Editorial

ID: 34840

Authors: Paula Chies Schommer.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 1-2, January-March, 2014. 2 page(s).

Document type: Editorial (Portuguese)

Reflexes of death of the founder on cultural elements: analysis of two family business

ID: 34841

Authors: Cléria Donizete da Silva Lourenço, Patrícia Aparecida Ferreira, Vânia Aparecida Rezende de Oliveira.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 5-18, January-March, 2014. 14 page(s).

Keyword: Educational sector , Enterprising competence , Enterprising learning

Document type: Article (Portuguese) Show Abstract

The present work aims to identify, under the symbolic perspective, the impact of the death of the founder of organizational culture in two family organizations. The theoretical basis used is the organizational culture in the symbolic approach (SMIRCICH, 1983) and their interrelations with the death of the founder (FLEURY, 1987; FREITAS, 1991). We used the qualitative research method of case study, in-depth interviews and content analysis. The survey was conducted in two family organizations who had experienced the death of its founders in the last two years. For the presentation of results, we developed four analytical categories: the break with the old order, the resistance as a way of maintaining the fight, the stories of heroes and the myth of the founder and its symbols. The results showed that the death of the founders had influence on the culture of these organizations – the myth of the founder.

Attitudes of acceptance and rejection of individuals to organizational actions

ID: 34842

Authors: Fernanda Ribeiro Fernandes, Fernanda Minini Lopes, Graciane Anunciação Oliveira, Thais Spinardi Ferreira, Evelize Welzel, Jamille Barbosa Cavalcanti Pereira.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 19-29, January-March, 2014. 11 page(s).

Keyword: Attitudes , Diversity , Neoinstitutional Theory , Psychology Adler , Social Psychology

Document type: Article (Portuguese) Show Abstract

This article reveals an exploratory study on the attitudes of acceptance and rejection of individuals to organizational actions for diversity of the workforce, in two banks that operate in Brazil, one national and one foreign. The objective was to investigate the reasons for such attitudes of individuals based on categories anchored on three strands of knowledge: Cognitivism Social Psychology (MICHENER, DELAMATER, e MYERS, 2005), the Developmental Psychology of the individual (ADLER, 1968) and Neoinstitutional Theory (MEYER; ROWAN, 1977). A qualitative research was conducted in 2011 with subjects from two financial institutions headquartered in Sao Paulo / Brazil. Data collection was conducted through semi-structured interviews. Data were analyzed using the technique of content analysis. The results revealed that most overt attitudes were justified by beliefs based in approaches inherent the Social Psychology. Justifications based on the others approaches were little significant. It is hoped that the results obtained may contribute and advance in studies on the acceptance or rejection of organizational actions for diversity of workforce considering different perspectives of knowledge.

Risks of disease at work: the perception of the managers of a brazilian private bank

ID: 34843

Authors: Michelle Moreira Frade Prata, Luiz Carlos Honório.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 31-42, January-March, 2014. 12 page(s).

Keyword: Category management , Enjoyment at work , Psychodynamics of work , Suffering at work

Document type: Article (Portuguese) Show Abstract

This article discusses the risks of disease that afflicts managers working in a private bank. With support in the literature on psychodynamic work, was carried a qualitative study whose data collection was through semi-structured interviews. The results showed that the context of managers' work is marked by insufficient time to perform the tasks and relationships involving both paradoxical socio-professional integration as the dispute between peers. Regarding experiences of pleasure they derive satisfaction, trust and recognition of relevant work performed, while the experiences of suffering are associated with work insecurity and emotional overload, leading to burnout. The support of family and health professionals are among the most used strategies to mediate the suffering that arises from the work.

Intent to purchase and consumption of organic food

ID: 34844

Authors: Danilo de Oliveira Sampaio, Marlusa Gosling.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 43-62, January-March, 2014. 20 page(s).

