Editorial

ID: 30819

Authors: Joysi Moraes.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 0-0, April-June, 2013. 1 page(s).

Document type: Editorial (Portuguese)

Editorial

ID: 30775

Authors: Joysi Moraes.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 0-0, April-June, 2013. 1 page(s).

Document type: Editorial (Portuguese)

The development discourse in the second government of Getúlio Vargas

ID: 30820

Authors: Rogério Faé.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 1-18, April-June, 2013. 18 page(s).

Keyword: Development , Discourse Analysis , Getúlio Vargas

Document type: Article (Portuguese) Show Abstract

The aim of this article was to identify the main speeches justifying the proposals related to the strategy of development in Brazil in the early 1950's, so as to analyze the points of articulation between these discourses and ideas related to development at last period of President Getúlio Vargas as president of Brazil. Thus directed, and through the analysis of discourse, the article seeks understanding about the articulation political-strategic favored certain discursive practices acquiring valuation and affecting interests, goals and practices existing at the time. At the end, we identified a government speech backed, at the time, one hand on assumptions defined globally and in defense of the industrialization process and, secondly, on ideas related to redefine the center of decision from the building a situation of greater autonomy that would result from the process of industrialization.

Epistemological considerations on the construction of preferences and consumption habits

ID: 30776

Authors: Tiago Savi Mondo.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 1-19, April-June, 2013. 19 page(s).

Keyword: Construction of Preferences , Consumer Behavior , Consumption Habits , Epistemology

Document type: Article (Portuguese) Show Abstract

This document aims to present the main studies on consumer behavior, especially on the construction of preferences and consumption habits and their relation to current scientific theories and, configuring itself as an epistemological analysis on initial studies of consumer behavior. It is characterized as exploratory / descriptive theory with documentary research and literature. For theoretical studies on consumer behavior, construction of preferences and consumption habits were chosen texts used in the discipline of Consumer Behavior Course Doctorate in Business Administration from Harvard Business School, Harvard University. For the basis of studies of epistemology of science and administration, we used the texts of the discipline of Epistemology of Organizational Studies Doctoral Course at the Federal University of Santa Catarina. The analysis was performed comparing the texts on consumer behavior and epistemology. In addition, we used texts and essays about the concept of habitus, understanding that it is the prerequisite for the specific consumption habit. The texts of Bourdieu, Durkeim, Aristotle and some researchers from the fields of philosophy, epistemology, psychology and anthropology who discussed these ideas were also used. The analyzes presented studies of consumer behavior as belonging to complexity theory, covering the history along with the dominant paradigm in recent years and given the other epistemological views.

Profile of individual entrepreneurs and characteristics of formalized business by ei program in Aracaju, Sergipe

ID: 30821

Authors: Marco Otávio dos Santos Vianna, Rivanda Meira Teixeira, Veruschka Vieira Franca.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 19-40, April-June, 2013. 22 page(s).

Keyword: Individual Entrepreneur , Individual Entrepreneur Program in Sergipe , Informal Business

Document type: Article (Portuguese) Show Abstract

From a unified action across the country, it was offered to individual entrepreneurs special conditions for business be formalized. This study has the objective to draw entrepreneurs profile and define the characteristics of formalized businesses through the EI Program in Aracaju, Sergipe State. Survey was conducted with three hundred Individual Entrepreneurs who joined the program since its inception in Sergipe, June 2009. The information was collected through structured questionnaires applied personally with entrepreneurs. Data were analyzed through descriptive statistics and the results were compared to other research on the same program carried out in Brazil. You can highlight the female participation among the individual entrepreneurs of Aracaju, schooling was well distributed and they have lower monthly income. With respect to business, they are predominant from trade sector, count with the help of one or more persons, only a few of them have emerged recently and the business, more than a single source of income, is the family income.

The cinematographic Cluster of Paulínia: an analysis of innovation and entrepreneurship in Paulínia-SP movie industry

ID: 30777

Authors: Gustavo Mota Uchoa, Reinaldo Dias.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 20-37, April-June, 2013. 18 page(s).

