ID: 15314
Authors:
Paulo Ribeiro Motta.
Source:
Revista de Administração Pública, v. 13, n. 3, p. 7-21, July-September, 1979. 15 page(s).
Document type: Article (Portuguese)
Show Abstract
Service-rendering public organizations and non-profit private organizations have been performing increasingly wide and relevant functions in Brazil. In recent years, they have proliferated. Their activities can deal with assistance, education, culture, sports, research and other fields. The private organizationsare created as non-profit corporations or foundations; the public ones, as authorities or public enterprises. 1. Their survival and action do not depend upon market mechanisms or the obtention of profit or surplus. 2. To a great extent, their overall remuneration does not depend upon the price the client pays for services rendered. 3. Their objectives are based on wider community interests, whose range surpasses the limits of satisfaction of their particular interests. 4. The organizational culture tends to be characterized by a strong sense of identity and adherence to their socio-economic mission. Despite the importance of such organizations, they have deserved little attention from management researchers, who have not cared to analyze their main characteristics and the possibility of applying modern management theories to them. Almost all published works on strategical planning have been oriented to private organizations. This has made it difficult to apply it to organizations not having simmilar objectives or working conditions. Despite the importance of such organizations, they have deserved little attention from management researchers, who have not cared to analyze their main characteristics and the possibility of applying modem management theories to them. Almost all published works on strategical planning have been oriented to private organizations. This has made it difficuIt to apply it to organizations not having simmilar objectives or working conditions. Such works show that strategic planning generally accepts three basic premises which do not invalidate it but hamper its application to public and non-profit private organizations: 1. Growth strategies based on competition are not administered, not even evaluated through a marketing-sense, profit-loss system. 2. The decision-making process does not possess the same organizational rationality. 3. The effectiveness of organizations depends on their capacity of adaptation and fast response to new demands which result from the frequent environmental changes. This analysis intends to oppose the basic premises of management theory to the management practices of public and non-profit private organizations.