Editorial V. 15, N. 30, 2019

ID: 57667

Authors: Almir Martins Vieira.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 1-2, July-December, 2019. 2 page(s).

Document type: Editorial (Portuguese)

Humanitarian Supply Chain Management: Theoretical Perspectives and Future Directions

ID: 57668

Authors: Glessia Silva.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 3-20, July-December, 2019. 18 page(s).

Keyword: Humanitarian Chains , Humanitarian Supply Chain Management , Operations

Document type: Article (Portuguese) Show Abstract

This article aims to discuss how the literature on the management of humanitarian supply chains and the future directions of this field are found. For that, a theoretical essay on the subject was carried out. The literature on the management of humanitarian supply chains is based on studies related to chain relationships, stakeholder roles, chain management and humanitarian logistics. As future directions, there is a tendency to understand the disaster concept as particular to each locality, the media’s role in mobilizing resources, and a greater emphasis on the role of stakeholders in the effectiveness of these chains, as well as the influence of these chains in the management of commercial supply chain. As a contribution we suggest research opportunities in the field of humanitarian supply chain management. We hope that this study will serve as a starting point for further studies and stimulate critical thinking about this emerging field of study.

Advertising, Sales Promotion and Attitude: A Quantitative Study on their Relationships

ID: 57669

Authors: Fernando Henrique Oliveira de Aguiar, Alcides Barrichello, Rogerio Scabim Morano, Caio César Biase Sperandio, Jéssica Parente Parra de Rio, Tarcilla Maiani De Almeida Souza Heying, Thales Zominhan.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 21-52, July-December, 2019. 32 page(s).

Keyword: Attitude towards the product , Skepticism to advertising , Skepticism to sales promotion , Structural equation modeling

Document type: Article (Portuguese) Show Abstract

Advertising and sales promotion are now playing a significant role in companies to support desired business levels. Unfortunately, depending on how they are made, they can generate a rebound effect by creating or increasing consumer skepticism. The objective of this study was to evaluate the relationship between skepticism to advertising, skepticism to sales promotion and attitude towards the product in the cellular segment. Additionally, the moderating action of some variables on these relationships, variables not commonly searched, was investigated. To achieve such intent, existing questionnaires in the literature were adapted and applied to undergraduate students from universities in the state of São Paulo. Analyzes were performed using structural equation modeling. Results indicated a negative and significant effect of skepticism to advertising onto attitude towards the product and positive and significant effect of skepticism to advertising onto skepticism to sales promotion. Sex, age and origin of the respondents did not present differences when multigroup analysis were performed. On the other hand, year attended, type of school, graduation area and time for device exchange showed a moderating effect on the relationships studied.

Organizational Climate Under the Perspective of Managers of Federal Education Institutions: A multivariate Research in Belém, Pará, Brazil

ID: 57670

Authors: Carlos André Corrêa de Mattos.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 53-81, July-December, 2019. 29 page(s).

Keyword: clusters analysis , exploratory factorial analysis , factorial scores , Organizational environment , universities

Document type: Article (Portuguese) Show Abstract

This study aimed to evaluate the organizational climate under the managers’ perception of Federal Institutions of Higher Education. The methodology was exploratory and descriptive, accomplished in the form of data survey with non-probabilistic sampling by accessibility. The sample was composed by 74 civil servants in charge of management, and data treatment was quantitative. Factorial analysis showed the presence of three factors, which explained 71.67% of the data variance and were denominated as Image and Organizational Performance (32.43%), Cooperation and Integration (22.69%), and Professional Career and Opportunities (16.60%). y cluster analysis, the interviewees were classified into four groups differentiated mainly by Cooperation. The groups had different evaluations about the organizational climate; however, 34% of the interviewees evaluated climate as favorable in all three factors. The study allowed to conclude that managers analyze the climate under a strategic perspective, ratifying, to a certain extent, the differentiated view of these professionals, which justifies the emphasis given to the managers in the evaluations of organizational climate.

