Editorial V. 10, N. 2, 2017

ID: 48597

Authors: Ademar Dutra.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 1-2, May-August, 2017. 2 page(s).

Document type: Editorial (Portuguese)

Job Satisfaction and Career Choices: A Study Using Schein´S Career Anchor Model

ID: 48598

Authors: Rosana Silvina Codaro, Patrícia Amélia Tomei, Bernardo Paraiso de Campos Serra.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 3-20, May-August, 2017. 18 page(s).

Keyword: Career anchors , Job satisfaction , Schein´s career anchor model

Document type: Article (English) Show Abstract

This study explores the relationship between job satisfaction and alignment between the individual´s current occupation and his/her talents, needs and values, namely as career anchors. A quantitative survey using Schein e Van Maanen´s Career Anchor model (2013) and Siqueira´s Job Satisfaction survey (2008) was performed for a non-probabilistic sample students at the Business School of a private University in Rio de Janeiro. The most frequent career anchor found for both genders was Lifestyle, showing a trend towards finding a career that allows some balance between professional and personal life. Finally, we identified that autonomous individuals are more satisfied than those who receive salary, male ones are more satisfied with the job than the female ones, and there is a positive association with years of experience and satisfaction in the job.

Sustainable Innovation Based on the Five Stages Model: A Multiple Case Study

ID: 48599

Authors: Danieli Artuzi Pes Backes, Evandro Luiz Lopes, José Jaconias da Silva, Mariana Amicucci Almeida de Mangabeira, Eliane Herrero.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 21-53, May-August, 2017. 33 page(s).

Keyword: Five stages model , Innovation , Sustainability

Document type: Article (Portuguese) Show Abstract

The main objective of this study was to evaluate the relationship between innovation and sustainability based on the five stages model by Nidumolu, Prahalad and Rangaswami (2009). As a method for collecting data, we adopted a multiple case study, with semi-structured interviews, documentary research and technical visits in loco. The results showed that the four industries is or went through the five phases and develop or developed incremental innovations aligned with sustainable actions, based on the compliance of legislation or on the personal motivation of the managers, without any systemic institutional governmental direction for the building of business models based on sustainable innovation.

Towards Overseas: Trajectory of Oil and Gas Chain Small and Medium Businesseses

ID: 48600

Authors: Fabiana Almeida Serra, Jenny Dantas Barbosa.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 54-80, May-August, 2017. 27 page(s).

Keyword: Internationalization , Small and Medium Enterprises , Strategies

Document type: Article (Portuguese) Show Abstract

The main objective of this study is to analyze the trajectory of Sergipe’s small and medium chain oil gas enterprises in foreign markets. This is a qualitative study and exploratory research and the method used was case study. It was reached that the motivation of entrepreneurs to enter the foreign market was mainly by the need to reduce the internal market, to seek new markets and opportunities arising abroad. Strategies differentiation and focus are the most used by companies in their internationalization process, and direct export and partnership are the most widely used types of entry. Technical competence of managers, market knowledge and partnerships were crucial to the trajectory of international companies. The internationalization process of companies follows the assumptions of the Uppsala model and has similarities with the Nordic School.

Implementation of the Transparency in Social Organizations: A Multicase Study

ID: 48601

Authors: Rosana da Rosa Portella Tondolo, Vilmar Antonio Gonçalves Tondolo, André Andrade Longaray, Simone Portella Teixeira de Mello.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 81-99, May-August, 2017. 19 page(s).

Keyword: Implementation , Multicases , Nonprofit Organizations , Third Sector , Transparency

Document type: Article (Portuguese) Show Abstract

The Transparency Law addresses the accountability of the public entity to the citizen. In this sense, social organizations financed by funds from government agencies are subject to these precepts. This article aims to explore differences among implementation levels of transparency in Brazilian social organizations. In order to achieve this goal, a qualitativeexploratory research was carried out through a multicase study. The data were analysed in light of the content analysis technique. As main results, we verified the role of the State as an inducer of the transparency process and the lack of a clear rule for the transparency tools.

Strategic Responses to Institutional Pressures for Sustainability in the Furniture Sector

ID: 48602

Authors: Marindia Brachak dos Santos, Flavia Luciane Scherer, Maíra Nunes Piveta, Aletéia de Moura Carpes, Maria Carolina Serpa Fagundes de Oliveira.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 100-124, May-August, 2017. 25 page(s).

Keyword: Furniture sector , Institutional pressures , Internationalization , Strategic responses , Sustainability

Document type: Article (Portuguese) Show Abstract

The present study aimed to identify the strategic responses given to institutional pressures relating to sustainability in internationalized companies of the furniture industry of Rio Grande do Sul (RS). The research was characterized as exploratory with qualitative approach, and it was operationalized through exploratory interviews with three companies. To identify the strategic responses to institutional pressures to the sustainability, the model by Oliver (1991) was used. The results showed a distinct strategic response behavior in companies analyzed. While some suggest more passive responses as acquiescence, other demonstrated more active commitment decisions and escape.

