Editorial

ID: 28857

Authors: Mônica de Aguiar Mac-Allister da Silva, Charles Kirschbaum.

Source: Organizações & Sociedade, v. 21, n. 68, p. 767-767, January-March, 2014. 1 page(s).

Document type: Editorial (Portuguese)

Trabalhando melhor ou trabalhando mais? Um estudo sobre usuários de smart phones corporativos

ID: 28860

Authors: Flávia de Souza Costa Neves Cavazotte, Ana Heloísa da Costa Lemos, Marcelo da Silva Brollo.

Source: Organizações & Sociedade, v. 21, n. 68, p. 769-788, January-March, 2014. 20 page(s).

Keyword: Employee well-being , Smart phones , Work intensification

Document type: Article (Portuguese) Show Abstract

The adoption of corporate smart phones to provide employees with mobile access to email is a trend worldwide. In this article, we look at the personal and social implications associated with the use of this technology. To do so, we analyzed the experiences of 42 professionals as they became corporate smart phone users. Although, on the one hand, the use of smart phones is viewed by the participants as promoting relief from email overload and streamlined information exchange, after the device’s adoption they also felt more intensively connected to their work and demands. The technology appears to have allowed considerable extension of work beyond regular business hours and the social context where work traditionally takes place, weakening the boundary between personal and professional life. We discuss how corporate smart phones seem to be insidiously promoting work intensification, highlighting the individual and social implications of the technology.

A formação do hábito de consumo infantil: uma análise crítica da Teoria de Consumo de Status aplicada às classes sociais altas e baixas no Brasil

ID: 28865

Authors: Maria Alice Pasdiora, Vinícius Andrade Brei.

Source: Organizações & Sociedade, v. 21, n. 68, p. 789-814, January-March, 2014. 26 page(s).

Keyword: Children Consumption , Consumption habits formation , Developing countries , Social classes , Status Consumption Theory

Document type: Article (Portuguese) Show Abstract

Grounded on Status Consumption Theory (SCT) approach, this article analyzes how the consumption habits of children of high and low Brazilian social classes are constituted, it also criticizes the Global Trickle-down Model (GTDM) and analyzes the precision of the recent theoretical modifications suggested by Üstüner and Holt (2010) concerning the inadequacy of SCT to the developing countries. We carried on a theoretical-empirical research based on 36 in-depth interviews with children between 9 and 12 years old, of high or low classes. Based on a content analysis, we present and discuss the results through the following analytical categories: influence agents, relation with the universe of possibilities and impossibilities of each class, and social distinction. To conclude, we compare the TCS concepts with the results found in the context of high and low Brazilian classes and evaluate the adequacy of GTDM to this context. The research’s main finding are that peers have greater influence on the habits of children of higher classes; the media has a different impact depending of the child socioeconomic position; and, against previous theory, consumer desires of lower class children are not prisoned by their existence conditions.

Conflito e improvisação por Design: a metáfora do Repente

ID: 28867

Authors: Charles Kirschbaum, Cristina Sakamoto, Flávio Carvalho de Vasconcelos.

Source: Organizações & Sociedade, v. 21, n. 68, p. 815-834, January-March, 2014. 20 page(s).

Keyword: conflict , improvisation , Organizational routines , Repente , sensemaking

Document type: Article (Portuguese) Show Abstract

The Jazz metaphor was introduced in Organizational Studies aiming to encourage the adoption of practices that could lead to a greater degree of improvisation. This appropriation was made assuming a high degree of cooperation, as opposed to highly formalized organizations where routines are taken as rigid routines, source of inertia. This article appropriates from this literature, seeking first to extend the idea of organizational routines, emphasizing the interpretationist dimension, pointing out the role of conflict and finally reviewing the heuristic value of the dichotomy between “collapse of sensemaking” and “sensemaking”. This reappropriation allows us to prepare the ground for the introduction and analysis of the Repente metaphor and subsequently to compare it with the metaphor of Jazz. We attempt to show how the structures of Repente allow improvisation while protecting each opponent’s space. This setting is important when one takes conflict as the predominant vector for improvisation.

Prazer e Sofrimento - Docente em uma Instituição de Ensino Superior Privada em Minas Gerais

ID: 28870

Authors: Andréa Arnaut Vieira Martins, Luiz Carlos Honório.

Source: Organizações & Sociedade, v. 21, n. 68, p. 835-852, January-March, 2014. 18 page(s).

Keyword: Higher Education Institution , Pleasure at work , Precarization at work , Suffering at work , Teaching

Document type: Article (Portuguese) Show Abstract

This study examines the perception of teachers from a higher education private institution in Belo Horizonte on the experience of pleasure and suffering at work, using a quantitative and qualitative case study. The quantitative data obtained indicated that most of the results ranged from critical to serious. The professional accomplishment was the most relevant pleasure in the work, while burnout was selected as the most critical factor of suffering at work. The study showed positive associations between: a) suffering at work (lack of recognition and burnout) with age and time in teaching, b) suffering at work (burnout) with socio-professional relations (work management, communication and professional interaction). The qualitative data revealed that precarization elements at work were considered as triggers of suffering at work, especially those related to autonomy, the assessment’s new forms in higher education and peer relationships.

Gestão social do desenvolvimento: o desafio da articulação de atores sociais no Programa Territórios da Cidadania Norte-RJ

ID: 28872

Authors: Felipe Barbosa Zani, Fernando Guilherme Tenório.

Source: Organizações & Sociedade, v. 21, n. 68, p. 853-874, January-March, 2014. 22 page(s).

