17 Anos da Revista Ibero-Americana de Estratégia

ID: 52881

Authors: Fernando Antônio Ribeiro Serra, Manuel Portugal Ferreira.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 1-3, January-March, 2019. 3 page(s).

Document type: Editorial (Portuguese)

In Search of Convergence: A Bibliometric Study on Business Model

ID: 52882

Authors: Vanessa Vasconcelos Scaciotta, Luiz Antonio de Camargo Guerrazzi, Karina Ribeiro Fernandes.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 4-18, January-March, 2019. 15 page(s).

Keyword: Bibliometry , Business model , Performance , Strategy

Document type: Article (Portuguese) Show Abstract

OBJECTIVE - To identify the evolution of the knowledge produced on business models (BM) by identifying the most used approaches and the most relevant works by the academics, and also indicate ways for future research. METHOD - Bibliometrics using citation and co-citation analysis, in 211 articles selected and published in 30 journals with impact factor higher than 1.4. ORIGINALITY / RELEVANCE – In this article, we contribute to strengthen BM as a construct, since we mapped the intellectual structure underlying the concept. We also hope to contribute with possible theoretical advances and for the construction of research agendas, and seek to validate the inferences brought by previous qualitative work. RESULTS - We identify the most influential works in academic production on BM, intellectual structure, emerging research and issues not yet explored. These conceptual bases have been developed using the theoretical lens of strategy, such as innovation, change, contingency, dynamic capabilities, and Transaction Cost Theory. Additionally, we identified that there is still room to evolve the construction of this construct based in other disciplines. THEORETICAL / METHODOLOGICAL CONTRIBUTIONS - We sought to clarify some aspects of the subject, especially those referring to the idea of using a diffused theoretical basis, complementing previous works. Hopefully, we have contributed to the strengthening of BM as a construct, by mapping the intellectual structure that supports its theoretical basis.

Food Safety Culture Maturity Index [FSCMI]: Presentation and Validation

ID: 52883

Authors: Patrícia Amélia Tomei, Giuseppe Maria Russo.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 19-39, January-March, 2019. 21 page(s).

Keyword: Food safety culture , Maturity in food safety culture , Organizational culture , Safety culture

Document type: Article (English) Show Abstract

OBJECTIVE: The literature on Food Safety Culture (FSC) has evolved in the conceptual dimension, but remains incipient regarding the creation of measurement instruments and quantitative evaluation. To fill this gap, this article presents a model that identifies the Food Safety Culture Maturity Index (FSCMI) and validates this instrument. METHODOLOGY: The proposed model of the Food Safety Culture Maturity Index (FSCMI) has nine dimensions that encompass the main constructs of the FSC. For the semantic validation of the model, 15 workshops and 30 interviews were conducted, and to validate the model, research was conducted with participants from two companies in the Food and Beverage sector. For the face validity, specialists were invited to evaluate the consistency of the constructs. The statistical procedure of exploratory factorial analysis (EFA) was used to reduce the set of variables to a smaller number of factors in order to characterize the attribute dimensions of the evaluated object. ORIGINALITY: The importance of FSC is based on the organizational literature that identifies the limitations of technical approaches in the production of safety food. A mature culture that clearly translates the meaning of security value favors the understanding of the rules of the game and the internalization of expected behaviors, reducing the need for control and supervision. In addition, a validated FSC evaluation model is presented. MAIN RESULTS: The results of the face validity correlations varied between 79% and 84%, and presented a consensus in most of the constructs. Cronbach's alpha values ranged from 0.695 to 0.844, showing satisfactory internal consistency. The results point to seven factors that explain 70.61% of the data variance: Leadership, Risk Perception, Management System, Communication, Commitment, Pressure at Work and Teamwork. On the other hand, the statistical analyses did not support the variance of two factors identified in the literature: Infrastructure and Responsibility. The instrument was found to be valid, robust and relevant for the advancement of FS analysis and for the FSC measurement of an organization. However, new tests are required for its generalization, with a seven-point interval scale that captures all the variability of the participants' perceptions of the study, and larger and more diverse samples that minimize possible bias due to differences in organizational cultures and subcultures. THEORETICAL CONTRIBUTIONS: The theoretical foundation of the FSCMI, based on its dimensions, indicators and variables, offers us a robust tool to analyze an organization's FSC maturity. For the methodological improvement of the model, we suggest changing the FSCMI to a seven-point scale and future research with stratified samples that allow the evaluation of diverse cultural contexts.

Characterization qf Business Models by the Logic of Transaction Cost Economics

ID: 52884

Authors: Hugo Moreira de Oliveira, Ricardo Messias Rossi, Mauro Caetano de Souza.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 40-56, January-March, 2019. 17 page(s).

