Persuasion with case studies

ID: 29854

Authors: Nicolaj Siggelkow.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 1-9, January-June, 2008. 9 page(s).

Document type: Article (English) Show Abstract

Nicolaj Siggelkow (siggelkowwharton.upenn.edu) is an associate professor of management at the Wharton School, University of Pennsylvania. His research focuses on the strategic and organizational implications of interactions among a firm’s choices of activities and resources. His work analyzes organizational design, the evolution of firms’ systems of choices, and firms’ adaptations to environmental changes. He received his Ph.D. in business economics from Harvard University.

Editorial

ID: 29853

Authors: Maria Terezinha Angeloni, Mauricio C. Serafim.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 1-2, January-June, 2008. 2 page(s).

Document type: Editorial (Portuguese)

Vertical integration for full outsourcing: growth and internationalization of a Portuguese packaging firm

ID: 29855

Authors: Manuel Portugal Ferreira, Sungu Armagan, Dan Li.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 10-30, January-June, 2008. 21 page(s).

Keyword: Strategic outsourcing ,  Case study ,  Internationalization ,  Vertical integration

Document type: Article (English) Show Abstract

Based on a case study of a Portuguese packaging firm, this paper examines how vertical integration of the supplier serves as a vehicle for the full outsourcing of the client firms' needs in a solution that reduces transaction costs, favors specialization, and permits small and medium‐sized firms to develop competencies that may be exploited in a wide array of projects. Vertical integration by the supplier (a governance decision) is a strategic response to changes in the sourcing model of the clients. Client‐supplier relationships have inter‐spatial and inter‐temporal value that surpasses spot market exchanges.

Sustainable development for urban environmental conservation units

ID: 29856

Authors: Marcos Cohen, Jorge Ferreira da Silva, Lenise Saraiva de Vasconcelos Costa.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 31-48, January-June, 2008. 18 page(s).

Keyword: Collaborative strategies , Stakeholders , Sustainable development , Urban conservation units

Document type: Article (Portuguese) Show Abstract

This article shows the primary conclusions of a bibliographic and documental research about sustainable development under business administration point of view. The work is applied to urban environmental conservation units located in and around urban areas. It is trying to show the interested parts as governments, urban communities, NGOs, companies and other stakeholders, its motivations and strategies applied and emerging from their complex interaction. The research identified several different groups of stakeholders – governments, urban communities, NGOs, companies, financial institutions and others – interacting in sustainable development project management. It revealed that collaborative strategies are essential to guarantee this projects success. Traditional strategies in situations on just one government unit acts in an disintegrated way are being substituted by collegiate structures. The cohabitation between collaborative strategies and conflicts seems to be part of an inseparable exploratory conceptual model proposed.

Language and thinking: philosofic focus about Chinese strategic planning

ID: 29857

Authors: Maurício Fernandes Pereira, Ricardo Raele, Marinho Isnard Ribeiro de Almeida.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 49-64, January-June, 2008. 16 page(s).

Keyword: Chinese thinking , Estrategy formulation , Strategic Planning

Document type: Article (Portuguese) Show Abstract

This article is an approach that what would be the Chinese strategic planning following a modern business point of view, mixing traditional Chinese philosophy which scientific administration. So, the article treats the ideograms language as an influence in the formation of thinking and the model of Chinese strategic planning. The Chinese language is not based in words, but in images. Consequently a different logic is formed when we accept that language and thinking are connected. In fact, an ideogramatic language is capable to work easly with contradictions, different than the Aristotle’s logic. The Chinese strategic planning concept, differ from the occidental strategic planning in this aspect. The research problem appears when we realize that some questions of environment scanning in corporate ecology have an interesting solution in Chinese philosophy. This article also try to show how the tradicional Chinese philosophy is an answer to some actual problems in the occident, however considering that a not reducionist point of view of oriental philosophy fits perfectly in the complex situation faced in corporate ecology (That’s because in corporate ecology study is necessary include all the variables in study object). Finally suggests that the human productive chains could benefit with organic adaptive models, with their work specialization and their intrinsically relations.

Strategic Knowledge Management in Brazilian organizations: a case of old wine in new bottles or a strategic shift?

ID: 29858

Authors: Rivadávia Correa Drummond de Alvarenga Neto.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 65-83, January-June, 2008. 19 page(s).

Keyword: Knowledge and information management , Knowledge management ,  Enabling context or “Ba” ,  Knowledge management conceptual umbrella metaphor ,  Strategic information management

