Editorial

ID: 29656

Authors: Gabriela Gonçalves Silveira Fiates.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 1-2, January-June, 2011. 2 page(s).

Document type: Editorial (Portuguese)

Distribution channels analysis in small hotel in Balneário Camboriú (SC)

ID: 29657

Authors: Fabrício Silva Barbosa, Éverton Luís Pellizzaro de Lorenzi Cancellier.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 3-18, January-June, 2011. 16 page(s).

Keyword: Distribution channels , Hospitality , Marketing

Document type: Article (Portuguese) Show Abstract

The city of Balneário Camboriu has become a major national tourist destination visited by thousands of tourists every year and its hotel net stands out in the region's economy. This study aimed at showing how the local hotel network is using the different marketing channels. This is a qualitative and exploratory research, whose methodological procedures were the application of a semi-structured questionnaire supplemented by review of literature. The results show the use of distribution channels and the direct and indirect use of the Internet as a great marketing tool in commercializing the services of the hotel, because of the ease of electronic access nowadays, the Internet has become a major marketing tool for the tourist market.

Determinants of complex thinking in management practice in business retailers

ID: 29658

Authors: Aline Grams Land, Anielson Barbosa da Silva.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 19-41, January-June, 2011. 23 page(s).

Keyword: Competencies , Complex thinking , Management practice , Manager

Document type: Article (Portuguese) Show Abstract

The aim of this paper is to identify the determining factors in the analysis of the diffusion of complex thinking in management practice. The theoretical framework involves the relationship between complex thinking, management and the role manager. The study is descriptive in nature, with quantitative approach. It was identified determining factors in the complex thinking diffusion in management practice and applied to a sample of 57 managers of commercial establishments located on the main Shopping Center of a capital city of Northeast Brazil. The data treatmentoccurred in two steps. At first, we proceeded to the factor analysis to identify the complex thinking diffusion factors in management practice and the second was held to analyze the results taking into consideration the factors identified. From the factor analysis five factors emerged, that were named by the authors as managerial competence that contribute to the spread of complex thinking in the retail sector: the ability to create a suitable environment, ability to stimulate cooperation, ability to interact and strengthen channels of communication, ability to promote aggregation around a global goal and ability to encourage continuous learning. Such competence, in action, contribute to the dissemination of the principles of the complex administration and can assist managers that work in the retail sector in monitoring environmental information, in defining strategies, in the strengthening of interpersonal relationships and learning of the employees of the organization. We suggest the new studies in order to validate the instrument, because it can guide the organizations’ management, the development of managerial competence, as well as contribute to the dissemination of complex thinking in organizations in general and management practices in particular.

An understanding of a formation and post-formation of strategic alliances in the information technology industry

ID: 29659

Authors: Márcio de Oliveira Mota, Mário Henrique Ogasavara.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 42-64, January-June, 2011. 23 page(s).

Keyword: Fusion and Acquisition , Joint Venture , Strategic Alliances

Document type: Article (Portuguese)

Control systems and strategic alignment: proposition of indicators

ID: 29660

Authors: Elói Júnior Damke, Eduardo Damião da Silva, Silvana Anita Walter.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 65-87, January-June, 2011. 23 page(s).

Keyword: Levers of Control of Simon , Operational Definitions , Strategic Control

Document type: Article (Portuguese) Show Abstract

The control system and strategic alignment Control Levers proposed by Simons (1995) permits, from the conception of variables balance, to consider about aspects temporally distant and evaluate effects and causes, as well as appreciate practical and theoretical aspects. Despite the relevance of this model, there were no studies that show a way to operationalize it, making its measurement in organizations possible. Thus, this theoretical essay aims to provide, based on the Levers of Control Simons (1995), a set of strategic control indicators which allows one to assess the levels at which each control mechanism (belief system, boundary system, diagnostic system and interactive system) is configured in organizations. Intending to obtain grants for the development of indicators, we turned to the work of Simons (1995), through which it was possible to incorporate concepts and comments from the author about the levers of control. It is hoped, through the operationalization of these strategic control mechanisms, to contribute to the knowledge field. Now, as a managerial contribution, it is intended to provide an alignment tool and support to the organizations strategy, through the development of an instrument for data collection about strategic control based on the levers of Simons (1995).

IT - information technology service evaluation factors: a post-contract outsourcing study

ID: 29661

Authors: Francisco Vicente Sales Melo, Érico Veras Marques.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 88-107, January-June, 2011. 20 page(s).

Keyword: Information technology , Outsourcing , Service evaluation

Document type: Article (Portuguese) Show Abstract

The process of outsourcing has its success or failure according to the supplier selection and managing process. On this context, the objective of this work is to verify which factors are considered in the evaluation of information technology services (IT), post-contract of outsourcing. To do it, the method used was of a factor analysis after applying a structured questionnaire to the managers of a model electricity supplier company that outsources its IT services in the State of Ceará. Considering the costumers evaluation of this company`s IT services, we verified that the outsourcing contract improved the hiring information system and through this, it was possible to minimize the process of repeating some daily activities. The results show that the factors considered in the IT services are: ‘innovation commitment’, ‘relationship’ and ‘carrying out the deadlines and information security’. With these results the greatest question is if these variables are considered during the supplier selection and the definition of service levels and how to determine the service level to subjective factors like the relationship.