Keyword: Governance Structure , Organizational Competitiveness , Strategy

Document type: Article (English) Show Abstract

OBJECTIVE OF THE STUDY: The main objective of this study is to characterize business models under the logic of governance structures discussed as viewed in Transaction Cost Economics (TCE). METHOD: We identified the main elements that make up a business model on the literature. The models were combined in a graphic model with the main characteristics of the Transaction Cost Economics (TCE). ORIGINALITY/RELEVANCE: We have identified how the elements of a business model interact with each other from the perspective of TCE. MAIN RESULTS: The results present the relationships among the components of a business model and the main conceptual characteristics of TCE. A business model is supported by elements such as asset specificities, frequencies and uncertainties, differentiation strategies, and others, all defined from customer segmentation. THEORETICAL/METHODOLOGICAL CONTRIBUTIONS: The main contributions are related to the advancement of literature on models and business, regarding its different elements, in the light of TCE. Thus, we hope to contribute with the characterization of competitiveness in different organizations which use different strategies. SOCIAL/MANAGEMENT CONTRIBUTIONS: Different kinds of organizations that already focus on the reduction of transactional costs can use the elements that characterize a business model in order to become more competitive.

Complementarity as a Driver of Value in Business Intelligence and Analytics Adoption Processes

ID: 52885

Authors: Valter Moreno, Felipe Elias Lobo Vieira da Silva, Rodrigo Ferreira, Fernando Filardi.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 57-70, January-March, 2019. 14 page(s).

Keyword: Business Intelligence , Complementary Resources , Information Technology Management , IT Value , Resource-Based View

Document type: Article (English) Show Abstract

OBJECTIVE: Investments in Business Intelligence and Analytics (BI&A) are increasingly essential to a firm’s competitiveness. Drawing on the Resource-Based View (RBV), our objective is to analyze the implementation of a BI&A system at the Brazilian National Bank of Economic and Social Development (BNDES) to assess the generation of business value for the organization. METHODOLOGY: We collected qualitative data through interviews, participant observation, and internal documents and communications. For data analysis, we followed the general coding, aggregation and synthesis process with the use of the qualitative data analysis software Atlas.ti. ORIGINALITY: Traditional Information Technology (IT) investment evaluation frameworks, especially on BI&A systems, neglect the dynamic nature and the mutual influences of Information Systems assets and capabilities. Also, these frameworks lack studies on complementary socio-organizational capabilities in the business value generation process. Furthermore, RBV has rarely been employed in the study of the impact of BI&A in organizations. MAIN RESULTS: Our results revealed the critical role played by IT and organizational resources and capacities in the BI&A adoption process, as well as the importance of the dynamics of complementarity and its positive outcomes in business. Theoretical Contribution: In our research, we provide evidence of RBV’s potential to elucidate the complexities regarding the generation of sustainable business value, and therefore to explain the distinct results obtained by organizations that adopt BI&A technologies.

Gender Effects on Decision Hiring and Promotion Leaders

ID: 52886

Authors: Amanda Marques Ramos, Bruno Felix.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 71-89, January-March, 2019. 19 page(s).

Keyword: Bias , Gender , Prejudice , Selection , Stereotype

Document type: Article (Portuguese) Show Abstract

PURPOSE: To analyze the effects of gender differences in employment decisions. METHODS: We developed with an experiment design, which included the participation of 202 professionals who interpreted the role of selectors. ORIGINALITY/RELEVANCE: there is a scarcity of studies that analyze gender bias in employee’s selections with a quantitative approach. RESULTS: Compared to women candidate for a job vacancy for the leadership level, the male candidate was better evaluated in terms of suitability for the position, likely to hiring and promotion. Furthermore, she was considered more competent and less friendly. THEORETICAL/METHODOLOGICAL CONTRIBUTIONS: The study provides evidence that allows us to challenge the theoretical argument that women would be depecrated in terms os employment choices necessarily because of rational factors, such as motherhood. SOCIAL/PRACTICAL CONTRIBUTIONS: We suggested that organizations devote greater attention to processes involving women career organizations, since such decisions, when biased, can lead organizations to nonrational choices.

Business Models and Competitive Advantage: A Dynamic Approach

ID: 52887

Authors: Soraya Cardoso Pongelupe Lopes, Humberto Elias Garcia Lopes, Karina Garcia Coleta, Vivian Cândido Rodrigues.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 90-105, January-March, 2019. 16 page(s).

Keyword: Business Models , Canvas , Competitive Advantage , Dynamic Approach

Document type: Article (English) Show Abstract

OBJECTIVE: Demonstrate how the Canvas business model can become dynamic from a conceptual perspective. METHODOLOGY/APPROACH: This study is qualitative, descriptive and exploratory, with a theoretical approach, based on the foremost theorists. ORIGINALITY/RELEVANCE: This study presupposes the importance of strengthening the business model literature on the competitive dynamic perspective. It defines the assumptions of a DMB and differentiates it from a static model. That enables the evaluation of the factors that cause a BMC to become static and thus not equipped to allow a business logic that creates value and generates a competitive advantage. MAIN RESULTS: At the end of the present essay, it is possible to understand, from a theoretical perspective, how the DBM contributes to value creation and the generation of sustainable advantage in high-change environments. THEORETICAL/METHODOLOGICAL CONTRIBUTIONS: The present study has identified three conceptual assumptions that constitute the DBM. First, there is the design of the business models – interdependence and connection between their constitutive elements. Second, the business models linked to dynamic capabilities. Finally, the search for the capture of value and generation of sustainable competitive advantages by the companies. By those assumptions, it was possible to introduce a conceptual model for DBM and BMC evaluation from the perspective of a dynamic model.

