Apresentação

ID: 7882

Authors: José Antonio Gomes de Pinho.

Source: Organizações & Sociedade, v. 18, n. 58, p. 367-368, July-September, 2011. 2 page(s).

Document type: Editorial (Portuguese)

Strategic Change among Footwear Companies in the “Vale do Rio dos Sinos”

ID: 514

Authors: Serje Schmidt, Pedro de Almeida Costa, Ernani Cesar de Freitas.

Source: Organizações & Sociedade, v. 18, n. 58, p. 371-388, July-September, 2011. 18 page(s).

Keyword: Change , Footwear manufacturers , Strategy

Document type: Article (Portuguese) Show Abstract

The operational side of the chain of production in the leather goods and footwear industry has undergone signifi cant changes in response to the profound changes that have taken place in the international competitive environment and this requires a new strategic vision. The objective of this article is to identify the strategic positioning of the footwear manufacturers located in the “Vale do Sinos” according to the classifi cations described by Porter (1980), Mintzberg(2006) and Barney and Clark (2007). This is a descriptive and qualitative study. In-depth interviews were carried out with specialists in the leather goods and footwear industry. Starting from an industrial profi le focused on low costs, these companies have realigned themselves to a more market-oriented profi le, offering elements of differentiation. The paper ends by suggesting that it is necessary to refl ect on what has been learnt during this phase and take  precautionary measures to sustain this new competitive position.

Is ‘Coronelismo’ an Anacronism in the Brazilian Contemporary Organizational Space?

ID: 515

Authors: Paulo Emílio Matos Martins, Leandro Souza Moura, Takeyoshi Imasato.

Source: Organizações & Sociedade, v. 18, n. 58, p. 389-402, July-September, 2011. 14 page(s).

Keyword: Brazilian administration , Brazilian authoritarianism , ‘Coronelismo’ , ‘Mandonismo’

Document type: Article (Portuguese) Show Abstract

Since the publication of the “Coronelismo, Enxada e Voto” by Victor Nunes Leal (1949) – a classical interpretative work about Brazil –, the ‘coronelismo’ referred to has been studied as a particular manifestation of authoritarianism in Brazil. Some scholars, however, argue that this should be regarded only as a historically-bound form of ‘mandonismo’, a characteristic of the Brazilian Old Republic period. In this article we analyze the pertinence of ‘coronelismo’ in theorganizational space of contemporary Brazil. The thesis of this paper postulates that ‘coronelismo’ has survived in modern Brazilian context, either with its transformed meaning of ‘coronelismo eletrônico’ or in other manifestations. The analysis shows that the ideas associated with the ‘coronelismo de enxada’ and ‘coronelismo eletrônico’ present similar semiological elements. In conclusion, it is postulated that the general use of ‘coronelismo’ has been re-signifi ed throughout history as a singular form of authoritarianism in Brazilian political culture.

Science and Technology Policy and Demands for Social Inclusion in the Lula Administration (2003-2006)

ID: 516

Authors: Milena Pavan Serafi, Renato Peixoto Dagnino.

Source: Organizações & Sociedade, v. 18, n. 58, p. 403-427, July-September, 2011. 25 page(s).

Keyword: Lula administration , Science and technology policy , Social demands

Document type: Article (Portuguese) Show Abstract

This paper is based on the perception that there has been increasing concern towards social issues in Brazil, particularly that of social inclusion, during the Lula Administration. The main objective of this paper is to analyze to what degree the agenda of science and technology policy has incorporated similar changes or concerns. We therefore explore the trajectory of this policy, in particular the more recent period. Based on the study of official documents and specialized references, we note that the creation of the National Secretary of Science and Technology for Social Inclusion should be recognized as the emergence of a new field for political struggle, albeit still asymmetrical and frail, in which previously excluded actors may now take part in the agenda setting.

Evaluation of Quality of Specific Attributes of Higher Education Institutions in Private Courses in Management in Joinville, SC

ID: 517

Authors: Mario Procopiuck, Klaus Frey.

Source: Organizações & Sociedade, v. 18, n. 58, p. 429-444, July-September, 2011. 16 page(s).

Keyword: Degree courses in administration , Education management , Higher education institutions , Quality in educational organizations , Quality in higher education

Document type: Article (Portuguese) Show Abstract

In the market of competitive higher education, as is the case in Brazil, possessing a quality image is fundamental to attracting and to keeping students at Higher Education Institutions (HEI). This study evaluates the specifi c quality attributes of HEIs that offer degree courses in administration in Joinville, SC. In order to do this, studies that deal with the specifi c attributes of quality in educational organizations were identifi ed. 13 attributes that measure the quality of an HEI, specifi cally with regard to the institution were included. Then a quantitative-descriptive research was carried out among graduates from two of the fi ve HEIs that offer courses in administration in Joinville, SC. A structured questionnaire was applied , with closed questions, to 292 graduates from these two HEIs. With the collected data these graduates were characterized and the attributes of best and worst attributes for quality were identifi ed. Also attributes that contribute more to the perception of quality of the institution from the students’ vision were also identifi ed. The HEIs were well appraised in terms of quality, and the image of HEI for the community, the quality of HEI regarding innovation and the development of new courses, are the attributes that are of greatest importance according to the students.

