Intersubjective structuration of bullying at work: a context study of bank organizations

ID: 7498

Authors: Jackeline Amantino de Andrade, Flavia Regina de Carvalho Tito.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 1-20, January-June, 2012. 20 page(s).

Keyword: bullying at work , Institutional theory , organizational change , structuration theory

Document type: Article (Portuguese) Show Abstract

The aim of this paper is to analyze the process of institutionalization of anti-bullying at work in the Brazilian bank organizations context. To this end, we performed an interpretive case study that used the sequential model of institutionalization, defined by Barley and Tolbert (1997) in order to analyze the intersubjective structuration of phenomenon through the discourse analysis, to consider the specificities of the banking sector. The analysis indicates that the transparency and accountability character were taken in the Brazilian context, over the past years. However, the capability to combat it is still limited and needs to be developed. In this sense, the conclusions suggest that this development occurs on contradictions inherent to labor relations in Brazil, as well, the new organizational ethical demands at contemporary times.

Editorial

ID: 7497

Authors: José Alberto Carvalho dos Santos Claro.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 1-1, January-June, 2012. 1 page(s).

Document type: Editorial (Portuguese)

Gestão do conhecimento – GC – como recurso estratégico e fonte de vantagem competitiva sustentável – VCS – na perspectiva resource-based view – RBV

ID: 7499

Authors: Virginia Aparecida Castro, Edison Mello Júnior, Rogério de Melo Costa Pinto.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 21-41, January-June, 2012. 21 page(s).

Keyword: knowledge management , Resource-based view , strategy , sustainable competitive advantage

Document type: Article (Portuguese) Show Abstract

The Knowledge Management – KM – searches to integrate organization to the knowledgethat can be created, shared and stored. This study aims to show how the KM is used as a strategic resource and source of Sustainable Competitive Advantage – SCA – in the Resource based view – RBV – perspective. We made a survey in the form of census with the students of pos graduation courses of FAGEN – Faculdade de Gestão e Negócios – da UFU –  Universidade Federal de Uberlândia – which act as managers and the market have at least a subordinate under his leadership. After a review of the literature on KM and SCA, we have structured the instrument of research from the Knowledge Management Diagnostic created by Bukowitz and Williams (2002) and from the Framework VRIO proposed by Barney (1991, 1995). Considering the criterion of overall performance of 55%, the calculation of the median indicates a percentage of 70%. However, the GC is used at a preliminary level. That way, there is the need to recognize the importance of the KM and also to work for its effective implementation. Finally, inserted in the business administration and aligned to the company’s global strategic plan, the KM could be used as a strategic resource and source of SCA in the RBV perspective.

Uncertainty and bounded rationality: an empirical study in the financial sector

ID: 7500

Authors: Adilson Aderito da Silva, Vanessa Boni Naldis.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 43-63, January-June, 2012. 21 page(s).

Keyword: bounded rationality , Smart PLS , uncertainty

Document type: Article (Portuguese) Show Abstract

This research was designed to evaluate the impact of the uncertainty perception on the levels of the managers bounded rationality in the financial sector. For this, the level of uncertainty perceived by managers was estimate with the theoretical support of the Uncertainty Information perspective focusing on the multidimensional approach proposedMilliken (1987) which sugest three types of uncertainty – state uncertainty, effect uncertainty and response uncertainty. The managers rationality level was estimated by second-order construct from the uncertanty effect and response uncertainty with the support in the definitions bounded rationality concept´s proposed by Simon (1957). The data was collected from 118 employees of the banking sector in the São Paulo State andanalyzed by means of the Structural Equation Modeling with the PLS Software. The results indicated a significant influence of the state uncertainty on the managers level´s rationality. The results contributed in the conceptual and methodological sense for the advancement of the studies on uncertainty in the decision making.

Innovation in public transport services

ID: 7501

Authors: Rafael Mendes Lubeck, Milton Luiz Wittmann, Luciana Flores Battistella, Angélica Skrebsky Richter, Marcia Santos da Silva.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 65-86, January-June, 2012. 22 page(s).

