52887

Soraya Cardoso Pongelupe Lopes
Humberto Elias Garcia Lopes
Karina Garcia Coleta
Vivian Cândido Rodrigues

Revista Ibero-Americana de Estratégia

OBJECTIVE: Demonstrate how the Canvas business model can become dynamic from a conceptual perspective. METHODOLOGY/APPROACH: This study is qualitative, descriptive and exploratory, with a theoretical approach, based on the foremost theorists. ORIGINALITY/RELEVANCE: This study presupposes the importance of strengthening the business model literature on the competitive dynamic perspective. It defines the assumptions of a DMB and differentiates it from a static model. That enables the evaluation of the factors that cause a BMC to become static and thus not equipped to allow a business logic that creates value and generates a competitive advantage. MAIN RESULTS: At the end of the present essay, it is possible to understand, from a theoretical perspective, how the DBM contributes to value creation and the generation of sustainable advantage in high-change environments. THEORETICAL/METHODOLOGICAL CONTRIBUTIONS: The present study has identified three conceptual assumptions that constitute the DBM. First, there is the design of the business models – interdependence and connection between their constitutive elements. Second, the business models linked to dynamic capabilities. Finally, the search for the capture of value and generation of sustainable competitive advantages by the companies. By those assumptions, it was possible to introduce a conceptual model for DBM and BMC evaluation from the perspective of a dynamic model.

Business Models, Canvas, Competitive Advantage, Dynamic Approach

LOPES, S. C. P.; LOPES, H. E. G.; COLETA, K. G.; RODRIGUES, V. C. Business Models and Competitive Advantage: A Dynamic Approach. Revista Ibero-Americana de Estratégia, v. 18, n. 1, p. 90-105, 2019.

Lopes, S. C. P., Lopes, H. E. G., Coleta, K. G., & Rodrigues, V. C. (2019). Business Models and Competitive Advantage: A Dynamic Approach. Revista Ibero-Americana de Estratégia, 18(1), 90-105.

https://doi.org/10.5585/ijsm.v18i1.2698

https://www.spell.org.br/documentos/ver/52887/business-models-and-competitive-advantage--a-dynamic-approach/i/en

Artigo

Inglês

Achtenhagen, L.; Melin, L.; Naldi, L. (2013). Dynamics of Business Models - Strategizing, Critical Capabilities and Activities for Sustained Value Creation. Long Range Planning, 46, 427-442. doi: 10.1016/J.LRP.2013.04.002

Adner, R.; Zemsky, P. 2006). A demand-based perspective on sustainable competitive advantage. Strategic Management Journal. doi: 10.1002/smj.513

Afuah, A.; Tucci, C.L. (2003). A model of the internet as creative destroyer. IEEE Transactions on Engineering Management, (50), 395-402. doi: 10.1109/TEM.2003.819651 Altuntas, G. (2014). The relationship between entrepreneurship and strategic management: a new model and test of strategic entrepreneurship. Journal of Business and Management, 1, 103-129.

Altuntas, G. (2014). The relationship between entrepreneurship and strategic management: a new model and test of strategic entrepreneurship. Journal of Business and Management, 1, 103-129.

Amit, R.; Zott, C. (2001). Value Creation in EBusiness. Strategic Management Journal, 22, 493-520. doi: 10.1002/smj.187

Amit, R.; Zott, C. (2014). Business Model Design: A Dynamic Capability Perspective. (Working). doi: 10.1007/s13398-014-0173-7.2

Amit, R.; Zott, C. (2015). Crafting Business Architecture: the Antecedents of Business Model Design. Strategic Entrepreneurship Journal, 9, 331-350. doi: 10.1002/sej.1200

Barney, J.B.; 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management. doi: 10.1177/014920639101700108

Brandenburger, A.M.; Stuart, H.W.J. 1996. Value-Based Business Strategy. Journal of Economics & Management Strategy. doi: 10.1111/j.1430-9134.1996.00005.x

Casadesus-Masanell, R.; Heilbron, J. (2015). The Business Model: Nature and Benefits. p. 3-30. doi: 10.1108/S0742-332220150000033002

Casadesus-Masanell, R.; Ricart, J.E. (2009). Strategy vs. business models vs tactics. IESE Research Papers.

