ID: 69681
Authors:
Anderson Rodrigo Quoos, Delci Grapegia Dal Vesco, Ana Helena Caneppele Dotto, Priscila dos Santos Schiavo.
Source:
Revista Evidenciação Contábil & Finanças, v. 10, n. 2, p. 64-82, May-August, 2022. 19 page(s).
Keyword:
Corporate Disclosures , Corruption , Impression Management , Petrobras S/A
Document type: Article (Portuguese)
Show Abstract
Purpose: This study aimed to verify the strategies of Impression Management (IM), denoted in the corporate disclosures of Petrobras S/A, compared to the involuntary unfolded information, aiming to repair the reputation and image of the company, succeeding the corruption scandals. Foundation: The study is conducted in accordance with the Impression Management (Mohamed et al., 1999, Almeida et al., 2019), through the analysis of corporate disclosures. Method: To achieve the stated objective, document and content analyses were conducted, on corporate accounts and news released in other media, in the period from 2014 to 2018. Results: From the research, eight IM strategies were identified, such as: self-promotion, explanation, rhetorical manipulation, thematic manipulation, concealment, omission, acknowledgement, retraction, selectivity, and information without indications of IM strategies. Therefore, it is concluded that there is evidence that the adoption of these strategies in corporate disclosures, contributed to the process of repairing the company's image, in front of corruption scandals. Contributions: This study is relevant and brings contributions to the theoretical and practical advancement of the accounting area, since indications of failures in the disclosure of corporate information are pointed out, considering that accounting values the disclosure of useful and relevant information to its users, being the corporate reports considered one of the most efficient means that are used for information disclosure.