Information and Communication Technologies in Higher Education (Face‐To‐Face Teaching): An Analysis of the Variables that Influence its Adoption

ID: 45970

Authors: Ketter Valeria Zuchi Caliari, Moises Ary Zilber, Gilberto Perez.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 0-0, July-September, 2017. 1 page(s).

Keyword: Distance learning , Information technology , Innovation

Document type: Article (Portuguese) Show Abstract

Information technology, once used only as a distance learning modality, is increasingly present in face‐to‐face teaching, making it hybrid. Research on the variables that influence the adoption of these technological innovations by students, identifying the relationship between these variables can contribute to the creation of more effective teaching and management strategies in higher education institutions. The aim of this article was to identify the variables that contribute to technological innovation in the virtual learning environment ‐ AVA / Webaula, taking into account the aspects that may contribute to its adoption as a tool to support higher education in person. The study used Rogers's Theory of Diffusion and Adoption of Innovation (1983), improved by Moore and Benbasat (1991) and contextualized by Perez (2006) as a theoretical basis. The research was exploratory, bibliographical and empirical. We conducted a case study with 122 students from the Administration and Law courses of Faculdade Estácio de Vila Velha. We collected data through a questionnaire with 25 closed questions and the model structured in SPSS software. The research concluded that the variables relative advantage, image, compatibility, demonstration of results affected significantly in the adoption / use of Webaula.

Editorial V. 24, N. 3, 2017

ID: 45965

Authors: Adriana Marotti de Mello.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 195-196, July-September, 2017. 2 page(s).

Document type: Editorial (Portuguese)

Financial Performance in Family Firms: Analysis of Brazilian Companies Listed on BM&F

ID: 45966

Authors: Thiago Henrique Moreira Goes, Helder Henrique Martins, Cláudio Antonio Pinheiro Machado Filho.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 197-209, July-September, 2017. 13 page(s).

Keyword: Family firms , Financial performance , Public companies

Document type: Article (Portuguese) Show Abstract

This study sought to understand the difference between financial performance of companies with family characteristics vis-à-vis non-familycompanies. We used the references of Anderson and Reeb (2003), Lee (2006) and Martinez et al. (2007). This research had a quantitative naturethrough analysis of variance with the use of covariates (ANCOVA), as well as a robustness test from two multiple regressions. The dependentvariables were the costly liabilities and net operating profit. The independent variables were the company’s characteristics (family ownershipcontrol, presence of family members in the presidency or vice-presidency of the board and the presence of family members occupying positions ofpresident or vice president). Covariates were chosen as the size of the company (through Total Assets), age (time of foundation) and the sector of the company (from the rank of BM&FBovespa). For multiple regressions, the dependent variables were the Market Value and Enterprise Value. The results obtained show differences to financial results of each type of company. For costly liabilities, the presence of familiar attributes contributed to a lower recurrence of the use of third-party capital. In net operating profit, the results of companies with familiar attributes were lower than non-family firms. In the regressions, the results of family firms were worse than the non-familiar.

Leadership Practices in Real Estate Management

ID: 45967

Authors: Luciano de Santana Medeiros, Nilda Maria de Clodoaldo Pinto Guerra Leone.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 210-223, July-September, 2017. 14 page(s).

Keyword: Leadership , Manager , Real estate business

Document type: Article (Portuguese) Show Abstract

This research addresses one of the most searched topics discussed in administration: the leadership. Their concepts and designs continue toevolve as the needs of organizations change. The present study aimed to identify the leadership practices adopted by a real estate manager, accordingto the model of the five practices of exemplary leadership of the authors Kouzes e Posner (2013). And then to compare the manager’s vision withthat of the employees, verifying the existence of variability in relation to the manager’s leadership practices and the sociodemographic variables ofthe employees. Through a case study, we investigated the leadership practices adopted by the manager/owner of Execut’s real estate, located in thecity of João Pessoa, Paraiba, active in the market for 25 years. This work is classified as descriptive, and as to its nature fits in quantitative studies.The manager/owner and fifty-five employees were surveyed. Data were collected through two questionnaires, one prepared by the researcher andthe other developed by the authors Kouzes e Posner (2013) called The Leadership Practices Inventory (LPI), in the versions of self-assessment andpeer assessment. The results indicated that the practice “inspire a shared vision” was the best evaluated, and the practice “encourage the heart” wasthe least evaluated, both in the self-assessment of the manager, as in the peer assessment of employees.