Casadesus-Masanell, R.; Ricart, J.E. (2010). From strategy to business models and onto tactics. Long Range Planning, 43, 195-215. doi: 10.1016/j.lrp.2010.01.004

Casadesus-Masanell, R.; Ricart, J.E. (2011). How to design a winning business model. Harvard Business Review, 89. doi: Article

Chesbrough, H. Rosenbloom, R.S. 2002. The role of the business model in capturing value from innovation : evidence from Xerox Corporation’ s technology spin-off companies. Industrial and Corporate Change, 11, 529-555. doi: 10.1093/icc/11.3.529

DaSilva, C.M. Trkman, P. (2014). Business model: What it is and what it is not. Long Range Planning, 47, 379-389. doi: 10.1016/j.lrp.2013.08.004

D’Aveni, R.A. Dagnino, G.B.; Smith, K.G. (2010). The age of temporary advantage. Strategic Management Journal, 31, 1371-1385. doi: 10.1002/smj.897

Demil, B. Lecocq, X. (2010. Business model evolution: In search of dynamic consistency. Long Range Planning, 43, 227-246. doi: 10.1016/j.lrp.2010.02.004

Demil, B. Lecocq, X. Ricart, J.E. Zott, C. 92015. Introduction to the SEJ special issue on business models: Business models within the domain of strategic entrepreneurship. Strategic Entrepreneurship Journal, 9, 1-11. doi: 10.1002/sej.1194

Easterby-Smith, M. Lyles, M.A. Peteraf, M.A. (2009). Dynamic capabilities: Current debates and future directions. British Journal of Management, 20. doi: 10.1111/j.1467-8551.2008.00609.x

Eisenhardt, K.M. Martin, J.A. (2000). Dynamic Capabilities: What Are They? Strategic Management Journal Strat. Mgmt., J 21, 1105-1121. doi: 10.1002/10970266(200010/11)21:10/11<1105::AIDSMJ133>3.0.CO;2-E

Fritscher, B.; Pigneur, Y. (2015). Extending the Business Model Canvas : A Dynamic Perspective. Proc. International Symposium on Business Modeling and Software Design 5, 86-96.

Ghemawat, P. (2002). Competition and Business Strategy in Historical Perspective. Business History Review, 76, 37-74. doi: 10.2307/4127751

Gordijn, J. Akkermans, H.; Vliet, H. Van. (2000). Business Modelling is not Process Modelling. Design, 1921, 40-51. doi: 10.1007/3-540-45394-6_5

Hitt, M.A.; Ireland, R.D.; Camp, S.M.; Sexton, D.L. (2002). Strategic Entrepreneurship, Strategic Entrepreneurship. doi: 10.1111/b.9780631234104.2002.00012.x

Li, D. Yuan, Liu, J. (2014). Dynamic capabilities, environmental dynamism, and competitive advantage: Evidence from China. Journal of Business Research, 67, 2793-2799. doi: 10.1016/j.jbusres.2012.08.007

Magretta, J. 2002. Why business models matter. Harvard Business Review. doi: 10.1002/10990690(200112)2001:23<4391::AIDEJOC4391>3.0.CO;2-D

Massa, L.; Tucci, C.; Afuah, A. (2017). A Critical Assessment of Business Model Research. Academy of Management Annals, (11), 73-104. doi: 10.5465/annals.2014.0072

Nelson, R.R.; Winter, S.G. (1982). An evolutionary theory of economic change. Cambridge MA Belknap. doi: 10.2307/2232409

Osterwalder, A. (2004). The Business Model Ontology - A Proposition in a Design Science Approach. Business Doctor. 1-169. doi: 10.1111/j.1467-9310.2010.00605.x

Osterwalder, A.; Pigneur, Y. (2002). An ebusiness model ontology for modeling e-business. 15th Bled Electronic Commerce Conference. June. 17-19 12. doi: 10.1.1.16.633

Osterwalder, A.; Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, A handbook for visionaries, game changers, and challengers. doi: 10.1523/JNEUROSCI.0307-10.2010

Osterwalder, A.; Pigneur, Y.; Bernarda, G.; Smith, A. (2014). Value proposition design, Strategyzer series. doi: 10.1017/CBO9781107415324.004

Osterwalder, A.; Pigneur, Y.; Tucci, C.L. (2005). Clarifying business models: origins, present, and future of the concept. Communications of the Association for Information Systems (15), 1-43. doi: 10.1.1.83.7452

Penrose, A.M. (1989). Strategic differences in composing: Consequences for learning through writing.

