Editorial

ID: 29177

Authors: Maria Aparecida Gouvêa.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 0-0, January-March, 2008. 1 page(s).

Document type: Editorial (Portuguese)

Culture of the entrepreneur: collective entrepreneurial action and profile of the entrepreneur

ID: 5248

Authors: Carla Maria Schmidt, Marialva Tomio Dreher.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 1-14, January-March, 2008. 14 page(s).

Keyword: Collective Enterprise , Cultural Enterprise , Entrepreneurial Profile , Local Productive Arrangement

Document type: Article (Portuguese) Show Abstract

The culture of the entrepreneur is fundamental because it represents the essence of entrepreneurial action which may be exemplified in many ways. An analysis was made of the contribution of this culture to the formation of a local productive arrangement for sustainable tourism in Nova Russia, Blumenau, S.C.. Data were obtained from the ten owner managers involved by means of a participative survey as well as meetings, visits, presentations and structured interviews. An entrepreneurial culture was identified; however it is still weak, in spite of collective entrepreneurial actions undertaken. The entrepreneurial profiles of those investigated were in an incipient stage hindering the arrangement at this time. More extensive development of the profiles would encourage progress of the arrangement and stimulate collective and timely innovations in view of continuing market developments.

Management of cost information for importation in an automotive industry

ID: 5249

Authors: Josmária Lima Ribeiro de Oliveira, Antônio Artur de Souza, Adriana Gonçalves de Rezende Freitas, Karla Lorena Bessa Ribeiro.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 15-28, January-March, 2008. 14 page(s).

Keyword: Automotive industry , Cost Estimation , Importation

Document type: Article (Portuguese) Show Abstract

A case study was made of the cost estimation system used in an automotive company in Brazil for importation of parts, components and equipment for vehicle assembly. Importation is an important and ongoing activity here requiring an agile and effective process to avoid shortages that cripple activity. A description of the importation sequence and an analysis of the system for cost estimation were carried out. Data were obtained by non-structured interviews and questionnaires as well as an analysis of cost estimation spreadsheets. Despite the complexity of organizational purchasing in the international market and the relevance of this activity, the company has no formal systems and depends only on spreadsheets to estimate and control all the costs related to importation.

Marketing perceptions of business Administration graduates about changes that were made in their curriculum

ID: 5250

Authors: José Renato Kitahara, Maria Aparecida Gouvêa, Liège Mariel Petroni, Vicente Lentini Plantullo.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 29-45, January-March, 2008. 17 page(s).

Keyword: Business Administration , Curriculum , Multivariate Statistical Analysis

Document type: Article (Portuguese) Show Abstract

The adequacy of administration courses for the education of intellectually prepared and competitive professionals is an issue continuously addressed by universities. Business administration graduates of a state university, already employed, were surveyed by an e-mail self-evaluation and statistically analyzed to measure perception of modifications made in their curricular disciplines between 1980 and 2004, for the purpose of evaluating effective marketing communication. They were asked if the knowledge acquired during the course was adequate for their professional needs. The sector of the economy of the graduate, year of graduation and student age at the time were considered to have an important bearing on the subject. Interpretation of data used multivariate statistical techniques of Analysis of Correspondence and Multiple Logistic Regressions. A sample of 212 graduates replied to questions on 26 different types of academic knowledge related to disciplines offered in the course.

Analysis of the scientific preparation in Management courses: the student point of view

ID: 5251

Authors: Francisco José da Costa, Alexandre Araújo Cavalcante Soares.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 47-60, January-March, 2008. 14 page(s).

