Apresentação

ID: 23022

Authors: José Antonio Gomes de Pinho.

Source: Organizações & Sociedade, v. 12, n. 32, p. 9-9, January-March, 2005. 1 page(s).

Document type: Editorial (Portuguese)

Existe uma saúde moral nas organizações?

ID: 23023

Authors: Maria Ester de Freitas.

Source: Organizações & Sociedade, v. 12, n. 32, p. 13-27, January-March, 2005. 15 page(s).

Document type: Article (Portuguese) Show Abstract

The purpose of this article is to discuss the frailty of the organizational morality discourse in face of the power of major corporations and their predatory behaviour - both external and internal. We will take a critical approach, from macro to micro, to the analysis of points such as: a) the power of mega-corporations; b) the misbehaviour in HRM; c) moral harassment and organizational conditions in favor for its occurrence; d) humiliation in practice - a Brazilian survey; e) is business ethics just business? We hope to contribute to the reflection on the role played by mega-corporations in modern societies and to show that moral concerns are not part of their repertoire, except as discourse or management tool.

Perspectiva de formação de alianças internacionais - um estudo de caso na Metasa

ID: 23024

Authors: Fernando Dias Lopes, Fernanda Susin.

Source: Organizações & Sociedade, v. 12, n. 32, p. 29-43, January-March, 2005. 15 page(s).

Document type: Article (Portuguese) Show Abstract

This article resulted of an empirical research, which was developed in a company that operates in the metal-mechanical sector in South of Brazil - Passo Fundo city. The central question was investigate "what is the pertinence of forming international strategic alliances by this firm, considering its style of operation in the market, its institutional context of reference and, the congruence of its objective with this kind of strategy?". The specific objectives were to analysis the firm's characteristics, to characterize the institutional context and, to establish a relationship among context, institutional characteristics and, political of alliances. The theoretical framework seeks to conciliate both subsocialized and undersocialized views (GRANOVETTER, 1985; ROBERTS; GREENWOOD, 1997). It seeks to stress the economic motivation to form the partnership as well the institutional explanation to the formation of strategic alliances. It was employed the concepts of normative, coercive and, mimetic institutional pressures (DIMAGGIO; POWELL, 1991; HAUNSCHILD, 1993). It was noticed that economic, social and, political issues interact for determining the managers´ choices of formation of cooperative strategy.

Sucessão de dirigentes na empresa familiar: estratégias observadas na família empresária

ID: 23025

Authors: Cátia Tillmann, Denise Grzybovski.

Source: Organizações & Sociedade, v. 12, n. 32, p. 45-61, January-March, 2005. 17 page(s).

Keyword: Directors , Family enterprise , Strategy , Succession

Document type: Article (Portuguese) Show Abstract

A worldwide tendency of family enterprises is to die when third generation takes on. It seems evident that the survival of this kind of enterprises depends, among other things, on the development of systematic succession strategies able to guide the company into deep organizational changes. The present article consists in a theoretical empirical analysis of the behavior and attitudes of family enterprises predecessor and successor. The aim is to identify the strategies developed by business families in order to conduct inheritors to the managemnet of family enterprises. The method used in the study was "multi case" with qualitative analysis of data. The systematic strategies applied during succession period were analyzed through the time. The theoretical content includes strategy and business strategy notions, besides the concept of family enterprise and succession based on life circles theory introduced by Gersick and others (1997).

A regulação das águas no semi-árido baiano

ID: 23026

Authors: Elisabete Santos, Renata Rossi.

Source: Organizações & Sociedade, v. 12, n. 32, p. 63-77, January-March, 2005. 15 page(s).

Document type: Article (Portuguese) Show Abstract

This paper discusses the ways of articulation between the command and control tools and the economical tools within the scope of the hydro-resource policy implemented by bilateral financial institutions, like the World Bank, at the Salitre and Itapicuru Basins in the Brazilian semi-arid lands. This work also explains the motivations for the choice of the Bahian semi-arid lands for the implementation of a water policy by the World Bank, its intervention strategy for that region and the restructuring ways of the public and private spheres resulting from its implementation. This text discusses the hypothesis that the implemented policy brings the command and control tools under the control of the economical tools, assigning the market the main role in the regulation of water. That new management pattern poses as main challenge the risk of making worse the social-environmental conditions in a region that is characterized by extreme lack of hydro resources, high poverty rates and low capacity for social organization. Besides, the incorporation of users in the management process in a low level context of social organization, particularly of the social segments that defend collective and diffuse interests, may result in the privatization of the public sphere, thus misrepresenting the principles which associate decentralization with democratization.

Introdução: Arte, Administração e Organizações se encontram ao correr do diálogo

ID: 23027

Authors: José Luis Felicio Carvalho, Eduardo Davel.

Source: Organizações & Sociedade, v. 12, n. 32, p. 81-92, January-March, 2005. 12 page(s).

Document type: Article (Portuguese)

A arte dos improvisadores: a busca da estandardização na música e nas organizações

ID: 23028

Authors: Miguel Pina e Cunha.

Source: Organizações & Sociedade, v. 12, n. 32, p. 93-104, January-March, 2005. 12 page(s).

Keyword: improvisation , music and management , standardization

Document type: Article (Portuguese) Show Abstract

The 20th century may be viewed from the perspective of organization and management theory, as a time of predictability building. The major theories developed in this era, namely scientific management and the theory of bureaucracy, were fundamentally devoted to the creation of systematic organizations, i.e, organizations made according to a mechanistic functioning. The same attempt to introduce harmony and predictability in a creative universe previously marked by spontaneity and improvisation took place since 1800 in Western music, with the growing acceptance of the composer as a creative genius and the "copyright" system. This article discusses the construction of predictability in music and management, and its goals and limitations, namely the need to consider improvisation as a requirement in an organizational world characterized by uncertainty and ambiguity.