Keyword: Brazilian cinema , Cluster , Competitivity , Flexible specialization

Document type: Article (Portuguese) Show Abstract

This paper’s objective is to find out how is the movie industry in Paulínia-SP arrayed, observing how the companies and the public sector interact, under the lights of concepts such as Cluster theory, flexible specialization and competitivity, and also taking into account historical aspects of the country’s cinematographic production; from its very beginning, through the attempts of establishing a movie industry, the creation of the state enterprise Embrafilme and finally building a contextual scenario of the “retomada” in the 90’s and early 00’s. With the construction of this scenario, we intend to evaluate the perspectives of competitivity for the Brazilian cinema, “suffocated” by the foreign films since the 30’s and stuck with endemic problems such as Government dependency. We sought to find out if there is indeed a Movie Cluster there and its stage of development, also considering the weight of such findings for the historic moment and what it represents for the future of Brazilian cinema.

Innovative entrepreneurship generated by universities: mapping of scientific production

ID: 30822

Authors: Pollyanna Gerola Giarola, Gabriela Gonçalves Silveira Fiates, Ademar Dutra, Cristina Martins, Maria Silene Alexandre Leite.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 41-60, April-June, 2013. 20 page(s).

Keyword: Bibliometrics , Entrepreneurship , Innovation , Universities

Document type: Article (Portuguese) Show Abstract

This article aims to investigate the scientific production carried out until 2013 about innovative entrepreneurship stimulated by universities. This is a Bibliometric study, descriptive in nature, with a quantitative approach from a documentary research. The final sample was composed by 165 papers published in Ebsco periodicals, Scielo, annals of events of Anpad and Anprotec, and also theses and dissertations from Capes and Dominio Público. Regarding results, we find that: (i) the maximum number of publications by author on the subject of innovative entrepreneurship, was four; (ii) the better social collaboration networks capital presented eight connections, (iii) ) only four coaches followed the development of more than one paper; (iv) the year 2010 was the most productive in terms of publications on the topic, with a total of 24 papers; (v) Santa Catarina (through UFSC, FURB and CERTI Foundation) is responsible the majority of the papers, for a total of 12 publications; (vi) the degree of education with the highest number of publications is the Master Degree Programs, including 81 of the total papers found; (vii) Although in the year 2010 the Anpad - National Association of graduate studies and research in business administration - have been outstanding, in general Anprotec appears with more publications; (viii) despite the significant number of papers found, we realized that there is still theoretical gaps found in the papers published that can be solved through future researches. For example, no paper presented an evaluation of the results of the process of developing entrepreneurial skills, in order to evaluate their effectiveness, and this is an opportunity for future studies. The purpose of this survey infers that the representativeness of the academic context contributes to the advancement and to the expansion of knowledge in the area of entrepreneurship and innovation, in addition to giving greater visibility than has been produced about innovative entrepreneurship process over the years.

Entrepreneur profile of university students: a comparative study between beginners and graduates

ID: 30823

Authors: Alex Eckert, Pelayo Munhoz Olea, Eric Charles Enri Dorion, Marlei Salete Mecca, Micheli Gasperin Eckert.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 61-76, April-June, 2013. 16 page(s).

Keyword: Accountancy , Entrepreneurship , Management , Management accounting

Document type: Article (Portuguese) Show Abstract

The national economic development depends basically on the companies, which contribute to employment generation, income and technology. Studies indicate that a relationship exists between the number of entrepreneurs and economic development of the nation. Some theories hold that universities have an essential role in order to enhance and develop the entrepreneurial spirit among its students. Faced with this context, this study aimed to establish a comparative the entrepreneurial profile of entering students and graduates of the course of Accounting at the University of Caxias do Sul - RS. To achieve this aim, a survey was conducted with a sample of entrants and other of graduates. Was applied the questionnaire "I am an entrepreneur?" proposed by Demac (1990). As a result of the research, we found the occurrence of positive changes as compared these two groups.

The relationship of entrepreneurial skills and intrapreneurial behavior in the educational services

ID: 30824

Authors: Jeferson Lana, Cledir Orlandi, Márcio Camargo, Marilise Aparecida Branco, Fernando Cesar Lenzi.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 77-95, April-June, 2013. 19 page(s).

