76710

Lucimari Acosta Pereira
Ricardo Saraiva Frio
Melise de Lima Pereira
Thayele Oliveira dos Santos

Revista Brasileira de Pesquisa em Turismo

A literatura acadêmica apresenta carência de estudos de sustentabilidade das empresas e advoca-cia do consumidor no setor do turismo. Na última década, os investigadores do turismo integraram a teoria do comportamento, explicando a inconsistência intenção-comportamento a partir de diferen-tes ângulos teóricos. Neste sentido, esta investigação realiza uma análise sobre como a percepção de sustentabilidade no setor hoteleiro afeta a advocacia do consumidor. Além disso, o artigo explora a importância da atitude sustentável dos consumidores e sua preocupação ambiental como mode-radoras dessa relação.A cidadania do consumidor é utilizada como teoria de base, pois indica que o consumidor se envolve em comportamentos voluntários à organização (por exemplo, boca a boca e advocacia). Realizou-se uma pesquisa quantitativa para testar as três hipóteses; o questionário foi composto por 34 itens validados na literatura, no contexto de experiência com hotéis e a técnica de modelagem de equações estruturais baseada na variância foi utilizada para análise dos resultados. Os dados foram coletados entre junho e agosto de 2023. A amostra final foi de 104 consumidores. Identificou-se que a advocacia do consumidor é explicada pela percepção de sustentabilidade, toda-via, a atitude sustentável e preocupação ambiental não moderam a relação. A sustentabilidade pra-ticada pela empresa gera saídas positivas ao consumidor, ampliando o entendimento sobre os de-terminantes da advocacia do consumidor, contribuindo ao entendimento do comportamento cidadão do cliente.

Advocacia do consumidor, Atitude sustentável, Comportamento cidadão, Percepção de sustentabilidade, Preocupação ambiental

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Pereira, L. A., Frio, R. S., Pereira, M. L., & Santos, T. O. D. (2024). A percepção de sustentabilidade do hóspede afeta a advocacia do consumidor na hotelaria?. Revista Brasileira de Pesquisa em Turismo, 18(publicação contínua), 2969-2969.

10.7784/rbtur.v18.2969

https://www.spell.org.br/documentos/ver/76710/a-percepcao-de-sustentabilidade-do-hospede-afeta-a-advocacia-do-consumidor-na-hotelaria-/i/pt-br

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