Editorial V. 22, N. 61, 2022

ID: 70560

Authors: Rodrigo Baroni de Carvalho, Carolina Maria Mota Santos, Humberto Elias Garcia Lopes, Ramon Silva Leite.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 1-4, January-April, 2022. 4 page(s).

Document type: Editorial (Portuguese)

The decision maker as a subject of research: a bibliometric and thematic analysis of studies published in international journals

ID: 70561

Authors: Alisson Moraes Bastos, Lívia Castro Dàvila, Errol Fernando Zepka Pereira Junior.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 5-25, January-April, 2022. 21 page(s).

Keyword: Bibliometric analyse , Decision Maker , Thematic analyse

Document type: Article (Portuguese) Show Abstract

This exploratory study represents a bibliometric and thematic review about the decision maker as a research object in the strategy field. The objective of this work is to analyze the academic production about the decision maker. In this sense, works are analyzed in which the research subjects represent the people who make decisions in the organizations under analysis. A bibliometric review of the literature was conducted under the laws of Lotka, Zipf and Bradford, and thematic categories were adopted to classify the works. The study identified North America and Europe as the largest research centers, presenting a demand for publications on the reality of other locations. In addition, considerations were made about the contribution of the United Kingdom and Belgium. It was also identified that the CEO, the middle manager and the High Level Team (TMT) are presented as subjects of greater emphasis in the studies, as well as large companies. After presenting the data, the paper suggests some ways in which research related to decision makers and researchers can follow to broaden the scope of the field.

Dimensions of consumer’s attitude towards advertising

ID: 70562

Authors: Edson Roberto Scharf.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 26-43, January-April, 2022. 18 page(s).

Keyword: Advertising , Attitude towards advertising , Branding , Consumer’s behavior

Document type: Article (Portuguese) Show Abstract

The objective of this study was to verify the dimensions that influence the positive attitude of the consumer towards advertising. For this, a descriptive and causal study was carried out using a quantitative method. The data collection was carried out using a questionnaire involving dimensions that represent determinants of the consumer’s attitude in a sample composed of 512 respondents. Data analysis was performed using structural equations modeling. The main results indicate that the credibility dimension did not show a significant influence on the attitude towards advertising, whereas the dimensions of informative power, hedonism and good for economy can awaken a positive attitude of the consumer in relation to this advertising action.

Them on the steering wheel: the inclusion of women bus drivers

ID: 70563

Authors: Adriano dos Santos Junior, Davi Sampaio Marques, Tereza Cristina Batista de Lima, Luis Eduardo Brandão Paiva.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 44-63, January-April, 2022. 20 page(s).

Keyword: Diversity , Inclusion , Stigma , Women Drivers

Document type: Article (Portuguese) Show Abstract

This research aims to investigate the process of inclusion in the work environment of female public transport motorists. As a theoretical basis, Ferdman's paradoxes (2017) were used, divided into three nuclei: self-expression and identity, which concerns the tensions between singularity and belonging; borders and norms, which deal with stability and delimitation or instability and change; and finally, safety and comfort, which refer to the sensations of comfort or discomfort that generate changes in the individual and in work relationships. Thus, qualitative research was carried out through semi-structured interviews with 11 public transport drivers in Fortaleza, whose data were analyzed using the content analysis technique. Among the results, it was noticed that the greater appreciation of similar characteristics than differences, well-defined norms, equal treatment, opportunities for professional growth and acceptance of the group are determining factors for inclusion. However, factors such as prejudice, multiple journeys, interference from external bodies in company policies, few inclusive actions, in addition to the challenges inherent to the profession are barriers that affect the drivers' sense of inclusion.

Performance Evaluation and Management Practices in the port sector: a literature review

ID: 70564

Authors: Daiana Rafaela Pedersini, Sandra Rolim Ensslin.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 64-83, January-April, 2022. 20 page(s).

Keyword: Competitiveness , Constructivist approach , Organizational Performance , Port Management , Strategy

Document type: Article (Portuguese) Show Abstract

The use of management practices aligned with the organization's strategy has the potential to improve organizational performance. However, the port environment has emphasized the operational aspect of the sector. In this sense, the aim of this article is to identify the characteristics of Performance Evaluation and Management Practices in the Port Sector, from a Constructivist perspective. This is a systematic literature review, guided by ProKnow-C. The analysis of the articles showed that the existing studies focus on port authorities and container terminals, and the use of social and environmental indicators is still little explored. The replication of models is frequent, without considering the characteristics that make the ports unique and that may not have been addressed in the literature, showing a misalignment of the assessment made in studies with the Constructivist concept of Performance Evaluation adopted. Therefore, the study contributed to the identification of research gaps that direct the studies to other port markets and the monitoring of the effects generated by the Performance Evaluation.

Cultural fit and humble behaviors: a case study

ID: 70565

Authors: Renato Cuenca, Patrícia A. Tomei.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 84-102, January-April, 2022. 19 page(s).

