Editorial

ID: 5703

Authors: Denise Del Prá Netto Machado, Leomar dos Santos.

Source: Revista de Negócios, v. 16, n. 3, p. 9-10, July-September, 2011. 2 page(s).

Document type: Editorial (Portuguese)

Support and information enterprise to foreign commerce as a tool to regional development

ID: 5702

Authors: Leonardo Pinheiro Deboçã, Edson Arlindo Silva, Daiane Nunes, Dayane Aparecida Pereira Campos, Elaine Maria Kautuski.

Source: Revista de Negócios, v. 16, n. 3, p. 11-32, July-September, 2011. 22 page(s).

Keyword: AMOCENTRO , Foreign Trade , regional development

Document type: Article (Portuguese) Show Abstract

This paper propose a support and information enterprise to foreign commerce (CENACE) in Associação dos Municípios do Centro do Paraná (AMOCENTRO) considering the viability conditions to these municipal districts that presents low Human Development Index. The search was realized by bibliographic and field method, with technical visits, interviews and indirect basis diagnosing the regional potential, in special way, related to farm production unexplored in foreign commerce. It has been discovered that there is a lack of information and professionals in the area of foreign commerce. In this context, it has been proposed a business plan, directed to AMOCENTRO, showing the viability conditions to the CENACE as a tool to the regional development.

The determinants of good governance practiced by Brazilian listed companies

ID: 5697

Authors: Valdir de Jesus Lameira, Walter Lee Ness Jr., Walter Lee Ness Jr..

Source: Revista de Negócios, v. 16, n. 3, p. 33-52, July-September, 2011. 20 page(s).

Keyword: Brazilian public companies , determinants of governance , Governance , linear regressions and structural equations

Document type: Article (Portuguese) Show Abstract

This study estimated the quality of governance practiced by a significant sample of Brazilian publicly traded companies between 2003 and 2008, and related it to some variables in order to identify which of them are relevant in the quality of governance. An index composed of twenty questions, with all answers in binary form, was constructed to measure the quality of governance. The results were obtained through the application of the method of simple and multiple linear regressions and by the use of structural equations.It was found that the greater dispersion of holdings of ordinary shares, the greater investment by the controlling shareholder in total capital, lesser degrees of tangible assets, larger boards of directors, lower operating and financial leverage, lower risk, higher margins, the existence of a ADR level 2 or 3 program, more experience in been a public company, greatest volume of assets, and participation in the Level 2 or Bovespa´s New Market's correlate positively with the quality of governance practiced by the Brazilian publicly traded companies.

Strategies on positioning: the alliances and the negotiations used for involved agents in the process of implantation of the Digital TV in Brazil

ID: 5698

Authors: Roberto Bazanini, Denis Donaire, Mauricio Donato.

Source: Revista de Negócios, v. 16, n. 3, p. 53-78, July-September, 2011. 26 page(s).

Keyword: Análise Retórica , Estratégia , Tv Digital

Document type: Article (Portuguese) Show Abstract

The positioning strategies are essential for the reach of competitive advantage in the competition activities sectors. The objective of the work is in investigating the speeches used for the six main involved agents in the process of implantation of the digital TV in Brazil and, concomitantly, analyzing and to argue the interests of each one of these agents as participants of the decision technique/politics of the choice of the standard of digital TV. According with exploratory and qualitative researches, analysis after-factum, the consideredspeeches will be analyzed in the perspective, with job of the technique of interview based in the fusing of three related theoretical referential to the strategical positioning, specifically, the Determined Strategy Continuously, New Rhetoric and Rhetorical Analysis, searched to delineate the different stages of the process that had culminated in the grant of the digital standard of the Brazilian TV in 02 of December of 2007. The results of theresearch shows to the adoption of Japanese standard, according with the interests of the Broadcasters and Federal Government to the detriment of “Grupo Intervozes”, which in the position of civil society representative was looking for the information democratization and Telecom Industry which one was looking for the European standard. The position of Electro-electronic industry is indifferent because it’s independent of the adoptedstandard, its interesting will not be prejudicial. The Academy position shows it inexact, since it is depending of governmental donation to researches, was identified with the adopted standard. This in case that it constitutes an instructive example of the process of negotiation in the job of the strategies on the part of the managements acting as rhetorical agents in the defense of the interests of its respective organizations.

