Editorial V. 33, N. 97, 2017

ID: 44743

Authors: Eduardo de Camargo Oliva.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 3-4, January-April, 2017. 2 page(s).

Document type: Editorial (Portuguese)

Medium-Sized Cities of Northeast: Brief Considerations about Dynamics and Challenges in Post 1990

ID: 44744

Authors: William Eufrásio Nunes Pereira, Ana Cristina Santos Morais, Aline Alves Oliveira.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 5-22, January-April, 2017. 18 page(s).

Keyword: formal employment , medium-sized cities , Northeast , population

Document type: Article (Portuguese) Show Abstract

The trade and financial openness in the first half of the decade of 1990 stabilized national economy. Within this context, the restructuring process has promoted a new locational reconfiguration of national industry. Brazilian Northeast was one of the regions that benefited from this industrial decentralization period (1970-1985). The focus of this article is based on a descriptive analysis, the dynamism of formal employment in medium-sized cities in the Northeast, checking its quantitative changes in employment. To achieve this objective, we used data from the Annual Social Information (in Portuguese, “Relação Anual de Informações Sociais” – RAIS), as well as the population census of 1991, 2000, and 2010. Conclusively, this study showed that Northeast benefited from the restructuring of production and industrial decentralization in Southeast, as well as from fiscal and financial policies promoted by state and local governments, allowing the installation of new stores in Northeastern medium-sized cities.

Human Resources Management in the Light of Corporate Social Responsibility: A Study in the Sugarcane Industry Located in the State of Goiás, Brazil

ID: 44745

Authors: Jose Elenilson Cruz, Eliane Moreira Sá de Souza.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 23-47, January-April, 2017. 25 page(s).

Keyword: Corporate social performance , ethos indicators of corporate social responsibility , management of human resources , sugarcane industry

Document type: Article (Portuguese) Show Abstract

On the understanding that the responsibilities of companies extends to the whole of society, arise the studies on corporate social performance, with the objective of testing and operationalize the concept of corporate social responsibility (CSR). In the face of the changes in economic, financial and technological experienced by the Brazilian sugarcane industry, this work uses the measures of the internal public dimension of CSR Ethos indicators to evaluate the social performance of sugarcane industry companies located in the state of Goiás, Brazil, regarding the adoption of policies and processes of CSR focused the internal public. A structured questionnaire was applied to all the plants in operation, getting answers from twelve companies. The results indicate that the internal public dimension is partially implanted in 75% of the companies and still under discussion in the remaining 25%. It is concluded that transformations experienced by the sugarcane industry were not sufficiently able to cause significant changes to the management of human resources, in terms of socially responsible attitude.

Environmental Management and Water Resources Management in the Context of Use and Occupation of Soil in Municipalities

ID: 44746

Authors: Ruan Carlos de Mesquita Oliveira, Patrícia Verônica Pinheiro Sales Lima, Rennaly Patrício Sousa.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 48-64, January-April, 2017. 17 page(s).

Keyword: Environmental resources , use and occupation of the soil , water resources management

Document type: Article (Portuguese) Show Abstract

This study aimed to show the importance of integration between environmental management and water resources management in the search for a sustainable municipal development, reducing the negative impacts due to uncontrolled use of the soil. For this purpose, we constructed the Index of Municipal Management of Water Resources and the Index of Environmental Management for the municipalities of Ceará, Brazil. The main results showed that the water resources management and the environment management models in the municipalities of Ceará have fragilities inherent to the low level of integration between them and the low level of implementation of management tools. As consequence, the negative impacts of lack of planning in the use and occupation of the soil may be increased.

Maturity Degree in Management of Clothing Companies in Santa Cruz do Capibaribe (Pernambuco, Brazil)

ID: 44747

Authors: Stêvenis Moacir Moura da Fonseca, Andréa Pereira da Silva.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 65-82, January-April, 2017. 18 page(s).

Keyword: competitiveness matrix , Maturity degree , productive agglomerations

Document type: Article (Portuguese) Show Abstract

This study aims to assess the level of business’ maturity of textiles and clothing companies in the agreste of Pernambuco (Brazil), specifically in Santa Cruz do Capibaribe. Thus, competitiveness matrix diagnosis – proposed by the Fundação Nacional da Qualidade, following the guidelines of the Management Excellence Model – was applied. In this way, it was possible to perform a managerial diagnosis of the enterprises’ quality and sustainability. Case study methodology was used, with qualitative and quantitative approach, through the application of a questionnaire to 25 companies. It was through this instrument that the maturity degree and which items needed to be improved by the companies to stay in business while maintaining and/or increasing its market share were identified. The results suggest that, according to the average maturity degree, the analyzed enterprises are immature. In this case, they need to advance in the management and significantly improve its indicators.

Rural Development of Municipalities in Minas Gerais, Brazil: Determining Factors and Hierarchization

ID: 44748

Authors: Luana Ferreira dos Santos, Marco Aurélio Marques Ferreira, Rafael Júnior dos Santos Figueiredo Salgado.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 83-99, January-April, 2017. 17 page(s).

Keyword: Minas Gerais , multivariate analysis , Rural development

Document type: Article (Portuguese) Show Abstract

This study aimed to investigate the main factors that determine the rural development of the municipalities in Minas Gerais, Brazil, and to understand the similar and dissimilar inter and intra-group characteristics in relation to those factors. We selected 17 variables that include various dimensions of rural development (economic, social, demographic, political-institutional, and environmental). The results of the factor analysis reinforce the importance of factors: social aspects, sectoral public investment, political and demographic aspects, public policies for family farms, agricultural activity conditions, and environmental conditions. Cluster analysis reveals that 267 municipalities are in “very favorable” or “favorable” conditions of rural development, whereas 586 municipalities were gathered in “very unfavorable” or “unfavorable” classes. In conclusion, our results have shown the necessity of guidance from state action to municipalities that had unsatisfactory results, which surely contributes to the adoption of strategies by decision makers that address the specifics of the groups.

