Contributions of the Collective Subject Discourse Methodology (CSD) for the Strategy Research as Practice

ID: 35301

Authors: Paulo Frederico Paganini Oliveira Jr, Marlene Marchiori, Mario Nei Pacagnan.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 0-0, January-April, 2015. 1 page(s).

Keyword: Collective Subject Discourse , Strategizing , Strategy as Practice

Document type: Article (English) Show Abstract

This essay reflects on the CSD methodology in studies of the strategy as a social practice, considering as one of the main challenges the methodological procedures of this field of study. Firstly, the origin of the strategy is contextualized as a social practice, focusing then the CSD methodology, emphasizing the construction of collective thought and the presence of the subject-that-talk. It is reflected on the CSD as a possible method for strategizing research that reveals the social skills focused on the subject providing an understanding from social representations. From this discussion emerge approaches suggesting this methodology as a candidate for contribution to the research on this phenomenon because of its conceptual juxtapositions.

Editorial

ID: 35298

Authors: Alceu Souza.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 7-8, January-April, 2015. 2 page(s).

Document type: Editorial (Portuguese)

Economic and financial impact of corporate sustainability on sustainable competitive advantage

ID: 35299

Authors: Daiana Paula Pimenta, Alethéia Ferreira da Cruz, Rafael Barreiros Porto.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 9-25, January-April, 2015. 17 page(s).

Keyword: Corporate Financial Performance , Corporate Sustainability Index , Resource-Based View

Document type: Article (English) Show Abstract

The balance between environmentally sustainable, socially ethical and economic growth has been investigated in the literature of business strategy. However, studies do not show whether or not a for-profit organization can gain sustainable competitive advantage. Some limitations refer to nonexperimental studies that do not control spurious effect of confounding variables, as well as not using variables that capture the intangible aspects of sustainable practices. To overcome these limitations, this study examined whether adherence to corporate sustainability practices - the company's presence in the Corporate Sustainability Index (CSI) - is itself a source of sustainable competitive advantage, controlling spurious effects. By means of experimental design using control group, we used Generalized Estimation Equations with dependent variables Tobin's Q, Return on Assets and Financial Leverage and, as control, firm size, industry, and year of data collection. The results indicate that participation in the CSI does not affect the degree of leverage of firms, but positively influences the return on assets and the market value above the average of other companies in the same industry throughout the years. Thus, sustainable practices bring financial benefits above the average of other companies in the same industry throughout the years, making them a sustainable competitive advantage.

Strategy, Knowledge and change in an institution of higher education: points of intersection

ID: 35300

Authors: Fernando Antonio Colares Palácios.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 26-36, January-April, 2015. 11 page(s).

Keyword: higher education institutions , knowledge management , process , Strategic

Document type: Article (English) Show Abstract

The paper aims to understand the experience in preparing a training strategy linked to knowledge management, learning and organizational change done at a private institution of higher education. More specifically, it seeks to detail the stages of development, analyzing the difficulties faced and provide indicators of change throughout the process. A feature of the strategic process in the researched organization led the search for a theoretical discussion could involve strategy, knowledge and change. This association was fully viable when considering events that are mobilized by people interacting in a defined context. It uses a methodology of action research in which the investigative process includes a cycle of planning, action, observation and reflection. As a result, we defined four general indicators of the actions and influencers nine indicators of knowledge management should be promoted in the strategic process.

Strategy of asset portfolio risk diversification through value drivers

ID: 35302

Authors: Francisco Roberto Farias Guimarães Júnior, Charles Ulises De Montreuil Carrnona, Luciana Gondim de Almeida Guimarães.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 53-68, January-April, 2015. 16 page(s).

Keyword: Asset Portfolio Investment , Diversification , Value Drivers

Document type: Article (English) Show Abstract

The risk diversification of an asset portfolio of investments is underlying in the idea that all securities have an idiosyncratic behavior which allows compensating a specific stock loss by the gain achieved by other stock into the portfolio. However, we know that the portfolio selection process should excel for choosing assets capable of creating and generating value on the long term. Thus, the objective of this research was to verify if the portfolios selected through their value drivers present the diversification benefits that were determined in prior researches. We had used the data available at Economatica data base of the following Stock Exchanges: Argentina; Brazil; Chile; and Mexico. To select the portfolios by value drivers we used a model based upon the weighted factors decision matrix where the securities were hierarchized by their grades. The variables used as factors, were the Tobin's Q, Beta, Leverage, Price/Earning Ratio, and the Price Sales Ratio. All portfolios were compared with that selected through Markowitz (1952) model. The results show us that the portfolios selected through value drivers have obtained the benefits of the diversification process convergent with prior researches. On the other hand, we verified that the stocks amount into portfolios constructed through Markowitz (19 52) model have had high positive correlation with the stocks amount in the Stock Exchange what resulted in portfolios with 44 assets, for instance. For future studies we suggest: the using of generalized linear model instead the multiple regressions to figure out the factor weights; to use others fundamentalist variables; to apply this study in other Stock Exchanges.

