Editorial

ID: 26655

Authors: Raquel da Silva Pereira, Maria Tereza Saraiva de Souza, Eduardo Santos.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 1-2, January-December, 2003. 2 page(s).

Document type: Editorial (Portuguese)

Entrevista com Paul Singer - Maio 2003

ID: 26656

Authors: Eduardo Santos, Jefferson Mariano, Paula Passanezi.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 3-6, January-December, 2003. 4 page(s).

Document type: Other (Portuguese)

A reorganização das empresas no comércio internacional

ID: 26657

Authors: José Ultemar da Silva.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 7-14, January-December, 2003. 8 page(s).

Keyword: information , management , technology and organizational strategies

Document type: Article (Portuguese) Show Abstract

This present article aims to make an approach to the international trade, showing the competitiveness in the business world, as well as the companies/enterprises need in preparing themselves to face the great competition in the international trade, into a more and more globalized and competitive environment. At the ending 90’s, facing to crises and so many other economic models, some Brazilian enterprises began to adopt an undertaken-mindedness searching insertion in the global market.

As estratégias empresariais e a exclusão por idade

ID: 26658

Authors: Marcos Augusto de Castro Peres.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 15-22, January-December, 2003. 8 page(s).

Keyword: age discrimination , enterprises’ strategies , labor market

Document type: Article (Portuguese) Show Abstract

This paper deals with the elements of ageism that exist in the enterprise strategies and labors recruiting. The age limits demanded by the profile of offices that will be filled and the exclusion elements that exist in the new productive paradigms represent a clear discrimination against older workers. In these article we propose a study about such elements and prove that the age limits affects the principle of equity supported on opportunities equality. Based in job’s announcements with age limits, in specific bibliography about unemployment and exclusion in the work, and statistical data about the age reduction in the management positions.

Políticas públicas e inovação do setor de telecomunicações

ID: 26659

Authors: Milton de Abreu Campanário, Daniel Reichstul.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 23-32, January-December, 2003. 10 page(s).

Keyword: public policies , technological innovation , telecommunications

Document type: Article (Portuguese) Show Abstract

The present article evaluates the public policy towards the telecommunication sector in Brazil, taking into consideration the dead scheme of state monopoly and the introduction of processes of privatization, economic liberalization and technological innovation. It is described the increase in direct foreign investments, new forms of technology innovation, introduction of regulatory institutions, goals for investments and scopes of service attendance. Through a wide bibliographical review, data analysis and interviews with specialists, entrepreneurs and public policy makers, it was possible to better understand the role of the public policy on the national technological innovation capabilities in the sector. The results demonstrate that the commercial balance in telecommunication's equipments has increased its deficit as well as the expenses with the foreign technology transfer contracts. The new market structure was achieved mainly due to an elevation of internal prices to international levels and the legislation favorable to the competition among incumbents. It is identified an absence of policies and incentives of the public sector in the telecommunications technology innovation system, allowing an increased Brazilian dependence on foreign supply.

Marketing, Propaganda e Publicidade - um estudo dos termos no Brasil

ID: 26660

Authors: Miguel Arantes Normanha Filho.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 33-42, January-December, 2003. 10 page(s).

Keyword: advertisement , marketing , marketing science , publicity , scope of marketing

Document type: Article (Portuguese) Show Abstract

The main objective of this research consists in contributing with empirical verification of several interpretations done on marketing and advertisement, advertisement and publicity, in a special form used as if they were synonyms. In business context, this can lead companies into financial loss. The research is part of the observation that treats the terms marketing and advertisement as not being the same [semantically], but the concept: advertisement is a specific instrument and marketing is a business philosophy. The wrong interpretation of this terms can induces businessmen [executives] to make strategic mistakes that can influence the cash flow and, consequently, affect the company’s financialeconomical health.

Despertando o mercado de trabalho para o idoso

ID: 26661

Authors: Ana Maya Goto Uyehara.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 43-50, January-December, 2003. 8 page(s).

