ID: 17145
Authors:
Ângela Denise Lemos, Luis Felipe Nascimento.
Source:
Revista de Administração Contemporânea, v. 3, n. 1, p. 23-46, January-April, 1999. 24 page(s).
Keyword:
agribusiness , cleaner production , competitiveness , environmental issues , innovation
Document type: Article (Portuguese)
Show Abstract
This paper results from a research for a Master in Business Administration dissertation. Its objective
is to disclose results related with the adoption of strategies of
Cleaner Production (CP), as a manner of beginning to adapt agronomical
activity to new patterns of healthy and cleaner products, demanded by
the consuming market, and that culminated with the generation of
innovations and competitiveness for the firm. The research method
was the case study. The research was made in a farm called Fazenda
Cerro do Tigre (FCT), located in Alegrete, RS, Brazil, which deals with
the irrigated rice cropping. The results indicate that when the
firm begins to concern about the environmental issues and adopts
strategies of Cleaner Production, it begins to make good use of a continuous improvement process, which propitiates the appearance of innovations in all segments (process, product and management). As an import conclusion,
it is possible to say that the CP adoption facilitates the generation
of innovations. The innovations, by their turn, facilitate the
attainment of the competitiveness.