Keyword: cultural fit , expressed humility , humble behavior , organizational values

Document type: Article (Portuguese) Show Abstract

Cultural fit and humility in organizations contribute to organizational development and performance. Analyzing the cultural alignment of the perception of the organizational leaders and followers, with regard to expressed humble behavior is the main objective of this article. Based on a single case study with a qualitative descriptive approach, the investigation conducted interviews supported by a semi-structured script in an energy trading organization. Results show there are subgroups of different cultures that limit the desired organizational evolution, and an idealistic conception of humble behaviors of leaders, inhibiting the effects that humility can generate on organizational practices. The adoption of humble behavior by leaders tends to reinforce the cultural fit and supports values that are sensitive to the company's culture. Deepening investigations about humble behaviors is a significant opportunity for organizational practices.

Organizational and work values: similarities, differences and trends among young apprentices in São Paulo (SP)

ID: 70566

Authors: Kely Cesar Martins Paiva, Michelle Regina Santana Dutra, Juliana Estácio Rios, Fabio Faiad Bottini.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 103-119, January-April, 2022. 17 page(s).

Keyword: Organizational Values , Work Values , Young Apprentices , Young workers

Document type: Article (Portuguese) Show Abstract

This study sought to analyze the organizational values and the work values in the perception of young apprentices from two regions of the city of São Paulo (SP, Brazil): a neighborhood in the Center (central region) and another in Sumaré (east/south region). For the development of this study, 766 questionnaires were collected, specifically 361 in the first region and 405 in the second, whose data were submitted to univariate and bivariate statistical analysis. The results showed that respondents from both locations share the values observed to a high degree, with emphasis on the highest scores related to Achievement (at both levels of analysis) and Stability (in the scope of Work). They also show certain statistically significant distinctions in most values (all higher in Sumaré, with the exception of Tradition) and similarities in a minority, namely, Well-being at the organizational level and Prestige and Stability at the work level, which certainly it is related to the type of organization in which they work, in both regions. In addition, the correlation tests performed proved to be significant and positive, concluding that the more the young person responds positively to a value, the greater the tendency to behave in the same way in relation to the others.

Knowledge management and quality management as promoters of continuous improvement: a case study in a company in the brazilian electrical sector

ID: 70567

Authors: Fabrício Ziviani, Alexandra Natale, Ronaldo Darwich Camilo, Carlos Alberto de Souza.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 120-134, January-April, 2022. 15 page(s).

Keyword: Energy Industry , Knowledge Management; Quality management; Continuous Improvement; Knowledge; Quality

Document type: Article (Portuguese) Show Abstract

Faced with the current competitive scenario, organizations seek strategies that allow control in executions and the generation of improvements in processes to meet market demands. In this view, quality is considered an important instrument for competitive advantage, as this management aligned with the organization's strategies can provide essential elements for decision making. On the other hand, we can see the importance of people and the dynamics of knowledge they have to ensure the correct execution of processes. In this scenario, this study aims to analyze the relationship between Knowledge Management and Quality Management for the Continuous Improvement of processes in a company in the energy industry. Therefore, a quantitative descriptive research was carried out. A survey-type questionnaire was applied to 371 employees of the organization for data collection. The results showed that all 11 hypotheses were confirmed, showing that the aspects that underlie Knowledge Management and Quality Management are related to each other, both aimed at promoting Continuous Improvement in the context of the organization. According to the respondents, it was possible to perceive the degree of understanding of the impact of the processes performed in the organization that add value, regardless of being certified in Quality Management or not.

Breaking barriers, overcoming obstacles: the case of Ítalo

ID: 70568

Authors: Felipe Gouvêa Pena, Gabriel Aquino Alves Gomes, Simone Costa Nunes.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 135-146, January-April, 2022. 12 page(s).

Keyword: barriers , coping strategies , inclusion , People with disabilities

Document type: Teaching Case (Portuguese) Show Abstract

This case aimed to discuss the barriers to effective inclusion of people with disabilities in all spheres of life. Therefore the trajectory of young Italo is presented. The case shows the barriers that the main character had to face and outlines the different coping strategies he used. We organized the discussion based on the technique called "pollination". The case may be used in undergraduate and graduate programs, fostering possibilities for discussing the topic. The proposed discussion is in line with contemporary studies on diversity, being one more instrument of sensitization in the scope of Business Administration.

Diversity in organizations: Dalila and Dandara’ application for a lecturer recruitment

ID: 70569

Authors: Jussara Jéssica Pereira, Ana Flávia Rezende.

Source: Revista Economia & Gestão, v. 22, n. 61, p. 147-164, January-April, 2022. 18 page(s).

Keyword: Age , Gender , Race , Recruiting and Selecting , Social networks

Document type: Teaching Case (Portuguese) Show Abstract

This teaching case reports a real situation of a young woman and her candidacy in a process of recruiting and selecting (R&S) employees to work as a lecturer in a professionalizing education institution. The problem situation raises current debates, in the scope of management, on practices of Human Resources (HR), People and Management (P&M) and Organizational Behavior (OB) narrating the cases of Dalila and Dandara, young and black women, in a process selective hiring of teachers. The situation aims to assist important reflections on problems related to the management of difference and diversity in organizations, as well as hiring policies, entry into the job market and crisis management. In addition, it establishes, in an environment conducive to dialogue and dialogicity, such as the classroom, the problematization of issues that deeply influence ethical and moral issues in companies. This situation allows students to examine HR policies and practices, as well as assess the impact of judging social networks on business.