Keyword: aging , diversity , intellectual capital , social responsibility , work

Document type: Article (Portuguese) Show Abstract

At the end of XX century, the old age theme has been approached due to concern of the society with the quality of man’s life in the aging process and the fact of seniors correspond to a growing representative portion of the population in the quantitative point of view. So the aging changes in a problem that wins expressiveness and legitimacy in the field of the daily current concerns. This article intends to demonstrate that the work can articulate other life projects for the seniors and to avoid psychic pathologies in the old age that can appear due to the loss of personal identity, to the involvement lack in motivated activities or starting from the adoption of inadequate consumption ways or lifestyles. For this, this article assumes a line of preventive character explanation under two slopes: the first refers to the fact that, if the work ennobles the man, he must acquire or improve this individual competences, adapting them to the new demands of the job market to get a job, or even to reactivate his professional life because new life projects. The second slope follows the direction of the discovery of the seniors’ potentialities for the companies, which can adapt the qualities [and limitations] of this workers category to the various functions in the organization. The Brazilian entrepreneur needs to be attentive to the image of his company and the differential competitive that can distinguish it of the other companies. And this can be to employee senior people or to maintenance it in the company personnel staff.

O líder e o processo de aprendizagem organizacional: um estudo em grupos de trabalho de atendimento aos clientes em agências bancárias

ID: 26662

Authors: Wilson Aroma, Adriana Camejo.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 51-60, January-December, 2003. 10 page(s).

Keyword: banks , front-office , leaders , learning organizational , personal of attendance

Document type: Article (Portuguese) Show Abstract

This article refers to the influence of the leaders in facilitating the learning process at the bank agencies (branches), of the Client Service Team, understanding that this service is a competitive deferential for the organizations. It is based on an exploratory research accomplished in the city of São Paulo, in which it proceeded to a survey of qualitative data by means of interview in depth with 12 bank employees at the bank agencies of three different private national banks. For the interpretation of the obtained data, “Content Analysis” was used. The results show us that the leaders with the features of leadership characteristically transformable, managed to conciliate a more favorable environment to the learning of the employees than those who had the transactional features, even though the working environments that have been researched were highly controlled, based on the routine length, demanding the administration a leadership that is more concerned to relieve the frustrations than to generate transformations.

O paradigma neoliberal e a economia brasileira no contexto da globalização

ID: 26663

Authors: Laerte Fedrigo.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 61-68, January-December, 2003. 8 page(s).

Keyword: Brazil , development , globalization , structural reforms

Document type: Article (Portuguese) Show Abstract

The combination of the economic transformations in the international environment and the economic crisis, has forced internally in Brazil the adoption of structural and liberizing reforms required by multilateral organisms. On the contrary of what was hoped by policy makers, they were not able to improve the competitive development of the national industry, allow the retaking of the economic growth, or break the historic regressive tendency of the Brazilian distributive profile. On the contrary, they implied an exagerated unbalance of the Brazilian external debt, turning the country vulnerable to changeable international financial market, with negative reflexes upon the economic activities and the work market.

Pesquisa científica e tecnológica como fator de inclusão social e instrumento de desenvolvimento social

ID: 26664

Authors: Noêmia Lazzareschi.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 69-74, January-December, 2003. 6 page(s).

Keyword: scientific and technological delay , social development , social inclusion

Document type: Article (Portuguese) Show Abstract

Underveloped technology countries bare the hard consequences of the dependence vicious circle: they are dependents because they have delayed technology and they have delayed technology because they are dependents. Only with massive investiments in school education and in scientific and technological research they should break this vicious circle, greatly responsable for the social wounds and build a new social structure in which most people, if not all their population can, in fact, to perform their citizen’s rights, putting an end to the social exclusion.

O processo de criação das instituições segundo Douglass North (1990) e uma avaliação crítica da lógica northiana

ID: 26665

Authors: Paula Passanezi.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 75-84, January-December, 2003. 10 page(s).

Keyword: Douglass North , institutions , logic , new institutionalism , non-logic

Document type: Article (Portuguese) Show Abstract

This article aims to understand the institutions’ process of creation. According to the theory developed by Douglass North (1990) this is a logical process. The institutions are nothing else than a creation of human beings. Its creation is attached with the idea that it’s a way of improving its monetary gains. Unfortunately, the creation of institutions does not follow necessarily its logic. Human beings are creatures with feelings and emotions and the process of creation not always follows this description. It is necessary understand the logic inside each act if we want to understand the institutions’ process of creation.

Organizações policiais e a questão da cultura organizacional e possíveis mudanças: análise preliminar

ID: 26666

Authors: Nelson Aparecido Gomes Villaça.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 85-92, January-December, 2003. 8 page(s).