Relationship between Intrapreneurship and Innovation: A Study in Participating Companies of the IT for APL of Parana Southwest

ID: 44749

Authors: Helem Baldisera, Gilberto Francisco Ceretta, Dálcio Roberto dos Reis.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 100-117, January-April, 2017. 18 page(s).

Keyword: Innovation , intrapreneurship , TI companies

Document type: Article (Portuguese) Show Abstract

This study aimed to verify the existence of relationship between Product Innovation Index (Inip) and intrapreneurial practices in the APL technology companies in the Southwest of Paraná information. Using quantitative methods, with application of two questionnaires to managers and employees responsible for R & D in 47 companies sent in survey format, with the final sample comprised of 16 companies. The analysis was performed using descriptive statistics, followed by calculating the Inip and finally by the ρ Spearman correlation test. The results revealed that in most companies the product innovation index presented himself down, also showed the perception of the factors that influence the intrapreneurship. However, the correlation between the Inip and intrapreneurship factors did not indicate the existence of relations (significance level of ρ > 0.005). Only when analyzed separately, intrapreneurship variable pointed moderate positive correlation.

Performance Presumptions: A Study of Ambidexterity, Exploration and Exploitation on a Pharmacy Network in Rio Grande do Sul, Brazil

ID: 44750

Authors: Juliana de Lima Marques, Elvis Silveira-Martins.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 118-136, January-April, 2017. 19 page(s).

Keyword: Ambidexterity , exploitation , exploration , performance

Document type: Article (Portuguese) Show Abstract

The search for managerial strategies that allow the organization to achieve better results has attracted scholars in the field and managers interested in the results of their research. Such interest is due increased competition and volatility of the environment. The research aims to model the ambidextrous actions and their dimensions: exploration and exploitation, in opposition to the performance of the pharmacy network in Rio Grande do Sul, Brazil. The research was based on the quantitative and descriptive research, using the survey method, based on closed questionnaires applied to 612 pharmacies, with a rate of return of 6.53%, that belong to FARXV network. The confirmatory factor analysis and structural equation modeling were used to process the data collected. It was concluded that the investment in ambidextrous strategies, by the companies’ managers, results in corresponding performance. Although the association results are also positive, it was not confirmed that the exploration and exploitation strategies result in performance.

Information Technology and Social Movements: A Study in the Free Pass Movement

ID: 44751

Authors: Gustavo Hermínio Salati Marcondes de Moraes, Alexandre Cappellozza, Fernando de Souza Meirelles.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 137-153, January-April, 2017. 17 page(s).

Keyword: Free Pass Movement , information technology , protests , social networks , technology adoption

Document type: Article (English) Show Abstract

In recent years, Brazil has witnessed protests organized by a group called Free Pass Movement. In 2013, the main demand was against the raise of the price for public transportation, and complaints were expanded to the political system, health and education demands, corruption and spending on the 2014 World Cup. In 2015, public protests returned to the national political scene. The use of social networks as people’s communication vehicle to show dissatisfaction was widely used as well as a means of articulation of groups. This study aimed to identify the factors that led people to use social networks to participate in the protests, with 257 respondents who took part of the Free Pass Movement. Results show the factors that positively influence the use of social networks with protest purposes and demonstrate the respondents’ disbelief regarding some positive effect to solve public management problems.

Brazilian Unified Health System Resource Management in Bahia, Brazil: An Analysis Considering the Influence of Electoral Cycles in Municipal Efficiency Index

ID: 44752

Authors: Thaís Lima Fraga, Paulo Ramos, Ricardo André da Costa, Adriano Provezano Gomes.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 154-169, January-April, 2017. 16 page(s).

Keyword: Efficiency , electoral cycles , SUS resources

Document type: Article (Portuguese) Show Abstract

This paper verifies possible variations of efficiency in the management of Brazilian Unified Health System (SUS) resources due to election period in the state of Bahia, in 2008, 2009, 2012, and 2013, which groups election and post-election years. The paper symbolizes the first national attempt to relate efficiency with the interests of policymakers during elections. Data Envelopment Analysis with variable returns and product orientation was the chosen method. We observe that there is no efficiency gain in the election period, but in the post-election period, contradicting the hypothesis that in election year municipal managers seek to efficiently use the resources of SUS.

Internal Marketing as Basic Element in the Development of Cities and Towns

ID: 44753

Authors: Renato Henrique da Luz, Roseneide Maria de Lima, Silvio Augusto Minciotti.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 170-181, January-April, 2017. 12 page(s).

Keyword: internal marketing , local development , Locality marketing

Document type: Article (Portuguese) Show Abstract

In a scenario of fears and uncertainties, and increased competition in all fields, localities also seek new ways of promoting the cities’ potential in all their dimension. The essence of the issue of a city’s development lies in how well the exchange processes between the town, or region, and its visitors are managed, such as new investors and tourists, among others. However, the actions directed to the citizens are means to understand their role as fundamental to the locality development. This paper aimed to develop a framework in order to support new academic studies and the performance of the cities’ managers that seek to develop and see in the marketing practice a good way to achieve this goal. More specifically, the developed framework is a very useful tool to guide the practice of the internal marketing as an important resource to achieve local development.

Informações Editoriais 2016

ID: 44754

Authors: Gestão & Regionalidade.

Source: Gestão & Regionalidade, v. 33, n. 97, p. 182-186, January-April, 2017. 5 page(s).

Document type: Other (Portuguese)