The glass cave: leadership in extreme contexts

ID: 77282

Authors: Jéssica Micaelly Santana do Nascimento Silva.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 0-0, May-August, 2024. 1 page(s).

Keyword: Extreme context , Leadership , Patriarchal culture

Document type: Teaching Case (Portuguese) Show Abstract

This teaching case is based on the documentary The Cave by director Feras Fayyad. The documentary takes place in an underground hospital on the outskirts of Damascus between the year 2017 and the spring of 2018. This hospital is connected to the outside environment through tunnels and shelters, which is why it is nicknamed: “The Cave”. The protagonist of the documentary, Amani Ballour, is a pediatrician and managing director of a hospital built in a place under constant threat of chemical attacks, where supplies are scarce, where she faces daily skepticism from men while caring for her patients. Based on this case, the aim is to promote understanding and learning, leading the student to live an experience in an extreme organizational context in which he will have to analyze the possible configurations of leadership. The case can be applied in disciplines related to People Management, such as Human Resources, Leadership, Organizational Behavior, which address the themes of leadership, culture, organizational context and related themes, both at undergraduate and graduate level.

Editorial

ID: 78547

Authors: Caroline Keidann Soschinski.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 3-5, May-August, 2024. 3 page(s).

Keyword: Editorial

Document type: Editorial (Portuguese)

Job satisfaction: the perspective of employees in the operational sector of an Cash and carry supermarket company

ID: 78548

Authors: Daniel Colman Rodrigues, Raphael Colman Soares, Mariana A´parecida Euflausino.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 22-41, May-August, 2024. 20 page(s).

Keyword: EST scale , Job satisfaction , Operational efficiency , Wholesale supermarket

Document type: Article (Portuguese) Show Abstract

Purpose: The aim of this study was to assess the job satisfaction of employees in the operational sector of an atacarejo supermarket company in Anastácio-MS.   Method/approach: The research method is quantitative, using the Job Satisfaction Scale (EST) by Siqueira (2008), which proposes descriptive statistical analysis based on five dimensions of analysis: satisfaction with colleagues; with salary; with management; with the nature of the work and with promotions. The research was carried out in the second half of 2023 and 54 employees at operational level were surveyed. Main findings: The survey found that, in general, employees are indifferent, neither satisfied nor dissatisfied. The survey showed nuances in relation to the employees' perception of injustice regarding their qualifications and compensation. This is because they are dissatisfied with their salaries in relation to their professional training and how it is used in their job.  These aspects related to the high level of indifference, found in the average of the promotions dimension, support this hypothesis.   Theoretical, practical/social contributions: In a practical sense, the results contribute by indicating the main dimensions that need improvement in organizational management processes   Originality/relevance: The research corroborates proposals for evaluating job satisfaction using scales that have been pre-validated for the Brazilian context. Furthermore, it provides theoretical contributions by generating results related to a specific business sector, the atacarejo supermarket, which can contribute significantly as a source of information for strategic benchmarking analyses by companies related to the sector.

Business process management and customer centricity: a narrative review On the integration of these approachesitle of the article

ID: 78549

Authors: Lilian Cristiane Silva de Oliveira, Michele Dürks Rebelato, Renata Hinnig, Gregório Jean Varvakis Rados.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 42-61, May-August, 2024. 20 page(s).

Keyword: BPM , Business process management , Customer centricity , Customer experience , Customer knowledge