Desconstruindo temas e estratégias da Administração moderna: uma leitura pós-moderna do mundo de Dilbert

ID: 23029

Authors: Neusa Rolita Cavedon, Jorge Francisco Bertinetti Lengler.

Source: Organizações & Sociedade, v. 12, n. 32, p. 105-119, January-March, 2005. 15 page(s).

Keyword: comic strips , postmodernism; management; deconstruction; strategies

Document type: Article (Portuguese) Show Abstract

Comic strips were once regarded as subart or subliterature. However, their prestige amongst readers has assured them a distinguished position in the editorial market. As they feature the values of a given society, community or organization, they call the attention of researchers. As far as the office environment is concerned, where in the strips can you find the explicit and implicit narratives created by Scott Adams, portrayed by his different characters, among which employee Dilbert? Guided by the postmodern perspective, this article intends to explain Scott Adams' comic strips by attempting to grasp the future in the past, the entropy and the becoming, technology and human decay, in a businesslike setting, more specifically, in company offices. Set on such environment, the comic strips will be the means to unveil the organizational reality by deconstructing modern managing postulates that lie beneath Scott Adams' stories. Therefore, three dyads were analyzed: motivation versus domination; freedom by connectivity versus privacy control; and a being under constant construction versus a stagnant serial being.

Literatura, dramatização e formação gerencial: a apropriação de práticas teatrais ao desenvolvimento de competências gerenciais

ID: 23030

Authors: Roberto Ruas.

Source: Organizações & Sociedade, v. 12, n. 32, p. 121-142, January-March, 2005. 22 page(s).

Keyword: gaseous competencies , learning methods , manager education , theatre

Document type: Article (Portuguese) Show Abstract

As more unstable is the business ambient, more important become capacities as perceiving rapidly what happens in the context in change, or altering established guidelines (improvisation), or understanding new clients (empathy). These competences, little tangible, but today very important in the business administration, we denominate "volatile competences". "Volatile" because they are hard to learn, to dimension and to evaluate. In a first view, the exploration of volatile competences seems to be more viable in the field of the managerial formation. But also in this area there are difficulties. For example, the teaching-learning methodologies today employed in processes of managerial formation seem not to be the most adequate to the exploration and appropriation of this kind of competencies. If it is right that its exploration also happens in many areas as the architecture, or law, or even medicine, it is in the field of the art, such as music, literature, theater, movies when its most systematic exploration occurs. It was this perspective, associated to the experience as a teacher and as a professional in dramatic art, that did us to appeal to the theatrical practices and their pedagogical possibilities as a way of exploration of the "volatile competences".

A narração fílmica como instrumento da ação formativa: um enfoque semiótico

ID: 23031

Authors: Ana Sílvia Rocha Ipiranga.

Source: Organizações & Sociedade, v. 12, n. 32, p. 143-164, January-March, 2005. 22 page(s).

Keyword: knowledge management , learning process , narration , use of film

Document type: Article (Portuguese) Show Abstract

This work proposes the use of film in the domain of the learning in management in terms of expanding the didactic tools available to the educator-instructor. Articulating the linguistic approaches based on the semiotic proposals of Metz, Benveniste, Barthes, Kristeva and Bachtin, filmic narration is considered as an event that construct a particular subject type. In order to understand this process, it is necessary to constitute a set of specific procedures, as much at the denotative level as at the connotative level, with the intention of preparing the filmic text by description and discussion of its images according to the reflections proposed for semiotics and taking as a basis the themes of management chosen to guide the analysis itself. In order to do this and considering the methodological hypothesis based on the reference map outlined by D'Incerti et alli, it relates an experience taking place in a formative setting in which filmic narration is used as a tool of formative action. From a narrated experience one observes that the decodification of the image language (whether auditory, visual, or audiovisual) is converted into a play process, leading to the discovery, invention, and resolution of problems, facilitating learning in a reflexive process of (self) transformation.

Carnaval, mercado e diferenciação social

ID: 23032

Authors: Cristina Amélia Pereira de Carvalho, Gustavo Madeiro.

Source: Organizações & Sociedade, v. 12, n. 32, p. 165-177, January-March, 2005. 13 page(s).

Keyword: Carnival , Market , Power , Social Distinction

Document type: Article (Portuguese) Show Abstract

This paper analyzes the changes happened in the carnival since its origin to the formation of the micaretas (carnivals out of time), based on the supposition that there is a domination by business organization at the field. An approach of power has been used, more specifically Pierre Bourdieu's concepts and ideas. The methodological procedure adopted was the case study research at the field level of carnival in Maceió, capital of Alagoas State. In a fight among the actors for the prerogative to impose their own interpretation of the party, the result has been a restructuring of the field, in which the valorization of a logic of interest was, at the same time, cause and effect of the new actors' emersion. The apparent indifference of the traditional associations became exception, and the search for the profit, based on a business model, the rule. But more than considerations about efficiency, the business organization model has shown an instrument that, inside of the carnival, could guarantee the social distinction.

Comentando: "A face oculta do parecerista: discussões éticas sobre o processo de avaliação de mérito de trabalhos científicos"

ID: 23033

Authors: Hermano Roberto Thiry-Cherques.

Source: Organizações & Sociedade, v. 12, n. 32, p. 181-182, January-March, 2005. 2 page(s).

Document type: Article (Portuguese)