Physicians-Pharmaceutic Industry Relationship: Where Does Its Value Come From?

ID: 48603

Authors: Luiz Antônio Ramos Neto, Irene Raguenet Troccoli, Paulo Roberto da Costa Vieira.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 125-153, May-August, 2017. 29 page(s).

Keyword: Pharmaceutical Industry , Relationship Marketing , Structural Equation Modeling , Value

Document type: Article (Portuguese) Show Abstract

This quantitative article uses Structural Equation Modeling based on Partial Least Squares to identify global criteria that physicians perceive that create relationship value with their suppliers, under strategies aiming at loyalty strategies used by pharmaceutical industry. Latent variables personal benefits and strategic benefits showed the greatest impact in relationship value creation. Latent variable benefits of the product had the lowest positive impact coefficient, while the latent variable sacrifices relationship showed negative impact.

Community Participation as a Social Innovation Practice: A Case Study at the Marist Educational Center Lúcia Mayvorne

ID: 48604

Authors: Nei Antônio Nunes, Jacir Leonir Casagrande, Marcia Maria Gil Ramos, Andréia Aparecida Pandolfidos Santos, Louise Corseuil.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 154-180, May-August, 2017. 27 page(s).

Keyword: Autonomy , Community , Educational-Social Project , Emancipation , Social Innovation

Document type: Article (Portuguese) Show Abstract

The objective of this article is to analyze the community actions articulated to the educationalsocial project of the Marist Educational Center Lúcia Mayvorne. This is a qualitative study, and the investigation means is the case study. The research aimed to analyze whether the relationship between project and community can be considered as a practice of social innovation. The results and the evidences found indicate there is a significant adherence of the community practice developed in the project to social innovation, since through the imbrication between the educational project and the community action, conditions are created for the promotion and consolidation of forms of individual and collective emancipation.

Socio-Environmental Strategies and Practices in Flexographic Processes

ID: 48605

Authors: Milton Luiz Wittmann, Fernando Batista Bandeira da Fontoura, Luis Carlos Alves da Silva, Mariane Beatriz Wittmann.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 181-200, May-August, 2017. 20 page(s).

Keyword: Environmental management , Flexography , Strategies , Sustainability , Sustainable practices

Document type: Article (Portuguese) Show Abstract

This study aims to identify social and environmental sustainability strategies in flexographic label printing processes. The research consisted of a bibliographic review followed by a descriptive-exploratory study of qualitative nature, with data collection by semi-structured questionnaire and descriptions of socio-environmental actions developed by one company, as well as access to information and documents. As a conclusion, the article analyzes the conceptual parameters of socio-environmental practices and the identification of sustainability practices of the company.

Factors and Metrics that Influence Franchisee Performance: An Approach Based on Brazilian Franchises

ID: 48606

Authors: Helder de Souza Aguiar, Flávia Consoni.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 201-224, May-August, 2017. 24 page(s).

Keyword: Brazilian franchising , Business partners , Decision making , Franchisee , Franchising

Document type: Article (Portuguese) Show Abstract

The article searches to map the manager’s decisions in order to understand what has been the franchisor system for choose regarding to characteristics, and what the metrics has been adopted to measure the performance Though 15 interviews with Brazilian franchise there was confirmation that revenue is the main metric used by national franchises to measure performance, although other indicators are also used in a complementary way. In addition, two other factors were cited by the interviewees as relevant during the performance evaluation: the underinvestment aligned to the presence, and the relationship, influenced by the network time.

Determinant Factors of Knowledge Sharing in Organizations: The Bidirectional Perspective

ID: 48607

Authors: Victor Fraile Sordi, Marina Keiko Nakayama, Cristiano José Castro de Almeida Cunha, Erlaine Binotto.

Source: Revista Eletrônica de Estratégia & Negócios, v. 10, n. 2, p. 225-246, May-August, 2017. 22 page(s).

Keyword: Competitiveness , Knowledge Management , Organizational Culture , Reciprocity , Trust

Document type: Article (Portuguese) Show Abstract

From an integrative literature review, this article discusses and critically analyzes the most widespread academic production on the factors that influence knowledge sharing and the possible two types of knowledge sharing barriers in organizations. The results suggest that knowledge sharing can be determined by individual and organizational factors, as by technological factors. The study also identified possible barriers to knowledge sharing. These barriers, for both those who seek knowledge and those who provide it, are directed to the costs associated with the act of sharing.