Keyword: electronic ticketing , innovation in services , urban public transport

Document type: Article (Portuguese) Show Abstract

This article describes a research on improvements resulting from the implementation of electronic ticketing system in two cities and a metropolitan region of Rio Grande do Sul. This research was developed in order to determine whether they are perceived as innovation in the service improvements resulting from the implementation of electronic ticketing system. Initially, we built a theoretical framework that enabled describe characteristics of innovation in services, which guided the search for information and data, and provided support for the comparison of the ticketing system and characterizing constructs of service innovation. From the definition of cases, the instruments were built to collect data that resulted in qualitative information through interviews with managers of companies and associations and access to documents, which were analyzed with the application of content analysis. Benefits obtained with the ticketing system were comparedto excerpts from renowned authors in the field of innovation, in order to demonstrate the innovative features of such benefits. Finally, comparison allowed inferring that electronic ticketing, in addition to providing improvements in the management of ticket operations and the business as a whole, also comprises a means to achieve innovation rather thanbeing an innovation per si.

Relationship marketing for retention of students in the school of inglês Lexical

ID: 7502

Authors: Vania Dephyni Mazzuco, Ademar Dutra, Jacir Lenoir Casagrande.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 87-108, January-June, 2012. 22 page(s).

Keyword: customer retention , loyalty , Relationship marketing

Document type: Article (Portuguese) Show Abstract

Nowadays, where competition is increasingly heated, and customers are increasingly demanding their rights, it is not enough to offer them a product or service with quality. It is essential that companies have a differential capable of keeping them in the market and appropriate procedures that enable the customer loyalty. Thus, this paper aims to identify actions of relationship marketing, which are fundamental for the perception of internal clients, that contribute to the students’ satisfaction and retention in the School of Inglês Lexical, in Tubarão - SC. The research is qualitative, descriptive, as a case study, with applying of semi-structured interview. The interviews were conducted from 27 September 2010 to October 4, 2010 to all employees of the school to check what is being performed on the retention of students and suggestions for actions of relationship marketing to help in this sense. The documental research was used to check the ERP system, which are the main reasons for the dropout of pupils from August 2009 to August 2010 and also what levels of education where there is a higher dropout. As results of this survey we highlight: (i) the educational level I includes the largest number of dropouts, (ii) the main reasons for dropping out are lack of time, financial issues and closure of the course, and (iii) thirteen actions of relationship marketing, easy to apply and which do not require much financial investment as a suggestion for improvement were selected.

Relevant stakeholders in the profile of managers of the pontos de cultura in the great Recife.

ID: 7503

Authors: Paulo Thiago Nunes Bezerra de Melo, Helder Pontes Regis.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 109-136, January-June, 2012. 28 page(s).

Keyword: cultural managers , NGOs , pontos de cultura , stakeholder approach , third sector

Document type: Article (Portuguese) Show Abstract

This article describes the profile of the managers of the Pontos de Cultura of the Great Recife in their relations with stakeholders. The organizations that are the object of study are the Pontos de Cultura, which are nonprofit organizations. To understand the actors who influence or are influenced by cultural managers will be taken based on the stakeholder theory. This is a qualitative research. There were semi-structured interviews to collect the data. We performed content analysis of respondents’ speech, using the attributes of power, legitimacy and urgency as unit of record themes. We tried to identify the combination of the presence of power, legitimacy and urgency to rank the importance of stakeholders associated with each subject in latent, expectant or definitive. The managers of the Pontos de Cultura are attentive to the demands of society. The need for community involvement and for the generation of social impacts makes these professionals a reference for meeting the demands of society. We also found the importance of government and culture producers with administration and artistic knowledge, since they are classified as definitive stakeholders.

Organizational culture and interests on definition of strategies: the case of higher education institution

ID: 7504

Authors: Márcio Jacometti.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 137-160, January-June, 2012. 24 page(s).

Keyword: beliefs/values , cultural differentiation , interests , strategies

Document type: Article (Portuguese) Show Abstract

The objective of this research was to identify what beliefs/values and interests have  influenced the strategies of the then Curitiba Unit of Cefet-PR, given the political shifts inthe Brazilian professional education in the period 1996 to 2005. The method used in the work was the simple case study, and the secondary data were obtained by consulting the various documents and primary by direct observation and semi-structured interviews with leaders of strategic and tactical levels of the organization. The data analysis employed descriptive and qualitative procedures and analysis of congruence was made between the two groups investigated, which was aided by quantitative analysis to define the relative degree of importance of items on variables identified for each one of the groups. The results showed that beliefs/values and interests of greatest relative influenced strategies considered of greater relative importance in the groups. On the other hand, beliefs/values and interests of minor relative importance influenced strategies with this degree of importance. It was observed that differences exist between the importance given by both groups of managers with respect to variables identified, explaining the different positions in front of the same environmental pressures.

