59452

Letícia Salazar Serra
Solange Alfinito

Revista Brasileira de Pesquisa em Turismo

Esse estudo analisou a produção científica brasileira relacionada ao comportamento do consumidor de turismo no período compreendido entre 1996 a 2019, nas bases Spell, Scielo e Scopus, utilizando o protocolo de revisão sistemática difundido por Cronin, Ryan e Coughlan (2008). Ademais, a bibliometria de Araújo e Alvarenga (2011) também foi utilizada como estratégia de investigação. Desse modo, essa pesquisa delineia-se como um estudo descritivo e de abordagem qualitativa. A busca resultou em uma amostra de 109 artigos que foram avaliados a partir de três abordagens: a) geral; b) metodológica e c) teórica. Os artigos foram analisados por intermédio da estatística descritiva, Classificação Hierárquica Descendente (CHD) e Análise Fatorial de Correspondência (AFC). Entre os achados, identificou-se um interesse progressivo na temática após o ano 2014, sendo o período imediatamente posterior o de maior concentração de artigos. Sob o caráter metodológico, os resultados revelaram a preferência por pesquisas descritivas e quantitativas. O survey e levantamento de opinião foram os métodos mais recorrentes. Das análises CHD e AFC emergiram quatro eixos temáticos associados ao tema e definidos como: “influências internas”, “produtos turísticos”, “processo decisório” e “turismo segmentado”. Destarte, essa investigação traz avanços para a área de turismo ao possibilitar uma fotografia sobre as pesquisas brasileiras e identificar lacunas prolíficas a serem preenchidas por estudos futuros.

Consumidor de Turismo, Consumo, Turista

SERRA, L. S.; ALFINITO, S. Comportamento do Consumidor de Turismo: Uma Revisão Sistemática da Produção Científica Brasileira . Revista Brasileira de Pesquisa em Turismo, v. 14, n. 3, p. 109-133, 2020.

Serra, L. S., & Alfinito, S. (2020). Comportamento do Consumidor de Turismo: Uma Revisão Sistemática da Produção Científica Brasileira . Revista Brasileira de Pesquisa em Turismo, 14(3), 109-133.

http://dx.doi.org/10.7784/rbtur.v14i3.1913

https://www.spell.org.br/documentos/ver/59452/comportamento-do-consumidor-de-turismo--uma-revisao-sistematica-da-producao-cientifica-brasileira-/i/pt-br

Artigo

Português

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