Keyword: Pluralism , Programa Territórios da Cidadania , Social management , Territorial development

Document type: Article (Portuguese) Show Abstract

This study analyzes how far the design and implementation of the Programa Territórios da Cidadania in the North Region of Rio de Janeiro State increase pluralism, especially including business representatives. It was realized semi-structured interviews, which were complemented by a documentary analysis and treated by analysis of content with combined graph developed based on the habermasian concept of deliberative citizenship. The design of this policy indicates hesitant incentive to include businessmen, such that specific politic aspects of intersectorial partnership are briefly pointed out. Besides that, the processes of territory construction valorizes the family farming; the civil society groups rejects to include businessmen in territorial collegiate body; and the analysis process of territorial projects encumbers the propose of innovate projects articulated with businessmen. In conclusion, the social management experience analyzed was not capable to promote the concertation of dynamic social forces presents in the territory.

A qualidade de vida no trabalho na área da Segurança Pública: uma perspectiva diacrônica das percepções olfativas e suas implicações na saúde dos servidores

ID: 28878

Authors: Neusa Rolita Cavedon.

Source: Organizações & Sociedade, v. 21, n. 68, p. 875-892, January-March, 2014. 18 page(s).

Keyword: Ethnography , Forensics , Public Safety , Quality of Work Life , Smell

Document type: Article (Portuguese) Show Abstract

The concept of quality of work life under a multifaceted dynamics involves cultural, social, economic, political and temporal aspects, in addition to the notions of physical and emotional health. It creates a sensation that can be interpreted from a diachronic, personal and social perspective, as the provider of well-being condition. Therefore, the purpose of this article is to identify how the quality of work life is affected as a result from smell perceptions and what the implications are for the health of employees of Department of Criminalistics, which integrates the General Institute of Forensics of Rio Grande do Sul. The methodology chosen to carry out this research was ethnography, with participative observation and interviews. The data analysis focused on the articulation of theoretical bases with emic categories and ethical interpretation, revealing that the ‘smell of death’ is regarded by the employees as something hard tolerate. The cigarette is a way of alleviating the putrid odors. The ingestion of certain foods is equally affected by the smell and view of the crime scene. In this context, the use of masks and ergonomically adequate clothing is a sine qua non condition.

Medos sociais dos brasileiros

ID: 28880

Authors: Maria Ester de Freitas, Marcelo Dantas.

Source: Organizações & Sociedade, v. 21, n. 68, p. 893-910, January-March, 2014. 18 page(s).

Keyword: Brazilianness and cultures , role of the state , social fears , social imaginary

Document type: Article (Portuguese) Show Abstract

This paper analyzes what are the fears of Brazilians, from an empirical study conducted in São Paulo and Salvador, involving 1380 direct interviews. The results are interpreted through the lens of historical and social psychological perspectives. We assume that in an increasingly interdependent world, the knowledge of the behavior of a people and the reasons for this behavior can help us understand the choices, values , decisions and interactions that affect the social life, the universe of private organizations and the public administration. In a more prosperous context as the current, Brazilians are more relaxed and confident in the future?

Segmentação de mercados no setor brasileiro de alumínio: uma proposição de estrutura de procedimentos

ID: 28883

Authors: Cláudio Alberto de Moraes, Fauze Najib Mattar.

Source: Organizações & Sociedade, v. 21, n. 68, p. 911-936, January-March, 2014. 26 page(s).

Keyword: business to business markets , factorial analysis and aluminum industry , Market segmentation , sought benefits

Document type: Article (Portuguese) Show Abstract

This current paper presents a proposition of a step-by-step structure to the segmentation of business to business markets. This has been developed from extensive exploratory research and encompasses four major groups and a total of fourteen steps. Its characteristics make it a logic and useful structure that can be applied in a variety of industries and consumer markets. The segmentation studied that led to its development was that related to the sought benefits by the consumers of the aluminum industry. This industry presents some important features that posed new challenges to the present study: it is characterized as an oligopoly and its product is classified as a commodity with its price being set by the LME, being very close to a market structure of perfect competition. In this sense, the market segmentation becomes the main alternative to shift it to an imperfect competition. The exploratory research has identified that the aluminum industry practices some incipient kind on market segmentation that just provides pos-facto information for comparisons within the industry. Based on the data gathered through an empiric research, seven sought benefits were identified through factorial analysis: delivery effectiveness, technical and sales qualification, loyalty and relationship with the suppliers, image of the supplier, direct sales by competitive prices, product efficiency and logistics of the product and scrap.

O Cooperativismo segundo o Direito e a Sociologia do Trabalho

ID: 28884

Authors: Fernanda Henrique Cupertino Alcântara.

Source: Organizações & Sociedade, v. 21, n. 68, p. 937-956, January-March, 2014. 20 page(s).

Keyword: Cooperativism , Flexibility , Jurisprudence , Labor Law , Sociology of Work

Document type: Article (Portuguese) Show Abstract

This article discusses the treatment given to the Cooperativism Law and the Sociology of Work, grounded on the phenomenon of productive restructuring and flexibility, with the advent of new legislation on labor cooperatives. I also approach the contributions of these research field for self-management solidarity enterprises and indicates some of the recurring themes in the literature on this subject. The paper also discusses the profile of the case law of the TST on the theme and cooperative working relationship. Last but not least, this work demonstrates how Law 12,690 of July 19, 2012, which consolidates much of the responses to the concerns present in the literature cited, is recognized as a watershed in the legal treatment given to self-managed enterprises solidarity branch work.