Knowledge management influences on strategy dissemination: Cemig case study

ID: 35303

Authors: Kátia Regina de Melo Teixeira, Rodrigo Baroni de Carvalho, Humberto Elias Garcia Lopes, Grace Vieira Becker.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 69-84, January-April, 2015. 16 page(s).

Keyword: Knowledge Management , Strategy , Strategy Communication , Strategy Dissemination

Document type: Article (English) Show Abstract

This study aimed to understand and analyze the influence of Knowledge Management on the process of strategy dissemination at Cemig (Energy Company of Minas Gerais, Brazil). A model linking the interfaces between the themes of Strategy and Knowledge Management was developed as part of the theoretical background. In order to understand the strategy dissemination flow, thirty (30) semi-structured interviews were conducted with employees at all organizational levels: directors, superintendents, managers, and employees with university education as well as technical and operational level education. The documental analysis of files concerning corporate strategy as well as direct observation were conducted, allowing data triangulation. Content analysis was used to analyze the interviews. The results revealed that the existence of knowledge management influences the strategy dissemination in Cemig. This influence, however, varies according to the use of communication channels, tools and practices. It can be noticed that the use of tools and channels is configured as an input accessory (media support). Nevertheless, what really made the difference was the use of face-to-face communication (rich media). The importance of the leader in the process of strategy dissemination was also identified. Not all leaders, even acknowledging the importance of their role in this process, have already put their words into practice. We conclude, therefore, that there is already a consistent and recognized organizational effort in externalizing strategic knowledge through the various channels, tools and practices available. However, it is clear that the process of internalization of strategic knowledge by the employees still needs to be improved. It is expected that the expansion and maturity of the direct contact between leaders and teams will strengthen knowledge internalization and the contribution of individual employees to strategy achievement.

Determinants of Japanese expatriation to Brazilian subsidiaries at the beginning of the 21st century

ID: 35304

Authors: Márcia Zabdiele Moreira, Mário Henrique Ogasavara, Marília Pinheiro Falcioni Pereira, Heber José de Moura.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 85-99, January-April, 2015. 15 page(s).

Keyword: Brazil , Expatriation Strategy , Foreign subsidiaries , International Assignment , Japanese Multinational Corporations

Document type: Article (English) Show Abstract

Expatriate staff members are important in the implementation of strategies for multinational corporations. This study investigates the determinant factors of assigning Japanese expatriates to manage their subsidiaries in Brazil at the beginning of the twenty-first century. Understanding the determinants of the international designation of people for managing foreign subsidiaries collaborates with debate and discussion on expatriation strategies, which are not well established in literature. The research utilized a quantitative study to which we applied a multiple regression analysis based on database of Japanese subsidiaries in Brazil. The results show that the main determinant factor of the international assignment is related to the subsidiary size. Moreover, it was identified that equity ownership, experience in the host country, and industry type did not impact the Japanese expatriation to Brazil.

Creating bonds with customers as a result of winery visitation

ID: 35305

Authors: Suélen Bebber, Ana Paula Graciola, Gabriel Sperandio Milan.

Source: Revista Brasileira de Estratégia, v. 8, n. 1, p. 100-115, January-April, 2015. 16 page(s).

Keyword: Built Environment Satisfaction , Consumer Behavior , Creating Bonds , Strategy , Winery Attributes , Wine Tourism

Document type: Article (English) Show Abstract

The built environment for wine production, the whole winery infrastructure, its architecture, and the staff involved, the implementation context and the services offered have become important elements to attract tourists to visit wineries that seek for competitive advantage. This way, the aim is to identify the attributes related to winery visitation that enable the customer to create bonds to return to the place, indicate the winery to friends and also keep buying from the winery. Therefore, it was implemented a survey research with a structured questionnaire based on the literature related to the context of the study, in a winery located in Vale dos Vinhedos, in the city of Bento Gonçalves (RS). The research had an exploratory and quantitative feature and the data was analyzed by applying multivariate data analysis. The conclusions show that to establish bonds with the customer from the winery visitation requires more than a good wine and a quality service, but results from an emotional connection between the visitor and the winery, in which increasing the satisfaction with the built environment consequently increases the general satisfaction with the winery, upgrading the company's image created in the visitors mind, being remembered in the purchase moment, enabling the negotiations growth, the customer retention and loyalty with the brand.