Bringing Closer Communities of Practice and Social Network Analysis: an Analytical Framework

ID: 58884

Authors: Patricia Kinast de Camillis, Débora Junge Baum, Jorge Renato de Souza Verschoore Filho.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 0-0, January-April, 2020. 1 page(s).

Keyword: Informal Relations , Knowledge Management , Organizational Performance , Social Network Analysis , Virtual Communities of Practice

Document type: Article (Portuguese) Show Abstract

In an organizational context in which Knowledge Management has received increasing appreciation, the Communities of Practice appear as a managerial tool to promote organizational learning, which can be seen as an inherently social process. Most of the critical development factors of Communities of Practice are linked to their social structure. Therefore, the final objective is to present a theoretical proposal for the analysis of Communities of Practice under the bias of Social Networks. The analysis of the presented constructs makes it possible to highlight the informal relations existing in Communities of Practice, even when intentionally created.

Editorial V. 13, N. 1, 2020

ID: 58881

Authors: Ademar Dutra.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 1-2, January-April, 2020. 2 page(s).

Document type: Article (Portuguese)

Applicability of Neuromarketing Techniques in Companies of Great Porte of Serra Gaúcha

ID: 58882

Authors: Elisiane Verlindo Vieira, Zaida Cristiane dos Reis, Juliana Matte, Daniel Hank Miri, Cassiane Chais, Paula Patricia Ganzer, Pelayo Munhoz Olea.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 3-26, January-April, 2020. 24 page(s).

Keyword: Applicability , Consumers , Marketing , Neuromarketing

Document type: Article (Portuguese) Show Abstract

The purpose of this article is to identify the characteristics and applicability of neuromarketing in large companies in the Serra Gaúcha region. The methodology used has a quantitative approach, and the data collection took place through a survey sent to these companies. The results indicate a deficit in knowledge and use of neuromarketing, showing that the companies interviewed have a lot to explore in the market to enhance their results. There was also a need to increase the level of attractiveness of the company to the customer, which can be accomplished with the help of neuromarketing because it is a tool that allows the approach to the customer in an assertive way.

Recent Itajaí Port Cluster Advances: An Innovative Cluster?

ID: 58883

Authors: Elisa Maria Moser, Nelson Casarotto Filho, Teresia Diana Lewe van Aduard de Macedo Soares.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 27-57, January-April, 2020. 31 page(s).

Keyword: Port cluster , Port cluster in the Itajaí region , Regional development

Document type: Article (Portuguese) Show Abstract

This study aims to analyze and identify the stage of development of Itajaí port cluster in the South of Brazil. Information was obtained through a survey with experts, that sought to characterize the degree of progress of this cluster using Cunha's (2002) specific methodology to evaluate clusters in developing economies. In view of this cluster recent transformations, it is questioned if Itajaí port cluster could be at the highest stage of development. The study confirmed the use of the collection instrument in obtaining a diagnosis on the essential elements of the cluster, and the results positioned the cluster at the threshold of a cluster in an innovative stage.

The Staffing of The Military Police of Santa Catarina: Analysis and Reflections

ID: 58885

Authors: Luis Antonio Pittol Trevisan, Amanda Maciel Caneiro, Arlindo Carvalho Rocha.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 87-116, January-April, 2020. 30 page(s).

Keyword: Human resources policy , Military police , Police force , Public security

Document type: Article (Portuguese) Show Abstract

The objective of this article is to analyze the evolution of the police staffing of the PMSC in the last two decades and half and present short, medium and long-term projections that make it possible to draw panoramas of management and strategic positioning of the Santa Catarina Corporation. The study is quantitative analytical, using appropriate statistical tools, but also qualitative. Data from the period 1994 to 2020, provided by the Directorate of Personnel and the General Staff, were used. The results, presented in the form of tables and comments, in general, point to the existence of deficiencies in the PMSC's staffing and allow some reflections on the impacts that these deficiencies cause in the public security policy of the country.

Scale Development to Measure Entrepreneurial Corporate Governance

ID: 58886

Authors: Renan Grijó Búrigo, Nério Amboni, Rafael Bassegio Caumo, Rafael Tezza.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 114-144, January-April, 2020. 31 page(s).

Keyword: Corporate governance , Entrepreneurial orientation , Scale to measure entrepreneurial

Document type: Article (Portuguese) Show Abstract

The article aimed to develop a scale for measuring entrepreneurial corporate governance in privately held Brazilian companies, based on the constructs corporate governance and entrepreneurial orientation. Data were collected via a questionnaire with 300 privately held Brazilian companies and the exploratory factor analysis was used to build the scale. At the end of the statistical tests, the 24 items of the scale were grouped in three dimensions (transparency/accountability, corporate responsibility and equity), different from the four dimensions presented in the literature.

