Editorial V. 24, N. 80, 2017

ID: 44197

Authors: Ariádne Scalfoni Rigo.

Source: Organizações & Sociedade, v. 24, n. 80, p. 11-12, January-March, 2017. 2 page(s).

Document type: Editorial (Portuguese)

Representations of Man-Automobile Relationship: A Semiotic Analysis of Brazilian Automobile Insurance Advertising

ID: 44198

Authors: Luis Alexandre Grubits de Paula Pessôa, Denise Franca Barros, Alessandra de Sá Mello da Costa.

Source: Organizações & Sociedade, v. 24, n. 80, p. 15-38, January-March, 2017. 24 page(s).

Keyword: Advertising discourse , Automobile insurance , Consumer Culture Theory , Consumer studies , Semiotics

Document type: Article (Portuguese) Show Abstract

Despite the acknowledgement and importance of the study of signs and symbols and, foremost, of the signification processes, there are still many possibilities to be explored in marketing and consumer research based on semiotic theory and on Consumer Culture Theory (CCT). The aim of this research is to analyze the discourse of car insurance advertising in Brazil using the French semiotics discursive perspective, in order to comprehend the meaning articulation in the advertisements in question. The analysis of 125 car insurance ads published between 2000 and 2009 in newspapers from São Paulo and Rio de Janeiro, and in magazines sold nationwide highlights the wealth of meanings that advertising transfers to the car, to brands of insurance companies and finally to the relationship between the consumer and the car as a consumption object. The research also supports studies that indicate the process of creation and development of extended self through the car by practices that reveal extreme care with the object, indicating a machine humanization process.

Organizations Kill: A Reflection about Corporate Crimes

ID: 44199

Authors: Cintia Rodrigues de Oliveira Medeiros, Rafael Alcadipani da Silveira.

Source: Organizações & Sociedade, v. 24, n. 80, p. 39-52, January-March, 2017. 14 page(s).

Keyword: Corporate crime , Dark side , Necrocorporation , Post-colonialism , Transnational

Document type: Article (Portuguese) Show Abstract

The aim of this study is to incorporate the post-colonial perspective to understand the dynamics of corporate crime. To do so, we analyze a crime committed by a corporate transnational corporation in Brazil, whose consequences were, among others, the death of workers and residents. We adopted a qualitative approach to conduct research and carry out a documentary research to gather official documents on the analyzed cases and journalistic files, which allowed the identification of people to carry out narrative interviews. We do an approximation of the constructivist grounded theory approach, analyzing the empirical material from the integrated category: “Producing death in corporations”, which was supported by three characterizing codes: (a) the corporation’s maneuvers; (b) the weapons used; (c) the power, consent and resistance. As main results, we develop the concepts of necrocorporation and corporate crimes against life, pointing to the need for change in thinking about the relationships between governments, corporations and society.

The Sustainable Development Contribution of the Clean Development Mechanism Projects in Latin America

ID: 44200

Authors: Lira Luz Benites Lazaro, Amaury Patrick Gremaud.

Source: Organizações & Sociedade, v. 24, n. 80, p. 53-72, January-March, 2017. 20 page(s).

Keyword: Clean development mechanism , Kyoto Protocol , Latin America , Paris Agreement , Sustainable development

Document type: Article (Portuguese) Show Abstract

The climate agreements incorporate the connection between sustainable development and climate change. In particular, the Clean Development Mechanism (CDM) integrated Greenhouse Gas (GHG) emissions reduction goals with promoting sustainable development. The paper aims to assess the contribution of CDM projects to sustainable development in three Latin American countries: Brazil, Mexico and Peru. The study was based on the literature review and the analysis of 461 registered projects during the first period of the Kyoto Protocol. The results show, although the three Designated National Authorities establishes criteria for assessing sustainable development; they did not ensure that all CDM projects contribute for them, and other projects only describe the reduction of the emission of any GHG to justify their contribution. In Brazil and Peru, the largest contribution was in the economic dimension and Mexico in the environmental dimension. The study shows that the main objective of governments in Latin America has been attract investments and development discourse continues in the CDM. In the evaluation of these projects the main importance was for the economic issues against the little importance for social dimension.

Corporate Social Responsibility: What the Social Reports Reveal

ID: 44201

Authors: Hélio Arthur Reis Irigaray, Sylvia Constant Vergara, Rafaela Garcia Araujo.

Source: Organizações & Sociedade, v. 24, n. 80, p. 73-88, January-March, 2017. 16 page(s).

Keyword: Corporate social responsibility , Mission , Shareholders

Document type: Article (Portuguese) Show Abstract

This research considers an analysis on how companies listed in the Brazilian Stock Exchange understand corporative social responsibility and put it in practice. Through qualitative analysis, it was observed that one third of the companies of the sample presented deviations in the understanding of what corporative social responsibility is, confusing philanthropy with the business itself, volunteer actions of employees as their own, fines with investments, among others ambiguous information. The contribution of the present research is relevant as it condenses and demonstrates the (mis)match between the understanding and the practice of corporate social responsibility.