Keyword: Consumer behavior , Focus groups , Marketing , Organic foods , Survey

Document type: Article (Portuguese) Show Abstract

This study focused on the buying behavior/consumption of organic food consumers, seeking to answer the following question: What are the factors that influence the intention to purchase/ consumption of organic foods and what the relationships of these factors together? The theory was based on researched study of consumer behavior, with emphasis on organic foods. In this research, classified as descriptive, with an exploratory phase, was developed two focus groups and a survey of 560 consumers of organic food in the city of Belo Horizonte (MG). After construction of the scale, a model of buying behavior/consumption of organic food was prepared, having this as multivariate method, the structural equation modeling technique based on Partial Least Squares (PLS). Of the three exogenous constructs of the model, only two had a significant impact, it was the constructs belief and attribute. The construct reference groups no direct influence on intention to purchase / consumption, despite being considered by consumers. The overall goal (to propose and test a model to assess the impact of variables that affect the intention to purchase / consumption of organic food from the perspective of the consumer of this type of food) was performed according to the Inner Path Model (structural model). The construct endogenous Intent to Purchase / Consumption showed a correlation coefficient of 41% (R ² = 41%), indicating that 41% of its variations are explained by the constructs exogenous which is justified in view of this being an unpublished research on the topic concerned with the descriptive exploratory phase.

From direct sales channel to environmental responsability: the case of Natura

ID: 34845

Authors: Marcos Nahmias da Cruz, Irene Raguenet Troccoli.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 63-78, January-March, 2014. 16 page(s).

Keyword: Direct sales , Environmental responsibility , Natura

Document type: Article (Portuguese) Show Abstract

In Brazil, direct sales are an important distribution channel, among other reasons because of the strong local relationship culture and of underemployment. Natura, placed third among the 100 largest companies in the world dedicated to this type of sales, and a company with a strong commitment to the environment, plays an important role in this scenario. In this research, we used the inductive method and the qualitative approach with descriptive and explanatory purposes. The means used were bibliographical, documentary field research and case study. This article examines whether the direct sales force of Natura, at the time of its interface with the end consumer, stresses the company´s Marketing position upon endorsingits involvement with environmental responsibility. The final conclusion that this endorsement is not observed by final consumers is followed by the presentation of the limitations of the method, and future studies are proposed.

Institutionalization of habits and routines with implementation of the Public System of Digital Bookkeeping (SPED): a study on accounting servisse organizations

ID: 34847

Authors: Adilson Cordeiro, Roberto Carlos Klann.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 79-93, January-March, 2014. 15 page(s).

Keyword: Accounting services companies , Institutionalization of habits and routines , Public System of Digital Bookkeeping (SPED)

Document type: Article (Portuguese) Show Abstract

The study verifies the institutionalization of habits and routines in organizations accounting services with the implementation of the Public System of Digital Bookkeeping - SPED. The research was conducted through a survey and quantitative approach. The sample consisted of 123 companies in the state of Santa Catarina. The results show that the only two characteristics that influence the institutionalization levels of companies were the type of SPED that customer are required and the business activity time. Overall, we conclude that the habits and routines of financial services firms surveyed have changed after the implementation of SPED. Moreover, considering the stages of coding, incorporation, reproduction and institutionalization, it was found that the process of SPED implementation in most companies surveyed can be considered advanced, and most of them have habits and routines related to SPED in the stages of institutionalization, based in the model of Burns and Scapens (2000).

Strategic management and positioning in the market: intervention actions in the social and economic development dynamic

ID: 34846

Authors: Jorge Oneide Sausen, Fernando Guilherme Tenório, Ivete Aparecida Patias, Cleomar Marcos Fabrizio.

Source: Revista Gestão Organizacional, v. 7, n. 1, p. 95-111, January-March, 2014. 17 page(s).

Keyword: Competitiveness , Local and Regional Development , Strategic Management

Document type: Article (Portuguese) Show Abstract

This paper presents a study of two projects related to the agribusiness sector in the North / Northwest region of the Rio Grande do Sul state that were decisive in articulating a strategy for local and regional development. The purpose was to analyze how these organizations strategies were designed and developed in order to promote a better strategic positioning in the market and explain how these strategies have introduced different modes of intervention in the dynamics of economic and social development. Related to the methodological procedures this research is classified as qualitative since it sought to constitute the histories of this two cases from the perceptions of its stakeholders, i.e., people who participated in the creation and management of the projects, as well as the towns leadership policies that supported the organizations as political and economic projects to promote the development of their regions. The results show that although the cases are completely different, either by the nature of the organizations, either by business conducting strategies, from different logic. One of them oriented to cooperation and solidarity actions as strategies for survival and viability of small businesses. And the another organization, oriented to globalized markets competition, whose action strategies had a predominantly economic perspective, in the context of a market logic, each of them assumed a strategic role in the development process of their insertion regions, whose contributions were important in terms of promoting the development of their localities.