Comentário Editorial: - a Construção da Revisão de Literatura

ID: 38144

Authors: Fernando Antônio Ribeiro Serra.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 1-5, July-September, 2015. 5 page(s).

Document type: Editorial (Portuguese)

Conceptualisation of Social Enterprise in the UK: A Contemporary Perspective

ID: 38145

Authors: Walter Mswaka.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 6-14, July-September, 2015. 9 page(s).

Keyword: Deprivation , Social Enterprise , Sustainability , United Kingdom

Document type: Article (English) Show Abstract

The concept of social enterprise is increasingly gaining academic interest worldwide and is increasingly becoming an integral component of the mainstream economies of many countries, including the Unite Kingdom. Despite persistent interest from academics, the concept is relatively underdeveloped inherently complex and there are various aspects of social enterprise that remain largely under researched compared to conventional businesses. Given the advent of globalisation and increased competition social enterprises are under pressure to provide more innovative solutions to social problems that society in the UK faces. Through a comprehensive literature review of social enterprises, this paper scrutinises the evolution of these organisations as they adapt to changes in the environment in which they operates. The discussions show a cultural shift in the conceptualisation and practice of social enterprises in the country.

Identification and Classification of Stakeholders in a Brazilian Professional Soccer Club

ID: 38146

Authors: João Paulo Lara de Siqueira, Flávio Pajanian, Renato Telles.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 15-31, July-September, 2015. 17 page(s).

Keyword: Categorization , ID , Stakeholder

Document type: Article (Portuguese) Show Abstract

Whereas an initial step in the management of stakeholders is the identification and classification of these actors, this study sought to answer the research question: how managers of Brazilian professional soccer clubs identify and classify their stakeholders? The theoretical framework used was the Stakeholder Theory, developed by Freeman (1984) and other researchers. The method used was proposed by Almeida et al. (2000), which assesses the saliency through the concepts power, legitimacy and urgency, that were proposed in the study of Mitchell et al. (1997). There were two propositions concerning the context of Brazilian soccer clubs: first, that the urgency perceived by managers in the demands of a stakeholder is high when his legitimacy is high and other one is that the most salient stakeholders for the managers are those with high degrees of legitimacy. Stakeholders were surveyed as perceived by the managers of Sociedade Esportiva Palmeiras. Three types of stakeholders were classified as demanding (sponsors, partners and the partner for the construction of the new stadium) and three as dependents (members, athletes of professional soccer team and the media). Other stakeholders identified were classified as irrelevant, including the fans and and the organized groups of fans. It can be said that in the specific case of these managers of this particular football club, the trend was the acceptance of both propositions.

Business Model: An Evolutionary Approach SVA Sector under Optical Method of Canvas

ID: 38147

Authors: Fábio Luiz Zandoval Bonazzi, Dimária Silva e Meirelles.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 32-48, July-September, 2015. 17 page(s).

Keyword: Business Model , Business Model Canvas , Case Study , Value Added Service - VAS

Document type: Article (Portuguese) Show Abstract

This study aimed to analyze and describe the Movile business model and its way of creating and capturing value. This is a qualitative and empirical research based on a single case study conducted through interviews, document analysis and indirect observations of the company. The study allowed us to analyze and design the current Movile business model on your entire evolutionary process outlined by changes experienced by the segment of value added service - VAS in the last decade, inferences about their participation in the value chain in the telecommunications sector and describe the nine dimensions of your model according to the Business Model Canvas – BMC (OSTERWALDER & PIGNEUR, 2010). As a theoretical contribution, stands out the approach of authors such as Penrose (2006) and Chandler Jr. (2000) with the theme “business model”, as well as the dynamism that they could provide to the CANVAS, essentially characterized as a static method, from the discussion of organizational evolutionary process.

Roadmapping Strategic Approach in Generating Innovation Policies for Firms of an Industrial Cluster

ID: 38148

Authors: Leonel Del Rey Melo Filho, Carlos Alberto Gonçalves, Lin Chih Cheng, Reynaldo Maia Muniz.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 49-74, July-September, 2015. 26 page(s).

