Editorial V. 11, N. 3, 2018

ID: 52017

Authors: Simone Ghisi Feuerschütte.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 1-2, September-December, 2018. 2 page(s).

Document type: Editorial (Portuguese)

Theory of Costs Versus Relationships in the Differentiation of 'Outsourcing' Offer

ID: 52018

Authors: Verner Luis Antoni, Lisiane Caroline Rodrigues Hermes, Ramadan Scartazzini Awad, Thayane Woellner Sviercoski Manosso.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 3-25, September-December, 2018. 23 page(s).

Keyword: Business to business , Interorganizational relationship , Outsourcing

Document type: Article (Portuguese) Show Abstract

In the search for competitive advantages, the organizations strategically delegate the responsibility for the execution of some of their activities to third parties, outsourcing. In this context of Business to Business, this study has as objectives (i) to understand the expectations of companies that contract outsourced services and (ii) to identify how suppliers can differentiate, considering the expectations and perceptions of the buyers of these services. For this purpose, a qualitative and exploratory research was carried out, using the multiple cases technique, in companies that work in the manufacture of products in agribusiness. The main contribution of the study is the fact that the theory based on transaction costs explains the reasons for outsourcing, but it is the relationship management with the customer that is the determining factor for the differentiation of outsourcing service providers.

The Executive Secretariat Professional and Hospital Internal Communication: Activities through Advice

ID: 52019

Authors: Geisi Gaiewski do Nascimento, Jansem Quelli Nunes Duarte, Marcielly Kruchelski, Juliane Sachser Angnes, Caroline Monteiro.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 26-38, September-December, 2018. 13 page(s).

Keyword: Advisory , Intern communication , Professional of executive secretariat

Document type: Article (Portuguese) Show Abstract

It is understood that internal communication for hospital organizations should be seen as the main tool to meet their needs and, linked to this, it is necessary to have a professional that acts in the internal hospital communication through the advice to Quality of services is achieved. In view of the foregoing, the general objective of the research was to map the performance of the Executive Secretariat Professional in internal communication through hospital counseling. This is a descriptive, quantitative approach. As a data collection instrument, questionnaires were applied to hospital employees located in a municipality in the Center-West region of Paraná. The research universe corresponds to approximately 80 employees, with a return of 41 questionnaires, which characterizes 51.25% of the sample. The results of the research indicate that the Executive Secretariat Professional is able to act in the hospital environment, and their performance contributes to the improvement of the internal communication of this environment through the advice.

Value Proposition in Companies of the Fashion Sector: The Understanding of Marketing and Product Development Managers

ID: 52020

Authors: Edson Roberto Scharf, Marcio Rodolfo Paasch, Jaqueline da Silva.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 39-59, September-December, 2018. 21 page(s).

Keyword: Branding , Cognitive maps , Fashion , Marketing , Value proposition

Document type: Article (Portuguese) Show Abstract

This study aims to identify the value proposition of the brand in the understanding of decision makers from distinct areas of fashion organizations. Two managers of each company surveyed, specifically Marketing and Product Development executives, were involved. The methodological technique used was that of cognitive mapping. Data analysis was performed by the comparative responses of the groups of respondents, such as Strategic Options and Development Analysis, according to Eden’s (1988, 1989) precepts. The results revealed the existence of differences regarding the declaration of the value proposition of each group of managers, at the same time that there is no alignment of the value proposition among the professionals of the same organization.

Outsourcing in Paraná’s Industry: An Empirical Study

ID: 52021

Authors: Edenise Aparecida dos Anjos, Ivanildo Viana Moura, Adriely Camparoto Brito, Bianca Aquino, Lauro Brito de Almeida, Vicente Pacheco.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 60-75, September-December, 2018. 16 page(s).

Keyword: Decision making , Outsourcing , Produce , Purchase , Reduced costs

Document type: Article (Portuguese) Show Abstract

Outsourcing is considered a key practice in industrial organizations and service providers. It consists of making a strategic decision between producing products or services internally or buying from external sources, with the aim of reducing costs and improving performance. However, before deciding to adhere to the practice, managers are faced with factors that weigh in the decision, which demand analysis mainly of the impact on the operational activities of the organization. In this context, the research aimed to investigate the recurrent criteria for decision making in outsourcing adherence, in the industry of Paraná under the perception of the managers. As for the methodological delineations the research is classified as descriptive with a quantitative approach, the data collection was done through a questionnaire adapted from Moschuris (2015), in the months of June and July of 2016, the population and sample were extracted from the database of the Federation of Industries of Paraná (FIEP), as final sample were analyzed 33 respondent industries. The results obtained evidenced that among the 11 strategic criteria addressed, the cost and quality items were considered as more relevant in the perception of the respondent managers for decisionmaking to join or not to outsourcing. As far as the dimensions in which the decisions are taken, the most important was considered by the managers, was the complexity, followed by technologies and environmental uncertainties.

