Título Inglês:
An analysis of open-ended online reviews about Bed and Breakfast and Inns in Portugal
Título Espanhol:
Un análisis de los comentarios online abiertos sobre Bed and Breakfast y hostales en Portugal
Resumo:
Pesquisas sobre o Conteúdo Gerado pelo Usuário (CGU) ganharam atenção nas áreas de Turismo e Hotelaria nos últimos anos. Este estudo foca em avaliações on-line sobre hospedagens alternativas - B&Bs e albergues. O desenvolvimento deste trabalho foi realizado com a aplicação de métodos indutivos e usando uma abordagem exploratória. Foi coletada uma amostra de 450 avaliações online e analisados segmento por segmento, em um total de 4.621 segmentos. Foi utilizada a Teoria de Avaliação para avaliar as atitudes que os avaliadores on-line estão expressando sobre B&Bs e albergues em Lisboa. Verificou-se que a apreciação positiva é a atitude mais frequente enquanto expressões de afeto e julgamento são mais raras. Este estudo contribui para a academia, pois traz um novo parâmetro de análise do CGU utilizando a Teoria de Avaliação na área de Hotelaria.
Resumo Inglês:
Researches about User-Generated Content (UGC) have gained attention in the fields of Tourism and Hospitality in the last years. This study focus on online reviews about alternative accommodations – B&Bs and Inns. The development of this work was realized applying inductive methods and using an exploratory approach. We collected a sample of 450 online reviews and analyzed them segment by segment, making a total of 4621 segments. We used the Appraisal Theory to assess what attitudes online reviewers are expressing about B&Bs and Inns in Lisbon. We verified that positive appreciation is the most frequent attitude while expressions of affect and judgment are more rare. This study contributes to the academy as it brings a new parameter of analysis of UGC using the Appraisal Theory in the field of Hospitality.
Resumo Espanhol:
Investigaciones sobre el contenido generado por los usuarios han ganado la atención en las áreas de Turismo y Hospitalidad en los últimos años. El estudio centra en la revisión en línea sobre alojamiento alternativo - B&B y hostales. El desarrollo de este trabajo ha sido la aplicación de métodos inductivos y utilizando un enfoque exploratorio. Hemos recogido una muestra de 450 comentarios en línea y los analizamos por segmentos, haciendo un total de 4621 segmentos. Se utilizó la teoría de la valoración para determinar qué actitudes revisores en línea están expresando sobre B&B y hostales en Lisboa. Verificamos que la apreciación positiva es la actitud más expresada mientras que las expresiones de afecto y juicio son menos frecuentes. Este estudio contribuye a la academia, ya que trae un nuevo parámetro de análisis de UGC utilizando la Teoría de evaluación en el campo de la hospitalidad.
Citação ABNT:
SANTOS, S. E. M. D.; CHAVES, M. S.; PEDRON, C. D. An analysis of open-ended online reviews about Bed and Breakfast and Inns in Portugal. Revista Brasileira de Pesquisa em Turismo, v. 8, n. 1, p. 99-119, 2014.
Citação APA:
Santos, S. E. M. D., Chaves, M. S., & Pedron, C. D. (2014). An analysis of open-ended online reviews about Bed and Breakfast and Inns in Portugal. Revista Brasileira de Pesquisa em Turismo, 8(1), 99-119.
Link Permanente:
https://www.spell.org.br/documentos/ver/30513/uma-analise-de-avaliacoes-online-sobre-b-bs-e-albergues-em-portugal/i/pt-br
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