Document type: Article (Portuguese) Show Abstract

Purpose: Map practices that integrate customer centricity into the business process management approach.  Method/approach: This study is characterized as a narrative review carried out through a systematic literature search. The eligible studies were analyzed using a thematic analysis with an inductive approach.  Main findings: The mapping of practices that incorporate customer centricity into the business process management approach identified 22 studies that explore the integration of these two elements. Of these, 16 focus on strategies based on customer feedback and on combinations of customer-centric practices with the BPM approach. The remaining 6 offer guidelines for the success of these initiatives.  Theoretical, practical/social contributions: The research identified and categorized customer-centricity practices in process management. The categories include "integrated approach", emphasizing synergies in improvement aligned with customer needs; "use of customer feedback", seeking efficiency and satisfaction; and "guidelines" to promote synergy between customer centricity and process management. Although relevant, some practices have limitations, such as negative feedback bias. The research highlights the lack of practical studies, especially on active customer participation in innovation and process improvements. It defends the importance of customer knowledge and suggests future research into the implementation and evaluation of these practices.  Originality/relevance: Customer centricity aims to integrate the customer into all phases of business. One set of practices that stands out for improving processes and delivering value to customers is Business Process Management (BPM). However, despite the customer-centric nature of BPM, this approach is often not reflected in practice. The lack of customer centricity results in a BPM focused on the internal perspective, neglecting the active participation of customers in process improvement and innovation.

Organizational culture in family and non-family industries: a comparative study

ID: 78550

Authors: Maisa Rombaldi Venz, Alice Munz Fernandes.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 62-86, May-August, 2024. 25 page(s).

Keyword: Family Industries , Organizational Behavior , Organizational Culture , Organizational Strategies , People Management

Document type: Article (Portuguese) Show Abstract

Purpose: To identify whether there is a significant difference between the dimensions of organizational culture practiced by family and nonfamily industries. Method/approach: A quantitative and descriptive research was used through a crosssectional survey. The sample was of the nonprobabilistic type, composed of 44 industries in the municipality of Flores da Cunha, Rio Grande do Sul, Brazil. Data were collected through an adaptation of the Denison Organizational Culture Survey and analyzed using the nonparametric Mann-Whitney test for comparison between groups. Main findings: It was observed that the groups did not differ in terms of Involvement and Consistency, but there was difference in half of the variables concerning Adaptability. In this set of variables, the greatest significance refers to the capacity for quick and easy changes in the face of changes in the macro environment (p=0.027), demonstrating that family businesses are more resistant to transformations and the adoption of innovation. Incentives and rewards for individuals who innovate were also less common in family businesses (p=0.032). As for the Mission dimension, it was found that nonfamily companies tend to identify their purpose and mission more clearly (p=0.005). Theoretical, practical/social contributions: The research contributes to the management area by addressing a topic that, despite being consolidated, is still poorly explored within the scope of family businesses. Furthermore, the study provides subsidies for the development and implementation of organizational strategies aimed at improving processes and managerial effectiveness. Originality/relevance: It is justified by the application of a questionnaire universally used to verify the organizational culture, directing it to the context of family businesses, contributing to the originality and relevance of the investigation.

Relationship marketing strategies in the contingential home office Period: a study in a financial institution

ID: 78551

Authors: Glauco Thadeu Corrêa Silva, Caissa Veloso e Sousa.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 87-108, May-August, 2024. 22 page(s).

Keyword: Covid-19 , Home office , Investing customers , Marketing of relationship

Document type: Article (Portuguese) Show Abstract

Purpose: To identify and analyze the strategies of Relationship Marketing adopted, at a financial institution named Banco B, for retaining investor clients, as perceived by relationship managers, during a period of contingent home office. Method / approach: The research is characterized as a descriptive, qualitative approach. There were 13 related to semi-structured with relationship managers. For data treatment, content analysis was adopted. Mains findings: It was possible to verify that the main investor client retention practices in the period were related to the expansion of digital communication and proximity. In addition, respondents feel adapted to the home office regime, which can open space for permanent adoption or hybrid regime in the post-pandemic period. It is concluded that the relationship marketing strategies used by the research subjects were effective for retaining clients in the contingent home office period. Methodological/managerial contributions: The study translated relevant help on relationship marketing in a banking institution at a time of economic crisis during the COVID-19 pandemic, which imposed the sudden adoption of the home office. In addition, an observation of the contingent home office regime may open space for permanent adoption or hybrid regime in the post-pandemic period. Originality/elevance: The study analyzes the Relationship Marketing for investor clients of a financial institution specifically in an atypical situation in which the relationship began to be mainly digital, that is, not in person, providing financial institutions with relevant data for action during and post-pandemic.

