Editorial

ID: 10288

Authors: Rodrigo Baroni de Carvalho.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 1-4, January-April, 2013. 4 page(s).

Document type: Editorial (Portuguese)

Adoption and continuity of use of online channel to shopping

ID: 10289

Authors: Sandra Sayuri Yamashita Nakagawa, Maria Aparecida Gouvêa, Braulio Oliveira.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 5-28, January-April, 2013. 24 page(s).

Keyword: consumer behavior , e-commerce , internet , market segmentation , purchase decision

Document type: Article (Portuguese) Show Abstract

This study aimed to identify and characterize groups of consumers with similar opinions and attitudes towards issues regarding adoption or keeping of online channel for purchases. A simple casual sampling of the São Paulo citizen was carried out, resulting in 172 cases that acquire these products in physical stores and 123 ones that buy these products over the Internet or through online and offline environments. The cluster analysis was employed on the factor scores that correspond to the constructs of each theoretical model. The offline consumers were segmented by the constructs that influence intention to Internet adoption for shopping. The groups were most distinguished by Easiness Expectation, Facilitating Conditions and Attitude. In the context of buyers in online channel or in both environments, the factors that most distinguish the segments on their propensity to keep online shopping channel are Confirmation and Satisfaction.

The work-life balance expectations of the new workers generations

ID: 10290

Authors: Mariela Natacha Golik.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 29-51, January-April, 2013. 23 page(s).

Keyword: desafíos de la Dirección de Recursos Humanos , equilibrio vida laboral - vida privada , Generación Y

Document type: Article (Spanish)

Planning and Municipal Strategic Management: case study of internal control of the Municipal City Hall of Curitiba

ID: 10291

Authors: Elisabeth Teixeira de Almeida Pereira, Denis Alcides Rezende.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 52-72, January-April, 2013. 21 page(s).

Keyword: Internal Control , Municipal Planning , Municipal Strategic Management

Document type: Article (Portuguese) Show Abstract

The internal controls are related to the management of the city halls. The objective is to analyze the effectiveness of the municipal internal control system and its contribution to the municipal planning and strategic management. The research methodology emphasized the case study in Curitiba structured through a research protocol. The measured results showed that the effectiveness of the municipal system of internal control is up to the responsibility of the managers in the treatment and provision of timely strategic information attributed to the improvement of the quality of the information and management for the reaching of their results. It was verified that the effectiveness of the indicator system for the planning and strategic depends on the dependency of the definition and use of feasible and balanced strategic indicators management and on the awareness of the managers of feeding such systems. The conclusion reiterates that the internal control system integrated to the planning in the municipality can correct management distortions, and social matters. For this reason, it is essential that the information provided be effective and integrated among the different organs to assure the feasibility of proposed strategies, objectives to be reached and actions to be performed.

Estresse em funcionários de uma instituição de ensino superior: diferenças entre gênero

ID: 10292

Authors: Silvio Roberto Stefano, Flavia Marcela Bonanato, Léo Raifur.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 73-92, January-April, 2013. 20 page(s).

Keyword: human resources , organizational behavior , quality of work life , stress

Document type: Article (Portuguese) Show Abstract

There are several impacts of the relationship between stress and work that profoundly affect the quality of life of people both inside and outside of organizations. The main objective of this paper was to identify stressors in the work environment that may be caused by its nature and conditions as interpersonal conflicts between work, personal obligations and the needs of self-realization in work. The sample consisted of 78 employees, 47 women and 31 men, were administered self-report questionnaires to the respondents. The chi-square test (p = 0.757) in relation to gender showed that the sample is adherent. We used factor analysis, where the factors were extracted based on the analysis of the total variance by the method of Principal Component Analysis (PCA) was used and the test of Kaiser-Meyer-Olkin (KMO). The results showed that both men and women have rates above the recommended stress, with specific variations. The women surveyed had higher incidence of physical problems related to stress than men. Physical activity has proven to be an important form of organization reduce or even avoid stress among employees, implementing prevention programs within the workplace.

Diversity Policies in organizations: labor relations reviewed by gay male workers

ID: 10293

Authors: Ana Paula Rodrigues Diniz, Alexandre de Pádua Carrieri, Gislaine Gandra, Renata de Almeida Bicalho.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 93-114, January-April, 2013. 22 page(s).

Keyword: Diversity policies , gay male workers , labor relations , sexuality in organizations

Document type: Article (Portuguese) Show Abstract

The aim of this paper was to analyze the experience of gay men, from the experiences and perceptions of them about the sexual diversity policies implemented in organizations. Therefore, we performed a qualitative study, in which we used the biographical method as methodology. Data collection was done on gay male workers living in different Brazilian cities, being further examined the reports by some categories of Discourse Analysis. Through the analysis of empirical, it was observed that the semantic route of diversity policies is clearly marked by a theme: the gap between the discourse and practice. This theme was founded by respondents in different ways, foremost among the reasons for the perpetuation of violence and barriers, poor performance of the managers or even disbelief in the possibilities of mitigating the bias through these practices. Interlaced with this discussion, various proposals to enhance / improve the efficiency of antidiscrimination policies were presented, including: the punishment of homophobic acts, observation of cultural issues, clear communication of the proposal and review of the role of manager. Ended, so this work with some reflections, which aim to contribute to improvements in labor relations and personnel management.

Labor supply in China: the Hukou System and the paradox of scarcity

ID: 10294

Authors: Mário Henrique Ogasavara, Gilmar Masiero.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 115-137, January-April, 2013. 23 page(s).

