Editorial

ID: 37675

Authors: Eliane Salete Filippim.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 6-6, January-June, 2007. 1 page(s).

Document type: Editorial (Portuguese)

Total Quality Management and the industrial and productive restructuring: a brief historical review

ID: 37676

Authors: Felipe de Faria Monaco, Adriana Fabricia Machado de Mello.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 7-26, January-June, 2007. 20 page(s).

Keyword: Human Resources Management , Productive and industrial reorganization , Total Quality

Document type: Article (Portuguese) Show Abstract

In this article the main focus is to present a brief rescue about the total quality management in the context of productive and industrial reorganization. In methodological terms, this is a theoretical study through bibliographical research in secondary sources with qualitative approach. The ‘Japanese model ‘ is a junction of Taylor’s principles and the Japanese cultural traditions. In the Brazilian organizations, the total quality management has been applied as an administration tool to increase the productivity and efficiency as well as a way to find organization problem solution. In spite of, in the last decades the organizational environment is passing by a lot of transformations specially related with the productive and industrial restructuring. In this context the organizational changes are mainly related to the great technological progresses, the industrial and work environment, the development of robotics and microelectronics techniques that has been affecting the appliance of management models and work practices. In synthesis, the utilization of the Total Quality Management (TQM) in the Brazilian organizational context is being spread as a “panacea”. However, the challenges and the limitations to their effective application can be observed in the Brazilian organizations by cultural barriers and ‘Brazilian knack management’.

The incorporation of the ambient variable in the methodology of the management of processes

ID: 37677

Authors: Paulo Roberto Ramos, Eleanora Cristina de Melo, Carlos Loch.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 27-38, January-June, 2007. 12 page(s).

Keyword: Environmental management , Process management , Quality management

Document type: Article (Portuguese) Show Abstract

The incorporation of environmental variable into the process management methodology.The process management methodology can be used by companies to evaluate productive process activities that influence market goods and services performance perceived by customers. The implementation of environment protection programs, can cause an increase on companies global cost. However, under the vision of wastefulness control, it is possible the growth of companies’ profits by the exploitation of productive process wastes. Considering the points presented by the authors, corporations must develop a holistic vision of reality in which they do business, as well as to consider that its productive processes, inputs and outputs, are linked with the environment. The present paper presents an approach on the management processes methodology and the importance to incorporate the environmental variable into companies’ strategic thinking, as a mean to improve the competitiveness of productive organizations and the value customers give to their brands.

Imaginary competitor II: application and improvement of a methodology of strategical planning for the small and medium familiar company

ID: 37678

Authors: Nelson Santos Machado, Alyne Sehnem.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 39-50, January-June, 2007. 12 page(s).

Keyword: Competitive Imaginary , Family company of Small and Medium Load , Strategic planning

Document type: Article (Portuguese) Show Abstract

The present article portrays the results of two researches accomplished in the end west of Santa Catarina and a third in execution phase, financed with the resources of Fundo de Apoio à Pesquisa da Universidade do Oeste de Santa Catarina – Unoesc These studies are justified because the conventional methodologies of strategic planning for this special type of organization have if shown complex, expensive and of questionable results. The concluded researches and the in process are of qualitative stamp, with the lineation of the case study, with the adoption of procedures of the research-action in the collection and interpretation of the data, tends as subject of the research employees (enter 12 to 18 people) of the companies study object. The researches accomplished in 2005 and 2006 allowed the application of the methodology proposed in companies of the section of services of commercial, respectively, and the research in process in 2007 it will be in the industrial section. Like this, it can be affirmed that this methodology demonstrated applicability and viability, could be adopted by other load companies and characteristics similar to the ones that tested empirically.

The generation of international commercial opportunity in the exporting companies of the Western region of Santa Catarina State

ID: 37679

Authors: Tânia Aparecida Durigon, Jane Iara Pereira da Costa.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 51-64, January-June, 2007. 14 page(s).

Keyword: Foreign Trade , International trade , Opportunities generation

Document type: Article (Portuguese) Show Abstract

The worldwide economy went through many changes in the last decade which have significant implication to company business. It is fact that markets are more and more open to foreign competition and therefore, must be more and more competitive. This research is an investigating study whose purpose is to analyze the international trade opportunities generation in export companies from the east of Santa Catarina state. It was seek to correlate the methods performed by the study of organizations-target to the indications of the theoreticians on the issue and to point suggestions for opportunities generation. So that, it was based on descriptive and also investigating bibliographical and field research in forty-one export companies acting in 2004. To the end, it was verified that analyzed companies, even participating and competing in a globalize market or being globalize, still have a long way forwards, because it isn´t enough to create the opportunity for commercial trading, the company has got to be prepared to this international market insertion in competitive way and well built, because markets are more open to foreign competition.

Diversity, Welfare State Policies and Management

ID: 37680

Authors: Maria Beatriz Rodrigues.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 65-76, January-June, 2007. 12 page(s).

Keyword: Diversity , Management , Social assistance , Social inclusion , Welfare state policies

Document type: Article (Portuguese) Show Abstract

As seen in other societies, the entrepreneurial world is gradually becoming aware of the complexity, extent and growing importance of diversity within society. The relevance of the subject for social sciences is due to the fundamental role of this discussion for the planning of the welfare state of a country, and for its public policies of inclusion and social justice. In this paper we liaise with two important and interrelated spheres of dealing with diversity. On one hand, we have the welfare state that plans and carries out social assistance. On the other, we find assistance and educational services, also issued from public policies, that support and work with people with diverse abilities, focusing on their limits and possibilities to normalise their social conditions. Normalisation and inclusion mean social integration tied to insertion into the labour market . Examples from other countries lead us into a examination of welfare policies on diversity and social inclusion in Brazil. Finally, we relate these issues to the labour market and the role of the private enterprise.

Strategies of marketing adopted in small and average companies of the textile sector of the microregion of Brusque, SC

ID: 37681

Authors: Rogério Adilson Lana.

Source: RACE: Revista de Administração, Contabilidade e Economia, v. 6, n. 1, p. 77-92, January-June, 2007. 16 page(s).

Keyword: Marketing , Strategy , Textile sector

Document type: Article (Portuguese) Show Abstract

The present article aimed at to identify the main strategical processes of marketing that average and small executives of companies of the textile sector of the micro region of Brusque-SC use to reach its public-target. For the development was approached the model of Strategical Processes of Marketing, developed by Hooley, Saunders and Piercy (2001). In relation to methodological procedures was used the descriptive-quantitative research for the attainment of the primary data and was adopted the questionnaire, with closed questions, sent to 46 companies, in study. The secondary data had been gotten through books, Internet, articles, magazines, periodicals and scientific works in general, that discourse on the question in inquiry. For the analysis of the data was used for identification of the actions of marketing more or less practiced, a scale of answers, where it was considered as more practiced the actions of bigger number of answers “always” and “sometimes”, and as less practiced the actions of bigger number of reply “never” or, when according to necessity, the actions of lesser number of answers “always” and “sometimes”. In the conclusion of this research it was evidenced that small and average companies do not use integrally the diverse tools of marketing and that, even the practice some activities of marketing, many times they make it in informal, not planned, not conscious and not structuralized way.