Budgeting: substantive analysis using Grounded Theory

ID: 518

Authors: Fábio Frezatti, Artur Roberto do Nascimento, Emanuel Junqueira, Tânia Regina Sordi Relvas.

Source: Organizações & Sociedade, v. 18, n. 58, p. 445-466, July-September, 2011. 22 page(s).

Keyword: Budgeting , Grounded theory , Management control in Brazilian organizations , Planning process , Substantive theory

Document type: Article (Portuguese) Show Abstract

Considering the fact that studies into budgeting basically use a reductionist approach, this paper proposes a comprehensive substantive theory based on empirical data to be used in budget analysis. This approach takes into consideration its elements and interdependence by applying the inductive approach based on empirical data (grounded theory) on a qualitative paradigm. The focus was an in-depth two-year study of a large Brazilian fi nancial institution involving several management levels. The main contribution of the study is as a framework that treats all elements of the budget process in a comprehensive and coherent fashion , otherwise impossible using a reductionist approach. As products of the substantive theory, fi ve propositions were developed to be applied in organizations.

Cyborg-Manager: the post-human manager metaphor

ID: 519

Authors: César Tureta, Maria José Tonelli, Rafael Alcadipani.

Source: Organizações & Sociedade, v. 18, n. 58, p. 467-486, July-September, 2011. 20 page(s).

Keyword: Managers , Metaphors , Non-humans , Post-Humanism , Technologies

Document type: Article (Portuguese) Show Abstract

This paper aims to present the cyborg-manager metaphor as a useful analytical “tool” to understand the recent changes that have taken place in  employment relationships. We take as  point of departure the redirection of the “social” concept, which considers human coexistence as consisting of material elements. The boundaries that established the division between humans and non-humans are no longer very clear, because materials are  indispensable elements for action and performance of activities at work. We argue that extending the analytical scope to include the participation of non-humans in management activities, enables a comprehension of some phenomena that arise in the workplace, particularly those related to new technologies. We conclude that employment relationships analysis through the cyborg-manager metaphor allows an understanding of some critical aspects experienced by employees, as well as offering an interesting lens of analysis for future empirical research related to the participation of these elements in management activities.

Evolution of the Teaching of Marketing: a brief history

ID: 520

Authors: Fátima Cristina Trindade Bacellar, Ana Akemi Ikeda.

Source: Organizações & Sociedade, v. 18, n. 58, p. 487-511, July-September, 2011. 25 page(s).

Keyword: Evolution of Marketing Education , Marketing , Marketing education

Document type: Article (Portuguese) Show Abstract

The history of marketing education is rich, spanning more than100 years, and much can be learned from teachers’ and past students’ experiences. It is  important to go back in time and observe how marketing was originally seen and taught and how it has evolved with social, political, and economic changes. It is important to understand what we understand by marketing today and therefore how we convey the subject to our students. To do so, a literature review was made using the Journal of Marketing as the main focus, but other important publications in the area were also included. The history can be presented in 4 phases. Our fi ndings can contribute to understanding the processes and problems that all marketing academics face and consequently help signal the route to follow in the future.

These Clothes are so Me: the contribution of luxury clothes to the self-image of male homosexuals

ID: 521

Authors: Joyce Gonçalves Altaf, Irene Raguenet Troccoli.

Source: Organizações & Sociedade, v. 18, n. 58, p. 513-532, July-September, 2011. 20 page(s).

Keyword: Concept of self , Consumer behaviour , Luxury market , Male homosexual

Document type: Article (Portuguese) Show Abstract

In spite of the growing interest in the behaviour of certain subgroups, little is known about the habits of the Brazilian male homosexual consumer. The present study attempts to fi ll this gap as regards the relationship between the concept of self and the behaviour of the male homosexual consumer in the luxury clothing market. A qualitative exploratory research with 12 homosexuals was conducted in order to understand their opinion about this matter. The conclusion drawn is that there is no unanimity as to the way luxury clothing may contribute to these consumers’ self image: it varies according to personality, the moment in their lives, and even their present needs. On the other hand, it became clear that luxury clothing is very important for the self image building of male homosexuals – albeit to varying extents depending on each person – and we conclude that the concept of self directly infl uences the buying behaviour of the male homosexual.

Viver as contradições e tornar-se sujeito na produção social de nosso espaço de práticas

ID: 522

Authors: Maria Ceci Misoczky, Sueli Goulart.

Source: Organizações & Sociedade, v. 18, n. 58, p. 535-540, July-September, 2011. 6 page(s).

Document type: Article (Portuguese)

Idéias em debate: "Internacionalizar é preciso, produzir por produzir não é preciso"

ID: 523

Authors: Sandro Cabral, Sérgio Giovanetti Lazzarini.

Source: Organizações & Sociedade, v. 18, n. 58, p. 541-542, July-September, 2011. 2 page(s).

Document type: Article (Portuguese)