Perda Máxima Aceitável para Investimento de Risco em Commodity Brasileira

ID: 45968

Authors: Israel José dos Santos Felipe, Guillermo Badía Fraile.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 224-234, July-September, 2017. 11 page(s).

Keyword: Agricultural commodity , Maximum loss , Risk investment , Volatility

Document type: Article (Portuguese) Show Abstract

This study aimed to simulate the maximum acceptable loss for the risk of investing in a major agricultural commodities in Brazil, wheat. To fulfill this objective, the study used the modeling of time series with autoregressive processes moving average (ARMA), conditional heteroskedasticity (GARCH) and value at risk (V@R), applied on a historical series of asset prices in a ten year period. The investigation database was collected in the site CEPEA/ESALQ/USP and the motivation for choosing this historical series was due to the productive and economic importance of the State of Paraná throughout Brazil, the largest producer and commodity trader. The results discussed in this paper show that a level of statistical significance of 1%, wheat producer admits a loss of R$ 228.40 under the investment and 5% R$ 174.19. Overall, these data suggest that every tonne of wheat sold, the producer can lose on your investment up to R$ 228.40. These and other information covered in the survey may provide support strategic tools for decision‐making investment in commodities. The dynamics of prices expressed by the market volatility may reveal some active behavior pattern, which can be useful for the formation of hedging policies, in which various producers assume the risk of the effected investment, thus minimizing the impact of the same on producers.

The Effects of Mergers and Acquisitions on Financial Ratios of Brazilian Publicly Traded Companies

ID: 45969

Authors: Luana Batista Vieira, Suzana Schneider Brito, Juliane Regina Bettin Santana, Simone Leticia Raimundini Sanches, Edwin Vladimir Cardoza Galdamez.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 235-246, July-September, 2017. 12 page(s).

Keyword: DuPont Model , Fleuriet Model , Mergers and acquisitions

Document type: Article (Portuguese) Show Abstract

The purpose of this paper is to analyze if there are differences in the liquidity, profitability and leverage ratios of Brazilian publicly traded companies that went through mergers and acquisitions between 2010 and 2014. These operations are mechanisms of corporate restructuring and to obtain operational and financial synergies. The analysis observed the financial statements of four quarters ex ante and ex post of the acquiring and resulting companies relative to 23 mergers and acquisitions operations, whose data were treated under a qualitative (Fleuriet and DuPont models) and a quantitative (Teste de Wilcoxon) approaches. Therefore, the financial ratios calculated were Working Capital Need, Working Capital, Cash Balance and Return on Equity, this last was decomposed in Profit Margin, Asset Turnover and Leverage. The main findings suggest that in the short term occurred a deterioration of the liquidity, which was primarily due to an increase of working capital need, that presented differences statistically significant, whereas to profitability and leverage this difference statistically significant was not confirmed. In conclusion, the deterioration found is timely to the immediate period after the merger and acquisition operation and the financial situation and profitability can be reestablished in the subsequent periods if the operational and financial synergies are achieved.

Knowledge Transformation in the Innovation Process: A Multiple Case Study of Development of the Flex Fuel Technology in Brazil

ID: 45971

Authors: Wilian Gatti Junior, Abraham Yu.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 256-267, July-September, 2017. 12 page(s).

