Editorial

ID: 17430

Authors: Tomás de Aquino Guimarães.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 7-8, July-September, 2004. 2 page(s).

Document type: Editorial (Portuguese)

Uso de novas tecnologias de informação por profissionais da área da saúde na Bahia

ID: 17431

Authors: Gilberto Wildberger de Almeida, Ricardo Coutinho Mello.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 9-27, July-September, 2004. 19 page(s).

Keyword: health , information technology , relationship marketing

Document type: Article (Portuguese) Show Abstract

New Technologies of Information Use by Health Professionals in Bahia is a descriptive study of how much of the information technology is in usage amongst the health area in the city of Salvador, Bahia, Brazil. It was developed from the revision of literature and multiple field researches carried through medicine doctors and users of the segment of clinical analyses laboratories. The research describes what is typical in the relation that the doctor has with the information technology and with clinical analyses laboratories, as well as it investigates the peculiarities of the relationship of professionals with patients, reviewing the meaning of to provide assistance in the sector. Since it was an exploratory study with nominal scales, predominantly, it was used percentile indicators, mode, measures of position and association. The results demonstrate that the use of technology is a trend of the studied population and reveal that relevant impact is to be proportionated by the adoption of new technologies in the health sector in the following years.

Características do processo decisório na cooperação empresa-universidade

ID: 17432

Authors: Geciane Silveira Porto.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 29-52, July-September, 2004. 24 page(s).

Keyword: cooperation company-university , structure of decision , uncertainties in the power to decide process

Document type: Article (Portuguese) Show Abstract

This research analyses the behaviour of the making decision process, and the characteristics of the decision of technological development by means of cooperation industry-university. With this purpose this empirical research was carried out through 128 technological intensive companies, with the purpose to test 4 hypotheses, which had been defined on the basis of the theoretical referential. In order the test own hypotheses mean difference tests and factorial analysis were computed. This research analysed bottle the 69 companies intensive technology that decided to cooperate, and 59 companies that decided not to cooperate with the university in the order to develop technological projects. The results are grouped in three topics: a) the decision of cooperation; b) the structure of decision; and c) the uncertainties of the decision process. Section IX contains our final findings and a bibliographical reference finishes the paper.

Alteridade, expatriação e trabalho: implicações para a gestão organizacional

ID: 17433

Authors: Hilka Vier Machado, Cláudio Aurélio Hernandes.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 53-73, July-September, 2004. 21 page(s).

Keyword: alterity , expatriation , identity , work relations

Document type: Article (Portuguese) Show Abstract

Alterity consists of a relation between an individual and other. It is by means of this exchange that each one builds or rebuilds their identity. On the other hand, expatriation situations demand a redefinition of identities both in the individual and social plans. Considering these aspects, this qualitative and exploratory study was carried out in the form of case studies with nine people who have left their countries to work in another. The objective of the study is to investigate the alterity process in expatriates and its implications in work situations. The data were collected by means of semi-structured interviews, which were recorded and then transcribed. Their content was analyzed using Nvivus software and the following categories were extracted from their speech: expatriate's life, repatriate's life and work conditions. Finally, based on the results, it is discussed the implications of this study on organizations and organizational management.

Estudo do processo de inovação tecnológica no setor agroindustrial - estudos de caso na cadeia produtiva de leite fluido no Sistema Setorial de Inovação da França

ID: 17434

Authors: Jean Philippe Palma Révillion, Antonio Domingos Padula, Luiz Carlos Federizzi, Orlando Martinelli Júnior, Vincent Mangematin.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 75-98, July-September, 2004. 24 page(s).