Sociotechnical Bases of Social Technology: Translation of Pedagogy of Alternation in Rondônia

ID: 44202

Authors: José de Arimatéia Dias Valadão, José Raimundo Cordeiro Neto, Jackeline Amantino de Andrade.

Source: Organizações & Sociedade, v. 24, n. 80, p. 89-114, January-March, 2017. 26 page(s).

Keyword: Pedagogy of alternation , Public policy , Social technology , Sociotechnics adequacy

Document type: Article (Portuguese) Show Abstract

This article is the result of empirical research on the Pedagogy of Alternation (PA). PA is a Social Technology (TS) well known in Brazil, which has helped to expand the field of education provision in regions far from major urban centers of the country. The main objective of this study was to analyze how the PA translate in Rondônia state is associated with the specific dynamics of involvement and participation of the various actors involved in these TS. Theoretical and methodologically adopted to Actor-Network Theory (ANT) and the concepts of Sociotechnical Adequacy (AST). He was accompanied, between the months of November 2012 to June 2013, the translate of PA between organizations and regions studied in the field, trying to identify the actors involved, their actions and how they have participated in the expansion of the PA. Interviews and participant observation were carried out. In the results, it was found that the State Government, actor it is proposed initially as the lead in the expansion and management of hearing loss, succeeds in defining the ways of this process, contributing, however, for redefinitions of actor’s networks involved and the new rearrangements occurred. Overall, the PA translate was a very specific process in the participating regions, contradicting government claims of standardization of TS. This configuration resulted from the socio-technical dynamics established between the actors involved, in which each sought to influence the definition of the PA’s goals, both in local terms as for the entire state.

The Implementation of Public Policies at Handicraft Activities: Analysis of Handicraft Paraíba’s Program

ID: 44203

Authors: João Moraes Sobrinho, Diogo Henrique Helal.

Source: Organizações & Sociedade, v. 24, n. 80, p. 115-134, January-March, 2017. 20 page(s).

Keyword: Handicraft , Implementation , Public policies

Document type: Article (Portuguese) Show Abstract

This study has examined the implementation of public policies at Handicraft Paraíba’s Program. The implementation stage is considered a crucial step for the effectiveness of a public policy program. This research used as a conceptual framework two theoretical models of implementation of public policies that have been adapted and bonded, giving rise to a new model that could encompass the whole dynamic of the process, in the context investigated. The research, a descriptive case study, was conducted under a qualitative perspective. Data were collected through semi-structured interviews and documentary research. The results show that the dynamics of program implementation is influenced by elements of the political and institutional context in which transitions between governments generate resource constraints, discontinuities and uncertainty for stakeholders. It concludes that the dynamics of implementation of public policies along the program is influenced by technical, political and institutional elements that affect policy outcomes.

Analyzing Institutional Changes in Urban Territorial Policy of Brazilian Federal District Applying the Advocacy Coalition Framework

ID: 44204

Authors: Victor Manuel Barbosa Vicente, Paulo Carlos Du Pin Calmon, Suely Mara Vaz Guimarães de Araújo.

Source: Organizações & Sociedade, v. 24, n. 80, p. 135-156, January-March, 2017. 22 page(s).

Keyword: Advocacy coalition framework , Brazilian Federal District , Institutional changes , Urban policy

Document type: Article (Portuguese) Show Abstract

This article studies the institutional change process within urban planning policy in the Brazilian Federal District, from 1991 to 2009, taking the Advocacy Coalition Framework (ACF) as theoretical base. We analyze the causes and consequences of the institutional changes that occurred as well as the actors involved and their beliefs addressed to public policy. The research is a qualitative study and has used data collected from an extensive set of documents related to the legislative process and interviews with key actors involved in the public policy in focus. Five advocacy coalitions acting in decision-making arenas on this issue were identified: modernists, developmentalists, social housing coalition, environmentalists and patrimonialists. It is verified that the institutional changes in the last two decades were held by the government under strong pressure of historically hegemonic coalitions. Additionally, we apply the research findings to ongoing debates in the Legislative Chamber of the Federal District, in late 2013, on the Plan for the Preservation of Brasilia Original Plan (PPCUB) and the new Land Use Law (Luos).

Towards an Articulation of Projective Techniques, Discourse Analysis and Consumption Studies

ID: 44205

Authors: Marcelo de Rezende Pinto, Rodrigo Cassimiro de Freitas.

Source: Organizações & Sociedade, v. 24, n. 80, p. 157-176, January-March, 2017. 20 page(s).

Keyword: Consumption , Discourse analysis , Projective techniques

Document type: Article (Portuguese) Show Abstract

Nowadays, consumption can be considered a complex phenomenon that crosses different fields of study, tangency different perspectives of analysis and offers a wide range of interpretations, it seems essential to approximate methods, techniques and research strategies to try to learn and understand some of your questions. Thus, this study aimed to discuss the potential articulation of a form of projective technique with discourse analysis in a study involving consumption. Through literature review and empirical research it was concluded that this joint proved to be relevant. This happened in order that while the projective techniques sought to enable consumers to organize their ways of experience and through objects and materials could project his personality in terms of meaning, patterns and feelings, discourse analysis aimed to explore how the ideas produced socially were able to contribute to the construction of a particular social reality.