The Contribution of Women Leaders in the Level of Organizational Commitment

ID: 52022

Authors: Alex Sandro Quadros Weymer, Katrine Juliane Schubert, Andrea Sarria Eskenazi, Paola Aparecida de Lima Martins.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 76-91, September-December, 2018. 16 page(s).

Keyword: Female leadership , Organizational commitment , transactional leadership , Transformational leadership

Document type: Article (Portuguese) Show Abstract

The purpose of this article was to verify the influence of a female leadership on the organizational commitment and identify the predominant in the female leadership style. The theoretical choice of leadership is supported by the work of Bass (1985) and Bass and Avolio (2004), with emphasis on transformational and transactional leadership styles developed by Meyer e Allen (1991, 1997) based on three categories: affective, normative and calculative. The method is a predominantly quantitative survey, and the data were treated using descriptive statistics and parametric correlation. The results showed that transformational leadership is significantly related to the affective and normative dimensions of organizational commitment. It is possible to identify that the leaders who perceive in their leader a transformational profile, present a greater degree of commitment in these two dimensions. It was also possible to identify that the leadership style most present in female leadership is transformational, with a higher average in the inspirational motivational construct, and that there is a moderate correlation between transformational leadership and affective and normative commitment.

Resistance Factors in the Implementation Process of a Performance Evaluation Model in a Public Agency

ID: 52023

Authors: Felipe Veck Lisboa, Igor Pereira da Luz, Filipy Furtado Sell, Rogério João Lunkes.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 92-109, September-December, 2018. 18 page(s).

Keyword: Institutional Theory , Performance evaluation , Public accounting , Resistance factors

Document type: Article (Portuguese) Show Abstract

The objective of the present study was to examine the resistance factors in the implementation of a performance evaluation model in a public agency. To achieve this objective were used the process of institutionalization developed by Tolbert and Zucker (1999) and the assumptions of resistance factors to change in the management control systems highlighted by Angonese and Lavarda (2014) as theoretical basis. The study was developed in a Coordination responsible for the internal control system of a public agency on the south of Brazil. The data collection method was semi-structured interviews with the sector's servers and analysis of documents. From the data collection, we observed the relation of the arguments captured in the interviews and documents with the research propositions. The study findings indicate that in the context studied, ontological insecurity, inertia, lack of knowledge, acceptance of routines and decouping are resistance factors to the implementation of a performance evaluation model. In contrast, institutional power and reliability are not resistance factors to the implantation of the model. The study brought contributions to the area of performance evaluation in the public sector, increasing the literature of the factors that explain the use of those models. The study also contributes to the Institutional Theory, in the discussion of the institutionalization of a control instrument and exploring the understanding of the resistance factors that are part of the context of the organizations.

Impact Factors on Organizational Performance: Proposition of a Conceptual Model

ID: 52024

Authors: Deise Taiana de Ávila Dias, Deonir De Toni.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 110-127, September-December, 2018. 18 page(s).

Keyword: Dynamic capabilities , Entrepreneurial orientation , Organizational performance , Resource management

Document type: Article (Portuguese) Show Abstract

The search for better organizational performance is a practice that intrigues many researchers and managers of organizations. The central question of research is: what are the constructs and dimensions that are related to organizational performance? Thus, the objective of this study is to identify the dimensions and constructs that can better explain organizational performance. The theoretical basis of this research was composed by Resource Based Theory and Dynamic Capability Theory. The organizational performance construct is composed of the following dimensions: financial, market performance and return to shareholders. The resource management construct is composed of the dimensions: operated and operating resources. The entrepreneurial orientation construct is composed of the following dimensions: innovation, risk assumption, proactivity, autonomy, competitive aggressiveness and network of relationships. The dynamic capabilities construct consists of the following dimensions: managerial capacity, market capacity and ambidextrous capacity. Among the contributions of this study, we highlight first the evolution of the understanding of the constructs that influence organizational performance; second, we intend to add more drivers that impact on organizational performance, in order to encourage the management practices of resources and capacities in the organizations.

Cult of Historical Traditions X Public Spending: A Dilemma of an Institution of Military Higher Education

ID: 52025

Authors: Antonio João De Oliveira Vianna Junior, Bruno Brettas Franco, Elen Maiara dos Santos Reis, Júlio Cesar Andrade de Abreu.

Source: Revista Gestão Organizacional, v. 11, n. 3, p. 128-136, September-December, 2018. 9 page(s).

Keyword: Efficiency of Public Management , Organizational Culture , Public spending

Document type: Teaching Case (Portuguese) Show Abstract

The narrative presents the dilemma of a Commander of a Military School whose values of worship to heroes and traditions are materialized through the use a peculiar historical uniform. The questioning hinges on the thinking of the commander who has to decide between making changes that lead to significant savings in public coffers and more efficient logistics management or maintaining the current system in prestige to the traditions. In this context, changing the strategy of acquiring and managing such uniforms puts at risk the individual presentation of the students, the main visiting card in the reception of authorities and civilians who constantly inspect and guide the teaching establishment. Reducing the use of public resources can cause harm to the commander's own career because his evaluation by superiors can be influenced. And now? how to act?