The using of cognitive policy in organizational communication

ID: 7505

Authors: Rosana Curvelo de Souza, Miguel Eduardo Moreno Añez.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 161-178, January-June, 2012. 18 page(s).

Keyword: Cognitive policy , duality , organizational communication , transparency

Document type: Article (Portuguese) Show Abstract

This article is a theoretical essay which proposes a reflection about the transparency and duality in organizational communication, intending to help the understanding of the strategic potential of communication in organizations. In organizations in which the boards see communication as a strategic area, transparency is a way of showing themselves reliable to their intended public. Duality in discourse, referring to situations in which the same individual that states one thing does the opposite when putting it to practice or defends the opposite to a different audience, is built to guide or convince, being part of the administrators’ directive strategy to adapt to the mutating demands in that context and to try to always gain with communication. Amongst the potential contributions of this study is the idea that to apply a cognitive policy disregarding the knowledge of aspects such as transparency and duality implies in a risk of management impropriety, making a mark on the organization’s culture. Furthermore, this study presents a survey around the occurrence of articles on the topic in brazilian well-valued scientific periodics between 2008 and 2011, demonstrating that academic production in this area is dwindling, perhaps due to its obscure nature.

The process of building a strong brand that became popular. The Consul case study

ID: 7506

Authors: Evange Elias Assis, Onésimo Oliveira Cardoso, Francisco Antonio Serralvo.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 179-197, January-June, 2012. 19 page(s).

Keyword: budget brand , Budget product , Consul , low-income consumers

Document type: Article (Portuguese) Show Abstract

This article aims to analyze the process involved in the construction of a solid brand that became popular to take advantage of a business opportunity to expand its market, examining the case of Consul brand that belongs to Whirlpool Group. The methodology consists of a case study which compares a pre-existing theoretical reference with the information obtained in qualitative interviews and literature. In this analysis, we observed that Consul has made a name for itself in the market with quality products that are user-friendly, reliable, and affordably priced. The brand is well managed by Whirlpool, which periodically conducts brand image and customer loyalty surveys. Its success in launching products targeted to low-income consumers, reflects the company’s efforts to meet the demands and needs of its target market.

Bibliometric analysis of recent scientific production about management accounting

ID: 7507

Authors: Elayne Karinna Figueiredo de Oliveira, Diego Rodrigues Boente.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 199-212, January-June, 2012. 14 page(s).

Keyword: bibliometric study , management accounting , scientific production

Document type: Article (Portuguese) Show Abstract

This article aims to describe and analyze the main characteristics of the production profile in the area of research in Management Accounting. For that, it was performed a survey study with 50 Brazilian scientific articles for the period 2002 to 2010. The main findings were: predominance of exploratory research, the State of Sao Paulo as the main location of scientific and balance in the use of national and international references per article.

Entrepreneurial social responsibility and sustainable development: concepts, practices and challenges for accounting

ID: 7508

Authors: Júlia Alves e Souza, Thiago de Melo Teixeira da Costa.

Source: Revista Organizações em Contexto, v. 8, n. 15, p. 213-238, January-June, 2012. 26 page(s).

Keyword: Entrepreneurial social responsibility , socio environmental accounting , sustainable development

Document type: Article (Portuguese) Show Abstract

With the deepening of social and environmental problems, the forces of society are undergoing a process of reorganization. Earlier this century, there is the growing appreciation of a new corporate attitude, which is no longer just focus on achieving profit and appreciates the relationship with society and the sustainability of business. This theoretical study discusses  different approaches to corporate social responsibility and sustainability, covering the views of the role of business and the main aspects related to adopting sustainable development practices. It also discusses the difficulties encountered in order to conceptualize and measure the sustainable development process and the main challenges facing the accounting in this context.