How Can Inter-Organizational Learning and Dynamic Managerial Capability Improve Cluster Performance?

ID: 58887

Authors: Gibson Meira Oliveira, Anielson Barbosa da Silva.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 145-168, January-April, 2020. 24 page(s).

Keyword: Clustering process , Cluster performance , Dynamic managerial capability , Inter-organizational learning , Theoretical framework

Document type: Article (English) Show Abstract

This paper aims to discuss how inter-organizational learning and dynamic managerial capability can improve cluster performance. It proposes a theoretical framework that can contribute to the clustering process by considering a new lens for understanding the relationship between dynamic managerial capability and the mechanisms of learning hitherto not explored at an inter-organizational level. The framework proposed aiming to explain and improve the competitiveness of firms and representing a new way of viewing these theories and understanding how they can work together at an inter-organizational level of analysis.

Factors that Influence Online Buyers to Trust the Website

ID: 58888

Authors: Alex Eckert, Gabriel Sperandio Milan, Gobinda Roy.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 169-189, January-April, 2020. 21 page(s).

Keyword: E-commerce , Privacy , Security , Trust , Website Quality

Document type: Article (Portuguese) Show Abstract

The present study aimed to analyze the relationship between information quality, privacy and security, as well as its influence on the trust deposited in the online shopping site, among Brazilian consumers. To achieve this objective, a theoretical model was elaborated, followed by a survey with a sample composed of consumers who have already made purchases online, and the data were statistically tested through the Structural Equations Modeling (SEM). The results demonstrate that the quality of the information on the site and the perceived privacy positively affect both perceived security and positively affect the trust placed on the site.

Reflexes of Strategic Changes in Organizational Performance

ID: 58889

Authors: Marcos Paulo Albarello Friedrich, Nadia Mar Bogoni, Ilse Maria Beuren.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 190-214, January-April, 2020. 25 page(s).

Keyword: Key performance indicators , Organizational performance , Strategic changes

Document type: Article (Portuguese) Show Abstract

This study analyzes the reflexes of strategic changes in a bank's organizational performance, based on the Key Performance Indicators (KPI). The strategies of each unit were classified based on the typologies of Miles and Snow (1978) and had the effect on performance evaluated based on KPI. Research results show that prospecting strategies have a high acquisition cost and should therefore be designed for the long term. Defensive strategies, in turn, should consider the efficiency gap available for growth so that it outweighs the greater emphasis on one product than the others. The hybrid strategy, which adopted different typologies, did not present the results.

From Agroindustry to Manufacture: Study on the Profile of Small Businesses, its Organizational Structure and Strategic Elements

ID: 58890

Authors: Elizangela Veloso Saes, Moacir Godinho Filho, Nilton Cezar Carraro, Silvio Paula Ribeiro, Marco Aurélio Batista de Sousa.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 215-244, January-April, 2020. 30 page(s).

Keyword: Management techniques , Mass Manufacturing , Organizational Profile , Production Strategy , Small business

Document type: Article (Portuguese) Show Abstract

This work aimed to identify the factors that influence the manufacturing strategy, upstream and downstream, analyzing the level of alignment among the different employees in the definition of production strategy in small and medium enterprises. So through a descriptive analysis of the companies in the Municipality of São Carlos, state of São Paulo, it was possible to identify that most of them operate for more than 10 years; have 2 to 4 members; has simple hierarchical levels; can be said to be family-owned enterprises and use the mass-manufacturing strategy. In contrast to the minimal knowledge of modern techniques.

Sadia e Perdigão Merger (BRF): An Analysis Using the Fleuriet and Dupont Models

ID: 58891

Authors: Ricardo Luz, Amerci Borges da Rosa, Eduardo Alexandre Corrêa de Machado, Carlos Rogério Montenegro de Lima, Jacir Leonir Casagrande.

Source: Revista Eletrônica de Estratégia & Negócios, v. 13, n. 1, p. 245-284, January-April, 2020. 40 page(s).

Keyword: Financial Analysis DuPont Analysis; Fleuriet Analysis; Organizational ecology; Brasil Foods , Merger

Document type: Article (Portuguese) Show Abstract

This research aimed to analyze the motivating aspects of the merging process between Sadia and Perdigão from the perspective of the Organizational Ecology and its financial impact by using the Fleuriet and DuPont models. This is an ex post facto, longitudinal research, resulting from the analysis of financial statements and market information. Prior to the merger, the companies acted in a competitive manner, disputing customers, suppliers and inputs. The merging process aimed at dominating the market and converting disputes into synergies. Financial results remained stable in the three years after the merger, with no significant financial gains.