Keyword: Curriculum , Management Courses , Scientific Formation

Document type: Article (Portuguese) Show Abstract

An analysis was made of the management graduate student evaluations of the course requirement of scientific production, especially in the monograph discipline. A survey of literature on the subject defined these important aspects: interest in the monograph discipline (interest); interest in the academic career (career); educational and professional impact of the discipline (impact); ability to write a monograph (ability) and need for the discipline in the course (necessity). A field study collected these returns from 124 students of institutions of higher education in the city of Fortaleza. Data were evaluated by means of descriptive, regression and cluster analysis techniques. Results disclosed that: (1) there was an aversion to the discipline; (2) interest was influenced by the perception of the impact and necessity of the discipline and (3) in the three groups identified by cluster analysis, three out of every five students were critical of the monograph discipline whereas the others were basically satisfied. These results, while limited for this type of sampling, may be useful for educational planning.

Corporate Governance, capital cost and return on investment in Brazil

ID: 5252

Authors: Pablo Rogers, José Roberto Securato, Kárem Cristina de Sousa Ribeiro.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 61-77, January-March, 2008. 17 page(s).

Keyword: Capital Cost , Corporate Governance , Return of Investment

Document type: Article (Portuguese) Show Abstract

One of the hypotheses regarding benefits of good corporate governance states that it reduces the cost of capital thereby enhancing the return on investment. A comparison was made of companies to examine the correlation of better corporate governance with a lower cost of capital and improved return on investment. The methodology of Fama and French (1999) was used for companies negotiated in the New Market and as well as in governance Levels I and II of Bovespa to assign a ranking according to their practices. Examining three month periods between December 2002 and December of 2005, analysis showed a lower capital cost and return on investment for best practices of corporate governance. Proportionally, capital cost for companies with practices is 34% less and return on investment of companies with inferior practices of corporate governance is only 23% better than that of the companies with best practices of corporate governance.

Advertising effectiveness in communication of brands with various degrees of functionality and symbolism

ID: 5253

Authors: Sérgio Carvalho Benício de Mello, André Luiz Maranhão de Souza Leão, Arcanjo Ferreira de Souza Neto, Cristina Maria Alcântara de Brito Vieitez.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 79-97, January-March, 2008. 19 page(s).

Keyword: Advertising , Brands , Effectiveness , Functionality , Symbolism

Document type: Article (Portuguese) Show Abstract

Functional and symbolic brand aspects were surveyed to determine their influence in the communication of product attributes, both intrinsic and extrinsic, when seeking more effective advertising. An experiment was carried out using hypothetical scenarios. Methodology included interviews with advertising professionals, creation of advertising copies and use of a questionnaire for undergraduate business students from a major Brazilian university. Data were evaluated by frequency analysis, general and graphic comparison of averages, distance and proximity measures and a t-test, as well as multiple and logistic regressions. Results indicate that products with high degrees of functionality and symbolism provide more effective copies when copies focus predominantly on intrinsic attributes. The same is true for products with a high degree of functionality and low symbolism. In both situations extrinsic attributes also merit attention. For products with low functionality and high symbolism, the extrinsic attributes should be communicated predominantly. These management implications deserve reflection, not for direct application in practice, but as additional information for insight and enlightenment in relation to more effective advertising.

The Cathedral, the Bazaar and the Condominium: an essay on a business model of free open source software

ID: 5254

Authors: Guilherme Finkelfarb Lichand, Eduardo H. Diniz, Tania Pereira Christopoulos.

Source: REGE - Revista de Gestão, v. 15, n. 1, p. 99-113, January-March, 2008. 15 page(s).

Keyword: Business model , F/LOSS , Free Software , Open-Source Software

Document type: Article (Portuguese) Show Abstract

Free Open Source Software is described as viable software for commercialization. Considering the revenues and market shares of the dominant suppliers, this software emerges as an alternative business model for segments in which open source software presents competitive advantages over the traditional model. Potentials, limitations and technological, economic and sociological aspects of organizational structures of companies that produce products and services related to Free Open Source Software are described. From the transaction cost and information economy perspectives, a hybrid model to develop Free Open Source Software is presented which is structured according to the concept of a condominium. That is, a central administration coordinates collective action, while the community works and monitors the action of the central direction. This model may be considered as an alternative competitive strategy to peer production (Bazaar) and centralized (Cathedral) models.