Keyword: Centering Resonance Analysis (CRA) , Industrial Cluster , Innovation Policies , Roadmapping

Document type: Article (Portuguese) Show Abstract

The generation of innovation policies in order to transform industrial clusters to attend new customers with higher technological requirements is certainly challenging. This paper shows a study about a roadmapping strategic approach used to reach this goal. This work was developed in partnership between the industry, government and a university. The process consisted of five stages: the definition of cluster firms technology features, gathering the researchers’ skills in an engineering school, roadmapping itself - promotion planning workshops - promoting engagement sessions and monitoring results. In the workshops of integrated planning, which are the focus of the paper, there were fifteen cluster firms participation with fifteen foreign public and private organizations. In the roadmapping process were used for data collection participant observer, document analysis, semi-structured interviews, and for data processing, was used the content analysis by evaluation analysis and the centering resonance analysis (CRA) a lesser known technique. Associated with this, six collective workshops were held - three with cluster firms and external organizations together and three workshops in fifteen firms inter-functional form. As a result, were developed a set of innovation policies for the cluster, also had been generated insights that would be a better understanding of the new clients, better targeting decision making of current and future investment and greater integration between firms.

Strategy Concepts in the View of Management Students

ID: 38149

Authors: Leonardo Fagundes Bragança, Emerson Wagner Mainardes, Rozélia Laurett.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 75-92, July-September, 2015. 18 page(s).

Keyword: Comprehension of Strategy , Perception of Strategy Concepts , Relationship Between Strategy Concepts , Strategy , Strategy Concept

Document type: Article (Portuguese) Show Abstract

The concept of strategy has several conceptions, which can cause asymmetry between how strategy is defined and how it is practiced. Thus, this study aimed to identify, from the twelve concepts proposed by Mainardes et al. (2014) to present, which concept of strategy is the most perceived by undergraduate management students as being the one that best defines strategy. In order to achieve these objectives, a quantitative, descriptive and cross-sectional research was performed, based on a sample of 134 respondents (students) in three units of a school system located in the large region of Vitória - Espírito Santo. Data Were collected through a structured questionnaire based on studies by Mainarde et al. (2014). It was noticed that among the addressed concepts of strategy a consensus among students was not identified. That can lead each one of these students to use in practice the concept of strategy according to their own interpretation and perception. This way, the results indicate that out of the twelve concepts proposed by Mainardes et al. (2014), the concepts “strategy involves the entire company” and “strategy is the development of plans, policies and practices to achieve the objectives of the company” were the ones mostly frequently identified by students as being the meaning to the term strategy. Possibly it is these concepts which the student takes to his/her professional practice.

Use and Perception of Lawfulness of Illegal or Unethical Survival Practices Adopted By Micro and Small Business

ID: 38150

Authors: Sérgio Henrique Arruda Cavalcante Forte, Michelle do Carmo Sobreira Domingues, Oderlene Vieira de Oliveira.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 93-109, July-September, 2015. 17 page(s).

Keyword: Business Ethics , Small Business , Survival Strategic , Tax Evasion , Unlawful Practices

Document type: Article (Portuguese) Show Abstract

According to Sebrae (2013), the Brazil’s Micro and Small Enterprises (MSE) survival rate has been improving, with survival of 75.6% in the first two years of life. Many of the survivors, faces difficulties in the market, sometimes, opt for the use of illegal or unethical practices, but still not considered themselves "outlaws". In this context, the general objective was to identify the illegal or unethical practices used by SMEs to survive and the illegality perception of such practices. This is a descriptive and quantitative research type. The research process consisted of the phases: literature, initial survey of 10 companies, with seven pre-test and field research with 102 MSE. The field research was conducted through a questionnaire with 33 variables of illegal or unethical practices, where practices should be assessed by the respondent based on their competitors observed behavior, through a four points Likert scale. It can be concluded that all investigated practices are being used to some degree by entrepreneurs, fitting to point out that for only four of the 33 practices the illegality perception appeared lower than that of legality, showing that the majority (29 of 33 practices) comes it’s used even though the illegality awareness. Also, it was conclude that of the nine most used practices, five of them relate to tax evasion.