Peteraf, M.; Di Stefano, G.; Verona, G. (2013). The elephant in the room of dynamic capabilities: Bringing two diverging conversations together. Strategic Management Journal (34), 1389-1410. doi: 10.1002/smj.2078

Pitelis, C. (2009). Value Capture from Organizational Advantages and Sustainable Value Creation. Papers.

Plé, L.; Lecocq, X.; Angot, J. (2010). Customerintegrated business models: A theoretical framework. Management 13, 226-265. doi: 10.3917/mana.134.0226

Porter, M. E.; Millar, V. E. (1985). How information technology gives you competitive advantage. Harvard Business Review 12.

Priem, R.L. (2007). A Consumer Perspective on Value Creation. Academy of Management Review 32, 219-235. doi: 10.5465/AMR.2007.23464055

Shafer, S.M.; Smith, H.J.; Linder, J.C. (2005). The power of business models. Business Horizons. doi: 10.1016/j.bushor.2004.10.014

Sniukas, M. 2015. The micro-foundations of business model innovation as a dynamic capability 336.

Teece, D.J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28, 1319-1350. doi: 10.1002/smj.640

Teece, D.J. (2010). Business models, business strategy and innovation. Long Range Planning 43, 172-194. doi: 10.1016/j.lrp.2009.07.003

Teece, D.J. (2014). The foundations of enterprise performance: dynamic and ordinary capabilities in(economic) theory of firms. The Academy of Management Perspectives, v. 28, n. 4, p. 328-352. http://dx.doi.org/10.5465/amp.2013.0116

Teece, D.J. (2018). Business models and dynamic capabilities. Long Range Planning, v. b51, p. 40e49.

Teece, D.; Pisano, G.; Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal 18, 509-533. doi: 10.1002/(SICI)10970266(199708)18:7<509::AID-SMJ882>3.0.CO;2-Z

Teixeira, L de C.M.; Lopes, H. E. G. (2016). Application Model Canvas to the business model of the Bank of Brazil and Caixa Econômica Federal. Gestão E Tecnologia, 16, 73-99. doi: http://dx.doi.org/10.20397/21776652/2016.v16i2.812

Wirtz, B.W.; Pistoia, A.; Ullrich, S.; Göttel, V. (2016). Business Models: Origin, Development and Future Research Perspectives. Long Range Planning, 49, 1-19. doi: 10.1016/j.lrp.2015.04.001

Zahra, S.A.; Sapienza, H.J.; Davidsson, P. (2006). Entrepreneurship and dynamic capabilities: A review, model and research agenda. Journal of Management Studies, 43, 917-955. doi: 10.1111/j.1467-6486.2006.00616.x

Zollo, M.; Winter, S.G. (2002). Deliberate Learning and the Evolution of Dynamic Capabilities, 13, 339-351.

Zott, C.; Amit, R.; 2007. Business Model Design and the Performance of Entrepreneurial Firms. Organization Science, 18, 181-199. doi: 10.1287/orsc.1060.0232

Zott, C.; Amit, R. (2010). Business model design: An activity system perspective. Long Range Planning, 43, 216-226. doi: 10.1016/j.lrp.2009.07.004

Zott, C.; Amit, R. (2013). The business model: A theoretically anchored robust construct for strategic analysis. Strategic Organization, 11, 403-411. doi: 10.1177/1476127013510466

Zott, C.; Amit, R.H. (2009). Designing Your Future Business Model: An Activity System Perspective. Long Range Planning, 43, 216-226. doi: 10.2139/ssrn.1356511

Zott, C.; Amit, R.; Massa, L. (2010). The Business Model: Theoretical Roots, Recent Developments, and Future Research. Business, 3, 1-45. doi: 10.1177/0149206311406265