Motivation in the Light of the Self-Determination Theory: A Comparative Analysis of the Motivational Process of Seniors of the Academic and Professional Master’s in Business Administration

ID: 57671

Authors: Miler Franco D'anjour, Bruno Campelo Medeiros, Miler Franco D'anjour, Anne Emília Costa Carvalho.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 83-120, July-December, 2019. 38 page(s).

Keyword: Academic Master’s , Content analysis , Motivation , Professional Master’s , Self-determination Theory

Document type: Article (Portuguese) Show Abstract

The present study tries to understand comparative form the students ‘ motivational process for completion of academic and professional Masters courses in business administration in the light of self-determination theory. Thus, it was adopted a qualitative analytical approach, taking as basic plan of research the comparative study and the symbolic interactionism as theoretical position. The data were collected by means of focused interview with use of photo-elicitation. The method of interpretation was the content analysis, performed with the aid of the NVivo software, which enabled the comparative intra-case and inter-case analysis, through cluster analysis, hierarchical models and frequency tables. The results demonstrated that the professional and academic master’s exhibit the same motivational sequence, with prevalence of extrinsic motivation, intrinsic motivation and finally the demotivation. However, there are differences between the levels of extrinsic motivation. The masters from the academic and professional masters presented a motivational process with a high degree of autonomy, however, still considering internal or external stimuli.

Perceptions of Work Engagement in the Light of the JD-R Model: A Study at a Federal Centre for Technology Education in Rio de Janeiro

ID: 57672

Authors: Sheila da Silva Carvalho Santos, Isabel de Sá Affonso da Costa, Jorge Augusto de Sá Brito e Freitas, Denise Medeiros Ribeiro Salles.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 121-158, July-December, 2019. 38 page(s).

Keyword: job demands-resources (JD-R) model , organizational behaviour , public administration , qualitative research , work engagement

Document type: Article (Portuguese) Show Abstract

This article presents results of a research aimed at describing how twelve public servants in the technical and administrative areas of a Federal Centre for Technological Education in Rio de Janeiro perceive their level of work engagement, based on the elements of the Job Demands-Resources (JD-R) model: job and personal resources; job demands; engagement at work (vigour; dedication; absorption); performance. A qualitative approach was adopted, adapting the JD-R questionnaire. The evidences were gathered through triangulation of documentary analysis, semi-structured interviews and sentence completion. Results showed that public servants’ engagement is limited to the dedication dimension. They see themselves as bearing the adequate personal resources and their performance as good or average, but results concerning job resources were inconclusive. Since job resources are the most important antecedents of engagement and performance, possibly - in the Brazilian Public Administration context - there may be other elements influencing this relation.

Cultural Values, Reputation and Corporate Governance of Organizations Preferred by Brazilian Women

ID: 57673

Authors: Danival Sousa Cavalcante, Igor Rodrigo Menezes Teodósio, Márcia Martins Mendes De Luca.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 159-187, July-December, 2019. 29 page(s).

Keyword: Corporate governance , Corporate reputation , Cultural values , Women in the corporate world

Document type: Article (Portuguese) Show Abstract

Each firm is explicitly or implicitly informed by a set of cultural values. Work environments generated by such values may or may not be attractive to female professionals. In this study, we looked at the cultural values adopted by organizations preferred by Brazilian women and tested their correlation with reputation and corporate governance. We also probed for associations between cultural values and company profile by dividing the sample into firms with and without corporate reputation and firms with and without corporate governance. The study is unique in that it analyzes the constructs ‘‘cultural values’, ‘reputation’ and ‘corporate governance’ in a single investigation. Qualitative and quantitative data were collected and analyzed, the latter with descriptive and inferential statistics. The cultural dimension ‘respect’ (and, within it, the cultural value ‘development’) was predominant in the sample. The number of cultural values was greater among adopters than non-adopters of corporate governance, and a correlation was observed between ‘cultural values’ and ‘corporate governance’.