Public Policies Assessment: Construction of Knowledge-Based International Literature

ID: 38151

Authors: Marcelo Medeiros da Rosa, Sandra Rolim Ensslin, Sérgio Murilo Petri, Leonardo Ensslin.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 110-130, July-September, 2015. 21 page(s).

Keyword: Literature Review , Performance Evaluation , ProKnow-C , Public Policies

Document type: Article (Portuguese) Show Abstract

This research aims to identify what the international scientific literature shows on the topic of Public Policy Performance Assessment , enabling the construction of knowledge in research and identifying gaps for future research on the topic. For this , this research with a qualitative approach , used the ProKnow -C tool for selection and analysis of the characteristics defined by the authors. Based on 31 articles of the Portfolio, we could identify the Public Administration Review journals , Journal of Policy Analysis and Management, Public Administration and Australian Journal of Public Administration as the most relevant by the number of publications of Portfolio. Of the 59 authors, two each have two publications : Carolyn J. Heinrich and Donald P. Moynihan . Agency theory was the most used by the authors as the basis of Performance Evaluation. The studies used the Public Policy Performance Assessment to analyze compliance, or not, indicators and process goals. The identified gaps were little occurrence of research that focus on the theory of stakeholders and surveys measuring the impact and the effectiveness of public policies. For the advancement of research related to the evaluation of the Public Policy Assessment, suggest the extension of studies that target all stakeholders and impact assessment of public policies, with a view to proposing improvements of government actions.

Factors that Influence the Adoption of Balanced Scorecard (Bsc) On a Cooperative Agro Industry: A Study Based on Innovation Diffusion Theory

ID: 38152

Authors: Antonio Carlos Vaz Lopes, Claudia Terezinha Kniess, Heidy Rodriguez Ramos.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 131-144, July-September, 2015. 14 page(s).

Keyword: Adoption of Innovation , Balanced Scorecard , Theory of Diffusion of Innovation

Document type: Article (Portuguese) Show Abstract

The objective of this work is to understand the process of adoption, implementation, and utilization of an organizational innovation, in this case BSC in a major cooperative Brazilian agro-industrial company using the theory of diffusion of innovation (TDI). The study the qualitative research approach was utilized, to allow a detailed the exploration the experiences of the participants, in the process of adoption of innovation much like the effects of BSC on organization, semi-structured interviews with the main actors involved in the decision-making process of adoption and implementation of this innovation. The results of the research showed that the adoption of BSC in the company was mainly motivated by the search for efficiency in relation to the system used to evaluate performance, translation, communication, implementation and strategy management. The decision for BSC was taken by high administration who participated in the process and provided all the necessary so that the same would be part of the company’s routine. The internal team elaborated and implemented BSC using participative approach involving managers at all organizational levels who acted as promoting agents of the change. We conclude that the attributes of the innovation: relative advantage, ease of use and compatibility were the main influencers of the adoption of BSC. In this way, the theory of diffusion of innovation can be used to aid in the decision process of BSC.

Option For Winning - (Jim Collins & Morten T. Hansen - 2011)

ID: 38153

Authors: Maurício Fernandes Pereira, Helena Maria Chaves Boa.

Source: Revista Ibero-Americana de Estratégia, v. 14, n. 3, p. 145-157, July-September, 2015. 13 page(s).

Keyword: Business Management , Leadership , Organizational Strategy

Document type: Book Review (Portuguese) Show Abstract

By the increasing number of researches about how some organizations suceed in environments influenced by risk, innovation, quickness, transition and luck, this present study aims to identify if some entrenched myths, according to the study presented by Collins and Hansen (2011), are perceived and/or accepted by Brazilians about organizations in which they work or have worked. For the survey, it was used a quantitative methodology and a non-probabilistic sampling The structured electronic questionnaire was disseminated through Facebook and LinkedIn social networks. Data analysis was performed using descriptive statistics and content analysis. It was applied for 7 days wich and 259 answered questionnaires were obtained. The results show that it is possible to draw a trend of non-acceptance of these myths, easily identified through the reviews and the responses for each statement presented.