Environmental disclosure: a study about evolution in companies comprising the environmental sustainability index

ID: 29662

Authors: Irani Rocha, Sabrina do Nascimento, Júlio Orestes da Silva, Rony Petson Santana de Souza, Denise Del Prá Netto Machado.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 108-132, January-June, 2011. 25 page(s).

Keyword: Corporate Sustainability Index , Environmental disclosure , Environmental responsibility

Document type: Article (Portuguese) Show Abstract

This research aimed at assessing the evolution of environmental disclosure in the organizations that comprise the ISE since its first incarnation. In the methodology, we chose a descriptive research through a content analysis with a qualitative and quantitative approach. Presenting as a theoretical underpinning rapid approach to Environmental Management, Environmental Sustainability Index (ISE) and Categories Cultural and Environmental Variables. We developed a model based on the indicators of corporate social responsibility of the Ethos Institute (2009) and later were organized into companies rankings, by applying the Analytic Hierarchy Process (AHP). The sample is made up of companies that comprise the ISE BM&FBovespa from the start, totaling 14 participating companies. The results show that in 2006 there was a significant increase in disclosure by companies. It found a steady increase in the disclosure of information that demonstrate the business concern with respect to the environment. Thus meeting the demands of society, supporting their recovery by increasing transparency in attitudes to the environment. Thus, incorporating the company's culture, being operationalized and evidenced by the organization. The rankings reveal that the companies had a higher rate of disclosure in the sites,much higher than the information the report of management. It also infers that companies use their website to express their attitudes and projects related to environmental management.

Analysis of the evolution of scientific production about innovation in Brazil

ID: 29663

Authors: Jordana Marques Kneipp, Luciana Aparecida Barbieri da Rosa, Roberto Schoproni Bichueti, Ana Paula Perlin, Vitor Francisco Schuch Júnior.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 133-157, January-June, 2011. 25 page(s).

Keyword: Bibliometrics , Innovation , Scientific studies

Document type: Article (Portuguese)

Determinants of organizational performance in a business game

ID: 29664

Authors: Antonio Carlos Aidar Sauaia, Murilo Alvarenga Oliveira.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 158-182, January-June, 2011. 25 page(s).

Keyword: Business games , Components of variance , Organizational performance

Document type: Article (Portuguese) Show Abstract

The model adopted for this theoretical-empirical research was inspired by the seminal studies of Schmalensee (1985) and Rumelt (1991) on the analysis of organizational performance based on components of variance. We examined the results of 32 organizations operating in business games producing and selling a consumer good. Even though all organizations began operations in similar economic conditions, have been totally different results from the competition based on competence. To better understand these differences were isolated factors that could explain the variability in the return on equity, the rate adopted as the dependent variable. The primary data were collected at a public University over a semester, during eight rounds of the business game. The result of statistical analysis processed by SPSS indicated that under the experimental conditions, the strategic positioning of companies explained 16.43% of the variability in performance, while the influence of the industry was only 2.11%. These results were closer to the studies of Rumelt (1991) than those of Schmalensee (1985). Besides that an additional part of the performance was explained by two combined factors reducing the residue to 45.22%, which are: 28.78% (quarter-company) and 5.29% (quarter-industry). It is recommended to conduct similar experiments to further analyze the percentage of error not explained by the model adopted here, as well as to examine the different sectors and strategic positioning observed in business games and supported by various simulators.

The Balanced Scorecard in higher education institutions: a perspective analysis

ID: 29665

Authors: Carlos Rogério Montenegro de Lima, Thiago Coelho Soares, Mauricio Andrade de Lima.

Source: Revista Eletrônica de Estratégia & Negócios, v. 4, n. 1, p. 183-205, January-June, 2011. 23 page(s).

Keyword: Balanced Scorecard , Benchmarking , Higher Education Institutions

Document type: Article (Portuguese) Show Abstract

This paper aims to determine the perspectives of the Balanced ScoreCard (BSC) in Higher Education Institutions (HEIs). This descriptive, bibliographic and document analysis had a quantitative approach, in which were analyzed twenty-five foreign HEIs based in the United StatesTurkey and Thailand. Besides these, another seventeen national HEIs were analyzed. As a result, this research shows that three perspectives are more recurrent in the foreign institutions: Internal Processes, Financial and Customers. In the national institutions, four perspectives appear in more than half of the institutions analyzed: Internal Processes, Customers, Learning and Growth, and Financial. It is stood out that although the original perspectives suggested by Kaplan and Norton (1997) are the more used, some HEIs used differentiated perspectives. In the foreign institutions, it stood out: Innovation; People; Stakeholders; Academic Administration; Resources; Community; Students Learning; Image and Recognition; Diversity; Processes of International Businesses; Organizational Development; Organizational Climate; and Voters. In the national institutions, some perspectives were incorporated or adapted of the original model: Society; Market; Legal; Innovation; Shareholders.