Association Between School Management, Perceived Stress, and Quality of Life

ID: 57674

Authors: Pedro Alves da Silva Júnior, Ricardo Silva dos Santos Durães, Magno Oliveira Macambira, Antonio de Pádua Serafim.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 189-209, July-December, 2019. 21 page(s).

Keyword: Perceived Stress , Public education , Quality of life , School directors

Document type: Article (Portuguese) Show Abstract

The aim of this study was to verify the level of stress and Quality of Life (QoL) in 86 directors of Municipal Schools (16.04% of the total of directors) of the City of São Paulo. We used a Sociodemographic Questionnaire, Organization Quality of Life-Bref (WHOQOL-bref), and the Perceived Stress Scale (PSS14). Thus, it was evidenced that 70.9% of those surveyed have overload work routine, which 60.05% believe that the working conditions of a director influence negatively on personal health. Both the overall QoL index and the results for the WHOQOL-bref domains showed mean significantly below Brazilian normative data with significance p

'Contando os Plaquê de 100': The Meaning of Ostentation Beyond Funk

ID: 57675

Authors: Luis Fernando Moreira da Silva, Natacha Secco Santos, Marcio Pascoal Cassandre.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 197-271, July-December, 2019. 75 page(s).

Keyword: Consumption , Ostentation , Power Relations

Document type: Article (Portuguese) Show Abstract

The word ostentation has been used in various forms of communication. This term gained strength with the appearance of funk ostentation, bearer of letters that refer to consumption. This term and its variables, such as: ostensible, ostentatious and ostensive without different meanings, such as success, goods assets, possession of material goods evidence what you have. This article, based on bibliographical and bibliometric analyzes, aims to shed light on the theme, seeking its construction over time in several areas of knowledge, in order to produce a broader understanding than this representative word. For both, how the modes, and the will to possess goods and objects that cause good impression or status some of the factors. Ostentation is agglutinated when wanting, and with it is a need to show, therefore, not enough possess, it must be an ostensible possessor.

Management Accounting Artifacts, Non-profit Organization and Contingency Features

ID: 57676

Authors: João Gabriel Vasconcellos Godoy, Fabiano Maury Raupp.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 233-259, July-December, 2019. 27 page(s).

Keyword: Contingency features , Management accounting artifacts , Non-profit organization

Document type: Article (Portuguese) Show Abstract

The article presents the results of the study that aimed to analyze the use of management accounting artifacts in a nonprofit organization of Florianópolis, Santa Catarina, in light of contingency characteristics. The research is exploratory, carried out through a case study, the Vilson Groh Institute, an association of social entities. Data collection took place through secondary data, observation and interview. From the identification of the use of management accounting artifacts in the interview content, the relationship between the use of these artifacts and contingency characteristics of the organization was followed. The analysis of the relationship between contingency characteristics and the adoption and use of artifacts culminated in the production of conclusions about the case studied, which can be transformed into questions or hypotheses for future research: evaluation activities subjectivity lead to the adoption of control artifacts as performance measures; the adoption of management accounting artifacts through normative isomorphism is enhanced by the centralization of the organizational structure; and the incentive to the training of the organization’s employees enhances the influence of communities of practice on the adoption of artifacts by the organization.

Strategy Formation in a Graduate Management Studies Program

ID: 57677

Authors: Lorenna Karolly Santos da Silva, Regina Coeli Lafayette Neves, Lilian Soares Outtes Wanderley, Manolita Correia Lima.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 247-278, July-December, 2019. 32 page(s).

Keyword: Change , Higher Education in Management , Pettigrew , Strategy , Strategy Formation

Document type: Article (Portuguese) Show Abstract

From the concept of strategy as the direction to achieve objectives (MINTZBERG; AHLSTRAND; LAMPEL, 2010), accepted as relevant to any type of organization (MOORE, 2000), it is pertinent to understand how an institution conceives and works out its strategies, and in this context, the universities, characterized by complexity and multi-functionality (CUNHA, 1996). Thus, this is a case study with a qualitative approach, whose objective is to understand how the process of strategy formation took place in a Postgraduate Program in Management in Brazil, from its creation in 1994 until its 20 years in 2014. For this, the model proposed by Pettigrew (1987), based on the model proposed by Pettigrew (1987), which is based on three basic dimensions: addressing the reasons for change (context), how they occurred (process) and what strategies were implemented (content) in the analyzed period. The results indicated that the strategy formation process received considerable influence from the changes caused by the external context – the process was deliberate and emergent.