Keyword: entrepreneurs competences; intrapreneurial behavior , entrepreneurship

Document type: Article (Portuguese) Show Abstract

This study aims to explain the relationship between intrapreneurial behavior, according to Moriano; Topa; Valero and Lévy (2009), and their entrepreneurial skills, as the approach of Lenzi (2008), of Senac’s employees in the state of Santa Catarina. The theoretical approach presents the key themes that relate to the problem of the study, namely: entrepreneurship, entrepreneurial skills and intrapreneurial behavior. In analyzing these relationships, the nature of the approach applied in the article was mainly quantitative. The study can be categorized as descriptive by using technical procedures adopted and bibliographic, case study and survey. We used statistical techniques as Anova, Factor Analysis and Structural Equation Modeling. The results demonstrates that the more common skills were commitment, persistence, and take calculated risks, and less frequent finding opportunities and initiatives and setting goals. With respect to conduct intrapreneurial, the analyzes showed a significant and relevant for all constructs except uncertainty in the available time and tasks. Finally, the entrepreneurial skills were strongly correlated with the constructs of intrapreneurship.

Impacts of innovations in the rate of return of companies

ID: 30825

Authors: Ilse Maria Beuren, Ricardo Floriani, Nelson Hein.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 96-115, April-June, 2013. 20 page(s).

Keyword: Data Envelopment Analysis (DEA) , Innovative actions , Open capital companies , Rates of return , Technological innovations

Document type: Article (Portuguese) Show Abstract

This study aims to examine the effects of technological innovations and innovative actions implemented in the rates of return of Brazilian open capital companies. A descriptive study was conducted by: a survey to identify innovations implemented in the companies; the content analysis of the management report to identify the disclosed innovations; and research in the financial statements to calculate the rates of return. A questionnaire to identify innovations was sent to open capital companies, with shares traded in the Bovespa. The sample is based on the 22 companies that answered the questionnaire. From the tabulation of the data a ranking of the most innovative potential established and a data envelopment analysis was applied, having the innovation data as inputs and the rates of return as outputs, to identify the most efficient. The companies were classified into four quarters: innovative and inefficient, innovative and efficient, not innovative and efficient, innovative and not inefficient. It was concluded that not all potentially innovative companies were efficient in generating results, but the majority of the companies with low innovation potential were not successful.

Acceptance and resistance to the process of hospital accreditation in the perspective of hospital professionals

ID: 30826

Authors: David Ferreira Bomfin, Lucia Penna Trivellato, Flávio Hastenreiter.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 116-133, April-June, 2013. 18 page(s).

Keyword: Acceptance and Resistance , Hospital Accreditation , Organizational Change

Document type: Article (Portuguese) Show Abstract

This work aimed at identifying the relation between acceptance and resistance indicators to the process of organizational change, as factors that affect the process of Hospital Accreditation implementation, in the perspective of hospital professionals. The definition of factors was made through theoretical analysis and election of the most recurrent among studied authors. A questionnaire was applied to a diversified group of professionals that work in different areas and posts at different institutions, with various complexity levels. After the evaluation of questionnaire results a semi-structured interview was conducted with professionals that participated in strategic posts responsible for the direct or indirect conduction of Hospital Accreditation. Results confirm the importance of the high administration involvement in the process as a conditioning factor to its success. The inability of managers to involve operational level professionals in the elaboration of action plans and restructuration of processes was evaluated as an indicator of resistance that compromises the Hospital Accreditation process accomplishment.

Organizational change: a multicase study

ID: 30827

Authors: Harrison Bachion Ceribeli, Edgard Monforte Merlo.

Source: Revista Pensamento Contemporâneo em Administração, v. 7, n. 2, p. 134-154, April-June, 2013. 21 page(s).

Keyword: Change management , Change resistance , Organizacional change

Document type: Article (Portuguese) Show Abstract

Most organizations today operate in a highly competitive and dynamic, requiring them the ability to change constantly. However, during the process of implementing the proposed changes, organizations encounter many difficulties. Therefore, this study aimed to analyze the process of implementing organizational change, comparing a success and a failure in order to identify key issues to be managed during this process so that the expected results able to be achieved. We developed two case studies, and later we made a comparative analysis. In conclusion, we highlight the importance of respecting the organizational culture in the process of change. In addition, should be emphasized the need to develop a vision of future that includes the staff involved and a systematic approach that guides the implementation of changes in order to minimize potential resistance.