer utilization. Based on such statements, the author develops a theoretical line of thought tumed to a more comprehensive understanding of the elements related to the culture of the organization, and also to its specific operational characteristics, from this standpoint departing to the formulation of a methodology for planning the informations system within the enterprise.

As multinacionais da informática no Brasil

ID: 15188

Authors: Paulo Bastos Tigre.

Source: Revista de Administração Pública, v. 15, n. 1, p. 43-56, January-March, 1981. 14 page(s).

Document type: Article (Portuguese) Show Abstract

This artide shows, along generallines, the evolution on worldwide applications of the informatics, from which emerged new great industries, characterized by their use of point technologies and by their keeping of a rythm of growth that, as informs the United Nations, will lead them in the following decade to the third position in economic significance, immediately after energy and transport industries. The world market for computers has been controlled by North American enterprises, the investments of which, in research and development, are probably superior to the sum of resources applied in this industrial field by ali the other countries. The nations possessing a specific technological basis, formed by bighly qualified professional technicians, have increased their possibilities of autonomy with the appearance of lhe minicomputers. In Brazil, the use of computers went through a process of rapid growth since 1969, largely as a result of the country's economic expansion during the period of 1968-74, which imposed a modernization of vast segments both of public administration and of the private sector. Our market is being attended to by the most important multinational enterprises, which operate in the international market according to a business strategy at worldwide level, with a view to the global maximization of their profits. Operating in Brazil with plenty of freedom, unhindered by any type of domestic competition, the enterprises of the computing sector were able to obtain in the country extraordinarily high profits, with relatively low investments. And, as stated by the author, it is still to be defined the future awaiting the Brazilian industry of computers and, more especially, of minicomputers. It is natural, in a market centered economy, for the enterprises to adopt aggressive strategies to attain their basic purpose, that is profit. However, the Brazilian digital electronic industry would not have means for resisting to a straight application of market laws: it is an industry just being started in the country, still deprived of financiai and technological conditions allowing for a direct competition with the great multinational organizations of the sector. Industrial protectionism, provided now in a measure permitting effective domestic capability in computing technology, may bring about some immediate disadvantages for the consumer market but may, on the other hand, decrease Brazilian technological dependence and have also important strategic and economic long terrn repercussions, not only as concerns computers, but also telecomunications, as well as all the other fields where the application of electronics is everincreasing and irreversible.