Keyword: culture , ideology , management

Document type: Article (Portuguese) Show Abstract

This article aims an approach concerning the organizational culture and the identification of the main difficulties faced while adapting the society’s needs and the law obedience by the Military Police, more specifically in the State of São Paulo. The procedures applied were the exploring research, based on the revision of the organizational culture literature and the observation and information gathering in the Military Corporation. The main results showed that the Military Police presents a complex organizational culture, due to the heterogeneity of its component subgroups. Other important fact was the necessity of training the policemen (multipliers), responsible for transmitting the old and new values created by the Corporation Command, as a way of shaping up the organizational culture to the new participants. At last, the Corporation should be open to include new quality systems in the attending procedures, aiming a more effective and democratic participation of the community.

Desfronteirização organizacional: o domínio da relação tempo e espaço pelas organizações transnacionais

ID: 26667

Authors: Isabel Cristina dos Santos.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 93-104, January-December, 2003. 12 page(s).

Keyword: globalization , organizational change , organizational enlargement , space , time

Document type: Article (Portuguese) Show Abstract

This work paper aims to discuss the new time and space orientations imposed by transnational companies, mostly supported by the advances of remote communication technologies which has been developed towards to better control new production systems and industrial partnerships. On the other hand, these technologies make new labor forms and relationships possible. In the background of the changes are the efforts to control the variability of the whole organizational environment towards the control of the individual space through global markets. The methodology approach is based on qualitative analysis and bibliografic research related to the taylorist industrial model, organizational culture and employee’s management tools. The conclusion indicates that labor relations are changing and also the individual organizational spaces and roles, previously defined by scientific management. Globalization and a new economic global order, controlled by transnational companies, lead to the rapid rebuilding of organizational reality and competitiveness model, and also interfere with the political and social space of the new industrial localities.

Terceiro setor: a construção de uma economia da solidariedade

ID: 26668

Authors: Gerusa Coutinho Ramos.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 105-112, January-December, 2003. 8 page(s).

Keyword: economy of solidarity , NGOs , social projects , social responsibility , third sector

Document type: Article (Portuguese) Show Abstract

The third sector is increasing in Brazil and it occupies a political, economic and social space, showing a diversity of formal entities or informal movements, defender of the most variety causes – street boys, AIDS, environment, professional qualification, woman, small producers, among so many other which represent the social fights in Brazil. In this context, this article aims to raise topics for discussion concerning the importance of the third sector in the country as an alternative of society organization in relation with its reality and necessities, besides stressing the economic importance of this segment in the GDP, work market and capital investment. Firstly, it shows a brief historic view of the third sector; secondly, it performs a debate about this concept; thirdly, it is shown the economic aspects and the perspectives that, in Brazil, are presented to it.

Responsabilidade Social na universidade

ID: 26669

Authors: Raquel da Silva Pereira.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 113-126, January-December, 2003. 14 page(s).

Keyword: citizenship , social responsibility , transdisciplinarity , university

Document type: Article (Portuguese) Show Abstract

We believe that universities have a social responsibility, mainly the private ones, considered as enterprises. Thus it is necessary to make a distinction between the social responsibility of the university and the social responsibility in the university, once it would hardly be effective to make this contribution without teaching such concepts to the students. This article intends to moot some questions concerning the social responsibility in the university and the social importance of the professional-citizenship formation, paralleling it with the reflection upon the future professionals, course managers and teachers concerning their inherent responsibilities, in a social context that hardly benefits this practice.

Resnha: - Finalmente, um novo texto de autores brasileiros sobre teorias de marketing - (DIAS, Sérgio Roberto (Org.) - 2003)

ID: 26670

Authors: José Rafael Motta Neto.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 127-128, January-December, 2003. 2 page(s).

Document type: Book Review (Portuguese)

Resenha: - Bases para o mapeamento do conhecimento corporativo - (ROSINI,Alessandro Marco; PALMISANO, Ângelo. - 2003)

ID: 26671

Authors: Luiz Felipe Quel.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 129-132, January-December, 2003. 4 page(s).

Document type: Book Review (Portuguese)

Resenha: - Sustentabilidade ambiental como responsabilidade social das organizações - (PEREIRA, Raquel da Silva - 2002)

ID: 26672

Authors: Maria Tereza Saraiva de Souza.

Source: Revista Ibero-Americana de Estratégia, v. 2, n. 1, p. 133-134, January-December, 2003. 2 page(s).

Document type: Book Review (Portuguese)