Keyword: Automotive industry , Bio fuel vehicle , Innovation , New product development , Organizational knowledge , SECI model

Document type: Article (Portuguese) Show Abstract

The aim of this paper is to understand the organizational knowledge construction from the innovation process. For this, it investigates the development project of the flex fuel technology in the Brazilian context of three systems suppliers (first‐tier suppliers) for the automotive industry. Methodologically this paper was supported by interviews for the three case studies: Bosch, Magneti Marelli and Delphi. The projects were divided into three phases (pre‐development, development and post‐development) and the knowledge classified in two ways: tacit and explicit that interact to form the organizational knowledge through socialization, externalization, combination and internalization (SECI model). The research concluded that the interactions between the different types of knowledge occur differently in each project phases depending on how it is managed (formally or informally). In the pre‐development, the organization uses more the tacit knowledge (socialization and internalization). In the development phase, a project conducted in a formal way uses the tacit knowledge and the explicit knowledge. As for an informal project has focuses in the building of the tacit knowledge (socialization and internalization). In the last phase of the project, the post‐development, the organization learns through tacit knowledge (socialization) and explicit knowledge (combination).

Advertising with Emotional and Rational Appeal: Effects on Consumer Attitude and Brand Equity Perception of a Samsung Mobile Phone

ID: 45972

Authors: Marconi Freitas da Costa, André Luiz de Moraes Patriota, Claudio Felisoni de Angelo.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 268-280, July-September, 2017. 13 page(s).

Keyword: Advertising , Attitude , Brand equity , Hedonic appeal , Rational appeal

Document type: Article (Portuguese) Show Abstract

The appeals of advertising can be divided into utilitarian and emotional. The utilitarian appeal is dominated, above all, by the cognitive level of individuals; And the emotional appeal involves as many cognitive as affective levels, being more dominated by the latter (Spangenberg, Voss, & Crowley, 1997). Thus, this research aims to analyze how advertising appeals influence the attitude of consumers and their perception of brand equity to an eminently utilitarian product. The present study is quantitative and causal and it allowed to obtain evidences of cause and effect relations of the propaganda stimulus (utilitarian and emotional appeal) with the investigated constructs. The findings show that the functional aspects of the utilitarian product are not better evaluated by adding an emotional appeal in the advertisement, the advertising of emotional appeal influences in a positive way the consumer's attitude and, in relation to the perception of the brand equity, only the perceived quality of the brand was positively influenced by the advertising of emotional appeal, having no effect on the other variables, brand loyalty, memories and associations to the brand and the overall value of the brand.

Determinants of Loyalty to Collective Buying Firms (SCCs)

ID: 45973

Authors: Elias Frederico, Nathalia Cavalcante Teixeira, Samia Ahmed Abdul Ghani, Josmar Andrade.

Source: REGE - Revista de Gestão, v. 24, n. 3, p. 281-290, July-September, 2017. 10 page(s).

Keyword: Group buying , Loyalty , Trust

Document type: Article (Portuguese) Show Abstract

This study aims to identify the aspects most valued by consumers to maintain relationships with online group buying firms in Brazil, and was motivated by the attempt to understand the aspects that led to their fast growth and decline. The existing research encompassing relationship marketing indicates the relevance of trust as a key mediator variable between loyalty and service quality. Yet, to shed light on the main aspects valued by consumers, we performed an exploratory screening on internet to identify the main sources of complaints with service failure and consumer mistrust to online group buying firms. This effort helped us to build and validate a scale reflecting two dimensions encompassing: 1) quality of the SCC services; and 2) the experience with the advertiser firm. Data were collected from a survey with 390 consumers and a structural equation modeling (SEM) technique was applied for aggregate data. Findings indicate that loyalty is mediated by trust, supporting theory. Both two proposed antecedents do influence trust. Thus, a negative experience during the service consumption reflects on SCC image. We suggest that findings can provide elements to help the comprehension of relationship aspects for emerging online business models.