Editorial

ID: 9695

Authors: Éverton Luís Pellizzaro de Lorenzi Cancellier.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 1-2, January-June, 2012. 2 page(s).

Document type: Editorial (Portuguese)

Institutional aspects and strategic choice in the process of change of Brazilian Electricity Sectorin the period of 1990-2004: the case of Eletrosul Centrais Elétricas S.A.

ID: 9696

Authors: Cláudia Fabiana Gohr, Luciano Costa Santos.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 4-27, January-June, 2012. 24 page(s).

Keyword: Institutional Theory , Strategic Change , Strategic Choice

Document type: Article (Portuguese) Show Abstract

The Electricity Industry has experienced several structural changes. In Brazil, these changes have raised interest in academic research on the consequences arising from the restructuring process of the sector. However, these surveys sought to analyze the impacts of restructuring on organizational structure, economic performance, regulatory system, power relations and strategy. In the perspective that studies the impact of sector restructuring strategies, the influence of the institutional environment in the process of strategic change is highlighted. In this sense, institutional theory offers an interesting conceptual framework to analyze the influence of the aspects of external environment on the strategic actions of organizations. However, it is important to consider that organizational actors also contribute to the choice of strategic actions. The decisions they take influence the organization, which reinforces the role of strategic choice theory, which considers the decision makers are active and are capable to change the environment. Based on these two theoretical perspectives, this article has as main objective to verify how the institutional aspects and strategic choice influenced the strategic actions of a state owned enterprise of the Brazilian Electricity Sector and hence on strategic change. The case study was adopted, used in a qualitative and longitudinal approach. It was found that the new model for Brazilian Electricity Sector and the reformulation of this were institutional aspects that had a strong influence on the strategic actions. High-level managers had the ability to meet institutional requirements resulting in greater legitimacy, which consequently contributed to the success of the strategies implemented.

The influence of stakeholders in the strategy for public agencies: the case of the department of tourism Guarulhos / SP

ID: 9697

Authors: Benny Kramer Costa, Saulo Fabiano Amâncio Vieira, João Maurício Gama Boaventura, Miguel Eduardo Moreno Añez.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 28-41, January-June, 2012. 14 page(s).

Keyword: Stakeholders , Strategy , Tourism

Document type: Article (Portuguese) Show Abstract

This research aims to analyze the characteristics and actions of strategic stakeholders of tourism Guarulhos / SP from the perspective of the public agency municipal tourism. Regarding the methodology, is characterized by the application of exploratory research, mostly qualitative, case study of one of the city of Guarulhos / SP. Were analyzed and verified the actions related to tourism in the face of national and state policies to promote the sector in relation to stakeholder groups as well as the characteristics of the stakeholder groups most active in the city investigated. These aspects were analyzed from the  perspective of public management body of local tourism. Thus, the study attempts to understand and find a system that brings together the practices occurring in the investigated organization referred to in its relations with stakeholders. It concludes with the method employed made possible a good understanding of local and regional stakeholders, the way it operates, how to integrate them with the administration and especially in their articulation at both the regional and municipal levels, from the knowledge of respondents. However, this was done on merit of knowledge of respondents, it may be said that the structure of the Secretariat study, as their systems and processes are also holders of such knowledge.

Environmental strategies: a study case in a refrigerator brazilian

ID: 9698

Authors: Simone Sehnem, Adriana Marques Rossetto.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 42-69, January-June, 2012. 28 page(s).

Keyword: Agribusiness , Environment , Environmental management , Environmental Strategy

Document type: Article (Portuguese) Show Abstract

The objective of this study is to analyze current environmental strategies in a Brazilian slaughterhouse comparing the practices adopted in different industrial units. The basic theoretical framework for the development of the work is based in the themes: environmental management and environmental strategies. The work constitutes an exploratory study, rated as the qualitative approach, which consists in a case study. It was noted that the Division of Swine and Poultry Marfrig plays an innovator and pioneer in regard to environmental strategies, although there are discrepancies between the plants, because the group has no standardized procedures, result of the acquisitions made in the last three years. However, all units follow the principles advocated by the environmental management system and environmental management of the company’s two manufacturing units and private port that have implemented ISO 14001. The company received a significant number of audits, which corresponds to 253 audits in 2010, which proves the commitment to efficiency, controls, continuous improvement and excellence in the management process to meet the demands of customers and consumers.

The influence of the degree of internationalization (DOI) in the performance of textile companies

ID: 9699

Authors: Renata Bertoldi Platchek, Dinorá Eliete Floriani, Felipe Mendes Borini.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 70-81, January-June, 2012. 12 page(s).