Document type: Article (English) Show Abstract

Investigates the theme known as “Knowledge Management” (KM) in three large Brazilian organizations trying to discuss its concepts, constituent elements, managerial approaches and tools, while aiming at leaving behind the purely terminological discussion, which is innocuous and naive. The basic presuppositions were two: (i) most of what it´s referred to or named KM is actually “Information Management” (IM) and IM is just one of the components of KM. KM is more than simply IM due to the fact that it includes and incorporates other concerns, such as the creation, use and sharing of information and knowledge in the organizational context; (ii) a conceptual model or map can be formulated based on three basic conceptions: (a) a strategic conception of information and knowledge, (b) the introduction of such strategy in the tactical and operational levels through the several managerial approaches and information technology tools and (c) the creation of an organizational space for knowledge. The main objective is to investigate and analyze the conceptions, motivations, practices and results of KM effectively implemented in three large Brazilian organizations. The qualitative research strategy used was the study of multiple cases with incorporated units of analysis and three criteria were observed for the judgment of the quality of the research project: validity of the construct, external validity and reliability. Multiple sources of evidence were used and data analysis consisted of three flows of activities: data reduction, data displays and conclusion drawing/verification. The results confirmed the presuppositions and the fact that KM means a rethinking of management practices in the information era. It was also identified that the main challenges facing organizations committed to KM have its focus on change management, cultural and behavioral issues and the creation of an enabling context that favors the creation, use and sharing of information and knowledge.

Organizational learning in the cycles of strategic planning of a Brazilian public financial institution

ID: 29859

Authors: Sonia Maria Goulart Gonçalves.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 84-103, January-June, 2008. 20 page(s).

Keyword: Interdisciplinary , Learning organization , Strategic planning

Document type: Article (Portuguese) Show Abstract

The organizations need to respond with of problems generated in constantly changing environments. The string is the way to combine individual and organizational knowledge and abilities to create strategies that really create sustainable results and guarantee company competitiveness. The companies those are capable to renew themselves continuously by the creation of innovative strategies related to a constant process of organizational learning, in dialog and interdisciplinary, will get huge competitive advantages. This article based on those premises shows the evolution of organizational learning in the strategic planning cycles of an public financial institution. The study was done between 1992 and 2005, under a participative view, based in interdisciplinary concepts and practices.

The duels (duets) identified during the succession process

ID: 29860

Authors: Nilda Maria de Clodoaldo Pinto Guerra Leone.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 104-122, January-June, 2008. 19 page(s).

Keyword: Duel , Familiar company , Succession , Successory Process

Document type: Article (Portuguese) Show Abstract

The main goal of this study is the identification of the differents levels of duality within familial companies during the process of succession. We have first realized a bibliographical research, by this way, three levels of duality have been identified: the first level is about the succession duel itself. The second is about the duality that occured in the choice of the successor. The duel between the successors caused by intrigue and disputes can be identified as the third level. The end of this investigation is caracterized as explorative and descriptive. In agreement with the legal mechanisms, this study reach the conclusion that a change in the model of management and phsychological help can transform duels into duets.

The conception of strategies in enterprising companies: a case study in MEMPS LTD

ID: 29861

Authors: Mauro E. Carozzo Todaro, Kellen Kalli de Oliveira.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 123-137, January-June, 2008. 15 page(s).

Keyword: Entrepreneurship , Managing , Strategy ,  Planning

Document type: Article (Portuguese) Show Abstract

The article aims at investigating the process of strategic formation in a small company, characterized as an entrepreneurship. Therefore, it verifies the influence of the entrepreneurship personality in that process and how such strategies are taken into practice. The theme becomes relevant due to the high rate of entrepreneurs and badly succeeded entrepreneurships in Brazil. In this sense, a descriptive research of qualitative character was taken through the adoption of a case study method. The object of the study was a small local company, denominated MEMPS ‐ Montagem, Eletromecânica e Prestação de Serviços LTDA. It was verified that in the analyzed company the process of strategic formation is conducted also in a deliberate as in an emergent way. It is conceived in the leader's mind, through more intuitive than analytic inferences. The process is centered in the entrepreneur, who leads it in a highly informal way, also in the strategies creation as in their popularization. Due to this fact, it was verified a growing need of formalization of the establishment and communication mechanisms parallels to the labor division and the hierarchical levels increasing.

Establishment evaluation of a society of credit, financing and investment, colligated to a mercantile retailing company – A case study

ID: 29862

Authors: Marcos Teixeira da Rosa, Marcus Vinicius Andrade Lima.

Source: Revista Eletrônica de Estratégia & Negócios, v. 1, n. 1, p. 138-159, January-June, 2008. 22 page(s).

Keyword: Societies of credit ,  financing and investment; Retail; Business plan

Document type: Article (Portuguese) Show Abstract

The study aimed at evaluating the impacts of the creation of a financial institution: a society of credit, financing and investment together with a retailing mercantile company operating in the field of electric appliances and furniture in the coast area of Santa Catarina state. The purpose of the evaluation was to support the investment decision, verifying the effects of the consolidation for the patrimony, the result and the cash additional generation between the retailing and the financial companies. The research was based on the methodological procedures of a business plan specifically elaborated for the case study, viewing a six‐year planning and adapted to the norms demanded by the financial activity. As a practical contribution, it shows a descriptive of the planning and creation of a society of credit, financing and investment; acts as a guide for the investor's decision; and allows for the consolidation of information and for broadening the evaluation. As a theoretical contribution, it allows for strengthening the planning and administrative criteria control. With this study we may conclude that the financial institution – society of credit, financing and investment ‐ adds economic and financial advantages and is adequate to the investor's main activity, the retailing mercantile company.