Competitive or Cooperative Productive Cluster? Case of the Furniture Cluster of Carmo of Cajuru (MG)

ID: 52888

Authors: Moisés Habib Bechelane Maia, Luiz Guilherme Rodrigues Antunes, Cleber Carvalho de Castro.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 106-125, January-March, 2019. 20 page(s).

Keyword: Clusters , Competition , Cooperation

Document type: Article (Portuguese) Show Abstract

OBJECTIVE: The aim of this article is to characterize the cooperation process in the furniture cluster of Carmo do Cajuru (MG). METHODOLOGY: We divided the study into two stages. The first stage was quantitative and for this we applied a survey. The second stage was qualitative, with semi-structured interviews conducted. Thus, the use of two techniques of data collection was sought to deepen results, as well as to triangulate data. ORIGINALITY/RELEVANCE: The analysis of relations of competitiveness and cooperation in clusters makes it possible to understand the dynamics of such agglomerates, especially in emerging countries such as Brazil. MAIN RESULTS: We found that, although the participant subjects have different perceptions about competition and cooperation, they agree that competition stands out in relation to cooperation. In addition, we obtained two groups of companies by multivariate analysis, in which the first one was composed of micro and small companies, while the second group was composed of larger companies. Finally, we found that the cluster is characterized as informal, and as such, it pass the responsibilities of its interactions to an intermediary body, The cluster also presents vestiges of cooperation and its competitiveness is more destructive. THEORETICAL CONTRIBUTIONS: The theoretical contribution is the consolidation of the network discipline, as well as of the national literature on the subject.

Budget and Strategy: 'Beyond Budgeting' as a Tool for Planning and Budgetary Control in a Graduation Course

ID: 52889

Authors: Thiago Coelho Soares, Jonas Schneider, Carlos Montenegro Lima.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 126-138, January-March, 2019. 13 page(s).

Keyword: Beyond Budgeting , Budgeting , Planning

Document type: Article (Portuguese) Show Abstract

OBJECTIVE: In this article we aim to analyze the strategic positioning of a distance education undergraduate course and verify its operationalization through the budget. METHOD: Documental research and interview were the primary methods utilized. Documents from the university were analyzed, as well as the specific planning developed by the course coordinator. ORIGINALITY/RELEVANCE: There is evidence on the relationship between budget planning and control. However, there is a portion to be filled regarding the management of higher education institutions. Therefore, this research applied a recent budget method (Beyond Budgeting) as a way to highlight the relationship between planning and control. RESULTS: Strategic positioning of course differentiation was identified according to Porter (2004), and Beyond Budgeting was chosen as a tool to aid organizational planning. The operationalization of the strategy through Beyond Budgeting was used to show the relationship between the strategic positioning of the course, the planning of the university and the budget piece elaborated in this research. THEORETICAL/METHODOLOGICAL CONTRIBUTIONS: The operationalization of the strategy through Beyond Budgeting highlighted the relationship between the strategic positioning of the course, the planning of the university and the budget piece elaborated in this research.

Ascension and Decline of Successful Companies: A Bibliometric Study on the Icarus Paradox

ID: 52890

Authors: Marcio Augusto Lassance Cunha Filho, Eliane Herrero, Claudia Cristina Martins de Mello, Douglas Vidal.

Source: Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 139-154, January-March, 2019. 16 page(s).

Keyword: Bibliometric Study , Business Decline , Danny Miller , The Icarus Paradox

Document type: Article (Portuguese) Show Abstract

OBJECTIVE: Our main objective was to examine the extension of published articles that cite Danny Miller’s (1990) book, The Icarus Paradox, and to identify the current research fronts that use the book as a reference. METHODOLOGY/APPROACH: This is a bibliometric study with the technique of bibliographic coupling. ORIGINALITY/RELEVANCE: The identification and understanding of the phenomena that can potentially lead some successful companies to failure are relevant issues for research on the social sciences areas, especially in the field of organizational strategy. MAIN RESULTS: We identified five factors that encompass the main articles that refer to Miller’s (1990) book. The themes transformational leadership and environment, competitive advantages, resources, processes of change and perception of opportunities represent the main currents of research that consider and refer to the findings of Danny Miller. These factors regard the research of organizational strategies for the preservation of competitive advantage, with identification of problems that can lead companies to failure. Theoretical/Methodological Contributions: In our study, there is a practical and detailed guideline for bibliometric studies with analysis of citations and coupling, using the Exploratory Factor Analysis. Still, we hope that the description of the factors may guide future researchers through the identification of the research trends on the themes addressed. SOCIAL/MANAGEMENT CONTRIBUTIONS: Identifying and understanding the phenomena that may lead some successful firms to decline are relevant issues to managers and organizational leaders who can, in recognizing loss of competitive advantage factors, build other strategies for action.