Risk measurement of a base project from real estate Cash Flow at Risk

ID: 5700

Authors: Gustavo Rezler, Wesley Vieira da Silva, Jansen Maia Del Corso, Luiz Carlos Duclós.

Source: Revista de Negócios, v. 16, n. 3, p. 79-95, July-September, 2011. 17 page(s).

Keyword: CFaR , NPV , Real Estate , risk management , Simulation of Monte Carlo

Document type: Article (Portuguese) Show Abstract

The Real Estate sector approaches itself more and more of the capital market because of its characteristic of intensive capital demand. Because of the longest maturation period of the Real Estate developments there are some uncertainties around the feasibilities results of the original projects. In this sense this paper aims to present the results generated by the Cash Flow at Risk metric. The CFaR is a variation of the traditional VaR, largely used at the capital market. This metric is used in this dissertation to measure the probability of financial loss of one Real Estate Development based at the city of Balneário Camboriú. Thru the utilization of this metric the Real Estate developers will be allowed to show to the potential investors not only the traditional results generated by the feasibility analysis such as NPV, IRR, ROA, EVA and Payback but they will be also able to measure the risk of financial losses of the projects. Consequently they can manage these risks atthe duration of the projects. More than that they could measure the risks of financial loss of their investors and consequently manage these risks during the project’s life. Meaning they’ll be able to check the variability of the project originally viable. The project’s original indicators were: IRR: 5,75% a.m.; Payback: 30th month; NPV: R$ 6.099.411,00; Rentability rate (B/C): 30,42% and CFaR in statistical terms of 96,9%, around R$ 449thousand, or nearby 7% of original NPV.

Strategy and structure of the pasta industry at Rio Grande do Sul state (2001 – 2007)

ID: 5701

Authors: Pascoal José Marion Filho, Vitor Francisco Dalla Corte.

Source: Revista de Negócios, v. 16, n. 3, p. 96-112, July-September, 2011. 17 page(s).

Keyword: Barriers to Entry , Industrial Concentration , Pasta , Strategies

Document type: Article (Portuguese) Show Abstract

This research identifies the strategies and evaluates the structure of the pasta industrythe State of Rio Grande do Sul in the period between 2001 and 2007. The theoretical base used in the analysis was the structure-conduct-performance (SCP) model and the competitive strategies by Porter (1980) and Mintzberg (1988). The results demonstrate that industrial concentration declines from 2001 to 2006 and, that it exists barriers to entry that are important to the ones who ingress in the sector like the idle capacity of the already installed companies, the value of the initial capital needed and the access to market channels. In relation to Porter’s competitive strategies, differentiation is the most emphasized. Among Mitzemberg’s typologies, the product quality is considered by the industry as the major competitive differential. The industry performance is also getting worst because even with an increase in production the profitability is dropping and the companies are losing market share.

Disclosure of organizational capabilities and resources: a study in the light of the RBV

ID: 5699

Authors: Luciana Barcelos, Rosilene Marcon, Rodrigo Bandeira de Mello.

Source: Revista de Negócios, v. 16, n. 3, p. 113-134, July-September, 2011. 22 page(s).

Keyword: Annual reports , Disclosure , Resourced Based View

Document type: Article (Portuguese) Show Abstract

According to the presuppositions of the RBV (Resourced Based View), the firm must beconsidered a set of human, financial, organizational and productive resources. Considering that the resources are set along the time and each firm has an exclusive combination that is difficult to be identified, comes the principal question this RBV statements: what the combination is between resources and capacities used by the firm that explain his superior performance? From this observation, this study had the objective to understand how open capital firms of the transport sector act to obtain competitive supported advantage. A qualitative inquiry happened with descriptive approach, using the software Atlas TI to help to develop strategic information categories. The data were analyzed by the light of a theoretical framework derived from the RBV and the results showed that the resource that more stands out in this sector is the geographical location, considered the most strategic physical resource for the business, as soon as it takes his immobility as a principal characteristic. It was still ended that the combination between physical resources and capacities checks the only condition for the business that takes the difficulty of imitation as a more important property both in the aspect of costs and in the dependence of the trajectory.