Keyword: food industry , sectorial innovation system , technological innovation

Document type: Article (Portuguese) Show Abstract

The aim of this study is to evaluate the dynamics related to the implementation of technological innovations in the food processing industry. We use case studies and the sectorial innovation system approach to give evidence about the innovation process carried out by fluid milk processors in the French sectorial innovation system. The SIS of fluid milk in France is characterized by a high level of market opportunities and low appropriability - considering the fiercely vertical competition and spillovers - and low cumulativity at the firm level - as a consequence of the external character of R&D sources and the characteristics of the knowledge base. Nevertheless, the innovative projects described in the case studies evidenced that those parameters can be relaxed with an increasing level of appropriability (i) as a consequence of pioneering associated with the exploration of complementary assets (especially brand image) or (ii) pioneering associated with tacit learning in the development of new technologies.

Carreiras e cidades: existiria um melhor lugar para se fazer carreira?

ID: 17435

Authors: Moises Balassiano, Elvira Cruvinel Ferreira Ventura, Joaquim Rubens Fontes Filho.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 99-116, July-September, 2004. 18 page(s).

Keyword: career planning , careers , human resources , people managing

Document type: Article (Portuguese) Show Abstract

The purpose of this study is to present and to discuss main changes in the conceptualization of career. Two different approaches are compared and contrasted: the traditional concept, based on the usual assumptions of tenure and security; and the modern view, according to which the assumption that the success, in a given career, is related to the personal trajectory, expanding itself to a more comprehensive meaning of a personal, family and professional satisfaction, as in Chanlat (1995), Martins (2001) and Hall (1996). According to the later approach, comes along the concept of protean career with learning, psychological success and the expansion of the self-identity features, regardless of profession or company that may be chosen. A research was conducted to identify and to order the cities where the dimensions of this career perspective appear with more strength. This research was based on statistical techniques methodology to define and test a set of indicators to express the local potentiality of the cities in Brazil, under the presented theory. As a result, one hundred cities were ranked according to the criterion of inclusion defined for the study.

Afiliação religiosa e empreendedorismo étnico: o caso dos brasileiros nos Estados Unidos

ID: 17436

Authors: Ana Cristina Braga Martes, Carlos L. Rodriguez.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 117-140, July-September, 2004. 24 page(s).

Keyword: ethnic entrepreneurship , immigration , religion

Document type: Article (Portuguese) Show Abstract

This work discusses the relationships between ethnic entrepreneurship and membership in churchaffiliated social networks in immigrant communities. While the impact of social networks on ethnic entrepreneurial processes has been receiving attention in the literature, the effects of membership in religious organizations are still a relatively under-researched topic. The present study shows that the differences in the structure and funding of the churches, in the roles of their clergy, and in the content of their discourses are important factors to be considered while studying the impact of religion on ethnic entrepreneurship. The analysis is illustrated with qualitative data obtained in Brazilian communities in the U.S and suggests that Protestant churches create a more favorable environment for ethnic entrepreneurship. Our goal is to call the attention of Brazilian researchers to the importance of ethnicity and religious networks in entrepreneurial initiatives.

O modelo e-Score de previsão de falências para empresas de Internet

ID: 17437

Authors: Orlando Mansur Pereira, Walter Lee Ness Jr..

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 143-166, July-September, 2004. 24 page(s).

Keyword: bankruptcy prediction models , e-business , internet , logit regression , statistical modeling

Document type: Article (Portuguese) Show Abstract

This study proposes a binomial logit model to estimate the probability of an event of bankruptcy for Internet companies, i.e. companies dependent on e-business. Sixty-one American companies were selected and divided into two samples: 25, which had filed for petition under the US Bankruptcy Code, between 1999 and 2001, and 36, which had not, for the same period. A training sample was randomly selected to determine the model variables and parameters and a holdout sample has confirmed its high accuracy by correctly classifying 95.1% of the total sample of 61 companies, based on annual financial statements as of one year before the bankruptcy's occurrence; and 88.1%, as of two years prior to the same event. Then, the e-Score Model reveals to be very significant by using only three variables, of 63 first analyzed: (i) INT/TL: Interest Expense (Income) to Total Liabilities; (ii) R&D/EMP: Research & Development Expenses to Number of Employees; e (iii) OCF/CL: Operating Cash Flow to Current Liabilities. While (i) and (iii) can be obtained from conventional financial statements, (ii) is innovative, indicating the company which invests in R&D on a per employee basis has a greater chance of survival. In contrast, companies presenting relatively high Net Interest Expenses and low Operating Cash Flow have less chance for survival.