The theory of legitimacy and the characteristics of disclosure of the isso 14001 standard in brazilian companies

ID: 78552

Authors: Roberto Luiz Mendonça Garcia, Ivam Ricardo Peleias.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 109-131, May-August, 2024. 23 page(s).

Keyword: Corporate Governance , Disclosure , ISO 14001 Standards , Legitimacy Theory

Document type: Article (Portuguese) Show Abstract

Objective: To identify and analyze the disclosure of ISO 14001 certification and establish its relationship with impression management used by companies listed in the traditional model and in the corporate governance levels of B3, in the search for legitimacy.Method/Approach: 22 organizations were selected after comparing two listings: one of companies that disclose information through B3; the other elaborated by the Center for Quality, Safety, and Productivity/QSP, with companies certified by ISO 14001. Content analysis and categorization techniques were applied, with four categories established based on impression management strategies and research on the motivation for the implementation of the Environmental Management System and disclosure of ISO 14001 standards: insinuation, reactive, self-promotion, and exemplification.Main Results: The disclosure of ISO 14001 standards was quantified by level of corporate governance. An 18% increase in the frequency of disclosure was observed when comparingthe trienniums of (2016-2018) and (2019-2021). Data concentration was observed in the disclosure categories identified in the literature review.Theoretical/Practical/Social Contributions: Establishes a comparative method for the level of disclosure of ISO 14001 certifications, in line with Costa and Marion (2007) on the difficulties of comparing relevant environmental information.Originality/Relevance: Provides opportunities to research information related to the frequency of disclosure of ISO 14001 standards, as well as the certifications achieved in organizations listed in the traditional model and in the corporate governance levels of B3 in the period of (2016-2021). A characteristic of environmental information disclosure was identified based on the defined theoretical model of categorization. 

Politically and economically correct: paratextualization of pop divas by digital influencers

ID: 78553

Authors: Marília Abigail Meneses Batista, André Luiz Maranhão de Souza-Leão.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 132-152, May-August, 2024. 21 page(s).

Keyword: Digital influencers , Foucault , Governmentality , Paratext , Pop divas

Document type: Article (Portuguese) Show Abstract

Purpose: To understand how Brazilian digital influencers paratextualize the construction of the public image of pop divas. Method/approach: The analysis was carried out through Foucaultian discourse analysis. The research archive was built by gossip blog news about pop divas. Main findings: The results revealed two discursive formations. The first corresponds to the care offered by the fans who protect the image of the divas. And the second refers to the creation of the media image of the diva by digital influencers together with themselves. We conclude that influencers paratextualize the construction of the public image of pop divas by endorsing their political mobilization. Theoretical, practical/social contributions: This study theoretically contributes to studies from the perspective of consumer culture theory (CCT), aligned with the research agenda that deals with media studies, as well as creating an intertwining between Foucault's theory and methodological based on the same author. As for social contributions, the article was able to highlight the diva's behavior as a reflection of a consumer society. Originality/relevance: The article becomes relevant insofar as it enriches the studies that focus on digital influencers as agents of innovation within market relations, as they are inserted in a highly technological, innovative and that enables new marketing configurations, image management and celebrity reach, in this case the pop divas.

Lmx leadership and turnover intention: a study mediated by job satisfaction

ID: 78554

Authors: Wellem Siqueira da Conceição, Carlos André Corrêa de Mattos, Cristiano Descovi Schimith, Douglas Junio Fernandes Assumpção.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 153-173, May-August, 2024. 21 page(s).

