34480

Fábio Frezatti
Diógenes de Souza Bido
Ana Paula Capuano da Cruz
Maria José de Camargo Machado

Brazilian Business Review

Este estudo investiga o papel dos perfis estratégicos e instrumentos do controle gerencial no processo de inovação das organizações. Com base em uma pesquisa utilizando modelagem de equações estruturais (121 empresas), confirmamos que os perfis analisador, defensor e prospector estão associados com o planejamento estratégico, balanced scorecard (BSC) e rolling forecast. O tipo reativo é associado a um menor uso de artefatos. Nossos resultados confirmam a ligação entre a inovação incremental e planejamento estratégico e entre inovação radical e BSC. Estes resultados refletem o alinhamento entre os tipos estratégicos, a disponibilidade de instrumentos e intensidade da inovação, que é informação útil para compreender as organizações e suas atividades de mercado. Este trabalho traz informações sobre a existência de instrumentos de controle de gerenciamento específicos e o impacto para a intensidade da inovação que é relevante para a gestão e deve estimular as organizações a serem consistentes nos casos em que o perfil estratégico é uma definição clara de longo prazo ou de ver a possibilidade de mudança quando essa não é a desejada.

Instrumentos do controle gerencial, Perfil estratégico, Processo de inovação

FREZATTI, F.; BIDO, D. S.; CRUZ, A. P. C.; MACHADO, M. J. C. A estrutura de artefatos de controle gerencial no processo de inovação: existe associação com o perfil estratégico?. Brazilian Business Review, v. 12, n. 1, p. 129-156, 2015.

Frezatti, F., Bido, D. S., Cruz, A. P. C., & Machado, M. J. C. (2015). A estrutura de artefatos de controle gerencial no processo de inovação: existe associação com o perfil estratégico?. Brazilian Business Review, 12(1), 129-156.

http://dx.doi.org/10.15728/bbr.2015.12.6

https://www.spell.org.br/documentos/ver/34480/a-estrutura-de-artefatos-de-controle-gerencial-no-processo-de-inovacao--existe-associacao-com-o-perfil-estrategico-/i/pt-br

Artigo

Português

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