Produção acadêmica acerca do uso de indicadores de desempenho para gestão hospitalar: Uma abordagem bibliométrica

ID: 69108

Authors: Alisson Moraes Bastos, Samuel Vinícius Bonato, Débora Gomes de Gomes.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 293-316, July-December, 2019. 24 page(s).

Keyword: Hospitals , Performance indicators , Review

Document type: Article (Portuguese) Show Abstract

This paper aims to show a description of scientific production about performance indicators in hospitals and healthcare organizations, for this, review methodos originating in bibliometric approach were adopted. The review was based on a selection process of articles at the discretion of the researcher that took into account the analysis of the titles, abstracts and content of 1109 articles that composed the set found. In order to reach the proposed objective, 31 articles were selected, where four studies were carried out: Production, authorship and publication, content, citations and references used. Among the main results are listed the nationalities of the authors, the authors most used to carry out the theoretical foundation in the research theme, the articles with the greatest academic impact as well as scientific journals of higher frequencies and the metodologys most used by researchers.

Modes of Use of Action Research in Dissertations and Theses in Administration in Brazil

ID: 57678

Authors: Rogério Zanon da Silveira, Márcia Prezotti Palassi, Ana Paula Paes de Paula.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 317-349, July-December, 2019. 33 page(s).

Keyword: Action research , Administration , Participatory methodologies

Document type: Article (Portuguese) Show Abstract

This article is guided by the following research problem: How has the action research method been used in research in postgraduate masters and doctorate programs in Brazil? The objective is to investigate the predominant types of action research in these works. The theoretical framework comes from Thiollent’s (2011) understanding of action research. This is a bibliographical research carried out in 2018 and 2019, in 64 dissertations and theses defended in the period from 2011 to 2018 in Brazilian post-graduate programs in administration. The data were submitted to Content Analysis using the categories defined by Tripp (2005): technique; practice; policy; socially critical; and emancipatory. The results show a strong predominance of the technical and practical vision of action research and little use in the political and social-critical senses, in keeping with the functionalist hegemonic vision in the field of Administration. The contributions of the article are clarifications on the use of action research, as well as guidelines for the exploration of new typologies.

Which Way to Follow? The Dilemma of A Graduate in Administration

ID: 57679

Authors: Grasiele Cabral Pereira, Ana Paula Pereira dos Passos, Helena Wollinger.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 351-380, July-December, 2019. 30 page(s).

Keyword: Career Management , Graduation , Motivation , Satisfaction

Document type: Teaching Case (Portuguese) Show Abstract

The indecision about the path to follow after graduation is a circumstance experienced by most of the students of the Administration course. The course offers a wide range of possibilities for acting in the job market. The student can work in different areas of management, public, private and third sector organizations, as well as can open their own business. The present teaching case presents the dilemma experienced by Roberta, a student of the seventh administration period, who sees four different paths to her future, and is uncertain about which to choose. The options available to Roberta are very different, and she has to decide what to do, because your graduation is ending. Thus, the proposal of this case is to get students to take Roberta’s place in order to promote a debate about career management, motivation and satisfaction, that leads them to identify with one of the options presented. This case can be used in disciplines of Human Resources Administration, Human Behavior in Organizations and others that work with the themes explored.

Organizational Theory and Aesthetic Philosophies - (Antonio Strati. New York: Routledge - 2019)

ID: 57680

Authors: Marcos Elói Söllinger.

Source: Revista Organizações em Contexto, v. 15, n. 30, p. 381-387, July-December, 2019. 7 page(s).

Document type: Book Review (Portuguese)