Keyword: Job satisfaction , Leadership , People management , Structural equation modeling , Turnover intention

Document type: Article (Portuguese) Show Abstract

Purpose: Analyze the leadership influence on turnover intention mediated by job satisfaction. Method/approach: Survey was carried out with 222 employees of public higher education institutions, selected through non-probabilistic sampling by accessibility. The data were obtained with a survey questionnaire based on the scales Leader-Member-Exchange (LMX-7), Short Index of Job Satisfaction (SIJS) and the Turnover Intention Scale (TIS) treated with quantitative techniques, more specifically structural equation modeling (SEM) by partial least squares (PLS-SEM). Main findings: Results showed that improving the leader-member relationship quality has a negative influence on turnover intention and that job satisfaction partially moderates the relationship between leadership and turnover intention. In the same sense, leadership positively influences job satisfaction and job satisfaction can reduce turnover intention. Theoretical, practical/social contributions: The research advances the theoretical perspective by focusing on the relationship with respect to leadership, turnover intention, and job satisfaction among employees of public higher education institutions; under an applied perspective, this study contributes to the improvement of labor relations, especially in the relationship between leaders and employees and, as a result, can provide a more rewarding and constructive work experience. Originality/relevance: This study seeks to expand the understanding of the relationship between leadership and turnover intention among employees of public higher education institutions by considering the LMX theory and the job satisfaction mediation.

Framework for construction of the materiality matrix in smes

ID: 78555

Authors: Sergio Schneider, Isabel Grimm, Gustavo Loiola.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 174-197, May-August, 2024. 24 page(s).

Keyword: Global Reporting Initiative , Materiality Matrix , Small and Medium-sized Companies , Sustainability Reports , Sustainable Development Goals

Document type: Article (Portuguese) Show Abstract

Purpose: Identify how sustainability reports based on the Global Reporting Initiative can contribute to sustainable management in small and medium-sized companies. Method/approach: A systematic literature review was used to understand the reality of small and medium-sized companies regarding corporate sustainability through three dimensions: environmental, social and economic. Interviews were conducted, bibliographic research, documentary research in sustainability reports of large companies and reading of the standards and norms of the Global Reporting Institute. The proposal for constructing the materiality matrix was validated with the experts interviewed. Main findings: A framework is presented placing the materiality matrix as a starting point for the development of sustainability reports for small and medium-sized companies, contributing to target 12.6 of the Sustainable Development Goals. Theoretical, practical/social contributions: From a theoretical point of view, the article contributes to Searcy's statement in highlighting that the Global Reporting Institute methodology can be used by companies in different segments and from a practical point of view, it develops a simplified framework that can be used by any size of company in accordance with Global Reporting Institute standards and from a social point of view, it collaborates by encouraging companies to adopt sustainable practices. Originality/relevance: It is a simplified and innovative method and the framework can be used by any independent company of its size, contributing directly to the Sustainable Development Goals.

Product development process: a proposal for baja sae teams

ID: 78556

Authors: Nisrin Naiel Dib Khaled, Lucas Veiga Ávila, Carmen Brum Rosa, Cesar Gabriel Dos Santos.

Source: Revista Gestão Organizacional, v. 17, n. 2, p. 198-216, May-August, 2024. 19 page(s).

Keyword: Baja SAE , Competitiveness , PDP models , Product Development Process , Product management

Document type: Article (Portuguese) Show Abstract

Purpose: This article discusses the importance of a customized Product Development Model (PDP) for Baja SAE teams, as well as examines the challenges faced in the development of high-performance off-road vehicles. Method/approach: Based on Rozenfeld et al.'s Unified Model (2006), we conducted an analysis of existing practices in Baja SAE teams, using interviews, meeting observations, document analysis, and product development metrics. Additionally, we conducted a survey within Baja UFSM teams to identify difficulties in PDP. Main findings:  We highlight the lack of a formal PDP within Baja UFSM teams, which hampers the planning and production of quality vehicles. The absence of a specific management tool is notable, with teams often resorting to simple, overlooked schedules. However, weekly meetings prove essential in enhancing performance and fostering collaboration. The absence of a structured PDP poses a significant challenge, underscoring the need for an adapted model. Theoretical, practical/social contributions: In conclusion, the implementation of an adapted PDP is essential for the continuous success of Baja SAE teams, providing a framework that guides from planning to vehicle decommissioning, resulting in greater efficiency and quality. Originality/relevance: This study emphasizes the importance of a personalized PDP for Baja SAE teams, proposing specific solutions to enhance performance and efficiency in engineering competitions.