Ventajas competitivas de la multinacional agroalimentaria en aspectos tecnológicos

ID: 17438

Authors: Oscar Alfranca, Ruth Rama, Nicholas von Tunzelmann.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 167-185, July-September, 2004. 19 page(s).

Keyword: food industry , innovation , multinational food and beverage firms , patents

Document type: Article (Spanish) Show Abstract

The main objective of this paper is to analyse patent portfolio behaviour in food and beverage multinationals (FBMs). In order to investigate the way food and beverage multinationals combine in house their various technological capabilities we analyse a panel of 18,611 utility (technical) patents and 1,359 design patents granted to such enterprises in the US during 1969-94. The methodology is based in the calculation of bivariate nonparametric correlations between the number of food patents and the number of patents granted in each of 10 non-core fields. Food patenting is positively associated with patenting in four technical fields: Biotechnology, Chemicals, Machinery and Other patents. The results are recurrent across different groups of firms classified by home-country, though the intensity of the statistical association varies. We recalculate the correlations for different sub-samples and observe that results are statistically robust. Finally, we identify the five most important innovators in the 11 technical fields and in design innovation for food packaging.

Fábrica de Lubrificantes Caramuru: análise das decisões de produção contrapedido e de centralização dos estoques

ID: 17439

Authors: Peter Fernandes Wanke.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 187-202, July-September, 2004. 16 page(s).

Keyword: inventory centralization , lubricant plant , make-to-order production , market segments , product families

Document type: Teaching Case (Portuguese) Show Abstract

After ten years of deep changes in Caramuru Lubricant Plant's logistics - network centralization, product discontinuation and reduction of finished products inventory by 50% - its General Manager wondered about the possible future steps to ensure continuity in inventory reduction. Increasing make-to-order production appeared to be the most logical way, especially after finished products centralization... anyway, Dell Computers' Direct Model ® is a paradigmatic case of success in inventory centralization and make-to-order production. However, several factors should be carefully analyzed first to determine the adequacy of making products to order for a given product family.

Sobre os autores

ID: 17446

Authors: Revista de Administração Contemporânea.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 213-219, July-September, 2004. 7 page(s).

Document type: Other (Portuguese)

Resenha: - Antropologia para Administradores - (Neusa Rolita Cavedon - 2003)

ID: 17440

Authors: Claudiani Waiandt.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 215-217, July-September, 2004. 3 page(s).

Document type: Book Review (Portuguese)

Resenha - O Campo de Atenção à Saúde após a Constituição de 1988: uma Narrativa de sua Produção Social - (Maria Ceci Misoczky - 2002)

ID: 17441

Authors: Ronaldo Bordin.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 219-219, July-September, 2004. 1 page(s).

Document type: Book Review (Portuguese)

O homem, o arco e a flecha: em direção à Teoria Geral da Estratégia - (Luiz Fernando da Silva Pinto - 2004)

ID: 17445

Authors: Ricardo Roberto Behr.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 223-223, July-September, 2004. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Tecnologias de gestão: por uma abordagem multidisciplinar - (Mônica de Fátima Bianco, Gelson Silva Junquilho e Claudiani Waiandt (Orgs.) - 2004)

ID: 17444

Authors: Beatriz Christo Gobbi.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 223-223, July-September, 2004. 1 page(s).

Document type: Bibliographical Note (Portuguese)

Gestão contemporânea de pessoas: novas práticas, conceitos tradicionais - (Claudia Bitencourt (Org.) - 2004)

ID: 17443

Authors: Alfredo Rodrigues Leite da Silva.

Source: Revista de Administração Contemporânea, v. 8, n. 3, p. 223-223, July-September, 2004. 1 page(s).

Document type: Bibliographical Note (Portuguese)