Keyword: Degree ofInternationalization , Performance , Textile Industry

Document type: Article (Portuguese) Show Abstract

The increasing internationalization of Brazilian companies is primarily a resultespecially of a government policywhich provided for thegradual opening oftrade after the 90s.The domestic textile industry is one of the oldest industries in Santa Catarina sector records the first companies in 1880. Besides the importance brought to the country with the experience of companies in this sector, the textile industry is on the list of the top ten global markets.The aim of thispaper is to investigatethe relationshipof the Degree ofInternationalization oftextile companiesand theirexport performance. Themain assumption is thatthe greater the degreeof internationalization, the greater the export performance. We conducted asurvey ofcompanies in thetextile sectorof SantaCatarina. Unlike whatwas expected, theexport performanceis not influenced bythe degree ofinternationalization, ie, it is not possible to confirm therelationship between thedegree ofinternationalization andexport performance.

Service quality in software development: a proposal of an assessment instrument

ID: 9700

Authors: Rodrigo Ventura de Oliveira, Fernando Forcellini, Marcelo Gitirana Gomes Ferreira, Paulo Cauchick Miguel.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 82-92, January-June, 2012. 11 page(s).

Keyword: Assessment instrument , Service quality , SERVQUAL , Software factory

Document type: Article (Portuguese) Show Abstract

It is well-know the rowing of service sector as well as an increase of software employment. Associate with those facts, a trend in outsourcing non-core activities is also observed. One of those activities is software development. In this context, this paper aims at demonstrating a construction of an instrument for assessing service quality for a software factory. The software development process of an organization is analyzed and the instrument to assess service quality is developed. This is done base on the literature and a process mapping in the studied company. This work presents the instrument and discusses its application and limitations. It can be concluded that the instrument is a start point to be applied to the customers to provide data about their perceptions of service quality provided by a software factory.

Autoethnography discussion and practice: a study about organizational learning in a catastrophic situation

ID: 9701

Authors: Klara Friederike Kock, Christiane Kleinübing Godoi, Fernando Cesar Lenzi.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 93-106, January-June, 2012. 14 page(s).

Keyword: Autoethnography , Environmental disaster , Organizational learning

Document type: Article (Portuguese) Show Abstract

After the disaster of November 2008 which struck in Blumenau (SC), it was possible to experience several behavioral changes in the studied organization. Aiming to understand the organizational reactions in the face of the disaster situation, from the theoretical field of organizational learning, the study was conducted as follows: 1) review the literature on organizational learning, 2) deepening the methodological study of the method chosen - the autoethnography, 3) continuing and deepening immersion in the field of study, using techniques comprehended in autoethnography, 4) meeting between the categories found in empirical data and specific aspects of the organizational learning theory. The analysis was conducted at the intersection of past, future, involving internal and external context of the organization. The most significant category evidenced in this study was the affective, in its various manifestations: a) fear and secondary emotions, b) suffering and their secondary emotions, c) sadness-joy; d) sadness as union generator. The interpretation of these categories led to the perception that the contradictory experience of primary emotions contributed to the learning of individuals, since learning is a profoundly emotional process.

The usage of corn futures market to mitigate poultry price risk

ID: 9702

Authors: Waldemar Antônio da Rocha de Souza, João Gomes Martines Filho, Pedro Valentim Marques.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 107-116, January-June, 2012. 10 page(s).

Keyword: Corn , Future Contract , Mitigation , Poultry , Price Risk

Document type: Article (Portuguese) Show Abstract

The purpose of this article was to analyze whether the corn futures contracts traded on the BM&FBOVESPA, provide efficient mitigation of price risk for the domestic poultry industry price risk through cross-hedging. We applied the dynamic hedging bivariate BEKK-GARCH model for calculating the optimal hedge coefficients. However, there was a low effectiveness of these operations under different contexts and hedge portfolios: optimal, full, dynamic. The results can be attributed to different microeconomic structures, such as the low correlation between sets of prices due to the specificities of both industries, seasonality, the procedures for marketing and pricing in both markets. However the strong market potential economic and financial signals for the introduction of a poultry futures contract in Brazil.

Panamericano Bank – A corporate governance problem?

ID: 9703

Authors: Ivam Ricardo Peleias, Paulo Roberto Macedo de Andrade, Leonço Barboza Alencar, Elionor Farah Jreige Weffort.

Source: Revista Gestão Organizacional, v. 5, n. 1, p. 117-129, January-June, 2012. 13 page(s).

Keyword: accounting , auditing , Brasil , fraud

Document type: Article (Portuguese) Show Abstract

The case relates the problems concerning Panamericano Bank, published in famous newspapers in the 2nd semester of 2010. It describes the fraud  committed by the managers, the reactions of the Brazilian Central Bank and the Federal Police, the use of the resources from Fundo Garantidor de Créditos and the selling of Panamericano Bank to Pactual BTG Bank. This case can be applied to the Corporate Governance subject in Business Administration, Accountancy and Economy courses. Its aim is to stimulate students to analyse the related problems, evaluate the Bank managers´ decisions consequences, the performance of auditing companies involved and the inspection before and after the fraud.