Keyword: China , hukou system , labor , Lewis Turning Point

Document type: Article (Portuguese) Show Abstract

For many scholars of labor markets in China, the large supply of low-cost labor is a key determinant of the competitiveness and growth of Chinese enterprises vis-à-vis its international competitors. Yet, the scholarly literature also documents that there are acute shortages of labor in key sectors of the Chinese economy with important effects on wages. This article seeks to reconcile the complex dynamics of labor market dynamics in China by qualifying and deepening the debate on the contribution of labor supply to the competitiveness of Chinese enterprises. Based on both primary and secondary data, the article reviews the most important supply-side determinants for Chinese competiveness including the hukou system and the birth control policies. In addition to assessing the contribution of these factors, it also considers the evidence in favor of a shortage of manpower in key sectors of the Chinese economy. In doing so, it focuses on assessing whether or not the country has reached the "Lewis Turning Point.'

P&D Project Management: Cemig case analysis

ID: 10295

Authors: Adriana Carvalho de Menezes Dendena, Marta Araújo Tavares Ferreira, Liliane de Oliveira Guimarães, José Márcio de Castro, Ângela França Versiani.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 138-161, January-April, 2013. 24 page(s).

Keyword: CEMIG/ANEEL program , P&D management models , project management

Document type: Article (Portuguese) Show Abstract

This article aims to discuss the P&D project management in the CEMIG/ANEEL program. Based on interviews with managers as well as secondary data, we mapped the processes of six management projects whose results could be potentially transferred to firms. The literature review pointed out characteristics of five generations of P&D management models which, by its turn, were used for building our theoretical framework. The analysis of the program did not allow us to classify it into a particular generation, although it shares some characteristics of the second generation model.

Imagem e posicionamento – o caso das Faculdades Integradas do Paraná (FIP)

ID: 10296

Authors: Clara Isabel Koetz, Douglas Wegner, Carin Maribel Koetz.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 162-181, January-April, 2013. 20 page(s).

Keyword: Brand Equity , Brand Image , Integrated Marketing Communications , Positioning

Document type: Teaching Case (Portuguese) Show Abstract

The case presents the situation of Faculdades Integradas do Paraná – FIP, a high level education institution that faces image and communication problems with its publics. These problems arose from an intensive growth that the Institution has had throughout its history, which was intensified after 2005. A group of professors, aware of these difficulties, conducted a research with several internal publics, such as professors, department managers, dean, students, as well as external publics, such as student candidates and communication and press agencies, in order to identify the ideal and the perceived image in relation to the FIP. The results, which were supplemented with information from previous research, show differences between the ideal and the real image in the most diverse publics. From the information obtained through the research, the students are motivated to analyze the problems identified and propose an integrated communication strategy, which enables to solve the communication failures and modify the Institution image perception.

Mom, I don’t wanna be an engineer! A case of career breakthrough

ID: 10329

Authors: Luciano Venelli Costa, Almir Martins Vieira.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 182-200, January-April, 2013. 19 page(s).

Keyword: career , career dilemma , career self-evaluation , professional crisis

Document type: Teaching Case (Portuguese) Show Abstract

This case reports a career path involving a professional individual who is facing career dilemmas in the midst of personal and professional identity crisis, due in large part to a career change. This involved a career change from engineering to other activities that offer better financial stability, thus a better quality of life. A few years after his graduation, it became apparent to the individual that the new career path was not yielding the desired goals. As a result, the individual had to consider other career options, attributed in part by family pressure, not to mention that he was not getting any younger. Then an opportunity arises in which the individual is offered a position as a webmaster by an Internet provider. This assignment requires a critical evaluation of expectations, interests and individual preferences. The job focuses in individuals who switch careers in search of better living standards coherent with their ethical and moral values. The work also promotes discussions on career crisis from the individual's perspective involving issues such as psychological, career and personal goals, and typical cycle of a person's life, and furthermore, a process in the form of a social network interaction designed to enable discussions with solutions as its prime objective.

Innovation in screw: going beyond organizational boundaries

ID: 10330

Authors: Glessia Silva, Antonio Luiz Rocha Dacorso.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 201-216, January-April, 2013. 16 page(s).

Keyword: Competitiveness , Micro and Small Enterprises , Open Innovation

Document type: Teaching Case (Portuguese) Show Abstract

The case aims to discuss with students graduate model of open innovation and its relation to micro and small enterprises. The target audience are students of undergraduate courses in administration, in the disciplines of entrepreneurship and innovation. The case chosen was the company's, fictitious name, Metálica, specializes in the area of metal fasteners. Active in the market since 1996, the company was threatened in 2005 against new competitors. The solution was to manufacture the material previously only marketed. As should now launch a product with low price and high quality, due to its main customer, sought help from agencies and business partners, supporters, and in 2009 began to produce the screw, the main innovation of the company, becoming the only authorized manufacturing the product in the Northeast. Since then, the company has sought partnerships in a way to achieve the organization's growth and innovate continuously. Data were obtained through interviews and documentary analysis. It is hoped that from this case, students are encouraged to reflect on the new format and how this innovation can bring competitive advantages for small enterprises.

Sobre os autores

ID: 10331

Authors: Revista Economia & Gestão.

Source: Revista Economia & Gestão, v. 13, n. 31, p. 217-219, January-April, 2013. 3 page(s).

Document type: Other (Portuguese)